A NEKO’S WISH

Brand ID & Style Guidelines V1.0

b y f i v e r r. c o m / l o g o r o a d
April-2020
 A N EKO’ S W IS H
the wish to explore new things

MENSWEAR ESSENTIALS

Neko translates to cat in Japanese.

The brand - A NEKO’S WISH - talks

about a cat who lost eight of its lives
and has one remaining. Giving the cat
the wish to explore new things.

Various prints will be used on t shir ts

and hoodies to promote the brand.

The cat logo will be seen on the rest of

the essential collections .
 00 INT R ODU CT ION
C ONTENTS
PAGE -3 These g uidelin es d esc ribe th e v isu al ele-
ments that rep resen t A NEKO’S WIS H CO. ’s
01 cor p orate identity.
LOGO VISUALS
PAGE 4- 10
Sending a con sisten t an d c on trolled mes-
02 sag e of corp orate id en tity is esen tial to pre-
C OLOR PALE T TE senting a stron g, u n ified image of th e c om-
PAGE 11- 12
p any.
03 These g uidelin es reflec ts A NEKO’S WIS H
T YP OGRAP HY
PAGE 13- 14 commitment to qu ality, c on sisten c y an d
style.
04
BR AND ED ASSESTS The b rand is a valu able asset. Th ese gu id e-
PAGE 15- 27
lines p rotects th e c ompan y ’s in terests by

05 p reventing incorrec t u se of A NEKO’S WIS H

name and mar k.
W EB
GU ID ELINES
PAGE 28- 29

06
MOOD B OARD
PAGE 30- 36

3
 LOGO VISIUALS

The logo is the core of brand identity, the pri-

mar y visual element that identifies the com-
pany and comes in three forms: the logotype,
the logomark, and the combination mark
(emblem).

They are, the symbol and company name are

hand-made and have a fixed relationship that
should never be changed in any way.

The horizontal layout is the primar y and pre-

ferred visual representation. However, the
emblem as well as the standalone version
(icon) might be used whenever the condi-
tions require.

01
LOG O V ISUALS
PAGE 3-6

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 A NEKO’S WISH | brand ID & Style Guidelines | logo forms | logomark

The i c o n ( s t a nd a l o ne ) is a p ower f ul imag e dep icting a p ecu liar, u n iqu e style th at is

rec o g ni z a b l e a nd m e morab le.

5
 A NEKO’S WISH | brand ID & Style Guidelines | logo forms | emblem

The e m b l e m c re a t i ve ly comb ined f or visual wordp lay to carr y th e mean in gfu l mes -
s a g e o f t h e b ra nd .

6
 A NEKO’S WISH | brand ID & Style Guidelines | logo forms | logotype

The h a nd m a d e l o g o typ e stands f or its f ree- wild, b old yet re fin ed , h igh ly memorable
s t yl e t h a t reve a l s w h a t the b rand is all ab out.

7
 A NEKO’S WISH | b ra n d I D & S t y l e G u i d e l i n e s | l o g o f o r m s | D o s a n d D O N ’ Ts

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 A NEKO’S WISH | b ra n d I D & S t y l e G u i d e l i n e s | l o g o f o r m s | D o s a n d D O N ’ Ts

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 A NEKO’S WISH | b ra n d I D & S t y l e G u i d e l i n e s | l o g o f o r m s | D o s a n d D O N ’ Ts

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 COLOR PALE T TE

The two corporate Primar y colors are black

and white.

The Secondar y color theme has been select-

ed to create a premium and royal general
look and feel.

The Suplementar y colors to the Primar y and

Secondar y color palette are wide open due to
the various prints and ar tworks will be used
to promote the brand.

02
C OLOR PALE T T E
PAGE 11-12

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 A NEKO’S WISH | brand ID & Style Guidelines | color palette

PRIMARY

Pantone Black 6 C
RGB 35 31 32
CMYK 70, 67, 64, 74
Hex #231f20

SECONDARY

Pantone 1615 C Pantone 429 C

RGB 140, 68, 32 RGB 162, 167, 170
CMYK 30, 77, 100, 28 CMYK 39, 29, 28, 0
Hex #8c4420 Hex #a2a7aa

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 BRAND T YPOGRAPHY

The typefaces recommended bellow are ap-

propriated both for print and digital.

The primar y font family comes in a variety of

cuts that allows flexibility and multiple uses
from large display sizes to small details of
body text. They are condensed bold, timeless
and dynamic but still having a premium feel.

‘Roboto Condensed’ is the preferred brand

typeface specifically for web.

Secondar y typeface ‘Open Sans’ can be used

in print.

To reinforce clarity and consistency please

follow these general guidelines below.

03
T Y P OG R AP HY
PAGE 13-14

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 A NEKO’S WISH | brand ID & Style Guidelines | brand typography

P R I M A RY T Y P OG R A PHY
Roboto Condensed (regular, Italic, Bold, Bold Italic)
Web & print

32 PT
110 LETTER SPACE
Roboto Condensed
32 PT LEADING
LIGHT REGULAR
14 PT Roboto Condensed Regular. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eius-
0 LETTER SPACE mod tempor incididunt ut labore et dolore magna aliqua. Sagittis orci a scelerisque purus. Inte-
15 PT LEADING
REGULAR
ger feugiat scelerisque varius morbi. Massa tincidunt nunc pulvinar sapien et. Nibh ipsum conse-
quat nisl vel.

S ECON DA RY T Y P O G R AP H Y
Open Sans (regular, Italic, Bold, Bold Italic)
Web & print

32 PT
0 LETTER SPACE
Open Sans
Regular
32 PT LEADING
REGULAR

14 PT Open Sans Regular. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed
0 LETTER SPACE do eiusmod tempor incididunt ut labore et dolore magna aliqua. Sagittis orci a
15 PT LEADING
REGULAR
scelerisque purus. Integer feugiat scelerisque varius morbi. Massa tincidunt nunc
pulvinar sapien et. Nibh ipsum consequat nisl vel.

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 BRANDED ASSE TS

This section shows the approved layouts

and variations with the primar y elements
of A N EKO’ S WIS H stationar y system.

Please note that the following concepts

for the branding assets are only recom-
mendation to inspire as the product pro-
duction together with finalized A Neko’s
Wish Ar t drawings haven’t star ted at this
stage.

º product label - etiquette,

º product pacgaking,
º product bag.

04
B R A NDED A SSESTS
PAGE 15-27

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 A NEKO’S WISH | brand ID & Style Guidelines | business card

F R ONT S ID E DESIGN

Abdalrahman Alrohaif
Chief Executive Officer PRI NTING S PECIFICATION
+965 55052715
hello@anekoswish.com F UL L BLEED S IZE
/anekoswish
/anekoswish
/anekoswish
3, 75” X 2,25”

TRIMMED S IZES

BAC K S ID E DESIGN 3, 50” X 2,00”

RESOLUTION & COLOR

300 d pi
C MYK

w w w . A N e k o s W i s h . c o m

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 A NEKO’S WISH | brand ID & Style Guidelines | letterhead

PRI NTING S PECIFICATION

FUL L BLEED S IZE

8, 75” X 11,25”

TRIMMED S IZES

8, 50” X 11,00”

RESOLUTION & COLOR

300 d pi
C MYK

+965 55052715 ANekosWish.com hello@anekoswish.com

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 A NEKO’S WISH | brand ID & Style Guidelines | envelope

hello@anekoswish.com
www.anekoswish.com
+965
55052715
PR I NTING S PECIFICATION

FUL L BLEED S IZE

9, 75” X 4,38”

TRIMMED S IZES

9, 50” X 4,13”

RESOLUTION & COLOR

300 d pi
C MYK

18
 A NEKO’S WISH | brand ID & Style Guidelines | presentation folder

   

PR INTING S PECIFICATION

TRI MMED S IZES ( open flat)

18” X 12”

+965 55052715 www.anekoswish.com hello@anekoswish.com

TRI MMED S IZES ( fold ed )

    9” X 12”
hello@anekoswish.com
www.anekoswish.com
+965

RESOLUTION & COLOR

55052715

300 d pi
C MYK

Abdalrahman Alrohaif
Chief Executive Officer

+965 55052715
hello@anekoswish.com
/anekoswish
/anekoswish
/anekoswish

+965 55052715 ANekosWish.com hello@anekoswish.com

19
 A NEKO’S WISH | brand ID & Style Guidelines | employee id card

PRI NT ING S PECIFICATION

F UL L BLEED S IZE

2,81” X 3,75”

photo TRIMMED S IZES

1.5” x 1.5”
2,56” X 3,54”

RESO LUTION & COLOR

Abdalrahman Alrohaif
CEO 300 dpi
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
C MYK

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 A NEKO’S WISH | brand ID & Style Guidelines | html mail signature

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 A NEKO’S WISH | brand ID & Style Guidelines | social media cover & profile picture

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 A NEKO’S WISH | brand ID & Style Guidelines | product label - etiquette - 1

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 A NEKO’S WISH | brand ID & Style Guidelines | product label - etiquette - 2

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 A NEKO’S WISH | brand ID & Style Guidelines | packaging - 1

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 A NEKO’S WISH | brand ID & Style Guidelines | packaging - 2

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 A NEKO’S WISH | brand ID & Style Guidelines | shopping bag

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 WEB GUIDELINES

A Neko’s Wish responsive and mobile friend-

ly web site uses the primar y colors (black
and white) heavily on its website.

All images used in the website should be of

high quality as the website suppor ts retina
ready high-quality images together with
adaptive imagive suppor t in the admin
(please refer to the theme’s documentation
for more information on this).

The body text font is based on Roboto Con-

densed font family.

The headings/titles are with ‘Roboto Con-

densed Bold’ typeface with a weight around
900, being masculine and bold.

05
WEB
G UID ELIN ES
PAGE 28-29

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 A NEKO’S WISH | brand ID & Style Guidelines | responsive web design

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 MOOD BOARD

The designs/images in this section are

inspirational.

They are designed during the making of your

branding request additionally to be handy for
your referrence in future.

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M OOD BOAR D
PAGE 30-36

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 A NEKO’S WISH | brand ID & Style Guidelines | hoodie mockup

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 A NEKO’S WISH | brand ID & Style Guidelines | catalog cover mockup

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 A NEKO’S WISH | brand ID & Style Guidelines | catalog inside mockup

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THANK YOU

f iverr.com/log oroad
Ap ril- 2020