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Electricians On Call Brand Guide

The document provides brand guidelines for Electricians on Call, including sections on logo usage, typography, color palette, photography, stationery, uniforms, and contact information. The primary and secondary logos are shown, along with examples of incorrect logo usage. Microgramma D Extended and Bahnschrift fonts are specified for headings, titles, and body copy. Four colors are identified as representing the brand across various platforms and applications. Considerations for maintaining brand visibility on photography are noted. Examples of how the identity could translate to uniforms are displayed. Contact details are provided for any additional queries.

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Abdul
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265 views13 pages

Electricians On Call Brand Guide

The document provides brand guidelines for Electricians on Call, including sections on logo usage, typography, color palette, photography, stationery, uniforms, and contact information. The primary and secondary logos are shown, along with examples of incorrect logo usage. Microgramma D Extended and Bahnschrift fonts are specified for headings, titles, and body copy. Four colors are identified as representing the brand across various platforms and applications. Considerations for maintaining brand visibility on photography are noted. Examples of how the identity could translate to uniforms are displayed. Contact details are provided for any additional queries.

Uploaded by

Abdul
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

BRAND GUIDELINES

The Company
Mood Board
Logo Primary
Logo Secondary
Logo Incorrect
TABLE OF
Typography
CONTENTS
Color
Photography
Stationary
Uniform
Contact
THE
COMPANY

At Electricians on Call we are very intentional about delivering a great


experience to our customers.
We know that we are only in business because of our customers and, as
such, we strive to provide an unrivaled level of customer service.
Continually delivering on this will see us reach our goal of being a
customers first choice for electrical services.
Our skilled team of professionals have a wealth of experience, training
and equipment to deliver and surpass the quality and service our
customers deserve.
The aim of Electricians On Call is
to provide efficient and fast
customer service. That message
should be maintained with the
help of it’s branding.

With elegance and simplicity,


the overall aesthetic and visual
language of Electricians On Call
provides a sense of consistency,
organization and reliability.
This version of the logo should be used a much
as possible. With color variants to be used at the
designer’s discretion depending on the color of
the background.

Min 5 mm space around logo


SECONDARY
LOGO

Depending on the application, the primary


logo may not always be suitable for use.

The EOC abbreviation and it’s


accompanying typeface can be used
separately to increase scalability and
options as to where the branding can be
applied.
INCORRECT
USAGE

The examples below demonstrate The orientation and hierarchy is


incorrect usage of the logo and very specific and should not be
it’s accompanying typeface. changed regardless of application.

The main logo, its accompanying


and allocated color group should
not be manipulated nor reassigned
to any other aspect of the logo.
TYPOGRAPHY

Microgramma D Extended Microgramma D Extended


(Bold) (Medium)
This font is reserved for the main typeface of the A lighter weight of the main typeface can also be
logo. The only other acceptable use for this is as a used for main titles on promotional material
display and promotional collateral.

Bahnschrift (Bold) Bahnschrift (Light)


For headings and sub-headings. This is a clean This can be used for the main copy across all
and legible font that pairs well with the main digital platforms and print material.
typeface.
COLOR

WEB
R 237
G 237
PRINT WEB PRINT WEB PRINT WEB PRINT WEB PRINT B 237
C 100 R 25 C 80 R 65 C 51 R 132 C 35 R 170 C6 #EDEDED
M 84 G 58 M 54 G 107 M 41 G 134 M 28 G 171 M4
Y 33 B 103 Y 27 B 143 Y 40 B 136 Y 27 B 173 Y4
K 21 #193A67 K5 #416B8F K5 #848688 K0 K0
#AAABAD

These colors represent the brand in it’s


entirety. Each color can be used for main
titles, headings, sub-headings and copy
depending the background and
application.
PHOTOGRAPHY

Careful consideration must be taken


under the graphic designer’s
discretion to maintain visibility and
visual impact of the Electricians On
Call branding when implemented on
photography.
STATIONARY
UNIFORM

On the right are examples


on how the visual identity
could translate to apparel
such as uniforms.
CONTACT

For any further queries about


the brand or to request any related
files or documents,
please contact:

KRISTEN JOBSON
FINANCIAL CONTROLLER

1800 815 278


accounts@electriciansoncall.com.au

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