GRAPHIC STYLE GUIDE

October 2017
www.dfat.gov.au/bpp
PAGE 1
TABLE OF CONTENTS
Introduction ............................................................................................................. 3
Logo usage ............................................................................................................ 4-5
Brand typefaces ..................................................................................................... 6
Colour Palette ........................................................................................................ 7
Business cards ......................................................................................................... 8
Letterhead ................................................................................................................ 9
Sector icons ............................................................................................................. 10
Factsheets template ............................................................................................. 11
Microsoft PowerPoint template ..................................................................... 12
Social media assets ............................................................................................... 13
Website assets ................................................................................................... 14-15
Charts & Diagrams ......................................................................................... 16-18
Video style .......................................................................................................... 19-21

PAGE 2
OUR MISSION
The BPP matches funding from business for projects
that support commercial objectives whilst advancing
Australia’s aid investment priorities, allowing DFAT to
increase the number of its private sector partners,
leveraging the experience and ability of business to
address intractable development challenges.

OUR VISION
Partnerships through the BPP will create scalable
shared value partnerships that advance economic
and social conditions in developing countries, based
around three principles: development, partnership
and business.

GUIDELINES FOR APPLICANTS

For usage of DFAT branding, refer to the
DFAT website.

PAGE 3
LOGO USAGE Inline full-colour Inline greyscale
This page shows all
recommended primary
variations of the BBP logo,
including vertically-stacked
and enhanced one-color
versions for alternative use
in specific situations. Stacked full-colour Stacked greyscale

Inline solid Stacked solid

PAGE 4
STREAMLINED USAGE Streamlined full-colour
A streamlined version of the
logo has been created for
situations in which the
complex text of the full
logo cannot be properly
reproduced, such as
complicated reproduction
techniques (e.g. embroidery,
external signage), extreme
conditions, and ultra-small
applications.

NO TAGLINE USAGE No tagline full-colour

All versions of the logo can
be used with out the tagline.

PAGE 5
BRAND TYPEFACES
Typography should be
simple and friendly. The two
primary font families are
Baufra and Calibri. Either font
may be used in headings or
body text to allow maximum
flexibility in determining the
visual tone for materials.
For Microsoft applications
such as Word and
PowerPoint, use Calibri as
it is universally available.
Baufra font family sample
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890~!@#$%^&*()_+
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890~!@#$%^&*()_+
Calibri font family sample
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890~!@#$%^&*()_+
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890~!@#$%^&*()_+
PAGE 6
COLOUR PALETTE Primary colour palette
The BPP palette is
comprehensive, allowing
communications to tailor
palettes to specific needs, 1235 C 144 C 166 C 7C Pantone

such as formal and academic, 255, 184, 28 237, 139, 0 227, 82, 5 61, 57, 53 RGB

or bright and cheerful. 0, 31, 98, 0 0, 51, 100, 0 0, 76, 100, 0 38, 35, 33, 92 CMYK

Proper use of these colours #ffb81c #ed8b00 #e35205 #3d3935 HTML

is essential in any brand

identity, setting the tone,
dividing information and
Secondary colour palette
aiding recognition.

432 C 7465 C 7599 C 432 C Pantone

0, 146, 188 64, 193, 172 179, 61, 38 52, 56, 60 RGB
100, 0, 11, 2 58, 0, 36, 0 0, 85, 98, 20 13, 7, 0, 76 CMYK
#0092bc #40c1ac #b33d26 #34383c HTML

PAGE 7
BUSINESS CARDS Business cards front side
The BPP business cards are
designed two sided.
The front is generic, while
the reverse features personal
contact details.
An Australian Government initiative supported by Palladium

Business cards reverse details side

TimoThy STewarT Tanja Polegubic

Private Sector Adviser, Team Leader Communications and Marketing Adviser
T +61 7 3025 8500 T +61 7 3025 8500
m +61 473 549 731 m +61 410 093 363
e tim@thebpp.com.au e tanja@thebpp.com.au

www.thebpp.com.au www.thebpp.com.au

PAGE 8
LETTERHEAD
Generic stationery letterhead Letterhead specifications

7. Digital Payment Platform Pilot in North Sri Lanka 7. Digital Payment Platform Pilot in North Sri Lanka

Application ID BPPR2181 Application ID BPPR2181

Typeface
Key Partners Dialog Axiata PLC Key Partners Dialog Axiata PLC

Font: Calibri
Pointsize: 9pt
Criteria: Partnership Questions for Applicant: Criteria: Partnership Questions for Applicant:

Criteria: Gender Questions for Applicant: Criteria: Gender Questions for Applicant:

Criteria: Social Impact Questions for Applicant: Criteria: Social Impact Questions for Applicant:

Criteria: Commercial Viability Questions for Applicant: Criteria: Commercial Viability Questions for Applicant:

Criteria: Value for Money Questions for Applicant: Criteria: Value for Money Questions for Applicant:

BPP is a DFAT initiative supported by Palladium BPP isGovernment

The Business Partnerships Platform is supported by the Australian a DFAT initiative supported by
and implemented byPalladium
Palladium
The Business Partnerships Platform is supported by the Australian Government and implemented by Palladium

PAGE 9
SECTOR ICONS Sector icon library
Sector icons have been
illustrated to represent
current project sector areas.

Agri-Animal.png Agri-Cotton.png Agri-Plant-01.png Agri-Plant-02.png

Economic- Education.png Energy.png Food-&-Bev.png

Growth-01.png

Governance.png Manufacturing-01 Manufacturing-02 Mining.png

.png .png

Tech.png Tourism-01.png Tourism-02.png Womens-Econ-

Empower.png

PAGE 10
FACTSHEETS TEMPLATE
Headline
Font: Calibri Regular
Pointsize: 14pt

IMPROVING HEALTH AND ECONOMIC EMPOWERMENT

FOR FEMALE FACTORY WORKERS IN VIETNAM
Heading 1
Introduction Font: Calibri Bold
In Vietnam, garment and shoe manufacturing is a vital sector for the provision of Main Partners:
Font: Calibri Bold skilled employment opportuniJes. The vast majority of workers in these factories
Logo Text Pointsize: 9pt
are women, and over 70% are of reproducJve age (15-49 years). This partnership
will empower female factory workers in Vietnam. It will provide access to criJcal
Pointsize: 10.5pt health informaJon and services in the workplace and strengthen employee Project Overview
engagement and communicaJon with factory management.
Country
Country name
Heading 1 Partnership Aims Project locaJon
Region
The partnership is expected to lead to considerable social and economic returns for both Pou Yuen
factory workers and Pou Chen’s business. The ini.a.ve will catalyse women’s economic CoRegion name
Font: Calibri Bold empowerment and inclusion of marginalised groups by strengthening worker health and worker-
employer rela.ons.
Pointsize: 9pt Project
value
DFAT
Contribu.on
Partner
Contribu.on
Total value
$1,00,000
Base Titanium The Asia FoundaJon CoNon On Group $500,000 $500,000

Body copy 1 Marie Stopes Interna.onal

(MSI) is a results-based social
The Asian Founda.onLorem
ipsum dolor sit amet,
Co[on on group Lorem ipsum
dolor sit amet, consectetur Heading 2
business, specialising in the consectetur adipiscing elit, sed adipiscing elit, sed do eiusmod Cost per Total $1,088 Total beneficiaries Leveraged funds
beneficiary DFAT $544 People 2,640 50%
Font: Calibri Regular delivery of reproduc.ve health do eiusmod tempor incididunt tempor incididunt ut labore et
services in 37 countries
worldwide. In Australia, the
ut labore et dolore magna
aliqua. Ut enim ad minveniam,
dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud
Font: Calibri Bold
quis nostrud exea.on ullamco
Pointsize: 9pt
organisa.on is a DFAT- exercita.on ullamco laboris nisi
accredited Australian NGO,
suppor.ng country programs in
laboris,aliquicommodo.consequ
at. Duis aute irure dolor in
ut aliquip ex ea commodo
consequat. Duis aute irure dolor
Start and
end date
Total $1,088
DFAT $544
Total beneficiaries
People 2,640
Leveraged funds
50%
Pointsize: 10.5pt
reprehenderit in.
the Asia Pacific region with a in reprehendLorem ipsum dolor
range of bilateral, mul.lateral Lorem ipsum dolor sit amet, sit amet, consectetur adipiscing
and philanthropic donor funded cosectetur adipiscing elit, sed elit, sed do eiusmod tempor
projects. In Vietnam, MSI offers do eiusmod tempor incididunt incididunt ut labore et dolore
Heading 2
Total $1,088 Total beneficiaries Leveraged funds
high quality family planning and ut labore et dolore magna magna aliqua. Ut enim ad minim sectors
DFAT $544 People 2,640 50%
reproduc.ve health care in 35
provinces across the country.
aliqua. Ut enim ad minim. veniam, quis nostrud.
Table copy
Font: Calibri Bold
Font: Calibri
Pointsize: 10.5pt
Pointsize: 8pt
Other Partners:
The partnership delivers a total Capacity building and knowledge The ini.a.ve aims to build employee
Body copy 2
Logo Text Logo Text
health care solu.on package in Pou sharing of best prac.ce occupa.onal engagement and trust.
Yuen clinic. health medicine.
www.thebpp.com.au

Font: Calibri Regular Footer copy

Pointsize: 8pt Font: Calibri Regular
Main Partner logos Supporting image Pointsize: 8pt and 7.5pt

PAGE 11
 Secondary
presentation title
MICROSOFT POWERPOINT TEMPLATE Font: Calibri Regular
Pointsize: 14pt

PowerPoint cover slide PowerPoint content slide

Name of Presenta?on

Purpose of Due Diligence:

•  Verify implementing partner identity.

•  Verify past performance.
•  Verify implementing partner practices, processes and systems used to mitigate and manage the risk of
fraud and corruption.
•  Verify that Individuals have integrity systems in place.
Name of Presenta-on
•  Ensure new implementing partners have appropriate child protection processes and systems in place.
Presented by Name Surname
•  Assess an implementing partner’s capacity and performance to implement environmental safeguards.
28 October 2016 •  Assess an implementing partner’s commitment to and/or compliance with DFAT’s policy requirements
VENUE, COUNTRY (corporate objectives and social responsibility).

An Australian Government initiative supported by Palladium www.dfat.gov.au/bpp An Australian Government ini?a?ve supported by Palladium 2

Date Location
Font: Calibri Regular Font: Calibri Bold
Pointsize: 18pt Pointsize: 18pt Slide body copy
Presenter name Font: Calibri Regular
Font: Calibri Light Pointsize: 19pt
Pointsize: 24pt

Presentation title Heading 1

Font: Calibri Bold Font: Calibri Bold
Pointsize: 24pt Pointsize: 28pt

PAGE 12
SOCIAL MEDIA ASSETS

LinkedIn profile banner LinkedIn image posts

Banner image asset

Banner image asset
960x540px
974x330px

Placed LinkedIn post

Banner image asset

960x540px

Placed LinkedIn banner Placed LinkedIn post

PAGE 13
WEBSITE ASSETS

DFAT homepage tile DFAT mega menu tile

Tile body
Max 140
charactors Tile CTA
Max 22
Tile banner charactors
220x70px

Menu heading
and body
No charactors limit

Menu image
70x70px

PAGE 14
WEBSITE ASSETS

BPP homepage BPP partner content page

Main heading

Intoduction body
Partner logos

Factsheet CTA

Slider image Partnership map

70x70px
Partnership aims
Slider body
Partnership info
Max 64
table
charactors
Partnership feature
content
Shared value

Shared value stories

Feature banner CTA
and supporting
BPP masthead ‘Read more’
images
Feature banner
heading and body Partnership
No charactors limit information and
supproting images
Feature banner and logos
image
Milestone table
486x365px

PAGE 15
CHARTS & DIAGRAMS

BPP process flow BPP partnering cycle

STAGE 1: STAGE 2: STAGE 3:

IDENTIFICATION ENGAGEMENT IMPLEMENTATION Scoping needs
Preparation Business Plan Partnership Brokering & options
Scaling &
• DFAT Posts opt-in & nominate Development • Meeting to broker RoPD increasing impact Identifying potential
sectors • STTA assigned to partner • Final RoPD signed partners
• Round open & advertised
Moving on
• Support and Advice provided • Health-check Building relationships
Application • Peer Review Monitoring & Milestones Mapping &
• Applicants register and apply • Monitoring & Gender • Baseline monitoring & milestone planning
online in SmartyGrants
• Monitoring orientation workshop
• Clarification provided if needed
• Gender principles & assessment • Agreed milestones & reporting
SUSTAINING SCOPING &
Short-Listing schedule OUTCOMES BUILDING
Due Diligence Assessment
• Sensitization of reviewers • Assessment Collaborative Finance
• Post & PRV • Report sign-off
Agreement Agreeing to Partner
• Thematic & Gender • Development & signing
Final Decision
• Interview & Panel BPP Initiatives
• Panel
• Applicant’s Notified • Monitoring visit/s
• Applicants Notified
• Reporting REVIEWING MANAGING &
• Tranche payments & REVISING MAINTAINING
Measuring Governance
 3 months  2 months  2-3 months +18 months for the initiative results & structures
Reviewing efficiency Deepening
& value engagement
Revisiting & revising Delivering
initiatives

PAGE 16
CHARTS & DIAGRAMS

STAGE 1: Identification STAGE 2: Engagement STAGE 3: Implementation

DFAT PALLADIUM APPLICANTS DFAT PALLADIUM APPLICANTS DFAT PALLADIUM APPLICANTS

Successful Partners Successful Partners
BPP Application Form notified
Posts opt in to the BPP placed on SmartyGrants notified
and identify sectors (revised if necessary based on evaluation)
Announcement
made on BPP Partners Assigned Palladium assigns
Marketing and Website an STTA – STTA Partners asked to
Partners sent Due submit logos and Relationship Manager
PRV Launches Round on Promotion via social Draft and Submit Diligence Guidelines Profile sent to communications
DFAT Website & media, websites and Application Form Partner Profiles Partner materials
SmartyGrants networks (e.g. Post) Refer Queries to BPP developed
6-8wks Respond to Queries Team Partners informed about the next steps:
from Applicants • Partnering Meeting
STTA Profile
Due Diligence Business Plan Media Engagement • Monitoring & Miletone Workshop
Guidelines Guidelines Form • Collaborative Finance Agreement
Applications Application
received on
SmartyGrants
Partnership Advisor
Due Diligence assigned to partner
STTA
checks & interviews Due Diligence
1st Short-Listing • Preparation of • Sends Business Plan
PRV & Post conducted evidence submitted
Assessment Post & PRV/ Summary Data Guidelines to Partner
Summary
Palladium Data on • Training of Assessors Palladium
Partnership Advisor
2 weeks Applicants • • Contacts associated Logistics arranged
Guidelines for arranges pre-
Assessors Post & agrees contact (date, venue, partnering meeting
Guidelines for preferences catering) discussion with each
Assessors Due Diligence • Partners introduced to partner
Report drafted & Post
sent to PRV
Decision Yes
Post and/or PRV attends Partners attend
Partnering Meeting & Monitoring & Partnering Meeting Partnering Meeting &
Milestone held Monitoring & Milestone
Monitoring & Milestone Workshop held
nd
• Preparation of Workshop Workshop
Gender & Thematic 2 Short-Listing Summary Data Due Diligence
Assessment Gender & Thematic Summary Report STTA agrees on
Data on • Training of Assessors PRV Review of Due
2 weeks Applicants Diligence Report support required
• Guidelines for and level of effort Draft Initiative Draft Record of
Assessors with Partner Guide, Timeline & Partnering
Milestones Discussions (RoPD)
Decision
• Preparation of Profiles
Yes & Information Packs Acceptable No Task Note
Milestones and Timeline used RoPD sent to
Panel receives for Drat Finance Agreement > Partners & re- Review & Revise
profiles and Discussed and finalized with drafted as RoPD as neccessary
applications for Yes Partners & DFAT if necessary neccessary
Gender Advisor provides STTA support to:
assessment assessment support &
2 weeks Profiles & Guidance as needed • Business Plan
Applications development
Panel and Review & Final RoPD filed for use in
No Recommendation PRV Review of Due Partner submits Collaborative
Diligence Report Monitoring Finance Agreement ongoing management of
Panel provides Form Business Plan
and Milestone partnership
questions and BPP Gender
recommendations Guidelines • Development
(in country or
remotely)
No PRV/Palladium Panel receives Initiative Commences Implement initiative
conducts Interviews Business Plans for Tranche Payments Made Submit reports
by email, phone or assessment
2 weeks Business Plans Business Plan
video-conference Website & Social
collated
Media Updated

Partner Milestone and 6-

Monitoring Visits Website & other
Decision Month Reports submitted as
Yes Decision Yes Partnership Health- communications agreed
Check as agreed content created
No STTA Support as
Unsuccessful Attend meetings requested
Change Decision on Successful Participate & Contribute
SmartyGrants & Notify Applicants Unsuccessful as agreed
Notify Change Decision on Successful BPP 6-Month
No SmartyGrants & Notify Applicants Final Report
Reports to DFAT
Notify
Due Diligence
Report Signed &
filed with DFAT End of Initiative
Evaluate Application Process Evaluate Business Plan Proceed to Phase 3 Follow-on activities agreed
& Refine Forms, Guidelines phase & STTA performance Implementation
Proceed to Phase 2
and Communications Engagement

PAGE 17
CHARTS & DIAGRAMS

TEAM ROLES & STRUCTURE

DFAT PALLADIUM BUSINESS

SUPPORT
ADVISERS

John Collins John Collins John Collins John Collins

Practive Area Practive Area Practive Area Practive Area
Manager Manager Manager Manager John Collins
Practive Area
Manager
OPERARTIONS ADVISERS

John Collins John Collins John Collins

Practive Area Practive Area Practive Area
Manager Manager Manager
John Collins John Collins John Collins
Practive Area Practive Area Practive Area
PRIVATE SECTOR Manager Manager Manager
DEVELOPMENT TEAM John Collins
Practive Area
Manager

John Collins John Collins John Collins

John Collins Practive Area Practive Area Practive Area
Manager Manager John Collins
Practive Area Manager
Manager Practive Area
Manager

+7
LEGEND John Collins John Collins
John Collins
Practive Area
Practive Area Practive Area Manager
8x FULL TIME Manager Manager
6x PART TIME
7x SHORT TERM
John Collins
Practive Area
Manager

John Collins
Practive Area
Manager

PAGE 18
VIDEO STYLE

Introduction title Video divider

PAGE 19
VIDEO STYLE

Lower thirds Super watermark

PAGE 20
VIDEO STYLE

End title

PAGE 21