2020/5/30 Color Theory | Motion Design School

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   Introduction (1:06)

 
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 Weapons of Influence (3:48)
   Color Theory
   Color Theory (27:47)

In this lesson, we will explore the basic principles of Color Theory and how you can use it for your own designs. Furthermore, we will explore how you
   Lighting Rules (23:43)
can use them for different clients. 
   Composition (11:40)

02. Grid Systems

   Introduction (1:11)

   The Law of Thirds (8:02)

   Negative Space and Grouping

(12:30)

   Creating Your Own Grid System

(32:20)

03. Setting Up The Scene

   Introduction (0:49)

   Creating Basic Geometry (16:26)

   Background Plates (16:26)

   Creating Buildings (24:43)

   Creating Nature (5:37)

   Supporting Elements (6:05)

   Finalizing Our Scene (22:55)

Primary, Secondary and Tertiary Colors

04. Texturing Primary Colors: Red, yellow and blue. In traditional color theory primary colors are the 3 pigment colors that cannot be mixed or formed by any
combination of other colors. All other colors are derived from these 3 hues.
   Introduction (1:04)
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2020/5/30 Color Theory | Motion Design School

Secondary Colors: Green, 

orange andLecture
 Previous purple. These are the colors formed by mixing the primary colors. Complete and continue 
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   Introduction (1:06) Tertiary Colors: Yellow-orange, red-orange, red-purple, blue-purple, blue-green & yellow-green. These are the colors formed by mixing a primary and

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   Weapons of Influence (3:48)
   Color Theory (27:47)
   Lighting Rules (23:43)
a secondary color. That's why the hue is a two word name, such as blue-green, red-violet, and yellow-orange. The basics are important, because they
will help you in client discussions and later on when you are trying to create a color scheme.
Cool Colors: Sci Fi Environments. Corporate Designs. Nature. EDM labels. Brands associated with wealth, power. Brands associated with creativity,
mystery. 

   Composition (11:40)
Warm Colors: Youthful Brands. Companies associated with happiness. Brands whose message is love/passion. Playful brands who are not too
corporate. Easily approachable designs. If you want to create Attention. 
02. Grid Systems
Different Color Schemes
   Introduction (1:11)
Monochromatic: One strong color + variations of these colors 
   The Law of Thirds (8:02)
Analogous: Main Color + Neighboring Colors. Mostly 3 colors. 
   Negative Space and Grouping
(12:30) Complementary: 2 Colors on the opposite side of the color wheel. 

   Creating Your Own Grid System

Triadic: 3 Colors, which are equally spaced around the wheel. 
(32:20)

Very common mistakes

03. Setting Up The Scene
Color Conflict, by ignoring these color schemes. Most designers tend to overly saturate colors, which makes their designs worse. 
   Introduction (0:49)

   Creating Basic Geometry (16:26)

Home assignment
   Background Plates (16:26)
Develop a color scheme for two theoretical clients.
   Creating Buildings (24:43) 27:48

Client 1: "EDM label, with young, bold, experimental target group. The client wants something strong, which creates attention".
   Creating Nature (5:37)

Client 2: "Design for a large serious company, they want something calm and neutral".
   Supporting Elements (6:05)

   Finalizing Our Scene (22:55) Research which colors would fit best and why. Try out different options and compare.

04. Texturing

   Introduction (1:04)
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