MEDIA AND INFORMATION

LITERACY (MIL)
People Media
LEARNING COMPETENCIES
Learners will be able to…
• define people media (SSHS);
• Identify the types and characteristics of people
media (SSHS);
• compare people as media with people in media
(SSHS);
• describe the different dimensions of people
media (MIL11/12PM-IVa-1);
LEARNING COMPETENCIES
Learners will be able to…
• categorize different examples of people and
state reasons for such categorization
(MIL11/12PM-IVa-2); and
• cite studies showing proofs of positive and
negative effects of media, information on
individual and society (MIL11/12PM-IVa-1); and
• evaluate the role played by people media as
source of important information (SSHS).
 TOPIC OUTLINE

I-PEOPLE MEDIA
2. People in Media
A. Definition
2.1.Print Journalists
B. Types and Characteristics
2.2.Photojournalists
1. People as Media
2.3.Broadcast Journalists
1. Opinion Leaders
2.3.Multimedia Journalist
2. Citizen Journalism
D. Advantages, Limitations,
3. Social Journalism
and Value
4. Crowdsourcing
E.Performance Task-Case
Study
How do you understand the term
“people media”?
refers to persons that are
involved in the use, analysis,
evaluation and production of
media and information (Source:
PEOPLE MEDIA
MIL Curriculum Guide by DepEd)

People in Media and People as

Media
Who do you think are “people media”?

Photo Credit: https://

www.shutterstock.com/video/clip-1251676-stock- footage-business-
people-shaking-question-mark-signs.html
 FORMATIVE ASSESSMENT: VENN DIAGRAM
• People who are • Media
well-oriented PEOPLE practitioners
to media MEDIA who provide
sources and information
messages and
People People coming from
able to provide as in their expert
information knowledge or
as accurate
Media Media first- hand
and reliable as experience of
possible. event.
 PEOPLE AS MEDIA

1.Opinion Leaders
2.Citizen Journalism
3.Social Journalism
4.Crowdsourcing

Photo Credit: https://anhsg11gasa.wordpress.com/tag/people-as-media/

PEOPLE AS MEDIA
OPINION LEADERS
• highly exposed to and
actively using media
• source of viable
interpretation of
messages for lower-
end media users
• opinions are accepted
by a group
PEOPLE AS MEDIA: OPINION LEADERS

The Two-step
Flow
Communication
Model (1944) Paul
Lazarsfeld,
Bernard Berelson,
aPhnootdCerHtda
i :
zel
Gaudet
http://study.com/academy/lesson/two-

step-flow-communication-model.html
 PEOPLE AS MEDIA

CITIZEN JOURNALISM
• People without
professional journalism
training can use the tools
of modern technology and
internet to create,
augment or fact-check
media on their own or in
collaboration with others. Photo Credit: http://www.dgiwire.com/what-
citizen- journalism- means- for- your- company/
PEOPLE AS MEDIA: CITIZEN JOURNALISM

Photo Credit:
https://mediu
m.com/@steph
enkhan/move-
over-citizen-
journalism-
here-comes-
smart-
journalism-
ace72f97a389#
.sken4rj5m
PEOPLE AS MEDIA

SOCIAL JOURNALISM
• Journalists are using
social media to make
their content available
to more people.

Photo Credit:
http://www.cision.com/us/resources/white-

papers/social-journalism-study/
FORMATIVE ASSESSMENT
CARTOON ANALYSIS: SOCIAL JOURNALISM

Source: http://www.socialconnectblueprint.com/citizen-journalism-and-
social-media-are-driving-the-information-revolution/
FORMATIVE ASSESSMENT: RECITATION

What are the similarities

and differences
between citizen
journalism and social
journalism?
 PEOPLE AS MEDIA

CROWDSOURCING
• the practice of obtaining
needed services, ideas,
or content by soliciting
contributions from a
large group of people
and especially from the
online community Photo Credit:
(Source: https://www.merriam- http://www.richmedia.com/richideas/articles/c
webster.com/dictionary/crowdsourcing) rowdsourcing-how-to-hire-the-world
EXAMPLE OF CROWDSOURCING

Photo Credit: https://plus.google.com/+TripAdvisor

EXAMPLE OF
CROWDSOURCING

Photo Credit: https://www.waze.com/

EXAMPLE OF CROWDSOURCING

Photo Credit: Wikipedia

PEOPLE IN MEDIA
• media practitioners
• provide information
coming from their
expert knowledge or
first- hand
experience of events

Photo Credit:
http://www.medianewser.com/2015/01/mnp-q-maricel-halili-news-correspondent.html
PEOPLE IN MEDIA

TYPES OF JOURNALIST
BY MEDIUM
• Print Journalists
• Photojournalists
• Broadcast
Journalists
• Multimedia Photo Credit:
http://www.123rf.com/stock-photo/camera.html

Journalist
http://www.nwitimes.com/entertainment/columnists/offbeat/offbeat-superman-s-alter-ego-clark-kent-
quits-reporter-job/article_d1daf262-0f4a-5f37-92ff-f17dbafa0132.html
http://karrierebibel.de/ausbildung-journalist/
https://clipartfest.com/">clipartfest.com</
PEOPLE IN MEDIA

Photo Credit: http://beta.abs-cbn.com/schedule?day=0

PEOPLE IN MEDIA

Photo Credit: http://www.gmanetwork.com/news/story/387200/cbb/gma-news-and-public-

affairs-announces-big-changes-in-news-lineup
PEOPLE IN MEDIA

Photo Credit: http://www.medianewser.com/2014/02/alex-santos-resurfaces-on-radio.html

 PEOPLE IN MEDIA
Philippine Daily Inquirer The Philippine Star

Photo Credit: https://twitter.com/josemariaclaro and http://www.philstar.com/opinion

 SUMMARY OF THE LESSON:
PEOPLE IN MEDIA AND PEOPLE AS MEDIA
• media practitioners • people with limited
• experts access to media and
• provide information to media users information

People in People as Lower - end

Media Media Media
Users
• media users
• well-oriented to media sources
and messages
• intermediaries, provide information to
lower- end media users
FORMATIVE ASSESSMENT:
CARTOON ANALYSIS

Source: https://irisfan23.wordpress.com/2012/07/31/constructive-
role-of-citizen-journalism-6/
COOPERATIVE LEARNING: CASE STUDY

Source: https://blog.hubspot.com/marketing/case-studies-marketing
REFERENCES
• Media and Information Literacy Curriculum
Guide by DepEd
• Media and Information Literacy by Boots
Liquigan, Diwa
• http://communicationtheory.org/two-

step-flow-theory-2/
• http://mediashift.org/2006/09/your-
REFERENCES
• https://mobilizingideas.wordpress.com/20

12/09/03/people-as-media-campaigns-
and-actually-existing-democracy/
• http://groups.haas.berkeley.edu/marketin
g
/sics/SICS%202008%20Papers/m.pdf
• http://journalistsresource.org/studies/socie
REFERENCES
• http://blog.storyful.com/2014/03/12/te

n-principles-that-power-social-
journalism/#.V7lSuVR944l
• https://gigaom.com/2014/04/01/social
-journalism-and-open-platforms-are-

the-new-normal-now-we-have-to-
make-them-work/
REFERENCES
• http://www.cbsnews.com/news/what-is-

crowdsourcing/
• http://learn.org/articles/What_are_the_Diff

erent_Types_of_Journalism.html
• http: / /www.thenewsmanual.net/Manuals%2
0Volume%201/volume1_02.htm
• http://www.salzburg.umd.edu/lessons/citi