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Stylescapes
Worksheet

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Stylescapes are the bridge between

design thinking and visual design.

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Is there a better way?

Familiar New

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A better way:

Familiar New
Stylescapes

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Stylescapes Exercise Steps

1. Identify your desired user type

2. Define brand attributes
3. Pick 3 attributes
4. Build empathy map
5. Generate image buckets
6. Curate & assemble into 1 stylescape
7. Submit for review
8. #FuturStylescapes #TheFutur @theChrisDo

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Step 1.
Brand Attributes

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Stylescapes Position in the Design Process

Look / Feel Brand Identity

Discovery Video
Brochure

Session Email Blast

Website
Voice / Tone Way Finding

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Brand Attributes Definition Worksheet

Describe the brand (desired future state)

in terms of voice, tone, look, & feel:

Make a List Pick the Top 5 Reduce to the Top 3

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Brand Attributes Definition Worksheet

3 Words

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Step 2.
Empathy Map

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User Profile Empathy Map

Think
Feel
Believe

Hear See

Say / Do

Pains Tasks Gains

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User Profile Empathy Map

Let’s get Who is this person?

Where do they live?
to know them What do they do?
What do they eat/drink?
What places and spaces do they visit?
What do they see/hear/touch?
Where do they shop and relax?
What things do they crave?

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User Profile Empathy Map

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Step 3.
Image Buckets

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Image Buckets

Pinterest DeathToTheStockPhoto
Behance Pexels
Dribble Gratisography
Shutterstock LifeOfPix
Unsplash SplitShare
Creative Market StockSnap

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Step 4.
Color & Type

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Color Resources

Color.Adobe.com
ColorExplorer.com
ColourLovers.com
ColorHunter.com

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Type Resources

TypeKit Betatype BertholdTypes

Monotype BoldMonday HouseIndustries
FontShop Colophon FontBureau
T26 Fountain P22
Emigre GrilliType FatType
MyFonts Hoefler&Co CamelotTypefaces
TypoTheque OurType Klim

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Basic Type Speciman

Aa The quick brown fox

jumps over the lazy dog.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc id
neque in nisl semper imperdiet non sed purus. Nullam sit amet
pellentesque quam. Vivamus sagittis quam elit, scelerisque rutrum
lectus sollicitudin vel. Praesent et congue arcu. Sed sapien tellus.

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Step 5.
Curate

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Stylescapes Model

General Dimensions: 1080 X 5760

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Stylescapes Prompts

TYPE 1

Mild Medium Spicy

Expected Middle Unexpected

TYPE 2

Rhino Rhombus Rainbow

Strength Shape Color

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Bonus Tips:
Stylescapes Advice

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Stylescapes Advice

• Don’t leave too much negative space. It should mostly be used to communicate.
• Use color corrections on the stock photos to maintain the same look and feel.
• Illustrate the color palette somehow, maybe with a number of smaller circles or squares.
• Integrate small pieces of packaging or design systems in place to get the client excited.
• Don’t overcrowd the stylescape with color and art, it might overwhelm the user.
• Control the eye, don’t overcomplicate things.
• Use solid colors and try not to introduce too many tones.
• If you feel your design is overcrowded, reduce the elements and then slowly add them until you feel like it’s getting crazy.
• Imagine a one person story in the stylescape, not a group story.
• Every person has different naratives and different challenges. Just pick your ideal client type.
• Use relevant shapes for the brand, something that’s in tone with the attributes.
• Always cut people out because backgrounds can be disruptive.
• Try not to cut off your frame.
• When you use strong individual elements divide it and set it apart from everything else.

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Stylescapes Advice

1. Adopt a helpful/optimistic tone

2. “Anything can change”
3. Low commitment
4. Gather feedback
5 Determine direction together

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Stylescapes Checklist

User Photo Identity system

Graphics
Logo Example (Typeset)
Patterns/Textures
Color Palette (Primary/Secondary) Materials
Primary/Secondary type specimen Print Collateral
Contextually Relevant Applications
Way Finding
Photography
Navigation
Printing/finishing techniques
Interface design
Information graphics
Exhibit design
Interior/exterior design

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