MEDIA AND

INFORMATION
LITERACY
 MOTION
INFORMATION
MEDIA
WHAT IS MOTION
MEDIA ?
 -Is visual media that gives
appearance of a movement

-Can be a collection of
graphics, footages, videos. It is
combined with audio, text/or
interactive content to create
multimedia.
Two Forms of Motion
Media

1.Informal – created by individuals often

for personal use
2.Formal – created by professionals who
follow industry standards in creating,
editing and producing
motion media.
Steps in Formal Productions
of Animations

1. Writing the story

2.Script is written and dialogue is recorded
3.Animators sketch major scenes in
betweeners fill in the gaps
4.Background music and background
details are added
5.Drawings are rendered
Types of Motion
Media

1.Animation – animated GIFs (Graphic

Interchange Format), Flash,
Shockwave, Dynamic HMTL
2.Video Formats/Video Codecs – MP4,
DivX, MPG, 3GP, AVI, MKV, etc.
According to purpose: According to Source:
According to
- Education - Personal
Audience
- Entertainment - Social Media
- Private/Public
- Advertising - Media
- General/Directed
Companies
 Credibility of Motion Media

1.Validity of Information
2.Source
3.Relationship of the author
to the event
Technical Methods to Detect Fake/Tampered Video

1.Smoothness of the video –

when action seems to jump
from one position to another,
as if some action are
missing.
2.Lighting Coverage Matches –

to look at the shadows; the

source of light determines the size
and direction of the shadow.
3.Scale and Size Consistent –

scale refers to how the size of the object in

reference to one another are near the real
thing. If the picture is reduced or
enlarge by a certain percent then all of the
object should be resized by that percent.
Objects that are far away are usually smaller
than objects that are nearer.
 Advantages of Motion Media

1.It captures motion in a manner that can be viewed repeatedly.

2.It can show processes in detail and in sequence.
3.It enables learning with emotions.
4.It can cut across different cultures and group
5.It allows scenes, history, events and phenomenon to be recreated.
 Limitations of Motion Media

1.Compared to other forms of visual media

the viewer cannot always interrupt
the presentations.
2.It is often times more costly than other forms
of visual media.
3.Other data may be presented best using still images.
(ex. Graphs, diagrams, maps)
4.It is subject to misinterpretation.
Elements of Motion Media

1.Speed
2.Direction
3.Timing
4.Transition
5.Sound and color
6.Blurring
Activity/Exercises:

Find a group and create an example of a motion media

with your co-members of your
chosen setting and story using the design
elements and methods.
(This will serve as one of your performance task.)