SYNOPSIS

SUMMER TRAINING REPORT

ON
A COMPERATIVE STUDY OF BRAND IMAGE OF TATA
MOTORS & OTHER &A CASE STUDY IN PATNA

SUBMITTED TO

In Partial fulfillments of the Requirement for the Award of the

Degree of
Master of Business Administration
(2013 – 2015)

SUBMITTED TO

COLLEGE OF COMMERCE, PATNA

UNDER THE GUIDANCE SUBMITTED BY

MR. PIYUSH RANJAN SAHAY SHIVALI SHREE
PROFESSOR OF MBA Roll No: - 55
COLLEGE OF COMMERCE Reg_No:- 13212020/12
Patna- 800020 M.B.A (MARKETING)
Session (2013-15)

CERTIFICATE BY THE GUIDE

 TO WHOMSOEVER IT MAY CONCERN
This is to certify that the SHIVALI SHREE has completed project on “A

COMPERATIVE STUDY OF BRAND IMAGE OF TATA MOTORS &

OTHER &A CASE STUDY IN PATNA” which is based on data collected by

researcher.

This report is completed under my supervision. It is only for academic purpose

and is a bonafide work done by research

Date:- Signature of Guide

Mr. Piyush Ranjan Sahay

PROFESSOR OF MBA
COLLEGE OF COMMERCE
Patna- 800020

DECLARATION BY THE STUDENT

I SHIVALI SHREE student M.B.A. (MARKETING) hereby declare that the

project report entitled “A COMPERATIVE STUDY OF BRAND IMAGE OF

TATA MOTORS & OTHER &A CASE STUDY IN PATNA” is my own original

work based on the survey undertaken by me.

I also declared that this report has not been submitted to any university/

institute for the aware if any professional.

SIGNATURE :-

DATE:-

TITLE OF THE SYNOPSIS

“A COMPERATIVE STUDY OF BRAND IMAGE OF TATA MOTORS &
OTHER &A CASE STUDY IN PATNA”

INTRODUCTION
Over a period of more than two decades the Indian Automobile industry has

been driving its own growth through phases. The entry of Suzuki

Corporation in Indian passenger Vehicle manufacturing is often pointed as

the first sign of India turning to a market economy. Since then the

automobile sector witnessed rapid growth year after year. By late-90 the

industry reached self reliance in engine and component manufacturing from

the status of large scale importer.

With comparatively higher rate of economic growth rate index against that of

great global powers, India has become a hub of domestic and exports

business. The automobile sector has been contributing its share to the

shining economic performance of India in the recent years.

With the Indian middle class earning higher per capita income, more people

are ready to own private vehicles including Vehicles and two-wheelers.

Product movements and manned services have boosted in the sales of

medium and sized commercial vehicles for passenger and goods transport.

Side by side with fresh vehicle sales growth, the automotive components

sector has witnessed big growth. The domestic auto components

consumption has crossed rupees 9000 crores and an export of one half size

of this figure

COMPANY PROFILE
Tata Motors Limited is India's largest automobile company, with

consolidated revenues of INR 1, 65,654 crores (USD 32.5 billion) in 2011-12.

It is the leader in commercial vehicles in each segment, and among the top
three in passenger vehicles with winning products in the compact, midsize

Vehicle and utility vehicle segments. It is the world's fourth largest truck

and bus manufacturer.

The Tata Motors Group’s over 55,000 employees are guided by the vision to

be ''best in the manner in which we operate, best in the products we deliver,

and best in our value system and ethics.''

Established in 1945, Tata Motors' presence indeed cuts across the length

and breadth of India. Over 6.5 million Tata vehicles ply on Indian roads,

since the first rolled out in 1954. The company's manufacturing base in

India is spread across Patna (Jharkhand), Pune (Maharashtra), Lucknow

(Uttar Pradesh), Pantnagar (Uttarakhand), Sanand (Gujarat) and Dharwad

(Karnataka). Following a strategic alliance with Fiat in 2005, it has set up an

industrial joint venture with Fiat Group Automobiles at Ranjangaon

(Maharashtra) to produce both Fiat and Tata Vehicles and Fiat powertrains.

The company's dealership, sales, services and spare parts network

comprises over 3,500 touch points.

OBJECTIVES OF THE PROJECT

 The study was done primarily with the following objective in mind.

 To study the brands equity of tata 407 Pick & consumers perception with

its competitors.
 To know why people buy Tata 407 Pick Up and why some people prefer

other company.

 To study the features of different brands that gives a good idea of various

products and services offered by the company.

 To understand the competitive environment in which the company is

operating and is desired to meet customer need and satisfaction.

 To provide useful information to the company about the product features

of various competing companies.

HYPOTHESIS OF PROJECT
A hypothesis is a tentative statement that proposes a possible explanation to

some phenomenon or event. A useful hypothesis is a testable statement

which may include a prediction that you make for the outcome of your

proposed research. Hypothetical premises of my study rotates around the

central theme that there is always a satisfaction and an understanding

between different levels of Comperative Study Of Brand Image Of Tata

Motors, but what matters in the actual intensity of the marketing in terms of

efficiency and effectiveness which is being experienced by the marketing

department. The total project has been designed and created on this central

line with special reference to the tata motor.

RESEARCH METHODOLOGY

Methods of Data Collection

Data collection is an elaborate process in which the researcher makes a

planned search for all relevant data and is the foundation of all researches.
It is the raw material with which a researcher functions. The task of data

collection begins after a research problem has been defined and research

plan is chalked out. While deciding about the method of data collection to be

used for the study the researcher should keep in mind two types of data viz.,

primary data and secondary data.

Sources of Data

A. Secondary data:

Secondary data is the data already collected by others for purposes other

than solution of the problem at hand. In case of Secondary data the nature

of data collection work is merely that of compilation. Secondary data has

several supplementary uses.

1. Internal sources:

• Company Records.

• Service Reports.

• Annual Report.

• Company Brochure.

• Company Library.

2. External sources

• Web pages of organizations and journals.

• Reference Books.

• Magazines.

• Newspapers.

B. Primary data:
The data that is being collected for the first time or to particularly fulfill the

objectives of the project are known as primary data. In my study work,

stratified simple random sampling was the method of Data Collection.

Data Evaluation

All the data and information collected from the secondary sources and

company officials was filtered & only relevant data is introduced in the

report which helped in achieving objective of the project. This relevant data

is finally evaluated to make the final report and to draw the conclusion.

LIMITATION OF PROJECT

 Since the road to improvement is never ending, so this study also

suffers from certain limitations. Some of them are as follows:

 Because of illiteracy, it was a time consuming method in which

continuous guidance was required.

 Questionnaire method involves some uncertainty of response. Co-

operation on the part of informants, in some cases, was difficult to

presume.

 The project was limited to a period of 10 weeks and is done purely for

the academic purpose.

 It is possible that the information supplied by the informants may be

incorrect. So, the study may lack accuracy.

BIBLIOGRAPHY
 MARKETING MANAGEMENT – PHILIP KOTLER, V.S.RAMASWAMI &
NAMAKUMARI.
 RESEARCH METHODOLOGY – Dr.C.R.KOTHARI.
 Dr.DABUR RUSTAM
 BIBLIOGRAPHY:-
o WWW.JKCEMENT.COM
o WWW.GOOGLE.COM
o WWW.WIKIPEDIA.COM

QUESTIONNAIRE
Q.1. HOW YOU AWARE ABOUT TATA MOTOR?
Q.2. What is your perception about Tata motors?
Q.3. What is the standard of Vehicles in Tata Motors?
Q.4.: On the basis of price and feature comparison, is Tata Motors economical?
Q.5. What is your perception about the maintenance cost of TATA MOTOR?
Q.6. Which feature of TATA MOTOR attract you more?
Q.7. In term of new designs of Vehicle, what is the status of Tata motors?
Q.8. How would you rate Tata Motors on the following parameter?
Q.9. Are you aware of the following facilities provided by Tata motors?
Q10. When was the last time your TATA vehicle was serviced with a TATA dealer?
Q11) Where did you take it for service? (Name of the dealer)
Q12) How was the overall experience?
Q13) NO. of TATA commercial vehicles used in the past 5 years?
Q14) Type of work required in your vehicle.
Q. 15) If your vehicle was under warranty was it immediately accepted or it took time
for a decision to be taken?
Q16) When the vehicle arrived at dealership/ TASS (TELCO AUTHORISED
SERVICE STATION), how long did it take for the vehicle to be taken into the
workshop and open job Vehicled?
Q 17) Are you satisfied with the performance and product quality of different models?

Q18) How frequently the maintenance cost occur?

Q19) Did the workshop give you a proper estimate of time and cost?
Q20) Was it delivered on time?
 CHAPTERIZATION
Chapter 1 Introduction
a) Introduction
b) Objective of the study
c) Scope
d) Methodology of Project
e) Limitation of Project
Chapter 2 Company Profile
a) Company Profile
b) Product of Company
Chapter 3 Industry Profile
a) Indian Pharmaceutical Industry
b) Opportunity & Challenge in Pharma Industry
Chapter 4 Data Analysis & Industry
a) Data Analysis and Interpretation
Chapter 5
a) Findings
b) Suggestion
c) Conclusion

Bibliography
Questionnaire

COLLEGE OF COMMERCE, PATNA

UNDER THE GUIDANCE SUBMITTED

BY
MR. PIYUSH RANJAN SAHAY SHIVALI SHREE
PROFESSOR OF MBA Roll No: - 55
COLLEGE OF COMMERCE Reg_No:- 13212020/12
Patna- 800020 M.B.A (MARKETING)
Session (2013-15)

SIGNATURE OF DIRECTOR

PROF. R.N PANDEY

CO-ORDINATOR. MBA PROGRAMME
COLLEGE OF COMMERCE
MAGADH UNIVERSITY