Camberwell College of Arts/ BA Fashion Design / Second Year/ Unit 6
BA FASHION & GRAPHIC DESIGN
Camberwell does not have a fashion course but
does have many fashionable people with an
interest in clothes. During this project we will
be piloting the possibility of a new, joint course.
Welcome to BA Fashion & Graphic Design.
Brief part 1
Make a sign that is an item of wearable clothing.
A sign is an object, text, action, shape, pattern,
that conveys a meaning. Your item of clothing
should be a sign which has an element of graphic
or typographic form in the garment. It should
communicate something. Your garment could
be functional; a hat, scarf, suit, trousers, etc, or
an abstract form – as long as its worn. It could
be made from a piece of existing graphic design
(i.e. a cut up poster could become a shirt) or new
graphics could be printed on or embellish and
exisiting garment that your repurpose or make
from scratch.
Consider these three elements and how they
work together:
– Print: what is the print of the textile on the
material that you are using for your clothing.
– Form: what is the shape of your item of
clothing, how does that contribute to your idea.
– Message: What is your sign trying to
communicate? Is it communicating with
words, images, infographics, form or gesture.
Who is your sign for, what is your sign for,
how can it be read, and what does it say?
Brief part 2
Create a group fashion show that will be
showcased at the Camberwell Bauhaus Party.
In order to deliver this we will need to split into
teams and define roles. The teams will be:
– Graphic Identity (includes: identity, name,
website, e-invitation, posters, flyers)
– Trailer (includes: director, camera person,
editor, production assistant)
– Set and sound (includes: sound, visuals, stage,
equipment)
– Production (includes: inviting people, running
order and timings, booking space)
– Social Media (includes: a communications
plan, regular posting on facebook, instagram,
Eleanor Vonne Brown, Fraser Muggeridge, Robert Sollis
twitter, creating a media frenzie)
– Documentation (documentation of the process,
documentation of the fashion show)
– Hair and Makeup
– General coordinator (making sure all groups
are doing their bit at the right time and
communicating with each other)
Your need to create a media frenzy around the
fashion show. We will be inviting various graphic
designers and press as well as delegates from the
Camberwell Bauhaus symposium.
You will be responsible for either modelling your
own clothing or getting someone to model it for
you at the fashion show.
Following this project we will be running
sessions with you where we work on how to
photograph your item of clothing. We will then
ask you to produce a lookbook in which to
present your fashion garment in a printed or
digital form. We will brief these elements on
Friday 25 October at 10.30am. Please attend.
Schedule
Friday 27 September
10.30am, Fashion Briefing.
1.30pm, Sign ideas/ drawing session
4pm, Board meeting
Tuesday 1 October
10.30am, Making Workshop
1.30pm, Workshop with Fraser Muggeridge
Thursday 3 October
12.30, Bauhaus party meeting (heads of board)
Friday 4 October
10.30am, Printing on fabric with Eddie Niles
1.30pm, Signs and signifiers talk by David Crow
2.30pm, Production presentations and Bauhaus
Party update
4pm, Board meeting
Tuesday 8 October
10.30am, Style Activism talk by Carol Tulloch
11.30am, Group tutorials/ Fashion Branding
Friday 11 October
10.30am, Group tutorials/ Fashion Branding
4pm, Board meeting
Camberwell College of Arts/ BA Fashion Design / Second Year/ Unit 6

Tuesday 15 October References

10.30am, Individual tutorials Vicktor and Rolf – Ballgown Memes
Katherine Hamnett – T-Shirts
Friday 18 October Stephen Willats – Multiple Clothing
10.30am, Individual tutorials Tracey Emin - Quilts
4pm, Board meeting Hussein Chalayan - Airmail Dress
Constructivist Clothing
Tuesday 22 October Finn Williams – Supporter Scarves
10.30am, Production Line-up Maison Margiela
1.30pm, Rehearsal Manish Arora
Gillian Wearing – Signs that say what you want
Thursday 24 October Ventements
10.30, Production meeting Balenciaga
1.30, Set-up Comme des Garçons
6pm, Fashion Show 1 Elisa van Joolen
7.30pm, Fashion Show 2 Yohji Yamamoto – Notebook on cities and clothes
Experimental Jetset - The No-Thing
Friday 25 October Matisse’s robes for priests
Clear up Manuel Raeder and Bless
10.30, Photography Briefing Metahaven Scarves
Nick Cave – Sound Suits
Tuesday 29 October Cassette Playa
10.30 Fashion Photography studio set-up Aries Arise
Aitor Throup
Friday 1 November Urban Camouflage (Sabrina Keric and Yvonne
10.30 Fashion Photography with Thomas Adank Bayer)
Alexis Themistocleous
Exhibitions and Events Junya Watanabe
– Designed in Cuba, Cold War Graphics, House Laura Welker
of Illustration, 27 September – 19 February Bernhard Willhelm
– Tony Cokes, If UR Reading This It’s 2 Late: Vol I Yoshikazu Yamagata
Goldsmiths CCA, 29 September – 19 January Anne de Vries
– Zandra Rhodes: Fifty Years of Fabulous Henrik Ribskov
Fashion and Textile Museum, Katherine Hamnett
27 September – 26 January Andrea Ayala Closa
– V&A, Room 40, Fashion Makoto Azuma
V&A permanent collections Manuel Bolono
– London Transport Museum Maria Blaisse
Tatty Devine
Books and Magazines Robyn Cumming
– 391 - 391.942 Gary Card
There are around 200 books on Fashion in Jean Charles de Castelbajac
Camberwell Library Elise Gettliffe
– Not a Toy, Fashioning Radical Characters, Art School
Published by Pictoplasma Dr Noki’s NHS
– The Birth of Cool: Style Narratives of the
African Diaspora (Materializing Culture), by
Carol Tulloch
– Making Paper Costumes, Janet Boyes
– Wakanda Zine
– Avant Garden (FKA twigs collab)
– Kenzo Magazine¬¬

Eleanor Vonne Brown, Fraser Muggeridge, Robert Sollis