SAVVY

Brand Style Guides

Table of Content
01. Logo Identity pg. 3
02. Minimum Size pg. 5
03. Exclusion Area pg. 6
04. Color pg. 7
05. Logo Color Option pg. 8
0 6. Do’s pg. 9
07. Dont’s pg. 10
08. Typography pg. 11
09. Buisiness Crad pg. 12
10. Leterhead pg. 13
11. Mobile App pg. 14
01.
Logo Identity

Logo 211.84 px

Logotype SAVVY 77.14 px

The logo identinty consists of the logo and

the logo type.
Digital artwork for all versions of the identity
The identity can be applied as a fixed lock-up as
(CMYK, RGB, HEX) are available. Please use the
shown here, or used as separate elements on
correct file provided and do not attempt to
3
some applications (shown in next page).
modify or reconstruct the identity
01.
Logo Identity

Logo Logotype

SAVVY

4
02.
Minimum Size

Logo Logoype Master Lock-up

30 mm 35 mm 35 mm

SAVVY
SAVVY

In order to protect the legibility and impact

of our identity, please do not print the logo
smaller than the recommended minimum

5
size shown here.
03.
Eclusion Area

Make sure that text or

another design
elements do not
encroach the logo.
SAVVY

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04.
Color

White PURPLE

CMYK: 0/0/0/0 CMYK: 85/84/51/67

RGB: 252/252/252 RGB: 0/0/0
HEX: #FCFCFC HEX: #19142B

Light Oange PURPLE

CMYK: 0/41/99/0 CMYK: 75/68/67/90

RGB: 250/164/28 RGB: 0/0/0
HEX: #FAA41C HEX: #000000

Our primary color palette consists of WHITE, LIGHT ORANGE, and a PURPLE that’s printed
as a tint for backgrounds. These colors visually mark the distinctive chracteristics of
ourbrand and should ne used on all core applications. 7
05.
Logo Color Option

SAVVY SAVVY

Shown here are the primary, full color versions

of the identity. 8
06.
Do’s

Always use approved artwork. SAVVY SAVVY

Never alter orrecreate the
Brand Identity. Opposite are
examples correct and
incorrect use of theBrand
Identity.

SAVVY SAVVY

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07.
Dont’s

SAVVY SAVVY

SAVVY SAVVY

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08.
Typography

For Logo Type For Headlines

Montserrat
nano
regular
Regular ABCDEFGHIJKLMN
abcdefghijklmnopq OPQRSTUWXYZ
abcdefghijklmnopq
rstuvwxyz
rstuvwxyz
0123456789:;!?.,-$?&’() 0123456789:;!?.,-$?&’()

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09.
Buisiness card

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10.
Letterhead

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11.
Mobile App

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