ACM

ADVANCE CHIP MANUFACTURE

Brand style guide

 Contents 02
Introduction03
Primary Logo: variations 04
Breathing space 05
Photo/Art Guideline 06
Colour palette 07
Social media badges 08
Brand Typeface 09
Example of Logo on Building 10
Examples of Using Logo 11

AMC – Brand style guide Page 2

 Introduction

ADVANCE CHIP MANUFACTURE

Our Mission
AMC is a company focaused on every single
way to provide the best and most aleite
product with lowest price to our customers.
All of the workers in AMC will always be
treated respectfuly, just like how we will
treat customers. AMC always searches for
the best, the most advanced technology.

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 Primary Logo:
variations

(01 ) ( 02)

A M C A M C

The symbol should always be the biggest part

of the logo, followed with three letter AMC
sepreated with space between letters so letter
A and letter C is right belowe inner leg of the
symbol. Every thing should alighn centered,
and whenever the symbol is filled into the
logo, always make stroke to outline the logo.

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 Breathing
space
Logo sample:

Do not do the following:

AMC

AMC

A M C

All use of the logo should leave at least one

third of the length of the logo on left and right
side, and one third of the height of the symbol
on top and bottom. The logo should not be
shrink or stretched randomly without keeping
ratio, should not leave letter ACM alone unless
on merchants or as a symbol at surface of
the building, and should not deleat the space
between letters.

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 Photo/Art Guideline

For all situations, there should be as mimimual decurations as possi-

ble. Only decrations allowed is triple strip created by parallelogram with
45° angles at bottom left and top right. Triple strip decreation should
be only placed at top left corner or bottom right corner, as shown on
the page. Minimual photos should be used, and when using photos, it
should be factroy or computer chip related with general bright lighting

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 Colour palette

Black White Colour 01 Colour 02

RGB 00, 00, 00 RGB 255, 255, 255 RGB 102, 255, 255 RGB 240, 7, 0

CMYK 00, 00, 00, 100 CMYK 00, 00, 00, 00 CMYK 60, 00, 00, 00 CMYK 00, 97, 100, 6

HEX #000000 HEX #ffffff HEX #66ffff HEX #f00700

COLOUR USAG E RECOMMENDATION (A PPROXIMATE RATIO):

Black and white should be the primary color

used in all designs, with some use of blue and
red shown above.
40% 40% 10 %10 %

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 Social media
badges

Do : Do Not :
(01) (0 2) (0 3 ) (04 )

A M C A M C A M C A M C

All social media badges should be only in black

and white inorder to make it more visiable, do
not fill in the symbol with other colors unless
been varified in very special cases. When used
for app icons, the edge should have 12 point
rounded edgen and black background.

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 Brand Typeface
FRA NK LIN G OT HIC B O O K REG ULA R

ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%&*!?

FRA NK LIN G OT HIC D EM I REG ULA R

ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%&*!?
Three different Typefaces allowed to use are
Franklin Gothic Book Regular, Franklin Gothic
Demi Regular, and Franklin Gothic Heavy
FRA NK ILN G OT HIC HEAVY REG ULA R
Regular. Italic versions use is not allowed.
General branding materials should use
Franklin Gothic Book Regular as main font,
and use Franklin Gothic Demi Regular instead
ABCDEFGHIJKLMNOPQRSTUVWXYZ
of normal bold verson of the font. In the case
of needing to use bold characters to express, ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%&*!?
use Franklin Gothic Demi Regular as base font
and Franklin Gothic Heavy Regular as bold.

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 Example of Logo
on Building

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 Examples of Using
Logo

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Company Name

000 Street Name

City/State/00000
(000)-000-0000
you@example.web
www.example.web

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