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Graphic Design Portfolio 2020

Emma Lussetti
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Hi! I’m Emma and I’m a

Stockholm based Graphic
Designer with an interest
for Branding and Concept
Creation.
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This is me being
very happy
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CV Skills

Graphic Design

Branding, Illustration, Business Card & Stationary Design,

Advertising, Web Design, App Design, Print Design

Details Creative Direction and Management

Brand Personality Development, Problem Solving, Creative

Email: emmalussetti@gmail.com
Thinking, Communication & Leadership Skills, Interpersonal &
Relationship-building, Team Building, Presentation & Pitching.
Mobile: +46 736172205

Software
Education
Adobe Creative Suite [InDesign, Illustrator, Photoshop, XD,
Premiere Pro], Keynote & Google Presentations, Figma,
2019 - current Digital Media Creative at Hyper Island Basic knowledge of HTML & CSS.
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Client Work
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Swedish
Institute Type – Campaign Sprint
Designed at – Hyper Island
Year – 2020
Skills flexed – Campaign Creation

During this 72h sprint we worked around the statement ”How might
we engage and empower the youth of Sweden to shape our
democracy?” We created a Campaign that encourages the youth of
Sweden to do exactly this all in the spirit of Free Speech and
empowering the voices of the future.

I took part in Campaign Ideation, Campaign Strategy, Logo Design

and Video Campaign Creation.
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WE FIGURED THAT

DEMOCRACY REQUIRES

PEOPLE TO…
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Encouraging the youth of Sweden to share their

perspectives through the Take Space Campaign.
Sweden using their official platforms to give the
spotlight to the younger generations engagement in
democracy in all of it’s glory. Showing inclusivity
and empowerment.
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The campaign encourages the next
generation to take more space and
challenge the status quo. Question the
space they’ve been given. Stretch it,
bend it and move it.
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Pitch video

[ https://www.youtube.com/watch?v=UXXrNUHn1rs ]
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Green 2

Primary Color

White Black
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ICA
Type – UI/UX
Designed at – Hyper Island
Year – 2019
Skills flexed – UX

ICA is the Nordic region's leading retail company and our mission
was to Re-design their Self Check-Out machines. The Check-Out
journey needed to be faster and more effortless to benefit both ICA
and the costumer.

My role was to Re-Design the UI of the Check-Out screens. I also

partook and flexed my skills in UX-Design during this project.
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Simple and clear UX design was essential for

us to create the smoothest costumer journey for
ICAs self-checkout.
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Simplifying the design was our first

priority. We wanted clear and easy
choices to not only speed up the
payment process but to also
eliminate customers giving up or
being disappointed by the machine.
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We created a clean design where you can

see the steps you have a head of you,
wherever you are I your check-out journey.
We made it easier to call for assistance,
remove items and adding in your
membership.
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Mynt
Type – Branding
Designed at – Hyper Island
Year – 2020
Skills flexed – Concept creation

Mynt is a loan company for small to medium sized business that was
in need of a Rebranding and a new Concept. We also created flyers
that would be sent out that went with this new Branding.

I created the new Brand Identity in terms of Visual Branding and

Tone of Voice. I also created the overall Brand Concept of ”Relief”
which was the main essence of everything from Visual Design to
Copy.
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Mynt Mint
Primary Color

Dark Grey Pure White

Primary Color Primary Color
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Mynt Mint Coral

Secondary Color Secondary Color

Light Grey Peach

Secondary Color Secondary Color
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Aa
Paralucent

Mynts headlines are all written

in Adobe Fonts Paralucent. It
is a characteristic and bold
font. Use it with confidence
and let it be a contrast to other
smaller, typographic elements.
abcdefghijklmnopqrst
Paralucent is used for main
and sub headlines.
uvwxyz
ABCDEFGHIJKLMNOPQRST
UVWXYZ
0123456789 ~!@#$%^&*()[],.
 Aa
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Source Sans Pro

Source Sans Pro is our
typeface for legibility in
smaller sizes on digital
devices. It is a timeless font
that is easy to read and
understand.

It is used in regular for

abcdefghijklmnopqrst
paragraphs.
uvwxyz
ABCDEFGHIJKLMNOPQRST
UVWXYZ
0123456789 ~!@#$%^&*()[],.
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The
”aahhh…”
The ”aahhh…”- concept felt natural and obvious to
work around. It is the feeling of relief and joy that a
person get’s when something is resolved. It’s the
feeling Mynt in short works for.
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The ”aahhh…” is the tagline and main promise

to the customers. The sense of relief in all of
the communication. It should always be
simple, obvious and not overwhelming for the
customers to come to Mynt. Same goes for
Visual Design, it should be airy and effortless.
Website Design and Illustration
Flyer design
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Knodd
Type – Social Media Strategy
Designed at – Hyper Island
Year – 2020
Skills flexed – Acquisition

Knodd is a Medical app for parents with children aged 0 - 6. I

worked on their acquisition with the help of an Instagram and Social
Media Strategy. We created a whole Strategy and Instagram
concept in terms of tone of voice on the platform, carousel posts
and stories.

My role was to create the Visual Design and concept for the
Instagram posts.
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Our main goal was to make Knodd a part

of every parents life - even when their kids
aren’t sick. The goal was to keep Knodd
top of mind and increase downloads. We
did this by a ”quick-tip” Instagram
concept for parents on the go.
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We wanted the parents day to day

struggles to feel seen and heard -
And through that build trust and
making Knodd their go to when
their child is ill.
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Netspons
Type – Visual Branding and Brand Strategy
Designed at – Hyper Island
Year – 2020
Skills flexed – Logo Design

Netspons connects smaller athletes with brands for sponsorship

deals. They are now expanding to also cover entertainment and
fashion which required a Rebrand.

My role was to develop the Visual Branding in terms of colors, fonts

and graphic elements. I also created a new logo and wordmark for
them to match the new brand.
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FUTURE RED CALM ORANGE SKY BLUE

Primary Color Primary Color Primary Color

PASTEL RED PASTEL ORANGE PASTEL BLUE

Secondary Color Secondary Color Secondary Color
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AA
OPEN SANS

Open Sans is used for

headlines, buttons and
captions.

Settings:
UPPER CASE
Extrabold
-5% tracking ABCDEFGHIJKLMNOPQRST
UVWXYZ
0123456789 ~!@#$%^&*()[],.
 Aa
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Crimsom Text

Crimson Text is used for

subheaders.

Settings:
Sentence case abcdefghijklmnopqrst
Bold
uvwxyz

ABCDEFGHIJKLMNOPQRST
UVWXYZ

0123456789 ~!@#$%^&*()[],.
Logo Design 2020 07
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Slogan and graphic element

Bold, young and free is the main

essence of Netspons. With a retro
sports-ads inspiration we wanted
Netspons to deliver their message
confidently while still feeling
welcoming and inclusive.
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FUEL THE FUTURE

Fuel is what drives Netspons to be
better. It makes us achieve things
we never thought we could. Brands,
talents and Netspons come
together to fuel these ambitions.
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FUEL THE FUTURE

The future vision is what we are
trying to achieve. It is the North
Star to our service and every
collaborations. The talents have
a vision for their careers and the
brands have a vision for which
goals they are trying to meet.
Wordmark Design 2020 09
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Personal Work
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Typography
Type – Typography
Year – 2020
Skills flexed – Typography

I’ve recently started getting into typography and it’s definitely

something I want to keep developing and playing around with and
explore. These are some of my favorites. Not much backstory just
some sweet sweet lettering and a lot of colors.
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Random Graphics
Type – Graphics
Year – 2020
Skills flexed – Graphic Skills

I’m constantly looking to flex my skills within Graphic Design and

what I could do with a little bit of Illustrator, a little bit of Photoshop
and A LOT of late evenings. These are just some of my random
creations.
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