Name : Geraldy Syahla Dipa

Class : 3B

Student ID : 2108777

Public Relations and Journalism

Some people may still be confused about the difference between public
relations and journalism. Although both are concerned with the interaction of
corporations and individuals with others, public relations and journalism are forms
of human communication, even though there are some differences between the
two. This time, I'll discuss the distinctions and parallels between public relations
and journalism.

"Public relations" is the management, through communication, of

perceptions and strategic relationships between an organization and its internal
and external stakeholders. The definition was ratified by PRISA and announced to
its members in February 1998 (Communika 1998: 1). Public relations
responsibilities include creating a positive image of the company; communicating
all forms of information about the organization to the public, clients, or investors;
maintaining good client relations; and ensuring that clients understand publicity.
The presence of public relations in a company can assist the company in gaining
people's trust because that is what public relations does; it promotes the company
and does publicity, which is why many companies require it. Public relations is
also the company's face because the client will see the potential of the company
from the public relations first, so every PR must have good communication skills
in order to gain the client's trust and make the client feel that we are compatible to
work with the client.

Journalism is the gathering, preparation, and dissemination of news and

related commentary and feature materials through print and electronic media such
as newspapers, magazines, books, blogs, webcasts, podcasts, social networking
and social media sites, and e-mail, as well as radio, film, and television. The term
"journalism" was originally applied to the printed reportage of current events,
specifically newspapers, but with the introduction of radio, television, and the
Internet in the twentieth century, the term was expanded to include all printed and
electronic communication dealing with current affairs. In journalism, there are
ethics that we must obey, such as don't make fake news or hoaxes, respect
personal life, and don't write news based on prejudice. Journalists are expected to
write objectively, fairly, and critically. In news journalism, the news that is
displayed does not have to be good news; bad news can also be displayed, which
is why the adage "bad news is good news" exists.

In the understanding of public relations and journalism above, it should be

known what the salient differences between these two things are. Public relations
is more about promoting, so it must be good news, while journalism is more
objective. In journalism, writers are given more freedom of expression in their
writing, while public relations writers write something that can attract clients so
that they are interested. In the form of information dissemination, journalists
usually choose information directed at the public so that the information published
is the information that is of most interest to the public and has value at that
moment. In public relations activities, information is disseminated to form the
image of the party it represents. The act of publishing public relations information
is done specifically to enhance the image of the company or organization you
represent. Journalism says any information that is considered valuable, be it bad or
good news, is published in the press. In terms of journalistic ethics, news reports
must be balanced without coercion or interference from other aspects. In public
relations, information considered harmful to the image of the organization is kept
as much as possible, and the information that is transmitted has a positive effect
on the image of the organization. A good public relations manager must be able to
deal with the problems that affect the organization in order to maintain the
organization's image. Public relations and journalism also have different goals.
Public relations' goal is to convince the audience of the company, create a good
image of the company to the public, and maintain the reputation of the company,
while journalism's goal is to provide accurate news content and create an informed
audience.

Those are some of the differences between public relations and journalism
that we should know. Public relations and journalism are different, but the writers
are expected to have similarities in writing news, namely conveying information
honestly and can be accounted for, Don't exaggerate the news and don't tell lies.