Brand Standards

1st Edition.

June 11th, 2021

Relish in it
Brand Message:
Relish is the modern eco network. We are the
Canadian authority on contemporary, urban living for
the fashion forward and the forward thinking. Relish
is a consumer destination that covers food, beauty,
fashion, design, lifestyle, entertaining, travel and
home. In keeping with our counter-programming
strategy, our overall tone is celebratory, positive and
inspirational.

Target Audience:
We are embracing social adults aged 25+ who are
typically urban but will lean modern suburban and
rural. Mostly these people will be tech and media
savvy professionals who like to entertain and/
or travel but also want a cool home and cooler
lifestyle.
 Brand Standards
usage:
This guide provides the technical information
required to ensure that the visual identity of Relish
is used properly implemented as intended a cross
platforms and mediums. To ensure correct usage of
the production company’s marks, refer to this guide
and use only approved artwork. If you happen to
have any other questions, please contact us at
416.555.3413 or info@relish.com
Table of
Contents:
Logo info and considerations:
6-9 Logo and Standards
10 Spacing and sizing
10 Incorrect usage
12-13 Colours and typography

Instagram standards
14-15 Instagram and IG standards

In action:
16-17 Business cards and Stationary
6
7
The Logo
The logo itself is a stylized word-mark logo created
to enhance the presence of Relish with a firsthand
goal of creating name awareness. The established
ratio and dimensions should never be altered, as well
the positioning of the ‘e’ itself. This is the primary
logo and will be used as the main symbol for the
brand.

HEX: ffdb57 The Colours

RGB: R:225 G:219 B:87
CMYK: C:1% M:12% Y:78% K:0% The Relish logo is made up of Pantone
2413C (green) along with notes of 121C
(yellow). These colours must be used
properly and exactly throughout all forms
of correspondence and publications.
Should a situation arise where you feel
HEX: 1bb685 there be cause for an exception to these
RGB: R:27 G:182 B:133 guidelines, please consult your graphic
CMYK: C:76% M:0% Y:65% K:0% design professional.

8
Black and White versions
In situations where the logo is in a black or white situation,
these versions are designed for those needs. Use the top one in
light situations and likewise the lower one on dark.

9
Minimum Sizes
While the logo can be scaled up, it is important to keep in
mind a minimum size for the logo for legibility and usability.
While scaling up, it is also very important to keep the
proportions as well.

This is 2 inches wide and is

the minimum size. In digital
formats, this is equal to 192
pixels wide.

This is .4 inches, do not

reduce it more than this. In
digital formats, this is roughly
42 pixels wide.

10
Incorrect usages
The logo is meant to be used as is, so make sure you don’t
do any of these common mistakes. These rules are valid for
all versions of the logo.

Do not squish, stretch or

distort it in any sense. If the
spacing looks tight for the
wordmark, use the alternate
version.

Do not adjust any element

within the logo itself.
Do not rotate the image as
well, keep it perpendicular.

Do not add any effects or

adjustments to the logo. That
includes changing of colours
used in any sense as well.

11
Colour Scheme
While the logo can be scaled up, it is important to keep in
mind a minimum size for the logo for legibility and usability.
While scaling up, it is also very important to keep the
proportions as well.

12
Typography
There are TWO fonts to be aware of for materials.
The tagline of ‘Relish in it’ is an Adobe font called ‘Trailmade’.
It should only be used for the tagline and for category titles
i.e on the brochure site. It is a stylish font, but not practical or
meant for everyday use. Use sparingly.

The font in use for publications itself is an Adobe font called

‘Jubilat’. It is a versatile font that comes in a full range of
weights. It is stylish but also highly readable across various
mediums. Size examples shown are 14pt.

Trailmade:
abcdefghijklmanñopqrstuvwxyz
ABCDEFGHIJKLMANÑOPQRSTUVWXYZ
0123456789‘?!”(%)#@/&<-+÷×=>$€:;,.*

Jubilat extra light

abcdefghijklmanñopqrstuvwxyz
ABCDEFGHIJKLMANÑOPQRSTUVWXYZ
0123456789‘?!”(%)#@/&<-+÷×=>$€:;,.*

Jubilat semi-Bold
abcdefghijklmanñopqrstuvwxyz
ABCDEFGHIJKLMANÑOPQ RSTUVWXYZ
0123456789‘?!”(%)#@/&<-+÷×=>$€:;,.*

13
Instagram standards and styles
Social Media is a crucial and invaluable tool in getting the message out to current viewers and to attract new ones. The Instagram feed is a
direct extension of the brand and the business and needs to be treated with the utmost of respect diligence. While baring that in mind, the over-
arching point of Social Media is to be enjoyable, friendly and engaging along the way. While paying close attention to the following framework,
we can all have the chance to spread the Relish virtues with careful consideration and respect, but also with an open heart and smile on our
faces. We should ‘Relish’ in the opportunity to connect with people in this manner, and Relish we will.
Instagram is now far more than just posting pretty pictures. Here we can go over some of the aspects and expectations that make up current IG
managing.
‘Relish is a consumer destination that covers food, fashion, home, travel and more.’

1.Posts
This is the core function of Instagram. Here we will showcase what it means to be Relish with a wide range of topics. All posts will be pertinent
to the above statement. All posts will use the ‘Rise’ filter (can adjust downward depending on picture) and adding saturation around 25%, depend-
ing on photo.
Frequency of posts will be daily and will follows a seasonal marketing calendar.
Posts may include video, or have multiple photos together but must pertain to the brand standards.
Each post will be appropriately hashtagged, with each post containing the following hashtags:
#relish #relishTV #relishinit. All posts will have relevant geotag attached and will be portrait orientation only.
 
2.Stories
Stories are a great way to connect with followers on a more direct level. Through stories we can share content from other followers and the
various aspects and programs from within the ‘Relish’ family. Also encourage the sharing or archive posts as well. There are a lot of creative
options available in Stories, and these must used only to further the Relish brand. Each story must also contain the #relishinit hashtag. All likes or
comments to the Stories will be acknowledged.
As we develop a roster of stories, we will collect them as ‘highlights’ aptly named under the categories of ‘food, fashion, home, travel and more’
with appropriate icons to be created and uploaded as covers.

3. IG live
IG live can be used on special occasions and for ‘behind the scenes’ access for shows and promotions. These events can be pre-planned and
part of the larger marketing calendar.

4. Messages
An often-overlooked aspect of the Insta experience, messaging is a major form of communication. Messages will be checked through out the
day and all messages will be responded to promptly and professionally.

5. Interactions
IG is not just a one-way street, the brand is out there as well interacting with the world. This is a great way to stay in touch with followers and
friends and garner new ones as well.
As a brand, we will follow all pertinent accounts to the business and brand. We will respond professionally to all comments to our posts. In the
rare case of a negative or rude comment, it will be brought up immediately with management and a response will be crafted appropriately and
uniquely so as to not seem uncaring or canned. As a brand, we can like and comment on other pertinent posts within brand guidelines. No lik-
ing of anything overtly controversial, exploitative or illegal.
Any comments on other accounts posts will be friendly and professional and never obnoxious. 14
Confident,
Curious & Clever
Let these three C’s guide you as you
show off the brand ideals and what a
viewer can expect to find when they let
Relish into their lives. From there the feed
can grow and evolve but here we start
with 9 images that represent what the
channel is about while continuing to be
inclusive and life affirming.

15
Cards, letterhead & applications
When you using physical communication, these will be the letterhead and
envelopes to use, as well as the design for all business cards going forward.

16
17
 Thank you for your time and attention.
Should you have any further questions or comments, please contact:
Andrew Melville, andrew@graphicdesign.com

Relish in it