BY SANELISO FUTURE MOYO

The Art of a Pitch

 10 Slides
1. Problem 6. Competition
2. Your solution 7. Team
3. Business model 8. Projections and milestones
4. Underlying magic/ 9. Status and timeline
Technology 10. Summary and call to action
5. Marketing and Sales
 SAMPLE PRESENTATION

Company Name & Logo

Contact Information
One Line Description of what your company does

Date:
Presenters:
 The Pain/Problem
What is the customer’s pain/problem your
product/service is addressing.

Describe the pain that you are trying to ease or

the pleasure that you are providing.
 VALUE PROPOSITION

EXPLAIN THE VALUE OF THE PAIN YOU ARE EASING OR THE VALUE OF
THE PLEASURE YOU PROVIDE
UNDERLYING MAGIC – TECHNOLOGY

 Explain the technology, secret sauce or underlying magic – in simple

terms
 Why is it unique, differentiable, and sustainable?
 How is it protected?
 Current status of IP
 Current status of the technology development and demo results
Picture paints a thousand words….
 BUSINESS MODEL

HOW YOU ARE GOING TO GET THE MONEY FROM SOMEONE’S

POCKET INTO YOURS?

A business model is the plan implemented by a company to

generate revenue and make a profit from operations. The
model includes the components and functions of the
business, as well as the revenues it generates and the
expenses it incurs.
Source: BMC, Wikipedia
 GO TO MARKET PLAN

EXPLAIN HOW YOU ARE GOING TO REACH YOUR

CUSTOMERS WITHOUT BREAKING THE BANK
“To be successful, you must match the way you
market your products with the way your
prospects learn about and shop for your
products.” – Brian Halligan, Hubspot
 COMPETITIVE ANALYSIS

PROVIDE A COMPLETE PICTURE OF WHO

YOUR COMPETITORS ARE .

TOO MUCH IS BETTER THAN TOO LITTLE….

 TEAM

Roles and responsibilities – who does what?

Why this team:

Why are they the best in what they do?
Does the team have the skills & experiences required?
 FINANCIAL PROJECTION

Financial Projection for the Proposed Project

Y1 Y2 Y3

SALES (RM)

COST OF GOOD SOLD

GROSS PROFIT

OVERHEADS & FIXED COST

NET PROFIT
(Op. Profit – Overheads)

GROSS PROFIT MARGIN (%)

(Gross Profit/Sales)

NOTE : PLEASE PROVIDE YOUR ASSUMPTIONS – such as selling price, manufacturing cost, payment etc

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