OCTOBER 23, 2018

Capabilities Deck
Prepared for The Client

Chris Do Ben Burns 1702 OLYMPIC BLVD.

FOUNDER/CEO DIGITAL DIRECTOR SANTA MONICA, CA 90404
310.314.1618
Scott Rothstein Greg Gunn
EXECUTIVE PRODUCER CREATIVE DIRECTOR www.blind.com
Strategy Digital Design Animation
 Hi there!
We are BLIND™.
Our name is an extension of our design philosophy—create meaningful
solutions for the client/user and not for ourselves.
We begin every problem with an open mind, curious spirit and without
preconceived ideas.
Hence, we begin blind.

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 Nice to meet you.

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ABOUT BLIND

Since its founding as a modest design studio in 1995,

BLIND™ has grown into a full-service agency driven
by a team of world-class creatives and producers.

Led by Founder and CEO, Chris Do, BLIND has helped

some of the world’s largest brands with award-
winning marketing solutions and user experiences.

Our mission is simple—consistently deliver ideas and

Our History work that matters and exceeds client expectations.
Everything we do, we do in an open, transparent and
collaborative environment.

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PARTIAL LIST

Awards & Recognition

Emmys, Effie, Art Director’s Club, Clio, One Show, I.D., BDA, London International Awards, Telly,
Type Director’s Club, Print, Communication Arts Design Annual, AIGA 365, New York Film Festival,
Dot Magazine, How, Stash, Creatie, PPaper, Boards, LA Weekly, Res, Inspire, Upload, Graphic
Design USA, B Brand, Shoot, Motion Design, Asia Image, Post Magazine

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 Blind is equipped with the latest production tools
and technology. Our in-house team of designers,
developers, animators, and technicians are ready
to handle projects at any scale.

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ABOUT BLIND

Partial Client List

A&E Dunkin Donuts Lincoln/Mercury Quiksilver
Activision Electronic Arts Long Beach Film Festival Qwest
Acura ESPN Lycos Riot Games
Aim Funds Expedia.com McDonald’s SBC
All Business Federated Merrill Lynch Simple Human
Allsport First National Bank Micron Pc Scion
Alpine Ford Microsoft Sony
American Airlines Fox Sports Mitsubishi Sears
Amnesty International Google Monster.com Specialized
Archipelago Hasbro MSN Spike TV
Audi Hifi.com Mophie Subaru
Bally’s Honda Nat Geo Wild Subway
Beringer Intel Nextel Southern Company
Brodia.com Jack In The Box Nike Sweet ’N Low
Budweiser JC Penney Nissan Taco Bell
Buick K Swiss Oppenheimer Funds Tangoe
Burger King K2 Skiis Owens Corning Toyota
Callaway KB Kids PDFA Travelers Insurance
Cellular South Kodak Pennzoil Twix
Chipshot Kyocera Playstation Unisys
Citra LA Times Polaris United Healthcare
Coldplay Landrover Pontiac Verizon
Comdisco LeisurePlanet Powertel Voicestream
Crate & Barrel Lending Tree Pringles Volkswagen
DirecTV Lexus Progressive Auto Xbox

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 So, what do we do?

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WHAT WE DO

Our Services and Capabilities

We love crafting beautiful, smart and inspired work that is focused on
a business’ goals and their customers. We do this across multiple
touch points to help organizations achieve their goals.

STRATEGY BRANDING & DESIGN DIGITAL DEVELOPMENT CONTENT PRODUCTION

Strategy
Discovery & Research
User Experience
Brand Strategy & Architecture
Positioning
Content Strategy
Marketing Campaigns
Brand Development & Rebranding Website Design & Development Script Development
Logo & ID Systems UX/UI Copywriting
Brand Style Guides Information Architecture Storyboarding
Architectural Rendering Wireframing Illustration
Messaging Prototypes Animation
Collateral, Print & Packaging Custom Content Management Systems Motion Graphics
Wayfinding & Signage iOS Applications Explainer Videos
Environmental Design Web Applications Live-action Production
Iconography Android Applications Post Production & VFX

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Services and Rates

Brand Strategy $45-90k User Interface Design $35-300k

Brand Messaging & Positioning $10-55k User Experience Sprints $10-55k

Logo Design $100-500k Wordpress Development $40-100k

Style Guides $15-60k Custom CMS Development $500-900k

Powerpoint/Keynote Template $10k Illustration & Iconography $10-60k

Printed Collateral $10-60k Social Media Strategy $30-75k

Varies on
Video Production $40-250k Digital Advertising Campaigns
spend

Varies on
Animation/VFX $100-700k Conversational (Chat Bot) Campaigns
spend

$350/hour
Signage & Wayfinding $40-90k Hourly
blended rate

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WHAT WE DO

“ People are not interested in you.

They are not interested in me. They
are interested in themselves—
morning, noon, and after dinner.”
DALE CARNEGIE

HOW TO WIN FRIENDS AND INFLUENCE PEOPLE

Our approach:
 In other words, we design solutions for intended users.

This can be applied to products, business models,
Design Thinking branding, and especially digital solutions.

We put the needs of the user at the center of

everything we create, which is the most powerful way
to start and finish brand identity projects

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WHAT WE DO

To kick things off, we use a fast paced, user centric, and

facilitated framework that defines and prioritizes user needs,
creates user journeys, surfaces actionable insights, makes
strategic recommendations and produces tangible results
that will be deployed on the business website.

This is an integral step in our overall process:

Discover Insights Define Goals Execute Beautifully

Within this process, we follow Agile principles in iterative

cycles of ideating, executing, and validating.
How it works The result?

Effective, beautiful and beloved brands.

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 Prove it. Let’s see some
case studies.

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 The following pages cover a handful of case
studies that demonstrate our process in great
detail. These projects also share some of the
challenges outlined in your brief.

These challenges include brand identity design,

Case Studies user experience design, user interface design,
visual language, and brand messaging.

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CASE STUDIES

Anime Expo

CLIENT
SPJA: Anime Expo

DELIVERABLES
Brand & Marketing Strategy
Messaging
Branding & Identity Design
Collateral Design & Production
Merchandise Design & Production
Packaging Design & Production
User Experience Design
User Interface Design

CHALLENGE
Help Anime Expo become the brand it
deserves, increase ticket sales and brand
recognition, and open new streams of
revenue–all without alienating millions of
current brand champions.

OUTCOME
Exponential increase in ticket and
merchandise sales. Accessed new
market of virtual attendees.
 WHAT HAPPENED?

The event sold out in record time, and merchandise

sales exponentially increased.
Impact by the numbers

200% 357k 184%

INCREASE IN SALES IN-PERSON ATTENDEES INCREASE IN PAGE VIEWS

350k 9.23% 23%

DIGITAL ATTENDANCES/VIEWS FUNNEL CONVERSION RATE DROP IN BOUNCE RATE
PHASE ONE

Strategy & Approach

DEVELOPING THE STRATEGY

Over a two-day facilitated session, we
surfaced the challenges SPJA as an
organization faced. In the process,
they prioritized the needs and goals of
the business and its customers. This
became the foundation for the branding
and marketing plans for the 2017 event.

DEFINING THE BRAND

Through a series of exercises in the
strategy session, we were able to extract
and refine the key pillars of the brand.
This defined the brand’s personality: how
it should look, sound, and act.
PHASE ONE

Strategy & Approach

UNDERSTANDING THE USERS

Anime Expo is a community first. It’s the
haven for fans obsessed with anime-
related cultures. To understand the
needs of these customers, we created
unique user profiles to represent the
range of attendees. This painted a clear
picture of their demographics,
psychographics, needs and wants.

POSITIONING
Understanding what the Anime Expo
brand is and who they are a champion
for, helped define the positioning
statement of the organization:

“Celebrating obsessed
passionate communities.”
PHASE TWO

Brand Refresh

A NEW LOGO
The long-standing event has built up
years of brand recognition into their
logo. We took what was working well
with the previous logo and refined its
form to work on a broader scale of
applications and sizes.
PHASE THREE

User Experience

CAUSING DELIGHT
Designing user experiences that delight
is a difficult task. It takes a highly skilled
team of experts: user experience
strategists, user interface designers,
copywriters, photographers, and
engineers. Blind assembled a team of
specialist to craft and optimize the
anime-expo.org user experience.
PHASE THREE

User Experience

MEASURE, TEST, ADJUST

By using an iterative approach to the
design and working closely with the
Anime Expo team, we were able to
completely revolutionize the user
journey from awareness to purchase.

Tools like interactive prototypes, user

testing, and user monitoring platforms
were essential to the process.
 THE OUTCOME?

Increased conversions, increased page views,

decreased bounce rates, and… delight.
 WANT MORE?

Interested in the merchandise, packaging, marketing

campaign & more? Click below to view the rest:

FULL ANIME EXPO CASE STUDY

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 Animation Reel
From character animated content to
high-end car commercials, we’ve
created high-impact imagery for just
about every vertical.

Since 1995 Blind has been a pioneer in

the digital world of animation, design
and interactive experiences.

In this link, we’ve curated a few

examples of our relevant work.

Link to reel

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 What do people say
about Blind?

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TESTIMONIALS

“
Thanks to everyone at Blind for an amazing effort! 

This is one of the most impressive pieces I’ve ever had the
pleasure to work on and you guys CRUSHED IT!

Gary Goodman
PRINCIPAL
AYZENBERG GROUP

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TESTIMONIALS

“
Every person that has seen our video are completely
amazed!! Great job!! I showed my colleague the video, and he
was completely amazed of the quality, graphics and
condensed way to present our company.

Domingo Viesca
CO-FOUNDER
MASTTRO CAPITAL

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TESTIMONIALS

“
I’ve had a chance to sit with our CEO this morning, I think
you’ve made US fall in love a little bit! Overall, he loved the
work & and all the background research to understand our
business, the projects, etc. so you should feel very good
about that.

Laura Campbell
DIRECTOR, INVESTOR RELATIONS
HUDSON PACIFIC PROPERTIES

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TESTIMONIALS

“
Just wanted to write a quick note and thank you for being
such stellar partners on the awesome ride that was Sears
Mattress. It was so great to know I could call with a problem
and you and your teams would come through with a solution.
Loved working with you and i’ll always be looking to bring
work back!

Lindsay Vetter
PRODUCER
MCGARRY BOWEN

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TESTIMONIALS

“
Please make sure you give a HUGE thank you to yourself and
all the team who worked on this fast & furious Smucker’s
project. You guys absolutely nailed it, and for that, we are
very thankful. Top quality stuff, once again… We couldn’t be
happier.

Scott Hainline
SENIOR VICE PRESIDENT
HILL HOLLIDAY

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TESTIMONIALS

“
“You guys are really, really, really awesome. As an art director,
it’s a pleasure and a relief to work with people whose taste
and judgement you trust, and who add valuable thinking to
the recipe. No micro-managing necessary. Still, you stayed
willing, sunny, easy-going and professional.”

Forrest Martin
NORTH

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 Allow us to introduce
our leadership team.

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YOUR NEW TEAM

Chris Do
CEO/CHIEF STRATEGIST

Chris Do is an Emmy award winning designer, founder and CEO of Blind, Inc.,
where he oversees the creative and strategic direction of the company.

Mr. Do currently serves on the board and is an advisor for organizations

including: AIGA/LA, Emmys Motion & Title Design Peer Group, Otis Board of
Governors, Saleshood, Santa Monica College and Woodbury University.

He received his BFA from Art Center College of Design in Graphics/

Packaging, where he has taught Sequential Design for over a decade. He’s
lectured at: California Institute of the Arts, LA Art Institute, Siggraph, Otis
College of Design, MGLA, Cal State Los Angeles/Northridge and San Diego
City College.

Prior to forming Blind, Mr. Do worked at Cole & Weber, Seattle as an Art
Director, Epitaph Records as a designer and freelance designer at broadcast
design firm, Novocom and R/GA LA under Kyle Cooper on main titles such
as The Island of Dr. Moreau, Celtic Pride and Eraser.

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YOUR NEW TEAM

Ben Burns
DIGITAL DIRECTOR

Ben Burns is a brand strategist, an award-winning designer, and an expert in

user experience. As the Digital Director of Blind, he oversees the
intersection of design and technology in all client work.

Prior to joining the team at Blind, Ben founded Burnt Creative, a brand
experience agency in Richmond, Virginia. Ben served on the executive
board of the Richmond AIGA chapter as Vice President. He is also a veteran,
serving five years in the Army National Guard.

He received his BA in Media Arts with a focus on New Media from the
University of South Carolina and a Masters Certificate in Cyber Security
from Armstrong Atlantic University. Since then, Ben has enjoyed working
with brands like DreamWorks, Paramount Pictures, AMC, TBS, (Olympic)
Team USA, Laika, and Hyatt among several exciting startups.

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YOUR NEW TEAM

Greg Gunn
CREATIVE DIRECTOR

Greg Gunn is a Creative Director fascinated by design, animation and

problem solving.

With over a decade of experience, Greg has amassed a rich and diverse
body of work. As Creative Director at Blind, he’s helped create engaging
content for brands like Snapchat, Disney, Sony, Nat Geo and Starbucks.

You might know him from Mythical Mondays, but even small, indie blogs like
Mashable, Rolling Stone, Tech Crunch and Los Angeles Business Journal
have featured his work.

Greg enjoys speaking in front of friendly crowds looking for clarity and
inspiration—whether in person or via podcast. He also writes a serialized
blog about the trials and tribulations of creative life.

But enough about that guy. What can he do for you?

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YOUR NEW TEAM

Matthew Encinas
CREATIVE DIRECTOR

Matthew Encina is an award-winning creative director of branding,

interactive experiences, and video content for Fortune 500 brands, music
artists, and video games. For over 10 years he has been working on top-tier
campaigns at LA’s premier design studios and agencies.

Coming from a background in design from Art Center, Matthew currently

lead teams of artists as a creative director at Blind. From proposal to project
delivery, he's involved in every step to ensure creative vision and execution
is aligned with his clients' goals, and their customers' needs.

Matthew's work has been featured in Fast Company, Inc., Rolling Stone,
Creativity, The Wall Street Journal, MTV, and in film & design festivals
around the world. He's spoken at international events, including
TEDxCSULB. Some career highlights include his 3 time Webby Award
winning interactive music video “Ink” for Coldplay, and the CLIO award
winning “Jump Ahead” film for Xbox.

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YOUR NEW TEAM

Scott Rothstein
EXECUTIVE PRODUCER

Born and raised in NY, Scott spent his early years in LA freelancing at
various production studios before finding a home at Blind. Originally joining
the Blind team as an Associate Producer, he’s grown within the company
and now serves as the Executive Producer/Head of Production.

Over the years Scott has worked with high profiled clients and agencies
such as Microsoft, ESPN, Saatchi and Saatchi, Google, Coldplay, Deutsch,
Sony, NFL Network, Honda, McGarryBowen, Dunkin Donuts, E!, Grey, Sears,
BBDO, NatGeo, Toyota, Ericsson, and Bank of America.

Scott also serves as the captain of the Blind Bocce Ball team.

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 Thank you.

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