Nasco

Automotive
Brand
Manual JUNE 2018
Table of Content
Brand Mark Stationary
04 Brand Mark 18 Business Cards
05 Logo Variations 19 Letterhead
06 Do’s and Don’ts 20 Envelopes
07 Clear Area and Minimum Size
08 Color Palette
09 Fonts (English Typography)
10 Fonts (Arabic Typography) Retail Branding
22 Reception Counter
23 Building Signage
Nasco Sub-Brands 24
25
Street Signage
Building Signage
12 Sub-Brands 26 Signage Preview
13 Clear Area and Minimum Size 27 Wallpaper Frames
14 Logo Variations 28 Stands
34 Nasco Service Express
35 Uniforms

Graphic Elements
16 Graphic Elements

Nasco Automotive - Barnad Manual 2

BRAND MARK
In this section, we go through the brand mark, its variations,
spacing and proper use, fonts and colors.

Nasco Automotive - Barnad Manual 3

Brand Mark
As shown, Nasco’s Brand Mark icon in its primary colors is on the left,
with the brand name to its right. This logo is bilingual, Arabic is on top,
and English comes below it.

Brand mark icon Brand mark icon

Brand Name

Nasco Automotive - Barnad Manual 4

Logo Variations
We have 6 different variations: a full-color logo on a white background, a
black logo on white background, a white logo on a dark green
background, a white logo on a light green background, a white logo on
a grey background, and a white logo on a black background.
kindly note that you can also use the brand mark icon by itself.

Nasco Automotive - Barnad Manual 5

Do’s and Don’ts
- Do not add a drop shadow to any of the elements in the logo.

x x
- Do not tilt the logo.
- Do not change any of the colors of the logo.
- Do not add any effects to the logo whatsoever.
- Making sure to use the correct logo every time helps
maintain its integrity and makes it more recognizable.

x x

Nasco Automotive - Barnad Manual 6

Clear Area and Minimum Size
Please note that the O in the word Nasco in the icon has been used as
a measurement tool. The spacing of the logo and the clear area
around it should always be equal to an O and a half.

The logo should never be smaller than 3cm in width. This is to make
sure it’s always recognizable and readable.

3 cm

Nasco Automotive - Barnad Manual 7

Color Palette
The primary colors of the logo are shown on the right with their
Pantone, CMYK, and RGB codes. Please don’t use any other colors
even if they’re very similar.

Pantone 349 C Pantone 376 C Pantone 425 C Pantone Black C

C 90 C 40 C 0 C 0 C 0
M 31 M 0 M 0 M 0 M 0
Y 97 Y 99 Y 0 Y 0 Y 0
K 21 K 0 K 80 K 100 K 0
RGB #036D36 RGB #AFCA15 RGB #555759 RGB #000000 RGB #FFFFFF

Nasco Automotive - Barnad Manual 8

Fonts (English Typography)
As shown clearly on the right, the correct font for the header would be Gill Snas (Light & Semi Bold)

Header Font
“Gill Snas (Light & Semi Bold)”, and the correct font for the body copy
would be “Helvetica Neue (Regular, Bold, & Italic Bold)”.

Lorem ipsum dolor sit amet

1 2 3 4 5 6 7 8 9 *&^#@!
Lorem ipsum dolor sit amet
1 2 3 4 5 6 7 8 9 *&^#@!
Helvetica Neue ( Regular, Bold& Italic Bold)

Bodycopy
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean
commodo ligula eget dolor. Aenean massa. Cum sociis natoque
penatibus et magnis dis parturient montes, nascetur ridiculus mus.
Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem.
Nulla consequat massa quis enim. Donec pede justo, fringilla vel,
aliquet nec, vulputate eget, arcu.

1 2 3 4 5 6 7 8 9 *&^#@!

Nasco Automotive - Barnad Manual 9

‫)‪Fonts (Arabic Typography‬‬
‫‪As shown clearly on the right, the correct font for the header would be‬‬ ‫‪GE Dinar One‬‬

‫اﻟﻌﻨﻮان اﻟﺮﺋﻴﺴﻲ‬
‫‪“GE Dinar One”, and the correct font for the body copy would be‬‬
‫‪“Helvetica Neue LT Arabic (Roman & Bold)”.‬‬

‫ا ﻣﻢ ﻓﺎ ّﺗﺒﻊ اﺑﺘﺪﻋﻬﺎ ﺷﻲء ﻋﻦ‬

‫‪)!\،.٩ ٨ ٧ ٦ ٥ ٤ ٣ ٢ ١‬؛‬
‫)‪Helvetica Neue LT Arabic (Roman & Bold‬‬

‫اﻟﺨﻂ اﻟﻔﺮﻋﻲ‬
‫ﺑـ وﺗﺮك اﻟﺴﺎﺣﻞ اﻻ‪ ,‬ﻣﺪن وﺣﺘّ ﻰ اﻷﻣﺮﻳﻜﻴﺔ ﻣﺎ‪ ,‬ﻗﺪ ﻟﻐﺎت اﻷوﻟﻰ اﻟﺮﺋﻴﺴﻴﺔ‬
‫ﻋﻠﻰ‪ .‬ﻛﻼ ‪ ٠٨٠٤‬أﺛﺮه‪ ،‬اﻟﻼزﻣﺔ و‪ ,‬ﺣﻴﺚ ﺣﺎﻣﻼت واﻹﺗﺤﺎد أي‪ .‬ﺟﻌﻞ ﻋﻦ ﻗﺪﻣﺎ‬
‫اﻟﻤﺎرق‪ ,‬ﻳﻘﻮم واﻹﺗﺤﺎد ﻋﻦ دﻧﻮ‪ .‬ﻓﺴﻘﻂ ﻟﻌﺪم وﺑﺎﻟﺘﺤﺪﻳﺪ‪ ،‬ﻧﻔﺲ ﻓﻲ‪ .‬ﻟﻢ‬
‫ﻟﻠﺠﺰر اﻷوﺿﺎع ﻣﻤﺎ‪ ,‬ﻗﺎم ﺑﺎﺳﺘﺤﺪاث ﺳﻨﻐﺎﻓﻮرة ﻣﻊ‪ .‬ﺛﻢ ﺑﻘﻴﺎدة اﻟﻤﻮاد‬
‫اﻟﺘﺎرﻳﺦ‪ ،‬ﻋﻠﻰ‪ ,‬أم تعد بحشد لكون التحالف‪ .‬اال ويعزى واستمرت تشيكوسلوفاكيا بل‪ ,‬ثم مدن قامت‬
‫يتبق ارتكبها‪ ,‬عن لليابان اإلمتعاض أضف‪.‬‬
‫ّ‬

‫‪)!\،.٩ ٨ ٧ ٦ ٥ ٤ ٣ ٢ ١‬؛‬

‫‪Nasco Automotive - Barnad Manual‬‬ ‫‪10‬‬

NASCO SUB-BRANDS
This section will show the different logos for all the different
sub-brands that fall under Nasco Automotive

Nasco Automotive - Barnad Manual 11

Nasco Sub-Brands
There are three different brands that fall under Nasco:
1. Nasco Service Center
2. Nasco Service Express
3. Nasco Store.com

Nasco Automotive - Barnad Manual 12

Logo Variations
We have 5 different variations for each logo: a full color logo on a white
background, a white logo on a dark green background, a white logo on
a light green background, a white logo on a grey background and a
colored logo on a black background. Please note that in the final
option for each logo, the icon is green and the brand name is white.

Nasco Automotive - Barnad Manual 13

Clear Area and Minimum Size
Please note that the clear area around each of the logos is the same
as the main logo; an O and a half, and the minimum size for all
sub-logos is 2.5cm in width.

Please make sure you apply the same proper use of each logo and its
variations, you can refer back to the Do’s and Don’ts section above.

2.5 cm 2.5 cm 2.5 cm

Nasco Automotive - Barnad Manual 14

Color Palette
The primary colors of the logo are shown on the right with their
Pantone, CMYK, and RGB codes. Please don’t use any other colors
even if they’re very similar.

Pantone 349 C Pantone 376 C Pantone 425 C Pantone Black C

C 90 C 40 C 0 C 0 C 0
M 31 M 0 M 0 M 0 M 0
Y 97 Y 99 Y 0 Y 0 Y 0
K 21 K 0 K 80 K 100 K 0
RGB #036D36 RGB #AFCA15 RGB #555759 RGB #000000 RGB #FFFFFF

Nasco Automotive - Barnad Manual 15

GRAPHIC ELEMENTS
This section shows the visual elements that are used to support
any design and complete the whole image.

Nasco Automotive - Barnad Manual 16

Graphic Elements
As you can see on the right, there are four options inspired
by the logo to be used as elements when creating any
design for Nasco Automotive.

1- The left option is made of simple light green lines on a

dark green background.

2- The second one from the left has shapes along with the
lines and is on a black background.

3- The third one from the left has simple light green lines on
a grey background.

4- The one on the very right has shapes and lines, and is
placed on a grey background.

Please refer to the color palette section above to make

sure you’re using the correct colors.

1 2 3 4

Nasco Automotive - Barnad Manual 17

STATIONARY
This section contains the business card design, the letterhead
and envelopes. This helps maintain a complete image in every
means of written communication.

Nasco Automotive - Barnad Manual 18

Envelopes - A3 & A4
The design is very simple. Both envelopes are white, and the logo is Phone 1: +962 00 0000 000 | Phone 2: +962 00 0000 000 | Fax: +962 00 0000 000

placed on the top left corner. Right under it comes the contact
name@domainname.com | P.O.Box 0000 City 00000 Country
www.domainname.com

information and address.

Phone 1: +962 00 0000 000 | Phone 2: +962 00 0000 000 | Fax: +962 00 0000 000
name@domainname.com | P.O.Box 0000 City 00000 Country
www.domainname.com

Nasco Automotive - Barnad Manual 19

RETAIL BRANDING
In this section you can find all the elements needed for
completing the branding of a retail shop.

Nasco Automotive - Barnad Manual 20

Reception Counter Sign on wall

The reception counter is L-shaped and is white and grey in color as

shown below. The corner of the L is replaced with the logo icon, this
should make it face the customers as they walk in. In the background,
there’s a big sign with the logo icon on it, and green lines to make the
space more aesthetic.

Materials
1- Painted wood 18mm
2- Hard Foam for the logo 10mm Desk
3- Painted wood strips
Chair
4- Hidden Light

Sign on wall

Nasco logo

Part 3 Part 2 Part 1

Nasco Automotive - Barnad Manual 21

Building Signage
On the outside of the building, the brand is always shown at very the
top. The logo icon is placed in the middle, the Arabic brand name is on
the right, and the English brand name is on the left.

Please refer to the color palette section above to make sure you’re
using the correct colors.

Materials
1- Alucobond
2- Hard Foam Letters 10mm
3- Sticker

Nasco Automotive - Barnad Manual 22

Street Signage
Should there be a need for street signs, the design below is to guide
you on how to complete it. The light green lines can be used as arrows
pointing directions, or can be used as separators depending on what
your needs are. The signs are to be framed from the top and the right
side only, the background should always be white. Please refer to the
brand mark section above to make sure you’re using the correct font
and colors.

Materials
1- Alucobond
2- Hard Foam Letters
3- Sticker

CONSECTETUER CONSECTETUER

CONSECTETUER

CONSECTETUER
CONSECTETUER

CONSECTETUER
CONSECTETUER

Nasco Automotive - Barnad Manual 23

Building Signage
For independent shops distributing Nasco Products, the signage
below is designed to include the name of the shop itself. There is a
space below the name to include the logos of the brands distributed.
On the left side of the sign, Nasco logo icon is big and very
recognizable. Again, the framing is only on the top and right borders of
the sign.

Materials
1- Lighted Flex Box

‫ﻟﻘﻄﻊ واﻛﺴﺴﻮارات اﻟﺴﻴﺎرات‬

‫ ﻣﺴﺘﻌﻤﻞ‬- ‫ ﺟﺪﻳﺪ‬- ‫ أﻟﻤﺎﻧﻲ‬- ‫ ﻳﺎﺑﺎﻧﻲ‬- ‫ﻛﻮري‬
‫ ﺑﻨﺰﻳﻦ‬+ ‫دﻳﺰل‬

Nasco Automotive - Barnad Manual 24

Signage Preview
Below is a preview of how the signs would look like on the façades of
independent shops. You can also see a preview of street signs and artworks.

‫ﻟﻘﻄﻊ واﻛﺴﺴﻮارات اﻟﺴﻴﺎرات‬

‫ﻟﻘﻄﻊ واﻛﺴﺴﻮارات اﻟﺴﻴﺎرات‬ ‫ ﻣﺴﺘﻌﻤﻞ‬- ‫ ﺟﺪﻳﺪ‬- ‫ أﻟﻤﺎﻧﻲ‬- ‫ ﻳﺎﺑﺎﻧﻲ‬- ‫ﻛﻮري‬
‫ ﺑﻨﺰﻳﻦ‬+ ‫دﻳﺰل‬
‫ ﻣﺴﺘﻌﻤﻞ‬- ‫ ﺟﺪﻳﺪ‬- ‫ أﻟﻤﺎﻧﻲ‬- ‫ ﻳﺎﺑﺎﻧﻲ‬- ‫ﻛﻮري‬
‫ ﺑﻨﺰﻳﻦ‬+ ‫دﻳﺰل‬

CONSECTETUER

CONSECTETUER CONSECTETUER

CONSECTETUER CONSECTETUER

ARTWORK
CONSECTETUER
CONSECTETUER

CONSECTETUER

Nasco Automotive - Barnad Manual 25

Wallpapers Frames
Dark green frames with simple diagonal lines can be used to frame
artworks on walls.

The framing should be on the top and right borders of the artwork only
as shown on the right and below.

Materials
1- Hard Foam Frame 18mm

Artwork

Artwork

Nasco Automotive - Barnad Manual 26

Business Cards
The design is quite simple;
The front is on a white background, the logo is on the top left, the
name is in the middle and aligned to the left, and the contact details
are on the right next to the name.
The back is on a dark background as shown. Graphic elements are
used on the right hand side, and the branch and website are aligned
to the left.
Employee Name Phone 1: +962 00 0000 000
Job Title Phone 2: +962 00 0000 000
Please refer to the brand mark section above to make sure you’re Fax: +962 00 0000 000
using the correct colors and fonts for everything. name@domainname.com
P.O.Box 0000 City 00000 Country

Nasco Automotive

JORDAN - LEBANON - UAE - IRAQ

PALESTINE - EGYPT - GHANA

www.nascoautomotive.com

Nasco Automotive - Barnad Manual 27

Letterhead
The design is very simple;
The logo is placed on the top left corner of the page, graphic elements
are on the bottom right of the page, and the contact information and
address are at the very bottom of the page aligned to the left.
Lorem ipsum dolor sit amet

consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque
penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec,
pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim.

Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a,
venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus
elementum semper nisi. Aenean vulputate eleifend tellus.

Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra
quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet.
Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi.

Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper
libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id,
lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis faucibus. Nullam
quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec
sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc,

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean
massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam
felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim.

Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a,
venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus
elementum semper nisi. Aenean vulputate eleifend tellus.

Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra
quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet.
Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi.

Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper
libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id,
lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis faucibus. Nullam
quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec
sodales sagittis magna. Sed consequat, leo eget bibendum sodales

augue velit cursus nunc,

Phone 1: +962 00 0000 000 | Phone 2: +962 00 0000 000 | Fax: +962 00 0000 000
name@domainname.com | P.O.Box 0000 City 00000 Country
www.domainname.com

Nasco Automotive - Barnad Manual 28

Stands
Nasco has five main lines of business: Tire, Batteries, Lubricants,
Spare Parts, and Accessories. A design for each business line has
been created.

TIRES BATTERIES LUBRICANTS SPARE PARTS ACCESSORIES

Nasco Automotive - Barnad Manual 29

Stands: Tires
There are four shelves on the stands of the Tire Section, and each
stand has one side only. Under each shelf the brand name of the tires
can be mentioned. Nasco’s logo icon should be present on the very
top left of the stand, and the word TIRES is on the top right. Please
note that the base shelf is always wider than the top shelves.
T I R E S
Please refer to the brand mark section to make sure you’re using the
correct colors and fonts.

Materials
1- Metal Structer
2- Acrylic for logo, letters and Shelf talker Nasco logo
3- Sticker B r a n d N a m e
4- Paint

Shelf

B r a n d N a m e

Shelf

B r a n d N a m e

Shelf

B r a n d N a m e
Stand Base

Nasco Automotive - Barnad Manual 30

Stands: Batteries
There are seven shelves on the stands of the Batteries Section, and each
stand has one side only. Under each shelf the brand name of the
batteries can be mentioned. Nasco’s logo icon should be present on the
very top left of the stand, and the word BATTERIES is on the top right.
BAT T E R I E S
Please refer to the brand mark section to make sure you’re using the
correct colors and fonts.

Materials
Nasco Logo
1- Metal Structer B r a n d N a m e
2- Acrylic for logo, letters and Shelf talker
3- Sticker
4- Paint
B r a n d N a m e

Shelf
B r a n d N a m e

Shelf

B r a n d N a m e
Shelf

Shelf
B r a n d N a m e

Shelf

B r a n d N a m e
Shelf

Shelf B r a n d N a m e

Nasco Automotive - Barnad Manual 31

Stands: Lubricants
There are seven shelves on the stands of the Lubricants Section, and
each stand has one side only. Under each shelf the brand name of the
lubricant’s brand can be mentioned. Nasco’s logo icon should be
present on the very top left of the stand, and the word LUBRICANTS is
on the top right.

Please refer to the brand mark section to make sure you’re using the
correct colors and fonts.
Nasco Logo
Materials B r a n d N a m e
1- Metal Structer
2- Acrylic for logo, letters and Shelf talker
3- Sticker
4- Paint
B r a n d N a m e

Shelf
B r a n d N a m e

Shelf

B r a n d N a m e
Shelf

Shelf
B r a n d N a m e

Shelf

B r a n d N a m e
Shelf

Shelf B r a n d N a m e

Nasco Automotive - Barnad Manual 32

Stands: Spare Parts
There are six shelves on the stands of the Spare Parts Section, and each
stand has one side only. Under each shelf the brand name of the spare
parts can be mentioned. Nasco’s logo icon should be present on the
very top left of the stand, and the words SPARE PARTS are on the top
right. Please bear in mind the spacing between shelves, they vary S PA R E PA RT S
because of the different sizes of the spare parts.
Nasco Logo
Please refer to the brand mark section to make sure you’re using the
correct colors and fonts.
B r a n d N a m e
Materials
1- Metal Structer (or Wood 18 mm)
2- Acrylic for logo, letters and Shelf talker
3- Sticker
Shelf B r a n d N a m e
4- Paint

Shelf
B r a n d N a m e

Shelf

B r a n d N a m e

Shelf

Shelf B r a n d N a m e

B r a n d N a m e

Nasco Automotive - Barnad Manual 33

Stands: Accessories
For the stands in the Accessories Section, the Nasco logo icon is placed
on the top left, and the word ACCESSORIES is on the top right. The
section right below the logo (middle section) has a light background so
that there’s a contrast that aesthetically shows what’s on it. The bottom
section of this stand has three shelves that vary in height. Under each A C C E S S O R I E S
shelf the brand name of the accessories can be mentioned.
Nasco Logo
Please refer to the brand mark section to make sure you’re using the
correct colors and fonts.

Materials
1- Metal Structer (or Wood 18 mm)
2- Acrylic for logo, letters and Shelf talker
3- Sticker
4- Paint

B r a n d N a m e

Shelf
B r a n d N a m e

Shelf

Shelf
B r a n d N a m e

Nasco Automotive - Barnad Manual 34

Nasco Service Express
Below is a simple preview of how Express Service stations would look
like with all the stands and the reception desk. This is shown as a simple
guide only, and is subject to change according to each individual Service
Express location.

A C C E S S O R I E S S PA R E PA RT S BAT T E R I E S T I R E S

B r a n d N a m e B r a n d N a m e B r a n d N a m e

B r a n d N a m e

B r a n d N a m e B r a n d N a m e B r a n d N a m e

B r a n d N a m e B r a n d N a m e B r a n d N a m e

B r a n d N a m e

B r a n d N a m e B r a n d N a m e B r a n d N a m e

B r a n d N a m e

B r a n d N a m e
B r a n d N a m e B r a n d N a m e B r a n d N a m e

B r a n d N a m e

B r a n d N a m e B r a n d N a m e

B r a n d N a m e

B r a n d N a m e B r a n d N a m e B r a n d N a m e B r a n d N a m e

Nasco Automotive - Barnad Manual 35

Uniform: Sales Team
Nasco’s uniform is very simple. The polo shirts are dark green, and the
sleeve linings are light green. The logo icon is light green and is placed
on the left side of the chest. The full logo is placed in the middle on the
back of the shirt as shown.

Please refer to the brand mark section to make sure you’re using the
correct colors.

Nasco Automotive - Barnad Manual 36

Uniform: Warehouse Team
For the warehouse team, the polo shirts are dark grey, and the sleeve
linings are light green. The logo icon is light green and is placed on the
left side of the chest. The words Warehouse Team are placed in the
middle on the back of the shirt in white as shown.

Please refer to the brand mark section to make sure you’re using the
correct colors.

Warehouse
Team Warehouse
Team

Nasco Automotive - Barnad Manual 37

Uniform: Service Team
For the Serviceteam, the polo shirts are dark grey, and the sleeve
linings are light green. The logo icon is light green and is placed on the
left side of the chest. The words Service Team are placed in the middle
on the back of the shirt in white as shown.

Please refer to the brand mark section to make sure you’re using the
correct colors.

Service Team
Service Team

Nasco Automotive - Barnad Manual 38

36
Thank You