A Study On Customer satisfaction of

TVS Apache RTR 160

Submitted
By
SAGAR SAHA
TOPIC:
A study on Customer Satisfaction level of
TVS APACHE RTR 160

Company: SREEMAA MOTORS

Submitted by: SAGAR SAHA
ID NO: 16ATUA058
BATCH: 2016-19
 Submitted To :- Trinankur sir
ABSTRACT

 In a competitive marketplace where businesses

compete for customers, customer satisfaction is
seen as a key differentiator and increasingly has
become a key element of business strategy. The
project deals with people’s perception about TVS
Company in Agartala with special focus on the
newly launched TVS APACHE RTR 160”Customer
satisfaction" is the important statement in this
project.
 Introduction
 It has been found that due to reasonable price , satisfying
looks and pretty good mileage the consumers are more
attracted to buy this bike . Apache RTR 160 is strongly built
body which is very smooth and comfortable to
ride .Customers are satisfied with the after sales services and
they are giving excellent services to their customers . Apache
RTR 160 is one of the Apache models of TVS which are
widely popular for their different look and super comfort .
Due to quality , looks , and very good stability the customers
are satisfied with The Apache RTR 160 .
 Objectives of the study

 
 To study the Customer satisfaction on
APACHE RTR 160 in Agartala.
 Limitations

 The responses given by the respondents may

not be true.
 The respondents may be careless in

responding to the questionnaire.

 The study is limited to the people of west

Tripura .
 Methodology

 Survey research is the systematic gathering of information

from respondents for the purpose of understanding and/or
predicting some aspects of the behavior of the population
of interest. It is the most common method of collecting
primary data for marketing decisions. Survey research is
concerned with administration of questionnaires
(interviewing). The survey research must be concerned with
sampling, questionnaire design, questionnaire
administration and data analysis. The administration of
questionnaire to an individual or group of individuals is
called an interview. A questionnaire is simply a formalized
set of questions for eliciting information. As such, its
function is measurement and it represents the most
common form of measurement in marketing research.
 Primary Data:

 The data is the actual .It involves the formal way of collecting data
wherein there is a formal meeting with different managerial personnel ,
operations staff and personal observations.
 In this project , the source of primary data is “Structured Questionnaire”,
 Sample size – 50 customers , Survey Area – Agartala and related ,
 Data selection Process – Convenient sampling,
 Data analysis - Percentage method , Table , Grade . 

Secondary data:
 
 It is the data which is already collected by someone else and which is
used for our study purpose .It is the data , which gives relevant
information in different fields whenever we want . The following are the
sources of secondary data used in this project-
 
 Data from various magazines especially bike magazines.
 Internet.
 Newspapers.
 Schedule

 
 1st WEEK-Company visit, topic & title
selection.
 2nd week- Research proposal.
 3rd /4th /5th week–survey.
 6th / 7th week-preparing project.
 8th week-submission of report &

presentation.
 Reference

 WWW .WIKIPEDIA .COM (viewed on 3/7/2018)

 WWW.TVS.COM
THANK YOU