World Youth Day

Graphic Standards Kit

October 2020
LISBON
WORLD YOUTH DAY
GRAPHIC STANDARDS KIT

INDEX Introduction 3

Identity 4

Safety Margin 7

Official Backgrounds 8

High Contrast 11

Grayscale 12

Coloured Background 13

Photography Backdrop 14

Minimum reproduction size 16

Placement 17

Official Typography 18

Support Typography 19

Alternative Typography 20

System Typography 21

Used Typography 22

Restrictions 23

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GRAPHIC STANDARDS KIT

INTRODUCTION

This document establishes the basic standards for use of the World Youth Day Lisbon 2023
brand in the most common situations, with a view to preventing application errors.
These standards should serve as guidelines that contribute to clear and consistent use of
the brand.
Compliance with these standards will enable the brand to attain the desired level of
visibility.
For situations that are not defined in this document, please contact the
WYD organization at the following email address:
marca@lisboa2023.org

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WORLD YOUTH DAY
GRAPHIC STANDARDS KIT

PRIMARY VERSION

IDENTITY

This is the primary version

of the WYD Lisbon 2023
brand identity and should be
used whenever possible.

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WORLD YOUTH DAY
GRAPHIC STANDARDS KIT

HORIZONTAL SECONDARY VERSION

IDENTITY

Whenever it is not possible

to use the primary version,
the secondary version should
be used, which may adopt a
horizontal or vertical version.

VERTICAL SECONDARY VERSION SECONDARY VERSION IN FULL

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WORLD YOUTH DAY
GRAPHIC STANDARDS KIT

EXCEPTIONAL APPLICATION FOR SMALL FORMATS

IDENTITY

The symbol could be

used isolated in specific
circumstances, where the
formats imply a reduction
of identity superior to the
one established in this
kit of procedures. It is an
exceptional version for social
networks and other digital
formats.

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WORLD YOUTH DAY
GRAPHIC STANDARDS KIT

SAFETY MARGINS

The safety margin ensures

the visibility, balance and
integrity of the brand, keeping
it isolated from the
surrounding elements. The
minimum safe space must be
observed in all applications.

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WORLD YOUTH DAY
GRAPHIC STANDARDS KIT

OFFICIAL BACKGROUND COLOURS

Version of the brand

to be used on official
background colours.

GREEN
C 100 M 0 Y 97 K 13
R 0 G 135 B 62
Pantone 2418 C
Ral 6024
Web 00873E

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WORLD YOUTH DAY
GRAPHIC STANDARDS KIT

OFFICIAL BACKGROUND COLOURS

Version of the brand

to be used on official
background colours.

YELLOW
C 1 M 25 Y 100 K 0
R 251 G 193 B 18
Pantone 7408 C
Ral 1018
Web FBC112

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WORLD YOUTH DAY
GRAPHIC STANDARDS KIT

OFFICIAL BACKGROUND COLOURS

Version of the brand

to be used on official
background colours.

RED
C 10 M 90 Y 90 K 2
R 214 G 63 B 49
Pantone 179 C
RAL 3028
Web D63F31

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GRAPHIC STANDARDS KIT

HIGH CONTRAST

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GRAYSCALE

Should only be used when

colour application is
not possible.

C 00 M 00 Y 00 K 30

C 00 M 00 Y 00 K 60

C 00 M 00 Y 00 K 100

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WORLD YOUTH DAY
GRAPHIC STANDARDS KIT

COLOURED BACKGROUND

When applied onto a

coloured background,
legibility of the brand must
be taken into account.

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GRAPHIC STANDARDS KIT

PHOTOGRAPHY BACKDROP

Over complex photography

backdrops and those that
impair legibility of the brand
should be avoided.

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WORLD YOUTH DAY
GRAPHIC STANDARDS KIT

PHOTOGRAPHY BACKDROP

Over complex photography

backdrops and those that
impair legibility of the brand
should be avoided.

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GRAPHIC STANDARDS KIT

MINIMUM REPRODUCTION SIZE

The brand may be used in

different sizes. However, the
minimum reproduction size
must be observed in all
applications to ensure
legibility of the brand.

25mm 70px

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WORLD YOUTH DAY
GRAPHIC STANDARDS KIT

PRINCIPAL VERSION
PLACEMENT

Whenever the WYD Lisbon

2023 brand is placed next to
other logos, its legibility must
be ensured.

LOGO

X X X

SECONDARY VERSION

LOGO

X 1/2 X 1/2 X

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WORLD YOUTH DAY
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OFFICIAL TYPOGRAPHY

The typography is an
important feature of the
brand’s visual heritage.
Thus, a font has been defined
which, used in its various
DON JOSÉ
weights, provides a dynamic
visual and enhances
the communication pieces.
ABCDEFGHIJKLMNOPQRSTUVWXYZ Principal Typography

0123456789 Branding
Titles

LILITA ONE
ABCDEFGHIJKLMNOPQRSTUVWXYZ Google Font

0123456789 Secondary Typography

Branding
Sub-titles

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SUPPORT TYPOGRAPHY QUICKSAND

Google Font
Support Typography Quicksand Light
Notes and Text Correction
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Quicksand Light
Quicksand Regular
abcdefghijklmnopqrstuvwxyz 0123456789
Quicksand Medium
Quicksand Semibold
Quicksand Bold Quicksand Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789

Quicksand Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789

Quicksand Semibold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789

Quicksand Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789

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ALTERNATIVE TYPOGRAPHY

Google Font
Translation Typography
Notes and Translations

Noto Sans JP
Noto Sans HK
Noto Sans KR
NOTO SANS
Noto Sans TC
Noto Sans SC

Noto Sans Regular

ABCDEFGHIJKLMNOPQRSTUV W X Y Z
abcdefghijklmnopqrstuv w x y z 0123456789
ABCDEFGHIJKLMNOPQRSTUV W X Y Z
abcdefghijklmnopqrstuv w x yz 0123456789

Noto Sans Bold

ABCDEFGHIJKLMNOPQR S TUV W X Y Z
abcdefghijklmnopqrstuv w x yz 012 3 4 56789
ABCDEFGHIJKLMNOPQRSTUV W X Y Z
abcdefghijklmnopqrstuv w x y z 0123 4 5678 9

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WORLD YOUTH DAY
GRAPHIC STANDARDS KIT

SYSTEM TYPOGRAPHY

System fonts are

recommended
for internal use and

ARIAL
whenever use of the
official typography
is not possible.

Arial

ABCDEFGHIJKLMNOPQRSTUV WX YZ
abcdefghijklmnopqrstuv wxyz
0123456789

Arial Bold

ABCDEFGHIJKLMNOPQRSTUV W X YZ
abcdefghijklmnopqrstuv w xyz
0123456789

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USED TYPOGRAPHY

Don José
Tipografia Principal
ISTO É UM
HEADLINE
Branding
Títulos

Lilita One
Google Font
Tipografia Secundária
isto é um subtítulo
Branding
Subtítulos
Isto é um parágrafo de texto corrido
Quicksand
Google Font
sobre a Jornada Mundial da Juventude 2023.
Tipografia de Apoio
Apontamentos e Texto Corrido
EN: This is a paragraph of plain text about
Noto Sans the World Youth Day 2023 to be held
Google Font in Lisbon, Portugal.
Tipografia de Tradução
Apontamentos e Traduções

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RESTRICTIONS

The WYD Lisbon 2023

brand should be used
in strict observance of
the rules set out in this
manual. No other
reproduction should
be used.

Failure to comply with

these rules and adulteration
of the brand jeopardize
its communication. COMPRESS OR DISTORT REMOVE ELEMENTS CHANGE COLOUR

CHANGE PROPORTION ROTATE USE OUTLINES

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Thank you