v

K2
FRESH FROM
THE HEAVENS

Brand Style Guide

 Contents

Contents02
Our Story 03
Primary Logo: variations 04
Breathing space 05
Secondary logo 06
Colour palette 07
Social media badges 08
Brand Typeface 09
Typeface sample 10
Document summary 11

K2 Water Brand style guide Page 2

 Our Story
------------------------------------------
Our commitment to maintaining the highest lev-
el of integrity and quality not only in our
product, but service as well. Our founders
have faced a troubled world. Drought and fires
ravenged through their homes. Passing through
grade school and universtity they set out on
what little trust fund money they had left. Ex-
ploring the world and wonderous cultures there
was a central problem. People around the world
experience the same strugglem. Water is simply
too expensive and hard to get. Glaciers were
melting and quickly the planet’s greatest sup-
ply of fresh water was quickly turning salty. On
a trip to Pakestan and the K2 moutain they found
untouched aquifers scattered throught the moun-
tain. With low taxes and a cheap workforce at
their disposal they started small. As it turns
out if you pay people with free access to wa-
ter you can get an extrememly cheap workforce.
Branching out the company was built through
humanitarian forces. Sympaty for their work
in helping other communites eventually led to
enough donations to where they can maintain the
aquifers and provide affordable and accessable
water to all four corners of the world.
------------------------------------------------

K2 Water Brand style guide Page 3

 Primary Logo:
variations

(01) (0 2)

Our logo has gone through

redevelopment several times throught
its life time. Do not go off editing
this masterpeice of an artwork. Our
advisement for using this logo is
to use the black outline in normal
curcumstances and the white one in
stances where the background is
dark.

K2 Water Brand style guide Page 4

 Breathing
space

K
K K

K
The breathing space around
the logo is determined by
the size of the ‘K’ as
demonstarted by the image.
Note that the top and bottom
‘K’s are rotated 90 degrees.

K2 Water Brand style guide Page 5

 Secondary
logo

(01) (0 2) (03)

These are the secondary

logos. I’m not sure what
they can be used for, but
use them if the primary
one doesn’t look good for
some reason.

K2 Water Brand style guide Page 6

 Colour palette

Black White Colour 01 Colour 02

RGB 00, 00, 00 RGB 255, 255, 255 RGB 99, 159, 201 RGB 214, 0, 44

CMYK 00, 00, 00, 100 CMYK 00, 00, 00, 00 CMYK 61, 26, 7, 0 CMYK 9, 100, 91, 2

HEX #000000 HEX #ffffff HEX #639fc9 HEX #d6002c

COLOUR USAG E RECOMMENDATION (A PPROXIMATE RATIO):

Stick to black and white most of the time.

If you need a color, use the blue and/
or red shown here. The blue is a more
subdued color, and the red can be used 4 0% 4 0% 1 0% 1 0%
for emphasis.

K2 Water Brand style guide Page 7

 Social media
badges
(01) (0 2) (0 3 ) (04 )

Here are K2’s social

media badges. We prefer
to use a consistent design
with varying colors that
represent the brand.

K2 Water Brand style guide Page 8

 Brand
Primary L ET T ER GOT HIC M EDIUM

Typeface ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@#$%&*!?

L ET T ER GOT HIC SL ANT ED

----------------------------------------
Letter Gothic is our primary typeface. It ABCDEFGHIJKLMNOPQRSTUVWXYZ
is a clean sans serif font that allows for
bolded, slanted, and slanted bolded. To abcdefghijklmnopqrstuvwxyz
make the text easier to read it is required
to have the text bolded. For instances
where a person is to be cited use slanted,
1234567890!@#$%&*!?
not slanted bold. In every instance where
a paragraph is written line spacing of
10pt(for 8pt font size, please scale to
use) is to be used for instances where a LETTER GOTHIC BOLDED
person or work is cited line spacing is to
be 16pt. Also when citing a source the
gray color scheme used in A final note
is that when typing a paragraph dash the
ABCDEFGHIJKLMNOPQRSTUVWXYZ
top and bottom of the paragraph to apply
emphasis. Font size is to be legible to the abcdefghijklmnopqrstuvwxyz
point where people can read it without
glasses. Interpret that as you will, but font 1234567890!@#$%&*!?
size 8-14 is recommended. For special
instances, please see your supervisor.
----------------------------------------

K2 Water Brand style guide Page 9

 Secondary
and Teriary
Typeface
--------------------------------------
Secondary typeface is Mangonel which
is to be used for subtitles, captions, ABCDEFGHIJKLMNOPQRSTUVWXYZ
etc. For emphasis purposes the font
size is to be 1.45x larger than the
primary font. Due to this font being 1234567890!$
used for captions do not buy the full
version. For all captions and what not
lower case letters will not be utsed.
This font can be put in colors in the
10% margin that a supervisor approves.
--------------------------------------

-----------------------------------------------
Romelio Sans is our tertiary
typeface which is to be used
ABCDEFGHIJKLMNOPQRSTUVWXYZ
in instances such as logos.
We recommend that you use
the predetermined logo sizes
abcdefghijklmnopqrstuvwxyz
and presets as they have been
scientifically proven to be
superior to whatever you are
12345567890!@#$%^&*()
thinking of. In every instance
where you think you have
something better, please see your
supervisor. Due to the presets
guidelines for the tertiary font
do not exist. It is recommended
to talk to your supervisor for -----------------------------------------------------------------
any said changes. However, when *Please note that Azonix is another font that can be used for
using the logos in any of their special events organized by corprate and the cover page for this
instances with this font the brand style guide and other specific media outputs. Rules for
colors black & red are to be this type face are to be decided in the moment, and the company
maintained. is open to variation and creativity in instances where this font
--------------------------------- is used.*
-----------------------------------------------------------------

K2 Water Brand style guide Page 10

 Document
summary

In short, K2’s goal is K2

to provide the best
water in the world. The
K2 brand’s reputation
is on the line so
you must follow the
guidelines to keep
the company intact and
successful.

K2 Water Brand style guide Page 11