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for educational purposes only. Borrowed materials (i.e., songs, stories, poems,
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represent nor claim ownership over them. Sincerest appreciation to those who
made significant contributions to these modules.
Introduction to Media and Information Literacy Alternative Delivery Mode
Quarter 4 - Module 12.1: Media and Its Various Ways of Delivery
First Edition, 2020
Republic Act 8293, section 176 states that: No copyright shall subsist in any
work of the Government of the Philippines. However, prior approval of the government
agency or office wherein the work is created shall be necessary for exploitation of such
work for profit. Such agency or office may, among other things, impose as a condition
the payment of royalty.
Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this book are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials
from their respective copyright owners. The publisher and authors do not represent
nor claim ownership over them.
Management Team
Chairperson: Cherry Mae L. Limbaco, PhD, CESO V
Schools Division Superintendent
Summary………………………………………………………………………………………..……21
Assessment: (Post-Test)…………………………………………………………………………...22
Key to Answers……………………………………………………………………………………...23
References………………………………………………………………………………………......25
What This Module is About
Media is not new to the general audience, even to a simple person up to the
high tech individual, Media revolves and have influenced us in may ways. Media is
defined as a communication outlet that may store and deliver information. In other
words media is a form information and formation that affects our behavior , culture and
belief. This is why as responsible student we need to understand and conscious how
these things formed us.
In this module we will understand media and its various way of delivery.
Hopefully this will able to develop our critical thinking in perceiving the different
information that feeds in our television, internet, radio and printed materials. It is also
expected that you are able to improve and create your own design of media or
multimedia as we go along in our journey in this part of the module.
This module will help you achieve Media and Information Literacy (MIL)
learning competenciy:
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How to Learn from this Module
To achieve the preceding objectives, you are to do the following:
• Take your time reading the lessons carefully.
• Follow the directions and/or instructions in the activities and exercises diligently.
• Answer all the given tests and exercises.
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What I Know
Pretest
Multiple Choice. Select the letter of the best answer among the given choices.
1. These are words in written or printed format. It can also be found on screens like
TV and smartphones.
A. text B. format C. visual D. technology
2. It is a principle of text that using different size, weight, color , contrast and
orientation to present text with greater value.
A. space B. alignment C. emphasis D. consistency
3. The use at least 2 or 3 colors, font styles and design styles for the whole
composition is called ____________.
A. format B. consistency C. text D. space
4. Using all the objects consistently or cohesively in your design that it allows the
viewers to understand the message or story of your image.
A.Unity B. Perspective C. Rhythm D. Focal
7. It is a live or recorded audio sent through radio waves to reach a wide audience.
A. radio broadcast C. dialogue
B. music D. silence
10. The action or process of transmitting something or a the state of being transmitted.
A.Transition C. Audio
B. Transmission D. Reception
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Lesson
Text Information and
1 Media
Grade 12, Second Semester, Q4- Wk. 12
What’s In
To have a meaningful learning you are required to read this learning material
and explore other sources that could enrich your mind and skills. Religiously follow the
created activities that is design to be simple yet fun to answer.
What’s New
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What Is It
I am sure that you really find it funny or terrified! For me, I almost fell in my chair
after reading it and I feel sad to the innocent doctor who might not even know tagging
him as THE RAPIST instead of THERAPIST. Anyway, text are all-over in our society.
This help us to easily navigate our ways. Let’s try to answer the next activity,
Directions: Roam around your house and look for the things in the list below.
Check (✔) the box (☐) in the right if you think the object can be
used to write, print or display texts. You may add your own list.
Checklist
(Example )Television ✔ Notebook Poster
Radio Paper Smartphone
Book Magazine Tarpaulin
Newspaper Journal Computer
Wall Pen Wood
Texts are the words in written or printed format. Today, it can also be found on
screens like TV and smartphones.
Now that wasn’t hard isn’t it? I am sure that most item can be found in your
household. This only means again that texts are all-over us. The texts that you have
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read that is found in your household is called Graphic design, It is said that without
text on the page, that is not graphic design but it is called art (Williams, 2012).
As a student of Media and Information literacy it is part in our learning how to
choose the correct font, space and organization with our text. A good design always
relays successfully any type of communication. This ensures that the texts are
appealing, logical and cohesive manner.
The following are the global design principle in using text as communication,
this is taken from book “Powerful Text Messages”(Keane 2006).
A. Organization
B. Visual Expression
C. Written Text
---The words need to be carefully chosen and appropriately formatted- into heading
and captions. Tone , structure, and style are key.
A B
Text What can you say about it?
Congratulations
PAULO
With Highest Honor
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So how do you find the activity? Perhaps there’s a lot of things that runs in your
head while reading and understanding the texts. We must understand that every time
that we uses text there are certain design, fonts and sizes that we need to apply in
order for us to be better translator of an idea or concept.
The following lesson is taken from UX Academy in choosing the right font and
size in your text design. This will help you of bringing the best output in ang text
information/messages.
Texts in digital format have different designs called Typeface, often called as
fonts. It consists of alphabets, numbers and special characters set.
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Example:
1. 3. When Selecting Much of the time one typeface is all you will need to use
2. Two Fonts, Use in your designs. However, there are certain occasions
3. Decisive Contrast where you’ll want to use multiple typefaces to make parts
of your design stand out.
4. Use “Wild” Now let’s not get crazy with the type of fonts that would
Typefaces strain our eyes. Always think of the viewers point of view,
Sparingly not all wild typefaces are applicable. You need to
consider the perception of an audience.
Below are the Design Principles and Elements of Text. Let us understand
each.
Principles Examples
(Images by Jay Michael A. Calipusan)
Emphasis
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Appropriateness
Space
Alignment
Consistency
What’s More
1. (Explain here)
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2. (Explain here)
3. (Explain here)
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Lesson
Visual Information and
2 Media
Grade 12, Second Semester, Q4- Wk. 12
What’s In
Indeed, “Picture speaks a thousands of words” how can this possible when we
cannot hear a still picture talking? Now, let me clear this idea. Have you experienced
looking at the “Mona Lisa” painted by the famous Leonardo da Vinci? Every time when
you look at her smile there’s a mysterious message that the painting wanted to tell.
You know now what I am talking about? Here’s another one, every time that you look
at your Facebook throwbacks pictures you can’t help but to feel nostalgic and be
overwhelmed by its message. We have what we call visual language in which
images/pictures relays certain message, that’s the power of Visual media, so what is
Visual media:
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To have a meaningful learning you are required to read this learning material
and explore other sources that could enrich your mind and skills. Religiously follow the
created activities that is design to be simple yet fun to answer.
Visual Media- This is when you use symbols, pictures, icons and signs to
communicate your information/message using the sense of sight.
What’s New
Directions: Look at the two advertisement posters below with the same
contents. Answer the questions that follow.
Guide Questions:
1. Which poster is more appropriate?
2. What are the things you consider when answering? Do you think it is effective?
3. What is less effective? Why?
Activity 3. Directions: In your house take a picture or cut-out a picture of an
example of a visual image and paste it column A. Write
short response to its function of this images in a
column B.
Column A Column B
VISUAL MEDIA FUNCTION
Photo
Movie
Newspaper/Magazine
Catalogue
Book with image
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What Is It
Visual Cortex is a part of the brain that allows vision or processes visual information.
So were you able to finish the task? I’m sure that you will be surprised that most the
things that is asked from you are just in the corner of your home. This only means that
visual media is again always part of our life. So what are the type of visual media?
Now let us discover these:
Typography
Informational Graphics
Cartoons
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Photograph
Motion Pictures
Computers (images)
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What’s More
Activity 4. Directions: Look at the images below, then interpret them. Write
your answer in your activity notebook.
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Composition is the placement and arrangement of visual elements.
Pattern
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Colors
1.
2.
3.
4.
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Design Principles describe the ways that artists use the elements of art in a
work of art.
Sample Image Principle
(Image by Michael A. Calipusan)
Focal Point
Contrast
Balance
Rhythm
Perspective
Unity
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What I Have Learned
Design Principles
(Images by: Michael A. Calipusan)
Image Explanation
1.
2.
3.
4.
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Lesson
Audio Information and
3 Media
Grade 12, Second Semester, Q4- Wk. 12
What’s In
What is Visual Media? This is when you use symbols, pictures, icons and signs
to communicate your information/message using the sense of sight.
What’s New
Activity 1. Directions: Roam around your house and look for the things in the
list below. Check (✔) the box (☐) in the right if you
think the object can be used to make/produce sound.
You may add your own list.
Checklist
(Example )Television ✔ Alarm Clock Portable speaker
Radio Smartphones MP3
Earpiece DVD Player Cassette Tape
Memory Card
Internet Connection
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Activity 2. Directions: Read and imagine the scenario that is presented, write
your thought about these scenarios.
1.Watching a movie without a sound.
What Is It
Audio
--- is relating to or employed in the transmission, receptionor
reproduction oAf sound.
Reception
--- the action or process of receiving something sent, given,
or inflicted.
Pictures by: Pixabay
Transmission
---the action or process of transmitting something or the state
of being transmitted.
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d. soundclips/effects any sound, other than music or speech, artificially
reproduced to create an effect in a dramatic presentation,
as the sound of a storm or a creaking door. e. Audio
Podcast - a digital audio or video file or recording, usually
part of a themed series, that can be downloaded from a
website to a media player or computer.
What’s More
Activity 3. Directions: Research ways how you can store audio media, write
down the process of storing these audio files. Write
your answer in your activity notebook.
Storing Audio Media Process
Example: Using a magnetic blank tape sounds can be recorded.
Tape
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Activity 4. Directions: Search the definition of the following terms. Write your
answer in your activity notebook.
Audio file formats Definition
WAV
Activity 5. Directions: List down all kinds of audio file formats and its uses.
Write your answer in your activity notebook.
Formats Uses
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Summary
Texts are the words in written or printed format. The texts that you have read
that is found in your household is called Graphic Design, It is said that without text on
the page, that is not graphic design but it is called ART. (Williams, 2012).
The following are the global design principle in using text as communication,
this is taken from book “Powerful Text Messages by Keane (2006). 1.) Organization ;
2.) Visual Expression; and 3.) Written Text.
Texts in digital format have different designs called Typeface, often called as
fonts. It consists of alphabets, numbers and special characters set.There are Four (4)
Ways to Use Typeface 1.) Use Safe Typefaces; 2.) Know 5 Families of Type; 3.) When
Selecting Two Fonts, 4.) Use Decisive Contrast Use “Wild” Typefaces Sparingly.
A Visual Media. This is when you use symbols, pictures, icons and signs to
communicate your information/message using the sense of sight.
There are types and categories of audio Information, these are: 1). Radio
broadcast; 2) Music; 3) Sound recording; and 4.) soundclips/effects.
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Source of How does
Printed it help?
Activity 3 Information
Newspaper Gives
information
about what
is
happening
in the
society
Checklist Poster Informs
(Example ✔ Notebook Poster the basic
)Television concept or
Radio Paper Smartphon idea of a
e certain
Book Magazine Tarpaulin topic.
Newspaper Journal Computer Book Gives
Wall Pen Wood information
of a certain
Answers may vary depends on the availability. subject.
Etc.
Activity 2 Activity 1
LESSON 1
Answer Keys
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Audio file formats Definition
MP3 (MPEG Audio
Layer MP3 is a digital music format for B
creating high-quality sound files. It
has transformed the way people buy A
and listen to music. C
A
Source: WebWise Team
A
D
A
M4A/AAC (MPEG-4
B
Audio/Advanced MP4s are one of the more common C
Audio Coding) video file formats used for downloading
and streaming videos from the internet. A
Source: Brady Gavin ,2018
Pretest
WAV Waveform Audio File Format. It’s a
container audio file that stores data in
segments. I
Source: Brady Gavin, 2018 VISUAL MEDIA FUNCTION
Photo Stores
memory.
Gives
WMA (Windows
Media Audio) Microsoft created the format to avoid the information
licensing issues associated with the MP3 Movie Entertainment
format.
and
Source: Brady Gavin, 2018 information
Newspaper/Magazine Information
Catalogue Information
Book with image Information
Students are encouraged to explain their
answer
Activity 1 Activity 1
Lesson 3 Lesson 2
References
Websites
Massive Open Online Courses: A Primer for Philippine State Universities and
College. Philippine Institute for Development Studies. Discussion Paper Series No.
2015-47.Retrieved from
https://dirp3.pids.gov.ph/websitecms/CDN/PUBLICATIONS/pidsdps1547.pdf
Hood, N. & Littlejohn, A.(2016) MOOC Quality: The Need for New Measures. Journal
of Learning for Development.Vol. 3 No. 3, pp 28-42. Retrieved from
https://files.eric.ed.gov/fulltext/EJ1120306.pdf
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