www.getwsodo.

com
www.getwsodo.com

SCORECARD GUIDELINE
(Based on activity per month):
Use this key to grade your marketing effort and results on the
following page. For example, if you spend 12 hours per month working
on “Email Marketing” but hasn’t resulted in any inquiries, your grade
would be “B/F”.

EFFORT GUIDELINE:

A = 20+ hours
B = 10-20 hours
C = 05-10 hours
D = 01-05 hours
F = No effort
RESULTS GUIDELINE:

A = Prospect ready to buy, price not an issue

(closed sale & high bid)
B = Prospect interested, needs convincing,
competitive bid (closed sale)
C = Prospect interested (no sale)
D = Unqualified lead, budget is too low, poor fit
F = No inquiries, no result

©2017 Chris Do www.TheFutur.com Marketing Worksheet v 1.0

 www.getwsodo.com
www.getwsodo.com

MARKETING/SALES
SCORECARD
REFERRALS 01 NETWORKING 02 RELATIONSHIP 03 CONFERENCES 04
(WORD OF MOUTH) (PROFESSIONAL ORG.) BUILDING (ATTEND)

EFFORT RESULTS EFFORT RESULTS EFFORT RESULTS EFFORT RESULTS

SPEC 05 CREATIVE 06 STUNT 07 PROMOTIONAL 08

(FREE WORK) SELF-PROMO (GUERRILLA MARKETING) VIDEO
EFFORT RESULTS EFFORT RESULTS EFFORT RESULTS EFFORT RESULTS

PUBLIC 09 ADVERTISING/ 10 SPONSORSHIP 11 CONTEST 12

RELATIONS SEM (EVENT/CONFERENCE)

EFFORT RESULTS EFFORT RESULTS EFFORT RESULTS EFFORT RESULTS

ONLINE BROKER13 DIRECTORY 14 COLD 15 SALES REP 16

(UPWORK/99 DESIGNS) (AGENCY SPOTTER, YELP) CALL/EMAIL (INTERNAL/EXTERNAL)

EFFORT RESULTS EFFORT RESULTS EFFORT RESULTS EFFORT RESULTS

ORGANIC 17 PAID 18 BUSINESS 19 CONFERENCES 20

SOCIAL SOCIAL COACH (SPEAKER)

EFFORT RESULTS EFFORT RESULTS EFFORT RESULTS EFFORT RESULTS

CONTENT MKT. 21 EMAIL 22 AFFILIATE MKT. 23 PARTNERSHIPS 24

(LEAD MAGNET) MARKETING (REFERRAL PROGRAM) (INFLUENCERS/VENDORS)

EFFORT RESULTS EFFORT RESULTS EFFORT RESULTS EFFORT RESULTS