Brand book

Brand
identity
 Our design
language

The Wipro identity is born from our brand idea of Connected Insights
and pays homage to our heritage. All our graphic elements and the
overall graphic language is a reflection of this.

Our multicolored brand mark demonstrates our connected world and

modernizes the colors from our brand heritage.

The Wipro disc is the manifestation of our interconnected world. They

come together to reveal specific patterns and insights. From the use
of multiple disks signifying the breadth of our connections, to one
highlighting a single individual. Everything and everyone is interconnected.
 Brand
toolkit
Brand mark: Color: Typefaces:

Akkurat Mono
Akkurat
Arial

Primary Secondary Infographics: Wipro disc: Iconography:

photography: photography:
Brand
mark
Brand mark
introduction
The Wipro brand mark is our most
important visual asset. It is our brand’s
signature, embodying our brand
strategy and what we stand for. The
styling of the brand mark gives it a
sense of fluidity, resourcefulness,
optimism and connectivity.
It has a simplicity and elegance
that feels smart and contemporary.
The circles radiating out around the
wordmark are a representation of
the connections that our brand
creates for our customer, propelling
us into the future.
Brand mark colors
The blue of the word mark creates
a sense of reliability and authority. The
multicolored dots/discs are associated
with energy and optimism.
Wipro in text The Wipro brand mark.
When Wipro is written in text, it
should appear in sentence case
(e.g. capital ‘W’ and lowercase ‘ipro’)
Brand mark
on colored backgrounds
This page provides an overview on
the placement of our primary brand
mark on different colored
backgrounds. We always aim to
apply the brand mark on either
white, Wipro Light Gray or light
background first. A light background
is defined as the tonal equivalent of White background. Wipro L ight Gray background.

a 0% – 10% tint of black.

The brand mark can also be
placed on light, black and white White Light Gray
Pantone –CMYK C Pantone –
photographic backgrounds with 0/0/0/0 CMYK N CMYK C 0/0/0/7
a tonal range equivalent to a 0/0/0/0 RGB CMYK N 0/0/0/7
10% tint of black. 255/255/255 HEX RGB 242/242/242
(HTML) ffffff HEX (HTML) f2f2f2

Our brand mark placed on Our brand mark placed on

our Wipro Light Gray flat light black and white
colored background. photographic
backgrounds.
 Brand mark sizing and
minimum sizes
Recommended brand mark size
We should always make sure our
brand mark is the right size. The
table (right) shows the =X÷9
recommended brand mark sizes.

Di
This is worked out by dividing the

ag
o
diagonal length of the page by 9,

na
l le
and rounding to the nearest

ng
th
whole number.

=
X
Minimum size
A minimum size of the brand
mark has been defined to ensure Primary brand mark minimum size.
Print: 25mm
high-quality reproduction on- Screen: 60px
screen and in print. The brand
marks are measured across the
overall width.
Primary brand mark brand mark width
In print: 25mm 
 29mm
On screen: 60px
 34mm
 40mm
 57mm
A2 81mm
Brand mark
clear space
To ensure maximum standout,
clarity and legibility for the Wipro
brand marks an area of clear space
has been defined that should
remain free of any elements such
as text, graphics or imagery.
The minimum clear space for all
brand mark versions is defined by
the height (100%) of the letter ‘o’.
However, where possible this
clear space should be increased.

Primary brand mark clear space.

co-branding (horizontal)

Co-branding is a marketing
partnership between at least
two brands. It can encompass x 2
/3 X
several different types of branding
partnerships; joint ventures,
sponsorships and charity events
Example 1. Wipro lead brand.
are some examples. (co-branding logo and vertical divider line
is 2/3 x-height of Wipro logo).
This page shows how to create
lock-ups with the Wipro brand.
The lock-up comprises the partner
brand mark, a separator line, the
Wipro brand mark and an optional x
designation line.
When Wipro is the lead, the Wipro
brand mark should be used first.
Example 2. LTA lead brand.
Overall, a visual balance between (co-branding logo is >3/4 x-height of Wipro logo, the
vertical divider line is 3/4 x-height of co-branding logo).
the brand marks should be
achieved.
OFFICIAL PARTNER

For examples in application, please

see section 3 of this brand book.
Note: co-branding lock-ups need to
be approved by the Brand Team.

Example 3. Partner brand dictates the lock-up design.

Brand mark
placement
We allow flexibility when placing
our brand mark on our
communications. However, the
top and bottom right positions
3 1 3 1
are preferred as indicated on
the diagram on this page.
In certain instances such as
websites, follow the usual
convention of placing the brand
mark in the top left position. 2

When producing outdoor

advertising the top or bottom
right-hand corner creates most
standout. Whenever possible
This diagram shows the three possible
avoid centering the brand mark. positions of the brand mark on a landscape
2
layout.

This diagram shows the three possible

positions of the brand mark on a portrait layout.
Brand mark
misuse
A strong brand is applied consistently.
It is important our brand mark
is never altered. Here are a few
examples of simple things to avoid.
Please follow the principles outlined in
this brand book.
Always use the master Don’t rotate the brand mark. Don’t recolor the word mark. Don’t typeset the word Never change the gradient
mark in any other font. of the brand mark.
artwork, never recreate any
elements of the brand mark.

Connected Insights

Never distort the brand mark. The brand mark should Nothing should be added or The direction of the Never apply any effects to
Always scale in proportion never be placed in a holding locked-up with the brand mark. gradient should never be the brand mark such
shape. changed. as glows or drop
shadows.

Do not place the Do not place the Don’t change any Never create outlines Never change the relative Never use the
brand mark on a 100% brand mark on a dark proportions between as shown in the positions of the elements. discs as shown.
tint of the primary blue background. elements. example.
colors.
Color
 Color
overview
Ruby Red
We are a multicolored brand with Pantone Red 032 C
blue being our key color. CMYK C 0/86/71/0 Sky Blue
CMYK N 0/90/63/0 Pantone 2925 C
Our color palette is made up of five
Sunny Yellow RGB 239/51/65 CMYK C 81/13/0/0
colors. They make us stand out and
Pantone 128 HEX (HTML) ef3341 CMYK N 85/13/0/0
play a critical part in what makes
CMYK C 0/13/87/0 RGB 0/162/224
us look and feel different.
CMYK N 0/13/87/0 HEX (HTML) 00a2e0
White and Light Gray are usually RGB 255/218/41
used for backgrounds. HEX (HTML) ffda29
Dark Gray is usually used
for body text. Note:
Apple Green C = COATED STOCK
The Wipro brand should N = NEWSPRINT STOCK
Pantone 360 C
always be reproduced CMYK C 59/0/96/0
on coated paper stock. CMYK N 59/0/96/0
RGB 109/194/75
HEX (HTML) 6dc24b White Light Gray Dark Gray
Pantone – Pantone – Pantone –
CMYK C 0/0/0/0 CMYK C 0/0/0/7 CMYK C 0/0/0/80
CMYK N 0/0/0/0 CMYK N 0/0/0/7 CMYK N 0/0/0/80
RGB 255/255/255 RGB 242/242/242 RGB 100/99/99
HEX (HTML) ffffff HEX (HTML) f2f2f2 HEX (HTML) 646363

Navy Blue*
Pantone*† 288 C
CMYK C 100/78/6/32
CMYK N 100/66/6/32
*Please be aware that there is an additional blue (not shown) Note to designers and artworkers:
RGB 14/53/112 used as part of the brand mark. The brand mark color should All artwork for print has been created using the COATED FOGRA39 color settings, all artwork for screen
never be changed. has been created using the sRGB IEC61966-2.1 color settings within the Adobe® Creative Suite®.
HEX (HTML) 0e3570 *†Pantone® is a registered trademark of Pantone, Inc. For correct color reproduction always use these profiles.
 Support
colors
Our support colors are derived
from our primary colors. They
complement our primary palette Navy Blue Apple Green Sunny Yellow Ruby Red Sky Blue
and add further flexibility. 100% tint 100% tint 100% tint 100% tint 100% tint
These colors are also used
to highlight and differentiate
information within charts and
graphs and are used as part of our 80% tint 80% tint 80% tint 80% tint 80% tint
infographics.
We use a selection of tints ranging
between 80% and 20% opacity. 60% tint 60% tint 60% tint 60% tint 60% tint
For digital applications and
backgrounds we use very subtle
40% tint 40% tint 40% tint 40% tint 40% tint
tints of 10% and 5%. This gives
our brand more flexibility, without
changing the overall look and feel.
20% tint 20% tint 20% tint 20% tint 20% tint
Text on colors:
Gray text (80K) can be used on
tints ranging from 5% – 40%. 10% tint 10% tint 10% tint 10% tint 10% tint
White text can be used on tints
ranging from 100% – 60%.
5% tint 5% tint 5% tint 5% tint 5% tint
Typography
 Typography
overview

Akkurat Mono
Akkurat Mono Display
typeface:
Akkurat Mono is our display font,
it is used for feature headings at
larger sizes, e.g. document title,
section dividers, article headings, Regular: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
environmental graphics, etc. 1234567890 !@£$%^&*()_+?><
It can also be used as part of

Akkurat
infographics.
Brand
It is only used in the font weight typeface:

Regular and often uses the

underline feature. It is always set in
sentence case, never uppercase.
The underline effect is applied
by using the standard/default
character underline feature within
the word processing application.
Akkurat
The typeface Akkurat complements
Akkurat Mono well. It is used for all
secondary level copy. This includes
headings at medium and small
sizes, introduction paragraphs,
quotes and body copy.
Light: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
1234567890 !@£$%^&*()_+?><
Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Italic:
1234567890 !@£$%^&*()_+?><
Regular: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
1234567890 !@£$%^&*()_+?><
Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Italic:
1234567890 !@£$%^&*()_+?><
Bold: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
1234567890 !@£$%^&*()_+?><
Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Italic:
1234567890 !@£$%^&*()_+?><
 Typography
style Akkurat Akkurat
Bold Regular

For feature headlines and key Akkurat Mono

Regular
Wipro: Disruptive Innovation

messages we use Akkurat Mono.

It usually uses an underline style
Pis debit qui ilis dolorro
Beritibustem doluptur, simpor
sollati squatur, volore nes
suntibus doleseq uiscidu
cipsapi endendia ped
quoditem as doluptamus
Orempossit ea verias
Sequaes del maion nulpa
de voluptas quam que
volut inciisq uatur, occae
velicillaute non et volo quis
et fugia in ped eum estempo
Am nobitiis pedis am quam
rest, quam fugitium voleste
laboreh endellorem dus
simusdamus nustem fugit
eatet optam atem consecte
lit pratemp oreperc iustia

that bleeds off the page edge as

prem vit et ium dolore num
ium explit volest aliquissus
cusdae quis sum is eates
voluptaqui omni sunt
volest dolorepreium resti ut
pratur? Qui repudae quas
illignatum intio maios at
repelestiis volorisquae dolest
aut es audit et qui dipsanim
arum quis apelis dolo volupit
el es num fuga. Nempost
arcium que re officab ipsae
non nobit quos qui blati ilis
nonsequiscim facesequam
suntet.Um, ad ut latiore es
et qui omnihil ea doluptat
aut quistiant es eum, to
eumquisci dolupta sit eictur
sunt. Um re, ipsunda sam vel
eatias mosamus, comniment.
Urest quas dit apiciis explic

shown. It should be used at a large

reptatia et et ulparum ut fuga.
Nam, noneseq uuntum im
nonsequia corerio mil ma quid
miliquae etur aut alicia nat
atissunt volupta eribeaquo
moluptaque quatenduci
endae. Solenda ndempor
ibusaped quamus posam rem
quatiam fugiae. Unt, omnimi,
optaque cume comniendae
ommoluptatur autet fuga. On
rent vent.
tem erum voloreiciis volum
ullaboribus inisi vendus
doluptae sum qui quiae
cuptatque prat quas sita?

size to create impact and interest.

voluptate voloritae mintis
exerupt atius, et labo. Nusae
nusdam doluptiat.
Accabor estiunt
Met omnis verovitam
acerepratum ex etus
cuptiusame nonsequi sit
alignam is volo quunt am dis

Jane:
Hillorem ut rat labor sit es enimolo rrovite ndanienimi,

Akkurat Mono ventium cus, etum que quosapit aut ut ut pre simpore

Akkurat Bold is used for secondary

perruptatur accuptas est, rchitat ioreperum inctem
seroreperum eatquas quo assecat usciisquam, offic tor
molor aut ut od eatem sime volorro mod ulpa quo

Regular
quamus aliquas dolupidus. maiorro doles eveliquam que
Da nimini numquid ullaboris none poreptate laboriorio
dolum eos sequi blabore es volenec erumeturite

headings. Body text is typeset in

ptatur, cuptat qui blandam
verum quianda solorio
nsequam quam eos et
utatiisqui ut ut dolorem
simagnam vit hilique poria
solo modi cust dolorestium
di dendaest a quiatias
doloreic tempore molorem
simus int que sitaqui
aecus, nonsedissint inihici
llesequibus aliquae nus aliquo
tem adipitatia voluptatur

Wipro Automation
Akkurat
quiata sim qui optioratur, siti magnis sendae volorep ellupid

Akkurat Regular.
berciur re elendis doluptur quaturepudi net que di dollaut
sum recusant es sinvelesed ut autempos vellupta expel

Specialist based
maionsequid maximet derchit, molest exeribus, ut volecus
sedit, im voluptatiam, int. asint vent ea dolorerumquo

Regular
maio eturio eium ipienim ea
Dendiae sapelis ipsapit lacese ditas et ex

in USA. Aperiore sedita nos diae

endio. Itae nossitas auditis
non enimuscide prepedis
earcit, sinctatem et moles
veliquodit volenet que perum
inctotat est.

Style principles
exereped magnim ellam et
omnimagnam quia consed
ut autempelenit aut eturiasi Ad eos accus dissin
accae etur re occum re lame Poribus quodia eos si
sandae nihillatas repro eum andae od maximil maiorro
as acienimus quiate optas occuptaspid qui quate veror

Large text can partially overlay

doluptate quibus rempore aut modi con proressuntem

Design it
remporum aborendus re,
quiae ilicius num as di
demquiae sunto consed min
culluptas delland igenimp.
exerunt exerundipiet peliber
uptatem porerro repero cor
rem quid ulparumquis et es
eatem exeri am, utatatus at.

photography and is offset within

the layout. An underline style Build it 4 5

is used to create emphasis and Wipro: Disruptive Innovation

to anchor feature text. The rule

Annual Report
2015-2016

should only be used together with

Akkurat Mono.
Akkurat Mono Akkurat Akkurat
Body text should only be styled Regular Regular Bold
Akkurat Mono Pushing
using Akkurat Light, Regular and Regular for future
Bold (and italics for emphasis). progress
Facing a steep revenue drop and weak value

For further examples please see Akkurat proposition, Harman International Industries
invited Designit to re-wire their thinking.

Over 18 months, Designit established The

Regular Harman Design Centre – a multidisciplinary

section 3 of this brand book.

design studio, embedded within the audio
company’s base in Shenzhen, China. The
Harman Design Centre has since won 61 design
and innovation awards, and boosted Harman’s
share values by 111%.

Despite the fact that good design

craftsmanship still counts, pure ‘design
doing’ has become a global commodity, and is
especially common in China.

2 3
 Headline
styling
Akkurat is a reliable text font with
great legibility. The font is designed Appearing
Long rule Short rule
to combine the qualities of classic from the right from the left from the left

sans serif craft with appropriate

contemporary freshness. Akkurat
Mono on the other hand suggests Appearing
a progressive technology-led style. from the left
We use Akkurat Mono as a display
font, for feature headings. Here The length of
the underline
we always apply a underline effect Text width rule rule can vary
to the text. This is used for added from the left
depending on the
standout and is a manifestation of page layout.

our interconnectivity.
When used, it usually bleeds off the
layout/page edge as shown. (The
use of the Wipro disc is optional.) In Example of Akkurat Mono in use.
many instances the text ‘naturally’
bleeds off the left-hand side, but
bleeding off to the right is also Text, typeset in Akkurat Mono, Text, typeset in Akkurat,
acceptable. to illustrate the stylistic to illustrate the stylistic
opposites compared with Akkurat. opposites compared with Akkurat Mono.
Note: only use the underline rule with
Akkurat Mono (for feature headings). Akkurat (for all body text applications).
Akkurat Mono, never with Akkurat.
 Typography
details
Size and weight
• Limit type to no more than
three sizes.
• Use Akkurat Mono as a display
font, for feature headings.
• Body text headlines are styled
using Akkurat Bold.
• Body text should be styled using
Akkurat Light, Regular and Bold
(and italics for emphasis).
Case
• Sentence case is our standard for
all communications.
• Never use all-uppercase.
Line spacing
• Line spacing refers to the space
between lines of type. See the chart
at right for line spacing guidelines.
Letter spacing Leading Tracking
• Letter spacing (also known as
tracking) is the space between Body Text 120% minimum 0
letters. Letter spacing and word (8-14pt)
spacing are set by default to 0.
In some cases, spacing may need Body text headline 120% minimum 0 to -15
to be adjusted. (8~36pt+)
Justification
Feature headline text 100% minimum 0 to -50
• Type should always be set flush
(14~36pt+)
left, ragged right. Centered text
should be avoided. However, in
restrictive spaces such as tall
narrow formats, centered text
can be useful.
• Avoid widows, orphans and lines
that end with hyphens.
 Typography
in use
Body text
Body text is typeset using Akkurat
Regular 1 or Light. Key information,
introductions and captions 2 can
use bold for emphasis. Text should
always be ranged left and should
not be force justified. Centered
text should be avoided but can be
useful in restrictive spaces.
Feature headings and quotations
We use Akkurat Mono for impact
and emphasis. It usually uses a
underline rule that bleeds off the
page 3 . Alternatively, the rule can
only stretch the length of the words
as shown here 4 .
Our Wipro disc
Discs are part of our graphic
language. They can frame
photography 5 , create a focal
disc 6 or hold text 7 .
10
Example of typography in use.
1 6
Wipro | BoundaryLess DataCenters
Magnatibus alitat vere cone
dendanimi, ut aditaeptatia
in el illiquo et volest, que
voluptibus.Sere, quati non ea
doloraectes minvenimus int
que volorum quos res re eos
asim faccatium et explitis
dolentiusam que molupta
tinveliate delenduci
reperum quam, to venim
dollesc iusapid eseces
rersper cidunte cepudae
dolecea sin explignam ut
venis moles doluptia nit et
adi doleni volestium que
laborume volupie nduciliquo
cum doles aut modicie ntiori
culpa qui abor a voluptio cone
cus, qui qui dolupic itatior
uptatur, officip idebiscil
modit am exceaquia pedisim
reratusdae quia el et pro
blabo. Tecat volorrum natios
di que nati idunt eaquam
veniasitius prese recumque
natem. Sent que con corposs
undant ad quamus, culla qui
officto blam, eumquis volupta
qui non pliquam estem. Ut
reste repudaes atestempore
ex et landellam sant maio
magnatur? Bus exerrorianis
voluptio ea
Dolora derum quae rerro mod
quiscidem. Untius exererf
eruntium as di ratibus sitatem
quuntur, quo berum excere et
mosam explaborrum fugiam
“laboris nisi ut aliquip
ex ea commodo consequat.
Duis aute irure dolor in
reprehender it.”
assererum. Occusame pro
voluptas quissinci officiendel
mo bla doluptas aris doloreh
entiumquod quati nissit vel
ilibus sunt, nonsendi aditis
quis eum, conseri asperum
ipsam, occumentio earunt.
Ihitatur alibus. Mincia nimus.
Agnatecte minihition erio.
Giassed eturero eatemped
eum qui resciate litatem fuga.
Agniendit, omnime cusdam
aut pliqui nus magnisquo
officid eliquiam volore
autemquibus quidustio.
Uptio vellata soluptat vid eos
earchitium re cum expeditae.
Tur sinvendenti blaborporit
landae sus atis core, te pores
solorem auditat iorrorem
explitiuntis quasitatet el
mod endant ut quae essim
es ea que quod quiatium
faccuptatia de nis atemquis
et, everovita voluptati occatia
tiberibus adia num quam
volorum abor suntius et
evelest orerorio blatusam
fuga. Tem. Et verovit dis
dem quibusam ipsam fuga.
Aciantiumet quis alibus mos
estruptas aut audae miliatur
assunt maio moles quos aut
dolor auta cus ad milictat
unt doloVoloreicient, sum
raero es esti rati dollam,
omnim inullistius que cum
haruntisquid eturi dolorrum et
venesequos net et esequatent
dolupit, asi sim quo blacepe
4 6
rspelit acepelest, as
dolorepudit volorem debitinis
ellecto rporerum nem. Ped
que sam dollam, sin ent la
cuptatumqui blam nienduc
iandit paritiis quam, sundi as
eost quatest ercius.
Reius rero duciataecus
am qui aut velliquo berum
dolore eossequodis vit
que comnimagnam libus
magnim et eatum non
necte explia pa doluptate
corerchil maximoleni
ullaccae pedicatur modisse
quaturerum di volut as am
facescid ma quaerumetur?
Ut enditaquo velic to im
dus modisSolentis vollore,
alitam, con nos quos voloreh
entotatem que prae quid
quas ad ullest, sequis
magnimi, volupta tioreperum
conseque corum faceperfero
oditatur, tem. Itaspis rest,
volupta spitatquaspe que
vid utecuptae consequi as
explabo. Otas eratur aut
dolupta quost, omniet ad es
prest, se endis et laborem
expedionet opta volorro odi
beaquostiore volorer chitate
volest audisti orepellore
volupita sitae as abo. Ita
versper iaestem evel ipitatias
aut etur rem es debis eius
aut omnienet aliquost amus
dolore vere ius.
To quia ipitassitas rerio
ducimi, omnis sedicimus
molupta sperspienis.
2 5 2 7
Magnatibus alitat vere cone
dendanimi, ut aditaeptatia
in el illiquo et volest, que
voluptibus.Sere, quati non ea
doloraectes minvenimus int
que volorum quos res re eos
asim faccatium et explitis
dolentiusam que molupta
tinveliate delenduci
Reperum quam, to venim
dollesc iusapid eseces
Boundaries
no more
Magnatibus alitat
vere cone dendanimi,
ut aditaeptatia in
el illiquo et volest,
minvenimus int que
Rersper cidunte cepudae
Dolecea sin explignam ut
venis moles doluptia nit et
adi doleni volestium que
laborume volupie nduciliquo
cum doles aut modicie ntiori
culpa qui abor a voluptio cone
cus, qui qui dolupic itatior
uptatur, officip idebiscil
modit am exceaquia pedisim
reratusdae quia el et pro
blabo. Tecat volorrum natios
di que nati idunt eaquam
veniasitius prese recumque
natem. Sent que con corposs
undant ad quamus, culla qui
officto blam, eumquis
Rersper cidunte cepudae
Dolecea sin explignam ut
venis moles doluptia nit et
adi doleni volestium que
laborume volupie nduciliquo
cum doles aut modicie ntiori
culpa qui abor a voluptio cone
3
cus, qui qui dolupic itatior
uptatur, officip idebiscil
Digitalize
and move ahead
modit am exceaquia pedisim
reratusdae quia el et pro
blabo. Tecat volorrum natios
di que nati idunt eaquam
veniasitius prese recumque
natem. Sent que con corposs 1
Magnatibus alitat vere cone
dendanimi, ut aditaeptatia in
2
undant ad quamus, culla el illiquo et volest, que.
qui officto blam, eumquis
volupta qui non pliquam
estem. Ut reste repudaes
Magnatibus alitat vere cone
atestempore ex et landellam
sant maio magnatur? Bus 2 dendanimi, ut aditaeptatia in
exerrorianis voluptio ea
Dolora derum quae rerro mod
quiscidem. Untius exererf
el illiquo et volest, que.
eruntium as di ratibus sitatem
quuntur, quo berum excere et
mosam explaborrum fugiam
3
Magnatibus alitat vere cone
dendanimi, ut aditaeptatia in
el illiquo et volest, que.
assererum. Occusame pro
voluptas quissinci officiendel
mo bla doluptas aris doloreh Magnatibus alitat vere cone
entiumquod quati nissit vel dendanimi, ut aditaeptatia in
ilibus sunt, nonsendi aditis 4 el illiquo et volest, que.
quis eum, conseri asperum
ipsam, occumentio earunt.
Ihitatur alibus. Mincia nimus.
Agnatecte minihition erio. Magnatibus alitat vere cone
5
dendanimi, ut aditaeptatia in
Giassed eturero eatemped el illiquo et volest, que.
eum qui resciate litatem fuga.
Agniendit, omnime cusdam
aut pliqui nus magnisquo
officid eliquiam volore
autemquibus quidustio.
Uptio vellata soluptat vid eos
earchitium re cum expeditae.
Tur sinvendenti blaborporit
landae sus atis core, te pores
solorem auditat iorrorem
explitiuntis quasitatet el
mod endant ut quae essim
es ea que quod quiatium
faccuptatia de nis atemquis
et, everovita voluptati occatia
tiberibus adia num quam
volorum abor suntius et
evelest orerorio blatusam
fuga est team.
11
 System
typeface

Arial
For Microsoft® Office® applications, Headline
style:
such as PowerPoint® or Word®, and
other on-screen applications the
system font Arial is used in place of
Akkurat. Arial is a system font and Regular: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
installed on most PCs and Macs, 1234567890 !@£$%^&*()_+?><
which ensures all users can view
these fonts.

Arial
Arial is a highly legible on-screen Body text
style:
and retains a good legibility at
small sizes. Arial is the default font
that will be used when a system Regular: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
font is required. Arial can be used 1234567890 !@£$%^&*()_+?><
in Regular, Italic, Bold and Bold
Italic. Where possible the feature Italic: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
headings should use the underline
1234567890 !@£$%^&*()_+?><
styling.
Arial Bold is used for headings and Bold: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
subheadings and Arial Regular 1234567890 !@£$%^&*()_+?><
for body text. Arial should never Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
be used on materials designed italic:
1234567890 !@£$%^&*()_+?><
exclusively for print and are
used only in Microsoft Office
applications.
 Typography
misuse
This page shows some examples
of what should be avoided when
laying out and styling text.
This is Akkurat Regular
with a shadow.
This text is
stretched.
They started
fixing bicycles.
They developed the three-axis
controls. And changed the way
the world traveled
when they came together.
Who are they?
Wright Brothers.
Avoid styling long headlines using
Akkurat Mono. We recommend two
to a maximum of four lines of text.
Thistextiskernedat The line spacing on
negative100
this text is 200%.
This headline is hy- Don’t leave orphans in
phenated. text.
 hey started
T  hey started
T
fixing bicycles. fixing bicycles.
They developed the three-axis controls.
And changed the way the world traveled
They developed the three-axis
when they came together.
Who are they?
controls. And changed the way the
world traveled when they came
together. Who are they?
Wright Brothers. Wright Brothers.
The example shows how to shorten and The example shows how to shorten
simplify the headline. The secondary and simplify the headline. The
text is also styled using Akkurat Mono secondary text is styled using
but without underline effect. Akkurat Regular.
Wipro
disc
Wipro disc
introduction
Our graphic device is the Wipro disc. The discs
are released from the Wipro brand mark and
are a manifestation of our brand purpose:
to amplify business impact for our clients
through our passionate pursuit of genuine
collaborations, integrated perspectives and
seamless experiences.
 Wipro disc
overview
A Wipro disc can emphasize a single
person, thought or an individual
item. Multiple discs can reveal or
illustrate patterns that represent
insights, highlight data or illustrate
connections. In most instances
several discs show aspects of our
interconnected world.
For expediency, throughout the
majority of this brand book the Wipro
disc will be referred to as disc(s).
Principles to keep in mind
• All brand items should feature our
Wipro disc(s).
• The discs should be used
The Wipro disc. When applying our Wipro discs, structures, patterns, trends and insights can be revealed.
purposefully, not just decoratively.
• The disc(s) is only used together
with our primary black and white
photography (not on our secondary
color photography).
Wipro disc
in use
The Wipro disc is a key element of
our identity. It is used large, medium
and small. Its size depends on the
type of application and the desired
impact. Sometimes the discs are
used to draw attention (therefore
we apply it at large sizes), in other
instances it is used to complement
the Wipro brand mark (therefore
used at small sizes).
In some situations the disc is used
to simply accentuate elements
within a layout, similar to a bullet
point or highlight.
Care should be taken that the clear
space of the brand mark is always
kept free from discs to ensure
legibility and standout.
Avoid using the Wipro disc just
decoratively. It should be applied
purposefully.
There are no specific size relations
between the brand mark and the
Wipro disc. This is to allow flexibility
in application and ensure the disc
can respond to specific needs. A
visual balance of elements should
be achieved. For example, a small
disc is used to highlight a call to
action. A medium sized disc is used
to anchor headlines or quotes. A
large disc can be used to emphasize
a document title or an individual
person, etc.
In content-rich applications, the
size and placement of the Wipro
discs should aid the reader but not
interfere or even distract.
The application section of this
brand book provide extensive
examples that show the Wipro
disc in action. Follow the overall
look and feel to achieve the right
balance and keep the aesthetics of
this brand book in mind.
Wipro | BoundaryLess DataCenters
BoundaryLess
DataCenters Jane:
(BLDC) Wipro Automation
Specialist based
in USA.
Accelerate Your
Cloud Journey
Large Wipro disc to highlight Large Wipro disc to highlight
a document title. a person or theme.
Wipro | BoundaryLess DataCenters
BoundaryLess
Magnatibus alitat vere cone
dendanimi, ut aditaeptatia
in el illiquo et volest, que
voluptibus.Sere, quati non ea
doloraectes minvenimus int
que volorum quos res re eos
DataCenters
asim faccatium et explitis
dolentiusam que molupta
tinveliate delenduci
reperum quam, to venim
(BLDC)
dollesc iusapid eseces
rersper cidunte cepudae
dolecea sin explignam ut
venis moles doluptia nit et
adi doleni volestium que
laborume volupie nduciliquo
cum doles aut modicie ntiori
culpa qui abor a voluptio cone
cus, qui qui dolupic itatior
uptatur, officip idebiscil
modit am exceaquia pedisim
reratusdae quia el et pro
blabo. Tecat volorrum natios
di que nati idunt eaquam
veniasitius prese recumque
natem. Sent que con corposs
undant ad quamus, culla qui
officto blam, eumquis volupta
qui non pliquam estem. Ut
reste repudaes atestempore
ex et landellam sant maio
magnatur? Bus exerrorianis
voluptio ea
Dolora derum quae rerro mod
quiscidem. Untius exererf
eruntium as di ratibus sitatem
quuntur, quo berum excere et
mosam explaborrum fugiam
Accelerate Your
Cloud Journey 10
Small Wipro disc to illustrate Medium sized Wipro discs to anchor a quote and
interconnectivity. to emphasize a portrait image.
“laboris nisi ut aliquip
ex ea commodo consequat.
Duis aute irure dolor in
reprehender it.”
assererum. Occusame pro
voluptas quissinci officiendel
mo bla doluptas aris doloreh
entiumquod quati nissit vel
ilibus sunt, nonsendi aditis
quis eum, conseri asperum
ipsam, occumentio earunt.
Ihitatur alibus. Mincia nimus.
Agnatecte minihition erio.
Giassed eturero eatemped
eum qui resciate litatem fuga.
Agniendit, omnime cusdam
aut pliqui nus magnisquo
officid eliquiam volore
autemquibus quidustio.
Uptio vellata soluptat vid eos
earchitium re cum expeditae.
Tur sinvendenti blaborporit
landae sus atis core, te pores
solorem auditat iorrorem
explitiuntis quasitatet el
mod endant ut quae essim
es ea que quod quiatium
faccuptatia de nis atemquis
et, everovita voluptati occatia
tiberibus adia num quam
volorum abor suntius et
evelest orerorio blatusam
fuga. Tem. Et verovit dis
dem quibusam ipsam fuga.
Aciantiumet quis alibus mos
estruptas aut audae miliatur
assunt maio moles quos aut
dolor auta cus ad milictat
unt doloVoloreicient, sum
raero es esti rati dollam,
omnim inullistius que cum
haruntisquid eturi dolorrum et
venesequos net et esequatent
dolupit, asi sim quo blacepe
rspelit acepelest, as
dolorepudit volorem debitinis
ellecto rporerum nem. Ped
que sam dollam, sin ent la
cuptatumqui blam nienduc
iandit paritiis quam, sundi as
eost quatest ercius.
Reius rero duciataecus
am qui aut velliquo berum
dolore eossequodis vit
que comnimagnam libus
magnim et eatum non
necte explia pa doluptate
corerchil maximoleni
ullaccae pedicatur modisse
quaturerum di volut as am
facescid ma quaerumetur?
Ut enditaquo velic to im
dus modisSolentis vollore,
alitam, con nos quos voloreh
entotatem que prae quid
quas ad ullest, sequis
magnimi, volupta tioreperum
conseque corum faceperfero
oditatur, tem. Itaspis rest,
volupta spitatquaspe que
vid utecuptae consequi as
explabo. Otas eratur aut
dolupta quost, omniet ad es
prest, se endis et laborem
expedionet opta volorro odi
beaquostiore volorer chitate
volest audisti orepellore
volupita sitae as abo. Ita
versper iaestem evel ipitatias
aut etur rem es debis eius
aut omnienet aliquost amus
dolore vere ius.
To quia ipitassitas rerio
ducimi, omnis sedicimus
molupta sperspienis.
Digital changes
everything
Even the way you connect
with customers.
Today, it’s all about delivering experiences across channels
with quicker response and hyper-personalisation.
At Wipro, we deliver value at the intersection of strategy,
design and technology that helps you stay ahead of
customer expectations.
To accelerate your digital transformation journey,
write to us at info@wipro.com
Small Wipro disc to highlight
a call to action.
Magnatibus alitat vere cone Rersper cidunte cepudae
dendanimi, ut aditaeptatia Dolecea sin explignam ut
in el illiquo et volest, que venis moles doluptia nit et
voluptibus.Sere, quati non ea adi doleni volestium que
doloraectes minvenimus int
que volorum quos res re eos
laborume volupie nduciliquo
cum doles aut modicie ntiori
asim faccatium et explitis culpa qui abor a voluptio cone
dolentiusam que molupta cus, qui qui dolupic itatior Digitalize
tinveliate delenduci uptatur, officip idebiscil
modit am exceaquia pedisim and move ahead
Reperum quam, to venim reratusdae quia el et pro
dollesc iusapid eseces blabo. Tecat volorrum natios
di que nati idunt eaquam
veniasitius prese recumque Magnatibus alitat vere cone
natem. Sent que con corposs 1 dendanimi, ut aditaeptatia in
undant ad quamus, culla el illiquo et volest, que.
qui officto blam, eumquis
volupta qui non pliquam
estem. Ut reste repudaes
Magnatibus alitat vere cone
atestempore ex et landellam
sant maio magnatur? Bus 2 dendanimi, ut aditaeptatia in
el illiquo et volest, que.
exerrorianis voluptio ea
Dolora derum quae rerro mod
quiscidem. Untius exererf
eruntium as di ratibus sitatem Magnatibus alitat vere cone
quuntur, quo berum excere et
mosam explaborrum fugiam
3 dendanimi, ut aditaeptatia in
el illiquo et volest, que.
assererum. Occusame pro
Boundaries voluptas quissinci officiendel
mo bla doluptas aris doloreh Magnatibus alitat vere cone
no more
entiumquod quati nissit vel dendanimi, ut aditaeptatia in
ilibus sunt, nonsendi aditis 4 el illiquo et volest, que.
Magnatibus alitat quis eum, conseri asperum
ipsam, occumentio earunt.
vere cone dendanimi, Ihitatur alibus. Mincia nimus.
ut aditaeptatia in Agnatecte minihition erio. Magnatibus alitat vere cone
el illiquo et volest, 5 dendanimi, ut aditaeptatia in
Giassed eturero eatemped el illiquo et volest, que.
minvenimus int que eum qui resciate litatem fuga.
Agniendit, omnime cusdam
Rersper cidunte cepudae aut pliqui nus magnisquo
Dolecea sin explignam ut officid eliquiam volore
venis moles doluptia nit et autemquibus quidustio.
adi doleni volestium que Uptio vellata soluptat vid eos
laborume volupie nduciliquo earchitium re cum expeditae.
cum doles aut modicie ntiori Tur sinvendenti blaborporit
culpa qui abor a voluptio cone landae sus atis core, te pores
cus, qui qui dolupic itatior solorem auditat iorrorem
uptatur, officip idebiscil explitiuntis quasitatet el
modit am exceaquia pedisim mod endant ut quae essim
reratusdae quia el et pro es ea que quod quiatium
blabo. Tecat volorrum natios faccuptatia de nis atemquis
di que nati idunt eaquam et, everovita voluptati occatia
veniasitius prese recumque tiberibus adia num quam
natem. Sent que con corposs volorum abor suntius et
undant ad quamus, culla qui evelest orerorio blatusam
officto blam, eumquis fuga est team.
11
Wipro disc
and photography
This page illustrates examples of
how the Wipro disc can be used in
combination with photography.
Generally, an individual disc is used
to highlight a single person, object,
or singular thought or theme.
Multiple discs are used to illustrate
‘connected insights’.
For information on how to use the
Wipro disc without photography,
Using one disc to highlight Using one disc to highlight Using two discs of equal Using multiple discs at Multiple discs at same
see next page. an individual (no effect an individual (multiply size (no effect or multiply multiple sizes (no effect size (no effect applied).
applied). effect applied). effect applied). applied).
Note: only up to two discs can use
a multiply/overlay effect. Multiple
discs are always colored solid at an
opacity of 100%.
Multiply effects are only available
in professional design tools used Text Text Text Text
by agencies and design studios.
When creating designs in programs
such as Microsoft Office, use flat
colored discs (without applying any
effects). Call out

Text and disc (multiply Text and disc (no effect Text, large disc and Text and large disc and Discs used to highlight
effect applied). applied). multiple small discs (all multiple small discs (large call outs.
no effect applied). with multiply effect applied).
Wipro disc
within layouts
The examples on this page
illustrate the use of the Wipro
disc within layouts. Discs can be
used at 100% opacity or in lighter
shades as defined in the support
color page.
 he disc is used for emphasis,
T
1
to ‘anchor’ a pull quote or to
highlight important copy.
 he disc can be used to amplify
T
2
or highlight an image.
 iscs can be used to hold titles
D
3
or headlines.
4  iscs can be used to hold or
D 10
anchor section headers.
General notes:
• Use any of the primary and
support colors for Wipro discs.
Ensure that the legibility of the
text is not compromised.
• The discs can hold or contain
our icons, illustrations, text or
photography.
Wipro | BoundaryLess DataCenters
Magnatibus alitat vere cone
dendanimi, ut aditaeptatia
in el illiquo et volest, que
voluptibus.Sere, quati non ea
doloraectes minvenimus int
que volorum quos res re eos
asim faccatium et explitis
dolentiusam que molupta
tinveliate delenduci
reperum quam, to venim
dollesc iusapid eseces
rersper cidunte cepudae
dolecea sin explignam ut
venis moles doluptia nit et
adi doleni volestium que
laborume volupie nduciliquo
cum doles aut modicie ntiori
culpa qui abor a voluptio cone
cus, qui qui dolupic itatior
uptatur, officip idebiscil
modit am exceaquia pedisim
reratusdae quia el et pro
blabo. Tecat volorrum natios
di que nati idunt eaquam
veniasitius prese recumque
natem. Sent que con corposs
undant ad quamus, culla qui
officto blam, eumquis volupta
qui non pliquam estem. Ut
reste repudaes atestempore
ex et landellam sant maio
magnatur? Bus exerrorianis
voluptio ea
Dolora derum quae rerro mod
quiscidem. Untius exererf
eruntium as di ratibus sitatem
quuntur, quo berum excere et
mosam explaborrum fugiam
Examples of how to apply the
Wipro disc to text pages.
1 2
“laboris nisi ut aliquip
ex ea commodo consequat.
Duis aute irure dolor in
reprehender it.”
assererum. Occusame pro
voluptas quissinci officiendel
mo bla doluptas aris doloreh
entiumquod quati nissit vel
ilibus sunt, nonsendi aditis
quis eum, conseri asperum
ipsam, occumentio earunt.
Ihitatur alibus. Mincia nimus.
Agnatecte minihition erio.
Giassed eturero eatemped
eum qui resciate litatem fuga.
Agniendit, omnime cusdam
aut pliqui nus magnisquo
officid eliquiam volore
autemquibus quidustio.
Uptio vellata soluptat vid eos
earchitium re cum expeditae.
Tur sinvendenti blaborporit
landae sus atis core, te pores
solorem auditat iorrorem
explitiuntis quasitatet el
mod endant ut quae essim
es ea que quod quiatium
faccuptatia de nis atemquis
et, everovita voluptati occatia
tiberibus adia num quam
volorum abor suntius et
evelest orerorio blatusam
fuga. Tem. Et verovit dis
dem quibusam ipsam fuga.
Aciantiumet quis alibus mos
estruptas aut audae miliatur
assunt maio moles quos aut
dolor auta cus ad milictat
unt doloVoloreicient, sum
raero es esti rati dollam,
omnim inullistius que cum
haruntisquid eturi dolorrum et
venesequos net et esequatent
dolupit, asi sim quo blacepe
rspelit acepelest, as
dolorepudit volorem debitinis
ellecto rporerum nem. Ped
que sam dollam, sin ent la
cuptatumqui blam nienduc
iandit paritiis quam, sundi as
eost quatest ercius.
Reius rero duciataecus
am qui aut velliquo berum
dolore eossequodis vit
que comnimagnam libus
magnim et eatum non
necte explia pa doluptate
corerchil maximoleni
ullaccae pedicatur modisse
quaturerum di volut as am
facescid ma quaerumetur?
Ut enditaquo velic to im
dus modisSolentis vollore,
alitam, con nos quos voloreh
entotatem que prae quid
quas ad ullest, sequis
magnimi, volupta tioreperum
conseque corum faceperfero
oditatur, tem. Itaspis rest,
volupta spitatquaspe que
vid utecuptae consequi as
explabo. Otas eratur aut
dolupta quost, omniet ad es
prest, se endis et laborem
expedionet opta volorro odi
beaquostiore volorer chitate
volest audisti orepellore
volupita sitae as abo. Ita
versper iaestem evel ipitatias
aut etur rem es debis eius
aut omnienet aliquost amus
dolore vere ius.
To quia ipitassitas rerio
ducimi, omnis sedicimus
molupta sperspienis.
Magnatibus alitat vere cone
dendanimi, ut aditaeptatia
in el illiquo et volest, que
voluptibus.Sere, quati non ea
doloraectes minvenimus int
que volorum quos res re eos
asim faccatium et explitis
dolentiusam que molupta
tinveliate delenduci
Reperum quam, to venim
dollesc iusapid eseces
Boundaries
no more
Magnatibus alitat
vere cone dendanimi,
ut aditaeptatia in
el illiquo et volest,
minvenimus int que
Rersper cidunte cepudae
Dolecea sin explignam ut
venis moles doluptia nit et
adi doleni volestium que
laborume volupie nduciliquo
cum doles aut modicie ntiori
culpa qui abor a voluptio cone
cus, qui qui dolupic itatior
uptatur, officip idebiscil
modit am exceaquia pedisim
reratusdae quia el et pro
blabo. Tecat volorrum natios
di que nati idunt eaquam
veniasitius prese recumque
natem. Sent que con corposs
undant ad quamus, culla qui
officto blam, eumquis
Rersper cidunte cepudae
Dolecea sin explignam ut
venis moles doluptia nit et
adi doleni volestium que
laborume volupie nduciliquo
cum doles aut modicie ntiori
culpa qui abor a voluptio cone
cus, qui qui dolupic itatior
uptatur, officip idebiscil
modit am exceaquia pedisim
reratusdae quia el et pro
blabo. Tecat volorrum natios
di que nati idunt eaquam
veniasitius prese recumque
natem. Sent que con corposs
undant ad quamus, culla
qui officto blam, eumquis
volupta qui non pliquam
estem. Ut reste repudaes
atestempore ex et landellam
sant maio magnatur? Bus
exerrorianis voluptio ea
Dolora derum quae rerro mod
quiscidem. Untius exererf
eruntium as di ratibus sitatem
quuntur, quo berum excere et
mosam explaborrum fugiam
assererum. Occusame pro
voluptas quissinci officiendel
mo bla doluptas aris doloreh
entiumquod quati nissit vel
ilibus sunt, nonsendi aditis
quis eum, conseri asperum
ipsam, occumentio earunt.
Ihitatur alibus. Mincia nimus.
Agnatecte minihition erio.
Giassed eturero eatemped
eum qui resciate litatem fuga.
Agniendit, omnime cusdam
aut pliqui nus magnisquo
officid eliquiam volore
autemquibus quidustio.
Uptio vellata soluptat vid eos
earchitium re cum expeditae.
Tur sinvendenti blaborporit
landae sus atis core, te pores
solorem auditat iorrorem
explitiuntis quasitatet el
mod endant ut quae essim
es ea que quod quiatium
faccuptatia de nis atemquis
et, everovita voluptati occatia
tiberibus adia num quam
volorum abor suntius et
evelest orerorio blatusam
fuga est team.
3
Wipro | BoundaryLess DataCenters
Migration
Factory
Cloud
Management
Portal (CMP)/
The cogs
of BLDC
Aperiore sedita nos diae
Cloud Service
Brokerage (CSB)
endio. Itae nossitas auditis
non enimuscide prepedis
exereped magnim ellam et
SDDC & omnimagnam quia consed
ut autempelenit aut eturiasi
Architecture
accae etur re occum re lame
sandae nihillatas repro eum.
Digitalize Infrastructure
Aperiore sedita nos diae endio. Itae
and move ahead Assessment
nossitas auditis non enimuscide
prepedis exereped magnim ellam
et omnimagnam quia consed ut
& Target autempelenit aut eturiasi accae etur re
occum re lame sandae nihillatas repro
Placements eum as acienimus quiate optas doluptate
quibus rempore remporum aborendus.
Magnatibus alitat vere cone Ut moditi dolorpor sinimoles dolo
1
magniss untiatium vendipicimi, vellabor
dendanimi, ut aditaeptatia in Aperiore sedita nos diae endio. Itae audanihillum lab inciassit esseque.
nossitas auditis non enimuscide prepedis
el illiquo et volest, que. exereped magnim ellam et omnimagnam
quia consed ut autempelenit aut eturiasi Security
accae etur re occum re lame sandae
nihillatas repro eum.
Aperiore sedita nos diae
Magnatibus alitat vere cone endio. Itae nossitas auditis
2
non enimuscide prepedis
dendanimi, ut aditaeptatia in exereped magnim ellam et
omnimagnam quia consed
el illiquo et volest, que.
ut autempelenit aut eturiasi
accae etur re occum re
lame sandae nihillatas
repro eum as acienimus ServiceNXT™
quiate optas doluptate Aperiore sedita nos diae endio. Itae
Magnatibus alitat vere cone quibus rempore remporum. nossitas auditis non enimuscide
Reference
3 dendanimi, ut aditaeptatia in
Architecture
prepedis exereped magnim ellam
et omnimagnam quia consed ut
el illiquo et volest, que. autempelenit aut eturiasi accae etur
re occum re lame sandae nihillatas
repro eum as acienimus quiate optas
doluptate quibus rempore remporum
aborendus.
Magnatibus alitat vere cone
dendanimi, ut aditaeptatia in Aperiore sedita nos diae endio.
4 el illiquo et volest, que.
Itae nossitas auditis non
enimuscide prepedis exereped
magnim ellam et omnimagnam
quia consed ut autempelenit aut
Aperiore sedita nos diae endio. Itae
nossitas auditis non enimuscide
eturiasi accae etur re occum re
lame sandae nihillatas repro eum.
Magnatibus alitat vere cone prepedis exereped magnim ellam
et omnimagnam quia consed ut
5
dendanimi, ut aditaeptatia in autempelenit aut eturiasi accae
etur re occum re lame sandae.
el illiquo et volest, que.
6 7
4
11
Wipro | BoundaryLess DataCenters
Key differentiators
and business impact
“Eram se cone ITAAS Nam, cone optatemporio quatiam, nessi tent.
Doles con re lant es rest, et fugit molorestibus eates eius ipicit
optatemporio Nam, cone optatemporio quatiam, nessi tent. Leading US Based quis quassite occuptae sequam quas archit quiberf erspid quo
Doles con re lant es rest, et fugit molorestibus eates eius ipicit omni abo. Experum que oditiundit laut faccus plaut reratiam
quatiam sut, quis quassite occuptae sequam quas archit quiberf erspid quo Global Glass sincipsam volum laniendias volor maximag nihilibus demque
omni abo. Experum que oditiundit laut faccus plaut reratiam
nessi tent. sincipsam volum laniendias volor maximag nihilibus demque Manufacturer reprore pudaesPit fugia et as ium resciti orernatenda aut perum
exerum et et qui omnis aut estium faccum nihilit eos doluptae
reprore pudaesPit fugia et as ium resciti orernatenda aut perum aut que consece atquidi soluptatem ligenectur repel
Doles con re Re-useable assets/blueprints
lant es rest, Nam, cone optatemporio quatiam, nessi tent.
et fugit Doles con re lant es rest, et fugit molorestibus eates eius ipicit
quis quassite occuptae sequam quas archit quiberf erspid quo
molorestibus omni abo. Experum que oditiundit laut faccus plaut reratiam
sincipsam volum laniendias volor maximag nihilibus demque
eates eius.” reprore pudaesPit fugia et as ium resciti orernatenda aut perum Nam, cone optatemporio quatiam, nessi tent.
Doles con re lant es rest, et fugit molorestibus eates eius ipicit
Flexible deliver model quis quassite occuptae sequam quas archit quiberf erspid quo
Nam, cone optatemporio quatiam, nessi tent.
Doles con re lant es rest, et fugit molorestibus eates eius ipicit
Largest retailer omni abo. Experum que oditiundit laut faccus plaut reratiam
sincipsam volum laniendias volor maximag nihilibus demque
quis quassite occuptae sequam quas archit quiberf erspid quo in Australia reprore pudaesPit fugia et as ium resciti orernatenda aut perum
exerum et et qui omnis aut estium faccum nihilit eos doluptae
omni abo. Experum que oditiundit laut faccus plaut reratiam
sincipsam volum laniendias volor maximag nihilibus demque aut que consece atquidi soluptatem ligenectur repel
reprore pudaesPit fugia et as ium resciti orernatenda aut perum
Outcome-based commercial model
Nam, cone optatemporio quatiam, nessi tent.
Doles con re lant es rest, et fugit molorestibus eates eius ipicit
quis quassite occuptae sequam quas archit quiberf erspid quo
omni abo. Experum que oditiundit laut faccus plaut reratiam
sincipsam volum laniendias volor maximag nihilibus demque
reprore pudaesPit fugia et as ium resciti orernatenda aut perum
Largest Global Nam, cone optatemporio quatiam, nessi tent.
Doles con re lant es rest, et fugit molorestibus eates eius ipicit
Supplier of quis quassite occuptae sequam quas archit quiberf erspid quo
omni abo. Experum que oditiundit laut faccus plaut reratiam
Intelligent Lock sincipsam volum laniendias volor maximag nihilibus demque
reprore pudaesPit fugia et as ium resciti orernatenda aut perum
and Security exerum et et qui omnis aut estium faccum nihilit eos doluptae
aut que consece atquidi soluptatem ligenectur repel
Solutions
8 9
 No fans too far No fans too
MPU (300x250px)

Graphic use
Dot pops into place, text slides in from across from left to right. Dot pop
MPU 01 MPU 02

ofNothe
fansWipro disc
Bringing millions
of fans closer to
No fans No fans too
Bringingfar
millions
of fans closer to
N
too far their favourite club. too far their favourite club.
Text reaches resting point. Text rea

This page shows the use of the When depicting or illustrating a

Wipro is Chelsea FC’s W
No fans Wipro disc applied in a graphic
way. The discs can be placed on a
concept, the discs can either be
all colored using a singular color or Digital and IT partner. D
too far white or light gray Wipro
pops intois
Dot background Chelsea
place,
FC’s Digital
from across
or
text
from left to right.
DotBringing
slides inalternatively
down.
millions
use
in background
of fans closer
Text pops
multiple colors.
begins to scale
intotoplace, no
Dot pops into place, text slides in
from across from left to right.
Dots in background continue to
Dot in background begins to scale down.
drop down. Text pops into place,
Dot in ba
alternatively on any and backgrounds
IT partner. their favourite
animation required. club.
Text pops into place, no animation required.
no animation required.
Text pop

using the colors from our primary

or secondary palette. Larger discs Bringing millions of fans OFFICIAL PARTNER

B
No fans
are usually used to hold or anchor Find out more >
WiproBuzz
Nocloser
fans to their favourite club. c
What you need to know
too far
text. The examples here show how
the device can be applied with a
wipro.com about the new IBM
Dot Bluemix
in background continues to scale down. too far
Text pops into place, no animation required.
Dots in b
Text pops

t and
high degree of flexibility.
They lock into resting point and Text pops into place, at same time Text pops into place, at same time
The Wipro-IBM Alliance team is pleased to share the following resources.
Don’t forget to sign up for the IBM Bluemix Massive Open Online Course
(MOOC) today for free cloud training.
Invitation
Find out more >
additional dots pop into place, one at Logo animation. at Logo animation. Dot and website
by one. When using small Wipro discs they pop into place, static. Find out more > As the official Digital and IT Partner at Chelsea
FC, it gives Wipro immense please to invite
F
should respond Textto the message/
reaches resting point. Dot scales down to resting point. Text reaches resting point. A
your esteemed presence at an exclusive lunch
dotwith
pops intoofplace
the players with
the Chelsea text -
FC team.

headline of the communication Text and logo pop into place, no Dot scales down to resting point. Textno animation
popsJoininto
required.
us on place,
1st Augustno
Logo panel
animation
for an exquisite lunchrequired. Another
animation required. slides
andinthefrom
chance top.
piece. For example, if an invitation At World of Watson, IBM announced a new, single IBM Cloud platform simply branded as IBM
Bluemix. Whether you or your clients are building cloud native applications, cloud enabling
existing applications, or running/enhancing workloads, IBM Bluemix is where access to data,
to interact with the players
in person.

is ‘relating to a football event’, use

services and infrastructure come together. Learn more about this milestone bringing together
SoftLayer, PureApplication, and BlueBox together under a common brand by accessing the
following resources:

11 or 22 two dots to represent

● Watch the short Bluemix Brand Launch Executive Video to understand
what has changed and why.
● Learn more about the new single UI client experience
● Listen to the Cloud Unification Webcast replay to learn what this means to you.

footballers. Likewise, when the

● Visit the New IBM Cloud Home Page on PartnerWorld to stay current with future

Wipro is Chelsea
announcements and resources.
Wipro is Chelsea
Additional announcements and resources supporting the new Bluemix launch

message is about ‘progress’

FC’s Digitalthe
Cloud Object Storage
Video ● Resource Page ● PartnerWorld University Sales Education FC’s Digital Monday 1st August, 2017 RSVP

No fans
IBM Cloud Video Solutions

Wipro discs can form and IT partner.

an
Wipro arrow to
is Chelsea Bringing millions
Video ● Resource Page ● PartnerWorld University Sales Education
and IT partner. Tickets are non-refundable, and is for the

wipro.com
IBM Watson Data Platform (Dataworks)
Video ● Resource Page ● PartnerWorld University Sales Education invitee only. We would be delighted if you accept
the invite in line with your organisation’s policies.

FC’s
reference the subject matter. Digital of fans closer to Find out more >
too far
Discuss on Yammer

and IT partner. their favourite club.

Get Involved!
Sign up for the IBM Bluemix MOOC today!
wipro.com
Join the IBM Bluemix Community and the IBM Global Alliance Official Community.

Note: multiple Wipro discs should Thank you,

Dot in background begins to scale

Global Alliance Team
Dot in background begins to drop Logo panel slides into resting
not be used randomly but convey
down. Text pops into place, no
ibm.alliance@wipro.com

down, another drops into place. point, static.

meaning, a message orrequired.
animation insight. wipro.com

This email is restricted for circulation within Wipro only

Text pops into place, no animation
required.
If you wish to subscribe/unsubscribe to this email, please visit: mywipro > appstore > information > mailer subscriptions.
Text attachments are crucial with every image based mailer that goes out across Wipro. Examples of the Wipro disc applied graphically.
This supports our inclusivity efforts and helps make information accessible to Persons with Disabilities.

Text reaches resting point Additional dot pops in with text. Text pops in, no animation required. Text pops in, no animation required.
 fans of fans closer to
No fans of fans closer to
o far their favourite club. too far their favourite club.
Wipro disc Digital changes
for call-outs everything
Dot pops into place, text slides in Dot in background begins to scale Dot pops into place, text slides in Dots in background continue to
We also
from across fromuse a Wipro
left to right. disc to down. Text pops into place, no from across from left to right. drop down. Text pops into place, OFFICIAL PARTNER

highlight key information, such animation required. no animation required.

Digital changes
as call-outs and call to actions. everything Gain
mileage
Invitation
No fans No fans
from
The call-out disc should be smaller knowledge
Find out more >
than any other key graphic device pool As the official Digital and IT Partner at Chelsea
FC, it gives Wipro immense please to invite

too far too far

your esteemed presence at an exclusive lunch

and also be sympathetic to the size

with the players of the Chelsea FC team.

Gain Join us on 1st August for an exquisite lunch

of the text and the overall layout.

and the chance to interact with the players

mileage
in person.

When using discs for call-outs, from

Learn and collaborate with peers

colors should be chosen that allow

Even the way you connect
and mentors to advance your capabilities.
Find out more >
knowledge
with customers. topgear.wipro.com
Today, it’s all about delivering experiences across channels
with quicker response and hyper-personalisation. Monday 1st August, 2017 RSVP

the text to be clearly legible. At Wipro, we deliver value at the intersection of strategy,

pool
design and technology that helps you stay ahead of Tickets are non-refundable, and is for the
customer expectations. TopGear invitee only. We would be delighted if you accept
the invite in line with your organisation’s policies.
To accelerate your digital transformation journey,

Usually our primary green and

write to us at info@wipro.com

wipro.com

Text reaches resting point. Dot scales down to resting point. Text reaches resting point. A dot pops into place with text -
yellow work best. Text and logo pop into place, no no animation required. Logo panel
animation required. Call-out
slides inused
fromfor the website.
top.
The disc can be applied to any
applications where call-outs or
Even the way you connect
call to actions are used.
with customers.
Please have a look at the examples
Wipro is Chelsea
Today, it’s all about delivering experiences across channels
Wipro is Chelsea
on this page for reference and also
with quicker response and hyper-personalisation. Learn and collaborate with peers
and mentors to advance your capabilities.
FC’s
theDigital
application section for further
At Wipro, we deliver value at the intersection of strategy,
design and technology that helps you stay ahead of
FC’s Digital
and IT partner.
guidance.
customer expectations.
and IT partner.
topgear.wipro.com

To accelerate your digital transformation journey,

write to us at info@wipro.com
TopGear
TopGear
Find out more >

Example of a call-out on a pull-up banner.

Dot in background begins to scale Example of a call-out on an ad. Dot in background begins to drop Logo panel
Example of aslides
call tointo resting
action as part of a
down. Text pops into place, no down, another drops into place. point, static.
digital ad.
animation required. Text pops into place, no animation
required.
Wipro disc
as picture frame
We also use our Wipro disc to
frame photography at a secondary
level, never on the primary face of
an application, such as brochure
covers or websites.
Using the disc as a holding shape
is optional and should only be
applied when this design suits
the layout. Alternatively, use a
standard rectangular shape to
frame photography. Black and white example.

Black and white photography as

well as color photography can
be framed by the disc shape as
shown here.

Color example.
 Wipro disc
misuse
The Wipro disc gives our designs
ownership and standout. Therefore
it is important that they are applied
correctly and consistently. Here
are a few simple things to avoid.
Please follow the principles
outlined in this brand book.

Never apply tints to the disc Never apply the disc to color Only apply the multiply effect Don’t obscure the entire
when using a multiply effects. photography. to up to two large discs. subject of the image.

Low contrast call to

action copy example

The disc should never Never apply gradations to Only up to two shapes should Our discs should never Discs should never The disc device should
cover the whole layout. our discs. use the multiply effect. overlap. compromise the legibility never be distorted. It must
of text. be circular.
Imagery
 Imagery
overview
Primary photography Primary photography Secondary photography
Our primary photography style is in
black and white. It has a timeless
quality and makes our look and
feel ownable. Black and white
photography helps to emphasize
space, form, pattern and emotion
and creates the perfect backdrop
for our colorful Wipro discs.
We capture the people we work
with, the environments we provide
our service to, and the businesses
and economies we work together
with. It is always used on the
primary face of an application (e.g.
brochure cover, homepage, etc.)
Secondary photography
This type of photography is used to
support our primary photography
on the secondary face of an
application (e.g. internal brochure
spreads). They help to give a
broader context to our stories.
Note: never use secondary
photography on the primary
face of applications.
 Primary
photography
Our photography allows us to tell Primary photography
stories and shows others how we
see the world around us. It is always
end user-centric, not technology
focused. This applies to all our
photography. We capture life from
close-ups to wide aerial shots.
We illustrate six categories:
Category 1: close-up individuals
(proud and looking at the camera).
Category 2: group or team pictures
(showing people working together). Category 1: close-up individuals. Category 2: group or team pictures. Category 3: office environments.

Category 3: office environments

(showing larger groups of people).
Category 4: views of exterior
office spaces.
Category 5: bird’s-eye view of people.
Category 6: bird’s-eye view of
the world.
Our photography style is crisp,
high in contrast and in focus, never
washed out, blurry our out of focus. Category 4: views of exterior office spaces. Category 5: bird’s-eye view of people. Category 6: bird’s-eye view of the world.
 Secondary
photography
All our feature photography Secondary photography
should be black and white.
However, on a secondary level
we use color photography.
We use color photography to
support our primary photography
and to give a broader context to
our stories. It is only used on the
secondary face of applications.
Secondary photography shows
our people and customers within
their work environments. The focus
Staff interviews. Profile pictures. Editorials.
should always be on the person/
people not technology itself,
such as server rooms, technical
equipment, etc.
Color photography is also used for
editorials, personal interviews and
optionally for profile pictures.
Our secondary photography
follows the general look of the
primary photography. It is crisp,
high in contrast and in focus,
never washed out or blurry. Support photography to provide context.
 Photographic
content and styling
Content
We show a mix of people and
environments, relating to our broad
range of industries and services we
provide our service to.
Technology as the subject matter
is not the primary focus of our
photography. Instead, the idea of
technology with a human element
creating a seamless experience
must be highlighted/shown.
People
As an international business we
always aim to capture a diverse
mix of people from young to old,
representing men and women of
different cultures and backgrounds
from around the world.
When capturing people,
photography should be authentic,
emotive and engaging.
When showing portrait photography,
the person should be expressive
and happy, without the photograph
becoming contrived or unnatural.
Avoid scenarios that feel staged or
look unrealistic.
Styling
All our photography should
be in focus, sharp and high in
contrast. The composition of our
photography is controlled. Close-
ups of people are usually captured
in an enclosed environment,
reminiscent of an office space.
However, the focus should always
be the people, rather than the
specific setting.
Color
Primary photography should always
be in black and white. Images
should not appear hazy, washed out
or blurry. Grainy photography should
also be avoided.
Stock photography
overview
We mainly source our photography
online from stock libraries. (Found
imagery should never be used due
to licensing restrictions.)
Stock photography is pre-shot
imagery that can be licensed
and used by Wipro. Stock library
archives can be vast, providing
a broad range of options to
supplement our stories and
support our business needs.
We recommend using one of the
following libraries:
www.gettyimages.com
www.shutterstock.com
www.offset.com
www.istockphoto.com
When searching for photography,
there are generally two options
available:
• Royalty Free
• Rights Managed.
Royalty Free: This type of
photography can be bought for
a one-off license and is priced
according to file size only. They can
be used for an unlimited duration
across all media, but are always
non-exclusive.
Rights Managed: This type of
photography is priced according
to file size, usage, duration and
countries it will appear in. Rights
Managed photography can be of
higher quality and include more
specialized content but is usually
more expensive than Royalty Free
imagery. Exclusivity options are
also available.
Both color and black and white
photography can be sourced from
libraries. Page 57 shows how to
best convert photography to follow
our brand look and feel.
 Selecting
stock photography
Selecting the right photography
is crucial, ensuirng a consistent
brand look and feel.
Wipro’s image style is a distinctive
combination of subject selection,
background, lighting, camera
angles, focus and depth-of-field.
Images should be captured with a
neutral, editorial point-of-view to
depict realistic scenes.
All of Wipro’s visual imagery must
have one or several of the following
characteristics:
• Authentic
• Strong subject/message
• Distinctive
• Consumer-centric
• Natural
• Diverse
The questions below help identify
relevant considerations for
on-brand stock imagery:
1. Does this photograph represent
people, their lives and the
world around us in a way that is
credible and not idealized?
2. Is this photograph candid yet
warm, demonstrating sensitivity
to the subject?
3. Does this photograph feel as
though you are observing a
real-life situation?
4. Is this photograph captured in
context of a real setting?
5. Is the photograph crisp and
does it feature clear details?
6. Does the photograph answer yes
to these questions:
• Are you drawn into the story?
• Can you connect with
the scene?
• Do
 you have an emotional
response to it?
 Photography
treatment
Our primary black and white Bright photography example
photography has a timeless and
ownable look. This page illustrates
the process for creating our unique
photographic styling.
We distinguish between bright and Cruise to
customer projects
dark photography. Both styles are The experience gathered at TopGear equips you
to smoothly transition to new customer projects

part of our look and feel. Depending topgear.wipro.com

on the layout and design elements,

TopGear

choose the style that creates

impact and aids legibility.
To convert a photograph, simply
select the ‘Grayscale’ mode from
the image menu. Where necessary Dark photography example
adjust the image levels for greater
contrast.
 Photography
Misuse
Our photography is all about
genuine moments, that are natural
and engaging. It should never
feel artificial or unreal. This page
shows a few simple things to avoid:
• Emotionless images
• Clichéd scenarios or contrived
settings Avoid cold and emotionless Avoid clichéd scenarios. Avoid staged compositions that Technology must never be the
images. feel artificial and unreal. primary focus of an image.
• Staged interactions
• Obvious posing
• Insufficient contrast
• Obvious post-production or
Photoshop effects (other than
back and white conversions).
Please follow the principles
outlined in this brand book.
Avoid unrealistic-looking poses. Avoid blurry, out of focus imagery Avoid composing multiple images Avoid distorted aerial photography
with a lack of definition and together. such as fish-eye shots.
contrast.
Grid
Cover layout
design principles
Use a grid suitable to the page
format and size. For example for
portrait A4 pages use a 12-column
grid. This provides a flexible
framework that can adapt to
individual requirements. It is up to
the designer’s discretion to choose
a grid suitable for the brief.
The diagrams on this page show
options on how photography can be
placed on front covers. The image
should bleed off at least on one
side, with a maximum of two sides
as shown here. The image frames
align with the grid.
The size of the brand mark is
determined by the principles set
out on page 23.
Cover layout –
titles
This page shows how titles or
headlines can be applied to cover
pages. The Wipro disc is used to
anchor titles and to create a focal
point for increased impact. Titles
can move up or down vertically
to adjust to the content of the Headline goes here
over up to three
Headline goes here
over up to three
photography beneath. Choose any lines of copy lines of copy
Headline goes here
of the primary or support colors for over up to three
Headline goes here
the discs and the text. However, lines of copy
over up to three
lines of copy
ensure that the text is legible.

Headline goes here

over up to three
lines of copy

Headline goes here

over up to three
lines of copy
Headline goes here Headline goes here
over up to three over up to three
lines of copy lines of copy
Iconography
 Icon
construction
100mm

All our icons are based on a

few principles to ensure a
consistent look and feel. We use
a 100x100mm grid to create the
icons. Icons are usually centered
within this grid.

100mm
The following principles apply:
• Use the grid to create icons.
(Not all strokes within a icon
must fall on a grid line.)
• An icon uses one strategically
placed disc/dot to ensure it Bright photography example. Standard icon. Reverse icon.
10mm
follows our look and feel.
• The holding shape is circular.
• All icons use white keylines and
can sit on any of the five primary
colored circular backgrounds. In 8mm
addition, icons can be colored
white within a white circular
keylines when reversed. Possible color options. Minimum icon size.

• The icon stroke weight must be

5pt at 100mm icon grid size.
• Icon strokes always have round
stroke ends.
 Icon
examples
Our icons are delicately crafted,
and feel light and elegant. We avoid
filled-in shapes. All icons use a
strategically placed dot/disc to
create our unique look and feel.
This page shows a short selection
of icons based on the principles
explained on the previous page.
The standard icons in the top two Standard icons.
rows show the icons placed in
a primary blue circular holding
shape. The middle row shows
a selection of icons on the five Multiple color options.
possible background colors.
The bottom two rows show
our icons placed on a colored
background. Here, only white
keylines are used.
Always create icons based on
the guidance provided here.
Avoid using ‘generic’ icons that
are ‘off-brand’.

Reverse icons.
Information
graphics
 Information graphics
overview
Public Health
Surveillance and
response systems
Public
Public
Health
Health
Surveillance
Surveillance
and
and
response
responsesystems
systems
Business model
$9B Surveillance and

Big data
Information graphics are visual response systems
Business
Businessmodel
model
1
4 $9B
$9B Surveillance
Surveillance
and
and
representations of information
Big
Big data
data
7 response
responsesystems
systems
6
11
or data, intended to present
Lorem ipsum dolor sit amet, con-
sectetur adipiscing elit, sed do
44
3 77
information quickly
eiusmod
Lorem
Lorem and
ipsum tempor
ipsum dolor incididunt
dolorsit
sitamet, ut
amet,con-
con- 5
66 $9B $108B $5B
labore
sectetur
sectetur et dolore magna
adipiscing
adipiscing elit, aliqua.
elit,sed
seddodo Ut 33
clearly. They can improve
enim
eiusmod
eiusmodadtempor
minim
tempor the
veniam,
incididunt
incididuntquis nostrud
utut 2 55 $9B
$9B $108B
$108B $5B
$5B
exercitation ullamco laboris nisi
UtUtut
understanding enim
by
labore
simplifying
laboreetetdolore
aliquip
enimad ex
dolore
adminim
magna
magna
ea commodo
minim veniam,
veniam,quis
aliqua.
aliqua.
consequat.
quisnostrud
nostrud Public Health
Duis aute irure dolorlaboris
in reprehen- 22
often complex data
exercitation
derit
aliquip
aliquip
in
exercitation
inex easy
ullamco
ullamco
voluptate
ex
eaeacommodo
to
velit
commodo
laboris
esse
nisi
nisiutut
cillum
consequat.
consequat.
Surveillance
and response $47B
systems
understand graphics,
dolore
Duis
Duisaute eu
charts
fugiat
auteirure
irure nulla
dolor and
pariatur.
dolorininreprehen-
reprehen-
Public
PublicHealth
Health
Surveillance
Surveillance
Excepteur
derit sint occaecat
deritininvoluptate
voluptate velit
velitesse
essecupidatat
cillum
cillum and
and
response
response $47B
$47B
diagrams. We aim non
dolore to
dolore eueukeep
proident,
fugiat sunt our
fugiatnulla
officia deserunt
in
nulla culpa
pariatur.qui
pariatur.
mollit anim id est
systems
systems

Excepteur
Excepteur sint
sintoccaecat
occaecat cupidatat
cupidatat
information graphics
laborum.
non
nonproident,
proident,simple
sunt and
suntininculpa
culpa qui
qui
Accounts
Surveillance and
response systems
straightforward, with
officia
laborum.
laborum.
a sense
officiadeserunt
deseruntmollit
mollitanim
of est
animididest > 3,500 > 50 > 200 > 2,000 > 50 > 250 > 400 Accounts
Accounts
1. North America 2. Latin America 3. Middle East 4. Europe 5. India 6. China 7. Japan Surveillance
Surveillance
and
and
ease and elegance. >>3,500
3,500 >>50
50 >>200
200 >>2,000
2,000 >>50
50 >>250
250 >>400
400
response
responsesystems
systems

1. North
1. North
America
America 2. Latin
2. Latin
America
America 3. Middle
3. Middle
East
East 4. Europe
4. Europe 5. India
5. India 6. China
6. China 7. Japan
7. Japan

Here are a few principles to

57.8%
follow when creating information Productivity increase Sales increase 5% projected growth
graphics: of organizations surveyed say
57.8%
57.8%
that big data is a challenge in global IT spending
per year
Retail Productivity
Productivityincrease
increase 49%Sales
Salesincrease
increase $9.6B
5%5% projected
projectedgrowth
growth
ofof
organizations
organizations
surveyed
surveyed
say
say
• Where possible, our infographics
that
that
big
big
data
dataisis
a challenge
a challenge
Consulting 39% $5.0B
inin
per
global
per
global
year
ITIT
year
spending
spending
49%
49% $9.6B
$9.6B

should appear on our light gray

Retail
Retail

Air transportation 21% $4.3B

39%
39% $5.0B
$5.0B
colored background. However, it
Consulting
Consulting
49%
72.7% Construction 20%
21%
21%
$4.2B
$4.3B
$4.3B
is also possible to place
considerthem on
AirAir
transportation
transportation

57.8%
driving operational
20% $3.4B
72.7%
72.7%
Food products
efficiencies to be the biggest
white backgrounds. consider
Construction
Construction 20%
20% $4.2B
$4.2B
benefit of a big data strategy

57.8%
57.8%
considerdriving
drivingoperational
operational Steel 20% $3.4B projected growth in global
Food
Food
products
products 20%
20% $3.4B
$3.4B
efficiencies
efficiencies
toto
bebe
the
the
biggest
biggest data created per year

• All primary colors should

benefit
benefitofof
be
a big
a big
data
used
data
strategy
strategy
Automobile
Steel
Steel
19%
20%
20%
$2B
$3.4B
$3.4B projected
projected
growth
growth
inin
global
global

first, followed by the support Industrial instruments

Automobile
Automobile
18%
19%
19%
$1.2B
$2B$2B
data
data
created
created
per
per
year
year

colors. 50.0% Industrial

Industrial
Publishing
instruments
instruments
18%
18%
18%
$0.8B
$1.2B
$1.2B
say that big data helps in
50.0%
50.0%
• Akkurat is used for text. better meeting consumer
demand and facilitating growth
Telecommunications
Publishing
Publishing
17%
18%
18%
$0.4B
$0.8B
$0.8B

say
say
that
that
big
big
data
datahelps
helpsinin
better
better
meeting
meeting consumer
consumer Telecommunications
Telecommunications 17%
17% $0.4B
$0.4B
demand
demand and
andfacilitating
facilitating
growth
growth
Information graphics
charts and diagrams
All our charts and diagrams should 1 2 3 4 5 6 7 8 9 10 11 12
have a distinctive Wipro look and
feel. To achieve this, our primary
colors are used as the predominant Chart 1
Data set with 3 values
Chart 2
Data set with 4 values
Chart 3
Data set with 5 values
Chart 4
Data set with 6 values
palette. Examples on the right
show the color use, sequence and 09 09 09 09

08 08 08 08
hierarchy. 07 07 07 07

06 06 06 06
We use our primary color palette 05 05 05 05

first. Once this palette has been 04 04 04 04

03 03 03 03
exhausted, we use our secondary 02 02 02 02

palette tints. 01 01 01 01

0 0 0 0

Wipro Dark Gray (80% tint of black) Lorem ipsum text Lorem ipsum text Lorem ipsum text Lorem ipsum text Lorem ipsum text Lorem ipsum text Lorem ipsum text
Lorem ipsum text Lorem ipsum text Lorem ipsum text Lorem ipsum text Lorem ipsum text Lorem ipsum text

and Blue may be used for chart Lorem ipsum text Lorem ipsum text Lorem ipsum text Lorem ipsum text Lorem ipsum text

headings and for chart structural

elements such as axes and text. Chart 5 Chart 6 Chart 7
Standardize the use of color among Data set with 7 values Data set with 9 values Data set with 12 values

a set of charts and graphs to 09 09 09

ensure consistency. 08 08 08

07 07 07

Note: depending on the 06 06 06

application, yellow can be difficult 05

04
05

04
05

04

to reproduce. In these instances 03 03 03

simply skip this color. 02

01
02 02

01 01

0 0 0

Lorem ipsum text Lorem ipsum text Lorem ipsum text Lorem ipsum text Lorem ipsum text Lorem ipsum text Lorem ipsum text Lorem ipsum text Lorem ipsum text Lorem ipsum text
Lorem ipsum text Lorem ipsum text Lorem ipsum text Lorem ipsum text Lorem ipsum text Lorem ipsum text Lorem ipsum text Lorem ipsum text Lorem ipsum text
Lorem ipsum text Lorem ipsum text Lorem ipsum text Lorem ipsum text Lorem ipsum text Lorem ipsum text Lorem ipsum text Lorem ipsum text Lorem ipsum text
Contact
Information
Contact
information
For any queries on logo usage other than
those explicitly mentioned in this document,
please contact the Brand Team at Wipro.

brand.studio@wipro.com
Thank you for reading this brand book.
Applying the guiding principles correctly and consistently
helps to build a stronger Wipro brand.