Senior High School

NOT

Media and Information

Literacy
Quarter 3 - Module 3, Week 3
Responsible Use of Media and Information
Introduction to Media and Information Literacy Alternative Delivery Mode
Quarter 3 - Module 3: Responsible Use of Media and Information
First Edition, 2020

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Published by the Department of Education – Division of Cagayan de Oro

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Development Team of the Module

Authors: Marivic Labitad, Mary Ann S. Chiong, Appril Joy

M. Getigan, Bienvenido D. Codillo, Raymond John
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 Media and Information
Literacy
Quarter 3 - Module 3, Week 3
Responsible Use of Media and Information

This instructional material was collaboratively developed and reviewed

by educators from public and private schools, colleges, and or/universities. We
encourage teachers and other education stakeholders to email their
feedbackss, comments, and recommendations to the Department of Education
at action@ deped.gov.ph.

We value your feedbacks and recommendations.

Department of Education ● Republic of the Philippines

FAIR USE AND CONTENTS DISCLAIMER: This Self Learning Module(SLM) is

for educational purposes only. Borrowed materials (i.e., songs, stories, poems,
pictures, photos, brand names, trademarks, etc.) included in these modules are
owned by their respective copyright holders. The publisher and authors do not
represent nor claim ownership over them. Sincerest appreciation to those who
made significant contributions to these modules.
 Table of Contents

What This Module is About……………………………………………………………………………………i

What I Need to Know……………………………………………………………………………………….….ii
How to Learn from this Module………………………………………………………………………............ii
Icons of this Module…………………………………………………………………………………………....ii

What I Know…………………………………………………………………………………………………….iii

Lesson 1: Responsible Use of Media and Information……………..1

What I Need to Know………………………………………………………………...1
What I Know ………………………………………………………………………….1
What’s In ……………………………………………………………………………..2
What’s New: Activity 1……………………………………………………………….2
What Is It…………..……………….…………………………………………………3
What’s More: Activity 2 …………………………...…………………………………4
Activity 3 ……………………………………………………………..4
Activity 4 ……………………………………………………..………4
What I Have Learned………………………………………………………………..7
What I Can Do: (Example: Online Browsing of Satirical Sites……………………8

Summary…………………………………………………………………………………………...….9
Assessment: (Post-Test)……………………………………………………………………………10

References…………………………………………………………………………………………..12
What This Module is About

Media and information literacy refers to “the essential competencies

(knowledge, skills, attitudes) that allow learners to engage with media and other
information providers effectively. It helps learners develop their critical thinking and
life-long learning skills for socializing and becoming active citizens” in the country.

This module will introduce you to the basic concepts of Media and Information
Literacy. Lessons and activities in this module are designed to make you understand
the nature of MIL and the reasons why you need to be media literate, information
literate, and technology literate.

What I Need to Know

This module will help you achieve this Media and Information Literacy (MIL)
learning competency:
▪ Discuss responsible use of media and information. (MIL11/12IL-IIIc-9)

To help you master the competency mentioned above, you will undergo this
Lesson 1: Responsible Use of Media and Information.

This lesson will help you understand and apply media and information literacy
concepts to real life situations...

i
How to Learn from this Module
To achieve the preceding objectives, you are to do the following:
• Take your time reading the lessons carefully.
• Follow the directions and/or instructions in the activities and exercises diligently.
• Answer all the given tests and exercises.

Icons of this Module

What I Need to This part contains learning objectives that

Know are set for you to learn as you go along the
module.

What I know This is an assessment as to your level of

knowledge to the subject matter at hand,
meant specifically to gauge prior related
knowledge
What’s In This part connects previous lesson with that
of the current one.

What’s New An introduction of the new lesson through

various activities, before it will be presented
to you

What is It These are discussions of the activities as a

way to deepen your discovery and under-
standing of the concept.

What’s More These are follow-up activities that are in-

tended for you to practice further in order to
master the competencies.

What I Have Activities designed to process what you

Learned have learned from the lesson

What I can do These are tasks that are designed to show-

case your skills and knowledge gained, and
applied into real-life concerns and situations.

ii
 What I Know

Multiple Choice. Circle the letter of the best answer from the given choices.

1. It suggests taking some action that connects our critical perspective with our role
as citizens to question our media institutions, adding our own voice to the process
of shaping the cultural environment.
A. evaluation C. analysis
B. engagement D. description

2. It involves discovering and focusing on significant patterns that emerge from the
description stage.
A. evaluation C. analysis
B. engagement D. description

3. This pertains to arriving at a judgment about whether something is good, bad, or

mediocre.
A. evaluation C. analysis
B. interpretation D. description

4. It entails paying close attention, taking notes, and researching the subject under
study. This involves getting the right kind of information from an accurate source.
A. evaluation C. analysis
B. interpretation D. description

5. This pertains to “asking and answering the “What does that mean? And “so what?”
questions about ones findings. This is where we could analyze the purpose of the
information we uncovered.
A. evaluation C. analysis
B. interpretation D. description

iii
 Lesson Responsible Use of Media and
1 Information
Grade 12, Second Semester, Q3- Week 3

What I Need to Know

This lesson will help you learn the characteristics and skills needed to be a
responsible user of media and information in order to protect and respect personal
rights and others to foster peace and harmony among other peoples.

In this lesson, you are expected to:

▪ Discuss responsible use of media and information (MIL11/12IL-IIIc-9).

What I Know

Directions: Complete each statements below. Write your answer in your

activity notebook.

1. I think a responsible user of media and information is someone who is -

_____________________________________________________________
_____________________________________________________________
_____________________________________________________________.

2. I think I am a responsible use of media and information because -

_____________________________________________________________
_____________________________________________________________
_____________________________________________________________.

3. It is important to be a responsible user of media and information because -

_____________________________________________________________
_____________________________________________________________
_____________________________________________________________.

1
 What’s In

Photo by https://www.mtg.com/sv/ansvarsfull-media/

Media comes in different forms which are very accessible to everyone,

everywhere in our digital world. A media literate person has the ability to read, analyze,
evaluate and produce communication in a variety of media forms. On the other hand,
an information literate person has the ability to recognize when information is needed
and to locate, evaluate, effectively use and communicate information in its various
formats (UNESCO, MIL Curriculum for Teachers, 2011).

What’s New

Activity 1. Answer the following questions in your activity notebook.

1. How do you use Facebook as a tool for communication?

2. How did Facebook affect or change the way we

Communicate with each other?

3. How did Facebook affect the quantity and quality of

information available to people? Is it a good thing or bad
thing?

2
 What Is It

The power of Media and Information Literacy has dramatically changed our
perspective towards life. It has influenced the way we think, live, and act on certain
issues and concerns about life. Anyone can have an access of Information on the
different forms of Media: Internet, Social Media, newspaper, television, and radio.
Media and Information Literacy focuses on the skills on how an individual engages
with media and information effectively, as well as developing critical thinking and life-
long learning skills designed for socialization among individuals.

Nonetheless, quality of information matters in media. One should have the

knowledge and skills in identifying fake news from real news. Knowing the quality of
information would bring us to realization in forging the true concept of developments
in our country. To obtain knowledge, one has to have access to information- in any
mode and be able to understanding, evaluate, and use it for specific purposes.

Information Knowledge Wisdom

A responsible user of media and information is definitely someone who is a

media and information literate. Possessing these abilities will help the person become
more aware of one’s responsibility to protect both personal rights and others. Below
are the characteristics of a media and information literate person:

➢ Can understand media’s influences and representations

➢ Can make informed and independent decisions
➢ Can learn about the world around them
➢ Can build a sense of community
➢ Can maintain public discourse
➢ Can engage a lifelong learning
➢ Can produce information
➢ Can think critically
➢ Can use media for self-expression and creativity
➢ Can use media in a safe and responsible way
➢ Can participate in democracy and the global information network

Possessing the characteristics mentioned above a person has the capacity to

do critical analysis on the information or content being accessed which will help the
person determine on how to use it appropriately maximizing its advantage but at the
same time respecting the rights of others. Below are the five stages of critical analysis
process:

1. Description – entails “paying close attention, taking notes, and researching the
subject under study”. This involves getting the right kind of
information from an accurate source.

3
2. Analysis – involves “discovering and focusing on significant patterns that emerge
from the description stage”.

3. Interpretation – pertains to “asking and answering the “What does that mean? And
“so what?” questions about ones findings. This is where we could
analyze the purpose of the information we uncovered.

4. Evaluation – pertains to “arriving at a judgment about whether something is good,

bad, or mediocre.

5. Engagement – suggests “taking some action that connects our critical perspective
with our role as citizens to question our media institutions, adding our
own voice to the process of shaping the cultural environment”.

What’s More

Activity 2. Fill out the Literacy Chart below with your reflections based on your
knowledge and skills on Media and Information Literacy.

The Literacy Chart of Reflections

Areas of Literary Guide Questions Reflections
A. Information What do you do when you want to
Literacy get information about something?
How do you find the information
you need?
How do you assess if the
information you got was authentic
or not?
Do you automatically believe the
information you get from the
following media sources?
Explain why or why not:
• Internet
• TV News
• Radio (News)
• Newspaper
• Books
• Facebook
• Twitter

4
 B. Technology What kinds of Technology or
Literacy gadgets are you exposed to?
Name them all
What kinds of technology or
gadgets are you NOT exposed to?
Which ones do you want to be
exposed to or want to own?
Explain why?
What kinds of computer software
are you familiar with? Where do
you use them and for what
purpose?
What kinds of mobile apps are you
familiar with? individual having
media and information literacy in
his life means being a responsible
enough as a user who uses it
dependently.

Source: Olivia Linsangan Cantor, Media Information Literacy ISBN 978-971

-07-3715-4, Vibal Group, Inc., 2016

Activity 3. Fill out the chart below with your answers based on your
knowledge and skills on Media and Information Literacy. Write your
answer in your activity notebook.

The Curious Chart of Comments

When reading When reading When listening When listening When watching When watching
Books… magazines… to the radio… to the music… tv shows movies

Your comments Your comments Your comments Your comments Your comments Your comments
about the story about the about the about the singer about the TV about the story
models program shows story of the movie
Your comments Your comments Your comments Your comments Your comments Your comments
about the about the about the about the song about the on how it was
characters design and commercials characters made
layout
Your comments Your comments Your comments Your comments Your comments Your comments
about the about the Ads about the about the lyrics about the about the
Author DJ/radio timeslot characters
commentator
Your comments Your comments Your comments Your comments Your comments Your comments
about your about the about what the about the songs about the about the
friend’s reaction pictures DJ is saying message commercials lessons you get
to the book breaks from the story
Your comments Your comments Your comments Your comments ` Your Your comments
about the story’s about the about what the about where comments on on the price of
message themes of the program is and how you got the commercials the tickets
magazine saying the song
Your comments Your comments Your comments Your comments Your comments Your comments
about the books about the about the time about where about the on how and
price magazines price you listened you play your channel where you
songs watched the
movie

5
Looking at Media Representations

As we look closely at the messages on TV Program Episodes, several

questions will crop up in our minds. These are the types of questions the MIL
framework encourages us to ask when we decode the meanings of media messages.

Realism
When experiencing fiction – based media products:
• How is the level of realism in this media product?
• Is it intended to deliver a realistic story or information?

When experiencing nonfiction – based media products:

• Is the depiction of reality accurate?
• Is the depiction of reality is heavily manipulated?

Telling the truth

When experiencing the delivery of information:
• Is the information in this media product telling the truth about a certain aspect of
the human experience?
• How authentic is the truth being delivered to this message?
• Do I believe in this truth being sold to me?
• Why do I find this truth suspicious?

Presence and absence

When looking at characters and situations:
• Whose story is it?
• What kind of perspective is used to tell the story?
• What is the media product telling me about this situation?
• What is the media product not telling me about this situation?
• Whose points of view are included in the discussion?
• Whose points of view are not included in the discussion?
• Why are these people or situations included?
• Why are those people or situations excluded?
• Who does the inclusion or exclusion? How is it done?

Bias and objectivity

Looking at ideology:
• What is this media product saying about a certain human issue?
• Is the concept presented framed in a biased or objective way?
• Is the media message embedded with a particular moral value?
• Is the media message trying to convince us of an advocacy issue?
• Is the media message trying to convince us of a political value?
• Is the message suggesting or forcing a specific meaning to us?
• Is the message delivered in a balanced way?
• Is the message convincing enough or not? How come?

6
Looking at the subject positioning:
• Are the subjects being portrayed as victims or survivors?
• Are the subjects speaking realistically or do their lines appear scripted?
• Is the delivery appealing to your emotions or your intellect?

Stereotyping
• Can you see yourself being represented in the media message?
• Are certain types of representations bordering on stereotyping? How?
• Are they praising or demonizing the way the stereotyped is presented?
• How is the media depicting specific groups of people in terms of the following
categories:
- race or ethnicity, color of skin tone
- job or job status and level
- social status or relationship status
- gender and gender expression
- sexual orientation or gender identity
- religious beliefs of faith following
- disability or personal health status
- manner or dressing or fashion sense
- manner of speaking or language capacity

Interpretations
• What kinds of interpretations are accepted and what are rejected by the
audience?
• What kinds of interpretations are dominant and what are not?
• What determines the authenticity of our acceptance of these interpretations?
• What determines our acceptance of media representations as true?
• What determines our acceptance of media representations as false?

Influences
• Are the media messages suggesting how we should think about the following:
- certain social groups
- certain personality behaviors or attitudes
- certain personality types
- certain beliefs and traditions
• Are the media messages telling us how we should behave in particular instances
or situations?

7
Activity 4. Watch a TV Show episode. Then, fill out the Characters Chart
below. The Teacher will lead the discussion of your findings after
the exercise.
Character Chart
Name of the Role/Description What do you think of Do you know
Character this character? anybody like this
character in real
Good Bad traits life? What do you
traits think of this
person? How does
this person affect
your life?
1.

2.

3.

4.

What I Have Learned

Every learner has the ability to read, analyze, evaluate and produce
communication in a variety of media forms. With the use of media and information,
the lives of the learners become easy, and fun. “Media is a very powerful tool capable
of mobilizing people’s contemplations and ideologies” Mock (2004) stressed.

Directions: Answer the two questions below. Write your answers in your
ACTIVITY NOTEBOOK.

1. Could you relate yourself to the responsible use of media and information? Why or
why not?
________________________________________________________________
________________________________________________________________
________________________________________________________________

2. Do you think media lieracy is important? Support your answer.

________________________________________________________________
________________________________________________________________
________________________________________________________________

8
 What I Can Do

To test your Media and Information Literacy Skills, choose a TV show or a film
for your research. Imagine that you will be paid to develop a sequel to this work. A
sequel is the piece of content following an original piece.

For a film, you will write the second in the series. For the TV show, you will write
the second episode. Following the characteristics of the media information literacy
process, identify the information you need to discover for this assignment, as well as
the steps you need to finish this paid project. Acknowledge sources of information.

9
Summary

A responsible user of media and information possess the characteristics and

skills of media and information literate.

As a responsible user of media and information, you have the capabilities to do

critical thinking analysis which enables you to value information or content being
accessed and use it appropriately for personal advancement at the same time
upholding respect towards other people’s differences.

Finally, being mindful of your social engagement activities online protects both
you and the people surrounding you thus nurturing a safe environment for all.

10
Assessment: (Posttest)
Multiple Choice. Circle the letter of the best answer from the given choices.

1. It suggests taking some action that connects our critical perspective with our role
as citizens to question our media institutions, adding our own voice to the process
of shaping the cultural environment.
A. evaluation C. analysis
B. engagement D. description

2. It involves discovering and focusing on significant patterns that emerge from the
description stage.
A. evaluation C. analysis
B. engagement D. description

3. This pertains to arriving at a judgment about whether something is good, bad, or

mediocre.
A. evaluation C. analysis
B. interpretation D. description

4. It entails paying close attention, taking notes, and researching the subject under
study. This involves getting the right kind of information from an accurate source.
A. evaluation C. analysis
B. interpretation D. description

5. This pertains to “asking and answering the “What does that mean? And “so
what?” questions about ones findings. This is where we could analyze the
purpose of the information we uncovered.
A. evaluation C. analysis
B. interpretation D. description

11
References

Books

Olivia Linsangan Cantor. Media Information Literacy. 2016. ISBN 978-971-07-3715-4, Vibal Group,
Inc. Philippines.

Zarate, Maria Jovita E. Media and Information Literacy. 2016. Manila, Philippines
Rex Bookstore

Websites

Nick Daniel Mahilum, https://doobidoobidapdap.wordpress.com/2017/09/06/the-power-of-

media-and-information-literacy-and-the-responsibility-of-the-user-2/

__________https://www.mtg.com/sv/ansvarsfull-media/UNESCO. 2011. MIL Curriculum

For Teachers.

“How to Spot Fake News.” International Federation of Library Associations and Institution
(IFLA). https://www.ifla.org/publications/node/11174

“Media, Information, Technology Literacy.” Group 2 Stem 5. Published on August

13, 2016. YouTube video, 02:35, (https://youtube.com/watch?v=xT115YsY4Aw)

“Mga Hakbang sa Tamang Pagsuot ng Medical/Surgical Mask.” Super Care

Pharmacy.2020https://www.findhealthclinics.com/PH/Para%C3%B1aque/240
653172736004/Super-Care-Pharmacy

“Poepsel, Mark. Media, Society, Culture, and You. Southern Illinois University
Edwardsville, 2018. https://press.rebus.community/mscy/

Staff Report. “Busted: Top fake news in the Philippines this week.” The Filipino
Times. March 9, 2018.https://filipinotimes.net/editors-pick/2018/03/09/true- queen-
elizabeth-ii-calls-pres-duterte-brave-man/

Travers, Mark. “Facebook Spreads Fake News Faster Than Any Other Social
Website, According to New Research.” Forbes. March 21,
2020.https://www.forbes.com/search/?q=Facebook%220spreads%20fake%20
news#6d13299d279f

UNESCO IITE. Educating for the Media ad the Digital Age. Austria. 1999.
http://www.unesco.org/new/en/communnicatioin-and
information/mediadevelopment/media-literacy/mil-as-composite-concept/

“United Media Information Literacy for Teachers.” United Nations Alliance of

Civilizations (UNAOC)—United Nations Educational, Scientific and Cultural
Organization (UNESCO). 2020. http://unesco.mil-for
teachers.unesco.org/modules/module-1/unit-1/http://unesco.mil-for-
teachers.unesco.org/modules/module-1/unit-3/

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Department of Education – Bureau of Learning Resources (DepEd-BLR)

DepEd Division of Cagayan de Oro City

Fr. William F. Masterson Ave Upper Balulang Cagayan de Oro
Telefax: ((08822)855-0048
E-mail Address: cagayandeoro.city@deped.gov.ph