Wellesley College Visual Identity Guidelines

Wellesley College
Visual Identity
Guidelines
Prepared by Pentagram Design Section title May 9, 2023

Table of Contents
Introduction 3 Pedestal Grid System 35

Overview 36
Logo 5 Option 1 in Use 37
Introduction 6 Option 2 in Use 38
Primary 7
Secondary 8 Color Palette 39
Monogram 9 Core Colors 40
Structure 10 Proportions 41
Clearspace 11 Class Colors 42
Usage 12
Core Colorway 13 Photography 43
Academics 44
Department Logos 14 Faculty 45
Overview 15 Campus with People 46
Administrative Structure 16 Campus 47
Academics Structure 17 Student Life 48
Beyond Campus 49
Office Logos 18 Ideas Captured 50
Overview 19 Dos and Don’ts 51
Office of the President Structure 20
Provost and Dean of the 21 Accessibility 52
College Structure Principles 53
Dean of Students Structure 22
Applications 54
College Seal 23 Tone Spectrum 55
Overview 24 Instagram Story 56
Email Signature 57
Typography 25 Admission View Book 58
Primary Display Serif Typeface 26 Tote Bag 62
Primary Text Serif Typeface 27 Postcards 63
Primary Sans Serif Typeface 28 Stickers 64
Secondary Typefaces 29
Contact 65
Typesetting 30
Primary Serif 31
Primary Serif, Primary Sans Serif, 33
and Secondary Typefaces
Wellesley College Visual Identity Guidelines 2

Introduction

Introduction In 2010, Wellesley College developed its first set
of visual guidelines for the institution. In 2023,
the College undertook a review and refresh of the
guidelines, taking into account a number of changes
over the preceding years, including shifting from
primarily print to primarily digital publications,
the adoption of accessibility guidelines, changing
community needs, and the development of a new
brand voice.
This guideline outlines all components of the

visual identity of Wellesley and its departments.
Included herein are explanations of how to use the
various components: the logo, logotype, monogram,
color, typography, typesetting, art direction, and
grid system. The overall identity system for Wellesley
has been designed to accommodate a wide variety of
subjects and contexts, and can be used creatively.
The success of the Wellesley identity requires

the cooperation and collaboration of all parties
involved in its implementation. In adhering to these
guidelines, we will move toward a stronger, more
consistent, and more cohesive Wellesley identity.

Logo

Logo The Wellesley College logo consists of a logotype
Introduction (typically the word “Wellesley”) and a monogram.
The monogram is not a typical typographic glyph,

but a custom-designed graphic form. Wellesley’s
monogram is a distinctive, instantly recognizable
character that conveys the Wellesley identity.
Designed by Base as part of the 2010 visual identity,
it is derived from the Garamond typeface, one
of the most readable serif typefaces in the world.
Modifications to the Garamond letter W included
closing up the central serifs in the middle and
enlarging it so that it’s far wider than a standard
Garamond W, which creates a greater delicacy and
greater impact on the two small points on the
bottom of the W. The space between the serifs
on either end of the W has been decreased to
create the impression of symmetry on either side
of the main triangle that exists in the center of
the W. Additionally, all four arms of the W are of
equal width, thereby creating an immense stasis,
permanence, and stability—like a pedestal.
In the 2023 update of these guidelines, the integrity

of the existing logo has been maintained, and the
custom-designed monogram remains the same.
However, to bring the logo in line with the refreshed
typography guidelines, the logotype has been
updated to be based in JJannon.

Logo The Wellesley logo is a single unit composed of two elements: the W monogram
and the logotype.
Primary
Please use only the provided logo. Any and all modifications (adjustments to kerning,
proportions, etc.) are prohibited.

Logo There are two versions of the Wellesley logotype. The “Wellesley College” logotype is
used primarily when the monogram is separated from it. The “Wellesley” logotype is
Secondary used primarily as a lock-up with the monogram. Please refer to the Applications section
of this manual for further information about logotype usage.

Logo The Wellesley W monogram is a custom-designed character. In all instances the
W will appear in conjunction with the logotype, either as the logo or as a separated
Monogram “frame.” Please refer to the Pedestal Grid System and Applications sections of
this manual for further information about monogram usage.

Logo To ensure maximum legibility, a clear space should be observed around any variation of
the logo. This space is determined by the wordmark’s cap-height, indicated by “X.” More
Structure specifically, the “Y” in JJannon Extrabold is used as the point of measurement.
0.5X
4.5X

Logo A protected clear space, determined by twice the height of the logotype, designates the
absolute minimum zone in which no other graphic element (text, line, shapes, image box,
Clearspace etc.) may appear. It also indicates how close the logo can be to the edge of a page. This
zone helps to avoid problems of legibility and/or recognition.
Consistent with these same considerations, the logo may exist at a size of no
smaller than 0.5 inches.
2X
2X
1X

Logo
Usage
Correct use. Don’t rotate the logo. Don’t rearrange the logo’s elements.
W
Don’t individually color any single shape Don’t recreate the logo with a different font. Don’t use a non-approved logo colorway.
Don’t fill with a gradient. Don’t contain the logo in a box if not using Don’t use a logo on complex backgrounds
the pedestal system. or over people in a photo.
Don’t stretch or otherwise distort the logo.

Logo Primary colors establish the dynamic history of the College. To meet the
highest contrast standards, only use the logo in white, deep blue, Wellesley blue,
Core Colorway and black.
If color printing is not available, you may change the logos to black and white.
White on Wellesley blue White on deep blue
Wellesley blue on white Deep blue on white

Department
Logos

Department Logos Each department logo within the Wellesley identity system relates visually to the
others and to the institution. When shown together, these logos should be the same size
Overview and proportion as the Wellesley logo, and the baselines of the logotype and department
should align.
Do not make these logo extensions from scratch. Please contact Communications &
Public Affairs for department logos.
Primary logo
Administrative logo Academic logo

Department Logos The serif typeface (JJannon Extrabold) is used to designate all administrative offices.
Building from the Wellesley logo, the name of each department can be inserted between
Administrative the College logotype and monogram. With the cap height of the logotype as one unit, the
Structure department name is typed at a height of 0.5 units and centered, with a space of 0.75 units
above and below.
0.75X
ADMISSION 0.5X
0.75X
4.5X

Department Logos The Sans serif typeface (Untitled Sans Medium) is used to designate all academic
departments. Building from the Wellesley logo, the name of each department can be
Academics inserted between the College logotype and monogram. With the cap height of the
Structure logotype as one unit, the department name is typed at a height of 0.5 units and centered,
with a space of 0.75 units above and below.
0.75X
MATHEMATICS DEPARTMENT 0.5X
0.75X
4.5X

Office Logos

Office Logos This lock-up system only applies to three offices: Office of the President, Provost &
Dean of the College, and Dean of Students. Other departments should follow the rule as
Overview explained in the Department Logos section.
OFFICE OF THE PRESIDENT
Office of the President logo
PROVOST & DEAN

OF THE COLLEGE
Provost & Dean of the College logo
DEAN OF STUDENTS
Dean of Students logo

Office Logos
Office of the President
Structure
0.5X
OFFICE OF THE PRESIDENT

0.75X
0.75X
4.5X

Office Logos
Provost & Dean of the
College Structure
0.5X
PROVOST & DEAN

0.75X
OF THE COLLEGE
0.75X
0.75X
4.5X

Office Logos
Dean of Students
Structure
0.5X
DEAN OF STUDENTS
0.75X
0.75X
4.5X

College Seal

College Seal The College Seal is a traditional mark of the College. Its components include the Latin
phrase Collegii Wellesleiani Sigillum, or Wellesley College Seal; the coat of arms of the
Overview Durant family, who founded the College; and the College’s motto, Non Ministrari Sed
Ministrare, which means “Not to be ministered unto, but to minister.”
The College Seal is reserved for ceremonial use only, such as on diplomas and at
convocation and commencement. It is not downloadable and may not be used as a
graphic element without permission from Communications & Public Affairs.

Typography

Typography JJannon Display replaces Adobe Garamond Pro for Wellesley’s primary serif
Display typeface.
Primary Display
Serif Typeface Please use JJannon Display for headlines only. Please reference the next page for
long-form text use.
JJannon Display extrabold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
123456789
JJannon Display extrabold italic
123456789
JJannon Display bold
123456789
JJannon Display bold italic
123456789
JJannon Display regular
123456789
JJannon Display italic
123456789
JJannon Display light
123456789
JJannon Display light italic
123456789

Typography JJannon replaces Adobe Garamond Pro for Wellesley’s text typeface.
Primary Text Please use JJannon for text and logos only.
Serif Typeface
Reference the previous page for using JJannon Display in headlines.
JJannon extrabold
123456789
JJannon extrabold italic
123456789
JJannon bold
123456789
JJannon bold italic
123456789
JJannon book
123456789
JJannon book italic
123456789
JJannon regular
123456789
JJannon italic
123456789

Typography Untitled Sans replaces Swiss 721 for Wellesley’s primary Sans serif typeface.
Please use Untitled Sans for most web applications.
Primary Sans
Serif Typeface
Untitled Sans black

abcdefghijklmnopqrstuvwxyz 123456789
Untitled Sans black italic
Untitled Sans bold
Untitled Sans bold italic
Untitled Sans medium
Untitled Sans medium italic
Untitled Sans regular
Untitled Sans regular italic
Untitled Sans light
Untitled Sans light italic

Typography Secondary typefaces expand Wellesley’s typographic suite. These three additional
typefaces expand Wellesley’s tone to match the diverse ranges of faculty, staff, students,
Secondary Typefaces and alumnae.
Please reference the following pages for rules for combining and typesetting
secondary typefaces.
Tone: bold / impact
Manuka Condensed bold
all caps only
123456789
Tone: collegiate / collegial
Sharp Slab bold

Sharp Slab bold italic

Tone: modular / flexible
A2 Typewriter regular
A2 Typewriter italic

Typesetting

Typesetting Typesetting is used to create visual hierarchies and information hierarchies and bring
visual harmony and meaning to a piece. In any one publication, it is recommended that no
Primary Serif more than three typefaces be used in conjunction with each other.
When approaching headline and body point size relations, the headline should be the
most important component of the composition. The ratios to the left of the type
specimens provide a brief demonstration of this principle.
We are
women who
change
¹⁄1
the world.
Yes, we are the ones who so

often become the “firsts” but
we are even prouder of the
⅔
“nexts” we make way for.

Working with faculty doing breakthrough diverse student bodies, we lift each other
research and surrounded by top up. And from the start, we are backed by
undergraduate women, we discover the a powerful, global alumnae community
⅓ depth and breadth of our intellects, our fiercely committed to helping us succeed—
abilities, and our agency. Living and fiercely committed to helping each other
learning among one of the most racially, make the difference they want to make in
socioeconomically, and geographically the world.

Typesetting Typesetting is used to create visual hierarchies and information hierarchies and bring
visual harmony and meaning to a piece. In any one publication, it is recommended that no
Primary Serif more than three typefaces be used in conjunction with each other.
WELLESLEY
½
OPENS DOORS.
The first of which is making it financially possible for students to
attend and thrive. Students pay only what they can afford—nothing more.
Wellesley’s need-blind admission policy for U.S. citizens and permanent

residents means applicants are admitted without regard to their ability
to pay. Wellesley students graduate with significantly less debt than the
½ national average, and families with incomes under $100,000 have zero
packaged loans. Wellesley’s $83 million aid budget ensures that 100% of
students’ calculated need is met. More than half of the College’s students
receive financial aid, with an average aid award of $62,500.
Wellesley College is one of the

most academically challenging
and catalytic institutions of higher
⅔
education in the United States.

A Wellesley education prepares students to realize their own highest
⅓ ambitions and aspirations—and they do. Widely acknowledged to
be one of the nation’s premier colleges and the top women’s college*,
we are unparalleled in educating pathbreaking women in every arena.

Typesetting The examples below illustrate several contexts for typesetting the JJannon and
Untitled Sans typeface families and secondary typeface options. The additional
Primary Serif, Primary secondary typefaces offer a diverse range of tones—use that to your advantage
Sans Serif, and when developing layouts.
Secondary Typefaces
The transformative power

of a Wellesley education
⅔
is evident in the immediate
and ongoing success of
its graduates.
That can mean receiving a NASA fellowship as one of the world’s
most promising and innovative young astrophysicists. It can mean
becoming an ABC News producer just three years after graduation.
⅓
Short-term, over 98% of the class of 2021 were employed within the
first six months after graduation, including at companies such as
Apple, Goldman Sachs, Google, Microsoft, and Nike.
We're the ones who
BREAK BARRIERS.
Among our 36,000 living alumnae,
pathbreakers and changemakers span
politics and government, STEM, the arts,
journalism, and economics. Prominent
administrator of NASA and former space
shuttle commander; conceptual artist and
cultural critic Lorraine O’Grady ’55; Last Week
Tonight with John Oliver writer Ali Barthwell
graduates include former U.S. Secretary ’10; Tatcha skincare founder and CEO Vicky
½
of State Hillary Rodham Clinton ’69; Joey Tsai ’00; Washington Post editorial board
Cole ’99, executive producer, NBC; Nergis member Heather Long ’04; and The Simpsons
Mavalvala ’90, dean of the MIT School of producer Broti Gupta ’16.
Science; Jocelyn Benson ’99, Michigan’s
secretary of state; Pamela Melroy ’83, deputy

Typesetting The examples below illustrate several contexts for typesetting the JJannon and
Untitled Sans typeface families and secondary typeface options. The additional
Primary Serif, Primary secondary typefaces offer a diverse range of tones—use that to your advantage
Sans Serif, and when developing layouts.
Secondary Typefaces
⁵⁄6
WE ARE WOMEN
Who change the world.
By women, we include cis, trans, nonbinary— all women.
¹⁄6
And by change the world, we mean that literally.
At Wellesley,
we learn how.
⅔
We challenge our intellects and discover what we are

capable of. We do breakthrough research with faculty
⅓
who are shaping their fields. We learn more, do more,
and achieve more than we ever thought possible.

Pedestal
Grid System

Pedestal Grid System With the logo, logotype, monogram, colors, typography, typesetting, and art direction in
place, a distinctive grid system provides a recognizable graphic gesture that contributes
Overview an additional layer of uniqueness to the Wellesley identity. The grid system is based on
the idea of a pedestal, with the monogram or logo centered at the bottom of the grid to
create a foundation and balance for your layout.
We are
We are women who
women who change the
change the world.
world.
Option 1 — Centered and shifted The logo should be centered in a grid, and can either appear as a single unit or be split,
with the logotype rising to become a header and the monogram remaining as a footer.
With the split structure, the logotype can increase in proportion to the monogram, taking
on a stronger presence as the header. The exact proportion can flex according to context,
and is left to the discretion of the designer. Department logos can likewise break from the
monogram and increase in size to become a header. Body text should comply with the
centered grid.
We are
women who
change the
world.
We are
women who
change the
world.
Option 2 — Centered and scaled The centered grid system can be scaled down, while maintaining the same format or
proportions, and serve as an identifying insert that can be placed freely over imagery.
This miniature grid box corrals information into a compact, distinctive box or column that
can be placed according to the content of the imagery it accompanies. In this way both
the image and the written content can be emphasized.

Pedestal Grid System Option 1 provides more opportunities for typographic expression.
Option 1 in Use
Youˇre
IN
Welcome to
community.
Welcome to the
&ANSWER.
class of 2027!
ASK Lulu Chow Wang

Campus Center
Wellesley College is one of

the most academically
challenging and catalytic 2023 Commencement Ceremony
01 05 10
institutions of higher education
in the United States.
hour minutes seconds

Pedestal Grid System Option 2 provides more opportunities for photographic expression. Note that text may
leave the frame to add information and visual texture to the composition. However, there
Option 2 in Use must be alignment to the frame or column.
A conversation with
Hillary
Rodham
Clinton ’69
Housing at
August 5, 2023
10 a.m. EDT Wellesley
HELLO
Class of 2027
WELCOME
TO THE CLASS
OF 2027
Commencement
weekend
Spring
Study abroad orchestra
programs
WELLESLEY.EDU/ACADEMICS

Color Palette

Color Palette The updated color palette refines the current core colors in three ways.
Core Colors Colors have been made more accessible by increasing the contrast between them.
The new palette offers a broader range of blues—allowing the College to assert more
ownership over blue. Values of the blues were picked to be more energetic and vibrant.
This is most visible when they are used together.
The secondary color palette references the work of visual artist and architect Anna
Campbell Bliss ’46. Reference the following pages in this section on applying color.
Wellesley blue
PMS 2388 C
PMS 293 U
CMYK 97, 72, 0, 0
RGB 1, 66, 164
HEX #0142A4
Deep Wellesley blue
PMS 3581 C
PMS 281 U
CMYK 100, 92, 28, 15
RGB 12, 33, 66
HEX #0C2142
Light blue Orange Yellow Magenta
PMS 299 C PMS Orange 021 C PMS 123 C PMS 807 C

PMS 2202 U PMS Orange 021 U PMS 121 U PMS 807 U
CMYK 65, 12, 0, 0 CMYK 0, 82, 100, 0 CMYK 2, 27, 98, 0 CMYK 10, 80, 0, 0
RGB 65, 12, 0, 0 RGB 241, 86, 35 RGB 248, 188, 28 RGB 237, 15, 211
HEX #1B9DE5 HEX #f15623 HEX #F8BC1C HEX #ED0FD3
Black Light blue White
PMS Black CMYK 100, 84, 0, 0 PMS N/A

CMYK 30, 30, 30, 100 RGB 72, 157, 229 CMYK 0, 0, 0, 0
RGB 0, 0, 0 RGB 255, 255, 255
HEX #000000 HEX #FFFFFF

Color Palette When applying the color palette, use these proportions as a starting point to determine
the tone of your composition. Reference the Applications portion of the visual guidelines
Proportions to see their proportions in use.
Refined and modern
25% 25%
12.5% 12.5%
50% 12.5% 50% 12.5%
Dynamic and more expressive
25% 25% 25%
12.5% 12.5%
6.25% 6.25%
50% 6.25% 25% 6.25%
25% 25%
12.5% 12.5%
6.25% 6.25%
50% 6.25% 50% 6.25%

Color Palette The colors representing specific Wellesley classes, remain unchanged in the 2023
update. They are designated for communications to and from alumnae classes and the
Class Colors Alumnae Association.
PMS 369C
CMYK 59, 0, 100, 7
RGB 88, 166, 24
HEX #58A618
PMS 186C
CMYK 0, 100, 75, 4
RGB 198, 12, 48
HEX #C60C30
PMS 267C
CMYK 86, 96, 0, 0
RGB 82, 35, 152
HEX #522398
PMS 122C
CMYK 0, 14, 80, 0
RGB 252, 212, 80
HEX ##FCD450

Photography

Photography Photographic imagery should reflect Wellesley as a dynamic institution
fostering academic excellence in all arenas. Subject matter should reflect the
Academics scope of a Wellesley education the arts, humanities, and sciences. Students
should be placed in context whenever and wherever possible to convey their
profound engagement with the world around them.

Photography Wellesley professors should be captured in action, either lecturing or interacting
with students, formally or informally.
Faculty

Photography Images of people within the campus setting should include physical highlights
of the school, with Wellesley community members engaged and interacting with
Campus with People one another and their environment.

Photography Campus images should feature the College’s architecture, natural beauty, and
unique and symbolic features, in different seasons. Reflecting the impact and
Campus scale of Wellesley’s campus reinforces its institutional soundness and speaks to
the College’s endurance, stability, and promise.

Photography Images of campus life should reflect Wellesley’s diversity, give glimpses into
the lives of Wellesley students, and capture the advantages of a women’s college.
Student Life Photography should reveal students interacting, bonding, having fun, being
themselves, and learning from each other.

Photography In addition to depicting life on campus, photography should present Wellesley as
a springboard to the world beyond. Images should reflect Wellesley’s proximity to
Beyond Campus Boston, affiliation with MIT and the Three-College Alliance, strong study-abroad
programs, and general connectedness to the world at large.

Photography Aside from the recommended photo subjects in sections prior, images should
evoke specific feelings and narratives. Whether capturing or selecting
Ideas captured photographs, images should reflect at least one of the ideas captured below.
Expansive Movement Intimate
Engaging Contextual Candid
Dynamic Immersive

Photography Photographs should evoke a cinematic-like quality that feels professional,
contextual of the campus, and provides an accurate glimpse into life at Wellesley.
Style dos and don’ts Please follow the recommendations below when photographing, selecting, or art
directing shoots.
Style dos
High depth of field (f/1.2 - f/6) and shot in Be conscious of accurately representing Even lighting with a warm color balance.
RAW and JPEG file formats. skin tones.
Style don’ts
Don’t use blurry or low-resolution images. Don’t over-rotate images. Don’t photograph in harsh lighting.
Don’t capture professors Don’t capture large groups of people Don’t capture people by themselves in
overlooking students. without a main focal point. candid contexts.

Accessibility

Accessibility Wellesley College considers accessibility to be an important aspect of our brand
identity. Here are some basic tips for ensuring your communications are accessi-
Principles ble to all your audiences:
Minimum point size

Reduce the amount of copy in a
composition before making the type Headers no smaller than 14 pt.
size smaller.
Body copy no smaller than 9.5 pt. A 12 pt size is always preferred.
Captions and footnotes no smaller than 8.5 pt.
Color contrast
Color combinations should be welcoming
rather than uncomfortable. Always try to
use a primary color as the background.
Then add a secondary color if desired.
Colors with good color contrast. Colors with poor color contrast.
Ample white space
WE’RE A
COMMUNITY
WE’RE A THAT
“Hugs
COMMUNITY THAT
“Hugs you
back” you
back”
Enough white space. Not enough white space.
All documents should include a clear and

consistent information hierarchy. A
conversation
A conversation with with
Hillary Hillary
Rodham Rodham
Clinton ’69 Clinton ’69
August 5, 2023 August 5, 2023
10 a.m. EDT 10 a.m. EDT
A clear entry point from the top down with No clear entry point as type sizes compete
type scale shifts to guide the viewer. with each other. Elements go outside the
defined pedestal grid system.

Applications

Applications The visual identity is meant to adapt to the variety of contexts with which
Wellesley exists and interacts. Please use the spectrum below to guide the visual
Tone Spectrum direction of each piece.
Refined New brand typeface
We’re We’re We’re

the ones the ones women
who so who who
often discover change
become and revel the
the in our world.
“firsts.” intellect.
Modern New brand typeface
Secondary bold typeface

We’re the We’re the We’re
ones who ones who women
so often discover who
become and change
the revel the
“firsts.” in our world.
intellect.
Dynamic New brand typeface
Multiple supporting We’re the ones We’re the ones We’re the ones We’re the ones
typefaces We are The ones

who break
The WE ARE
women ones
who
barriers.
The ones who THE ONES
change who get THE WORLD
the
change
the it IS
world. paradigms. done. ASKING FOR.
More New brand typeface

expressive
Multiple supporting We’re the ones We’re the ones We’re the ones We’re the ones
typefaces We are The ones The WE ARE

women who break
barriers. ones
THE ONES
Broader color palette
who The ones who
change who get THE WORLD
the change
the it IS
world. paradigms. done. ASKING FOR.

Applications The four Instagram story formats showcase all typefaces interacting on their own
except for “We’re the ones” set in A2 Typewriter regular.
Instagram Story
We’re the ones We’re the ones
We are The ones

women who break
barriers.
who The ones
change who
change
the the
world. paradigms.
We’re the ones We’re the ones
The WE ARE
ones
who THE ONES
get THE WORLD
it IS
done. ASKING FOR.

Applications The suggested email signature format is provided below. Downloadable assets
and comprehensive guides are provided in the Wellesley Communications and
Email Signature Public Affairs website.
Dear Michael Bierut,
Tur? Ro cust, intiam, seque consequam qui adignis

sundel magnihi cilitatent aut ommodit accatem poriatin
pliandipsam ad ut ex etur sundam, et lat ligenimi, sinulpa
rchiciis moloreria dolor magnis aut mintem. Ut pos vitatem
velesse ndamusd andebis anim aut re conserro eum ra
volore, sollest ibusam que ipsape lique nobitam doloriam
ex et a dolenditione laut quatis rero iducien digniscimus
doluptas rat parumquis exerite provid quas plate conecti
onsequi qui arciandam quo et lations equae. Pedit qui re
ditatem debit enisitatist aut fugiae verfero rendae
volor moluptatur?
Thank you.
Full name
Arial Bold, 12 pt in Wellesley blue
Keira Bunn Pronouns

Pronouns Arial Regular, 10 pt in Deep blue
Director of Marketing Communications Title

Communications & Public Affairs Arial Bold, 10 pt in Deep blue
Tel 781.283.2379
Office and contact
Arial Regular, 10 pt in Deep blue
Social media icons in Deep blue
Logo in
Wellesley blue

Applications Fonts in use
Admission Untitled Sans medium
View Book Sharp Slab bold

Admission Untitled Sans medium
View Book Sharp Slab bold
JJannon regular
JJannon Display light

Sharp Slab bold
Admission JJannon regular
View Book JJannon Display light, light italic, bold

Applications Guidance
Use JJannon regular for body text.
Admission
View Book When appropriate use secondary typeface as headlines. Pair the secondary
typeface with JJannon before pairing with another secondary typeface.
Use no more than three different typefaces on a layout.

Tote Bag JJannon light italic

Postcards JJannon Display light italic
JJannon bold
A2 Typewriter regular
Sharp Slab bold

Applications Fonts in use:
Stickers JJannon Display bold italic
AK We’re
BR E
D the
B UIL
T ones.
SH IF
FIRST-GEN

Contact These guidelines are intended to explain Wellesley College’s visual identity
system. Please do not hesitate to contact us if any of our guidance is unclear or if
you come across something we haven’t addressed here. We are more than happy
to discuss issues as they come up.
Keira Bunn Soe Lin Post

Director of Marketing Director of
Communications Design
Communications & Communications &

Public Affairs Public Affairs
Tel 781.283.2379 Tel 781.283.3343

kbunn@wellesley.edu spost@wellesley.edu
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Wellesley College

Prepared by Pentagram Design Section title May 9, 2023

Introduction 3 Pedestal Grid System 35

Wellesley College Visual Identity Guidelines 2

Wellesley College Visual Identity Guidelines 3

This guideline outlines all components of the

The success of the Wellesley identity requires

Wellesley College Visual Identity Guidelines 4

Wellesley College Visual Identity Guidelines 5

The monogram is not a typical typographic glyph,

In the 2023 update of these guidelines, the integrity

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Don’t stretch or otherwise distort the logo.

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White on Wellesley blue White on deep blue

Wellesley blue on white Deep blue on white

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Administrative logo Academic logo

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MATHEMATICS DEPARTMENT 0.5X

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OFFICE OF THE PRESIDENT

Office of the President logo

PROVOST & DEAN

Provost & Dean of the College logo

Dean of Students logo

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OFFICE OF THE PRESIDENT

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PROVOST & DEAN

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JJannon Display extrabold

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Untitled Sans black

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Tone: bold / impact

Sharp Slab bold

Sharp Slab bold italic

Tone: modular / flexible

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Yes, we are the ones who so

“nexts” we make way for.

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Wellesley’s need-blind admission policy for U.S. citizens and permanent

Wellesley College is one of the

education in the United States.

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The transformative power

We're the ones who

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