Tipos de Pitch

(+Deck)
Por Nico Homez
CEO de <BienestarTu
 Contenido
01 Intro

02 Problema Solucion

03 Oportunidad de mercado

04 Producto + Plata

05 Equipo

06 Metricas
Inspiracion:
La empresa crece a la par de
mejorar su pitch
 01
Introduction
 Que es un Pitch?

● Presentación para convencer o explicar un negocio en poco

tiempo con información precisa

● Vender producto, empresa y usted mismo.

 Que es un pitch deck?
Un pitch deck es una presentación corta que los empresarios utilizan
para describir su negocio y presentarlo a posibles inversores.
Normalmente consta de unas 10 diapositivas con:

Una visión general de la misión de la empresa y el producto o servicio

que ofrece

El objetivo es obtener suficiente interés de los inversores para que se

sientan motivados a invertir en el negocio.
 Para que/quien pitchear?

A great presentation for a pitch deck should be concise, clear and

Inversion easy to understand. Visual elements such as charts, graphs, images,
and videos can help to make the presentation engaging

When it comes to picking investors for a pitch deck, it's important

Reclutar to research potential investors and understand their preferences,
goals and interests

The value of a product is determined by how much customers are

willing to pay for it. It's a combination of factors, including the
Vender quality of the product, its features, and how well it meets customer
needs
 Tiempo

1 Min 3 Min 5 - 10

Una Imagen
Presentacion Amplia Conversacion¨
 Recomendaciones
Simple Visual
Structure your pitch deck clearly and make sure all Incorporate visuals or graphics to illustrate your
the important points are easy to understand message and keep the audience engaged

Corto Al Grano
A good pitch deck should be concise and clear; A pitch deck is an overview of your business; focus
avoid trying to cram in too much information on key points that get the most important ideas
across

Memorable Testear Cambiar

Include impactful stories, statistics, or facts that will Practice presenting your deck beforehand with
help your audience remember your message friends or colleagues for feedback, then use this
afterwards input to refine it further
INGLESSSS
 Gancho

Haga una declaración

Comparte tu visión
Resumen del lanzamiento
Hacer una pregunta

Cuente una historia: haga que empiecen a pensar,

cuente una historia
 Tamaño de mercado

$400,000 $100,000
Revenue General costs

$5,000 $30,000
Profit International sales

TAM SAM SOM o Crecimiento del problemas

B2C B2
 Producto

Visuals Features
Showcase the design of What makes you product
your product unique?

Price Users
Share the cost and price Speak about the target
with investors audience

COMO GANAS Updates

PLATA????? Do you plan on updating it?
 8,300
Number of users analyzed in our market research
 Traccion
Q1
January - March

Q2
April - June

Q3
July - September

Q4
October - December

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 Competencia
Features Value Pricing Trial Competence Share

Company A Fuel economy Special offers $23,000 No Low 8%

Company B Design Reliability $27,000 No Low 5%

Company C Performance Repairs $30,000 Yes High 20%

Company D Safety features Marketing $24,000 No High 22%

Company E Technology Customers $32,000 Yes Low 10%

Company F Comfort Best prices $15,000 Yes High 30%

Company G Customization Brand name $45,000 No Low 5%

 Introduction

Nuestra mision
The introduction of your company in the pitch deck should include a brief
overview of who you are and what you do. It should also include a brief
description of why your product or service is unique and the value it
provides to customers

Our idea
The “our idea” part of a pitch deck should include an explanation of your
product/service, how it works, and what the customer value is. You should
also explain the market opportunity for your product/service
 Key ideas in market opportunity

Research new markets Innovative solutions

Analyze existing customer needs and identify Utilize technology and customer feedback to
gaps in the market to find new opportunities come up with novel solutions that meet your
customer’s demands or needs

Stay ahead of trends Seasonal spikes

Monitor changes in the marketplace, such as Identify times of year when demand for certain
shifts in consumer behavior or emerging products may spike, such as holidays or special
technologies, to stay competitive and capitalize occasions, and use these times to target
on new opportunities and trends customers or maximize sales
 333,000
Users bought our product

9h 55m 23s
Estimated delivery time per unit

386,000 km
Avg. distance travelled by logistics team
 Equipo
Responde a la pregunta: "¿qué nos ha permitido resolver el problema que detectamos?"

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 Timeline

01 Nacimos en noviembre de 2022

Engage the audience with a

compelling introduction 02
03 Vendimos 10 empanadas

Describe how your product or

service can solve the problem 04
 Roadmap infographic
Initiative Objective Q1 Q2 Q3 Q4
Analyze and understand the needs of your target
Understanding
audience

Research existing products in the industry and

Conduct research
analyze how successful they are

Generate ideas based on user feedback and research

Brainstorm ideas
findings

Create a basic version of the product to show

Develop a prototype
investors

Put the prototype through rigorous testing processes

Test for usability
to meet user requirements

Understand the opinion of the users who tried your

Analyze feedback
product
 Thanks!
Do you have any questions?
Nico@Bienestartu.com
+57 315 750 0014
Bienestartu.com