Tendeal

BRAND GUIDELINES
Contents
INTRODUCTION.................................................3
MOOD.......................................................................4
BASICS ELEMENT OVERVIEW.................5
 Logo Design
 Logo rationale
 Logo Usage / Unacceptable usage
 Color Palette
 Typography

CORPORATE STATIONERY.........................13
EMAIL SIGNATURE...........................................22
SOCIAL MEDIA...................................................24
THE CORRECT LOGO PLACMENT......29
POWERPOINT TEMPLATE..........................31
APPLICATION......................................................44
 INTRODUCTION

INTRODUCTION :

The purpose of this Tendeal Guidelines is to ensure that the established personality and style of the
brand is locally and globally consistent. This Brand Guidelines are meant to be instructional and technical.

This document is no way meant to be exhaustive. It serves mainly to provide instructions on the standard usage
and rules to follow when producing visual assets. All productions must first be submitted for approval to Tendeal’s
marketing department.

Tendeal
[Link]

Doing so will allow us to protect the integrity, image and values of our brand.

BRAND GUIDELINES > INTRODUCTION 3

 MOOD

Elegantly Friendly !
MOOD
Tendeal’s brand aim to be elegant and efficient. A minimalist and sophisticated logo to be easily remembered.
The colors chosen are familiar with the E-commerce and mobile app landscape.
In color psychology, orange represents creativity,
adventure, enthusiasm, success, and balance. In color psychology, grey represents neutrality and balance.

BRAND GUIDELINES > MOOD 4

Basic Element Overview
 Corporate Logo
LOGO DESIGN

Brand identity

Brand name

T+ =
Lettre T Tendeal

This concept was translated visually by using of the letter T, which is the first letter in the word “Tendadel - Tendeal” , to link
the symbol to the name of the logo ,combined with an arrow symbolizing the tendeal.
In order to generate the user's passion for the unification between the symbol and the logo, this adds strength in terms of
simplicity, consistent and clear.

BRAND GUIDELINES > LOGO DESIGN 6

 Corporate Logo
LOGO RATIONALE

CLEAN SPACE MIMIMUM SIZE

To preseve the integrity of the logo, a minimum clear space has There is no per determined size for the logo. Scale should be
been set to be equal to the height of the letter “O”. determined by the available space, function and visibility. In
print the minimum size is 0.5”.
This area must be always be kept free of any text or graphic
element that is not part of the logo. For digital use the minimum size for the standard logo is 50
pixels.

50 pixels

BRAND GUIDELINES > LOGO RATIONALE 7

 Corporate Logo
LOGO USAGE

USE ON PHOTO AND COLORED BACKGROUND

There are a couple of ways the logo can be used on photographic backgrounds, but
each option should be exercised withcare, making sure the logo and type aren’t
obstructed by the image.

In most cases, you can use either a solid white or solid black logo on top of background
image.

TIPS:
 Photos with shallow depths-of field work best.
 Avoid busy images with too much detail.
 Applying a darker transparent overlay on an image helps makes texts more readable.

One of the essence of Tendeal’s branding is the graphic background. We encourage

the use of illustrative background with the given color palette in the book.

BRAND GUIDELINES > LOGO USAGE 8

 Corporate Logo
UNACCEPTABLE USAGE

A few rules are necessary for maintaining the integrity of the brand. Don’t compromise the overall look of the logo by rotating, skewing,
or distoring in any way - that includes adding unecessary and unacttractive text decorations like drop shadows and outlines.
Here are a few examples of some ways you should NEVER ever consider using the logo.

A B C D

OPEN
SOON

A Don’t rotate the logo.

B Don’t squash or strech.
C Don’t place elements in the logo clear space.
D Don’t resize any part.
E Don’t rearrange parts or create compositions that are not already provided.
F Don’t add unofficial graphics to the logo.
G Don’t use off-brand colors. Refer to the approved color palette only.
H Don’t contain the logo in a box when used on a background.

BRAND GUIDELINES > UNACCEPTABLE USAGE 9

 Corporate Logo
COLOR PALETTE

Color is an integral part of brand identity. Consistent use of

the color palette will not only reinforce the cohesiveness of
the brand, but color also serves a psychological purpose by
communicating a certain feeling to the audience.

Very dark Pure

grayish (or mostly pure)
blue orange

#282f39
CMYK C 80 M 68 Y 55 K 56
RGB/WEBSAFE R 40 G 47 B 57

#ea9c00
CMYK C 7 M 43 Y 100 K 0
RGB/WEBSAFE R 234 G 156 B 0

BRAND GUIDELINES > COLOR PALETTE 10

 Corporate Logo
MONO COLOR

Sometimes, often due to production costs, only one

color of ink is available and so the logo must be
reproduced using only one color. In this scenario, the
logo, logotype, or symbol must be used following the
convention of using a light color type on a dark
background or in a dark color type on a light back-
ground.

#000000
The logotype and/or symbol outline must be clearly CMYK C 0 M 0 Y 0 K 100
RGB/WEBSAFE R 0 G 0 B 0
distinguishable from the background color.
You must honor the logo palette when possible, using #ffffff
black or white if necessary CMYK C 0 M 0 Y 0 K 0
RGB/WEBSAFE R 255 G 255 B 255

BRAND GUIDELINES > MONO COLOR 11

 Corporate Logo
THYPOGRAPHY

Thypography is a powerful brand tool when used consistently.

This set of typefaces best represent the bold and modern feel
of the brand and should be used across all print and web
applications.

Diaria Pro Medium Diaria Pro Medium

Use for headlines or to emphasize
a word or short phase.
ABCDEFGHIJKLMNOPQRSTUVWXRZ
abcdefghijklmnopqrstuvwxrz

Comfortaa
Use for body copy, for everyday
Comfortaa
communications . ABCDEFGHIJKLMNOPQRSTUVWXRZ
abcdefghijklmnopqrstuvwxrz

Adobe Devanagari
A specific alternative font has
Adobe Devanagari
been chosen for computer-based ABCDEFGHIJKLMNOPQRSTUVWXRZ
applications when Diaria Pro abcdefghijklmnopqrstuvwxrz
Medium is not available.

BRAND GUIDELINES > THYPOGRAPHY 12

Corporate stationery
 Business card
Dimension :
85 mm (W)
50 mm (H)

Name Surname
Business title

123456789
your email
website

BRAND GUIDELINES > CORPORATE STATIONERY 14

 Letterhead
Dimension :
A4
210 mm (W)
297 mm (H)

123456789 your email website adress

BRAND GUIDELINES > CORPORATE STATIONERY 15

 Envelope
Dimension :
DL
210 mm (W)
110 mm (H)

123456789
your email
website

BRAND GUIDELINES > CORPORATE STATIONERY 16

 Envelope
Dimension :
C4
229 mm (W)
324 mm (H)

BRAND GUIDELINES > CORPORATE STATIONERY 17

 TITLE TITLE

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123456789 • Lorem ipsum

your email
• Lorem ipsum
website
• Lorem ipsum
• Lorem ipsum
TENDEAL

BRAND GUIDELINES > CORPORATE STATIONERY 18

 Notebook and Pen
Dimension :

A5

BRAND GUIDELINES > CORPORATE STATIONERY 19

 Paper bag
Dimension :

A3

BRAND GUIDELINES > CORPORATE STATIONERY 20

 Pull up banner
Dimension :
800 mm (W)
2000 mm (H)

TITTLE
HERE
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[Link]

BRAND GUIDELINES > CORPORATE STATIONERY 21

Email signature
 Email Signature
Dimension :

600 pixels (W)

200 pixels (H)
Option 1:

MR. YOUR SURNAME

BUSINES TITLE

Your adress
Your phone number
Your email
website

Option 2:

MR. YOUR SURNAME

BUSINES TITLE

Your adress
Your phone number
Your email
website

BRAND GUIDELINES > EMAIL SIGNATURE 23

Social media
 Cover photo
FACEBOOK
Dimension :
1500 pixels (W)
500 pixels (H)

BRAND GUIDELINES > SOCIAL MEDIA 25

 Cover photo
TWITTER
Dimension :
851 pixels (W)
315 pixels (H)

BRAND GUIDELINES > SOCIAL MEDIA 26

 Cover photo
LINKEDIN
Dimension :
1128 pixels (W)
191 pixels (H)

BRAND GUIDELINES > SOCIAL MEDIA 27

 Profile photo
FACEBOOK-INSTAGRAM-SNAPCHAT-TIKTOK-TWITTER-YOUTUBE-LINKEDIN
Dimension :
Facebook: Instagram: Snapchat: Tiktok: Twitter: Youtube: Linkedin:
170 pixels (W) 320 pixels (W) 320 pixels (W) 200 pixels (W) 400 pixels (W) 800 pixels (W) 400 pixels (W)
170 pixels (H) 320 pixels (H) 320 pixels (H) 200 pixels (H) 400 pixels (H) 800 pixels (H) 400 pixels (H)

BRAND GUIDELINES > SOCIAL MEDIA 28

The correct logo placement
 The correct
logo placement
Explanation :
To place Pokfit logo in the correct way
please use one of the approved styles
that are shown on the right.
To place the Pokfit logo in other ways
is not allowed.

PARAMETER
Example
297 X 210 mm
DIN A4

BRAND GUIDELINES > THE CORRECT LOGO PLACEMENT 30

Powerpoint template
 Powerpoint template

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 Powerpoint template

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BRAND GUIDELINES > POWERPOINT TEMPLATE 43

Application
 Application

STORE HOME SCREEN NOTIFICATIONS

BRAND GUIDELINES > APPLICATION 45

 Application

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 Application

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 Application

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 Application

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 Application

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 Application

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 Application

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Thank you