A Study On Buying Behaviour of The Customers of Tata Motors.

A STUDY ON BUYING BEHAVIOUR OF
THE CUSTOMERS OF TATA MOTORS.
SUMMER TRAINING REPORT

(AS PROJECT REPORT)
Submitted by
R.JAYAKANTHAN
Register No: 098001105013
In partial fulfillment for the award of the degree
Of
MASTER OF BUSINESS ADMINISTRATION
Dr. N.G.P. INSTITUTE OF TECHNOLOGY

COIMBATORE - 641 048.
AUGUST 2010
Dr. N.G.P. INSTITUTE OF TECHNOLOGY
COIMBATORE - 641 048.
Department of Master of Business Administration
SUMMER TRAINING PROGRAM WORK
AUGUST 2010
This is to certify that the summer training program work entitled
A STUDY ON BUYING BEHAVIOUR OF THE

CUSTOMERS OF TATA MOTORS.
CUVV MOTORS.
PALAKAD.
is the bonafied record of project work done by
R.JAYAKANTHAN
Register No: 098001105013
Of M.B.A. during the year 2010-2011
----------------------------- ----------------------------------
Project Guide Head of the Department
Submitted for the summer training program Viva-voce

examination held on -------------------------
----------------------------------- --------------------------------
Internal Examiner External Examiner
DECLARATION
DECLARATION
I affirm that the project work titled “A STUDY ON BUYING

BEHAVIOUR OF THE CUSTOMERS OF TATA MOTORS‖
Being in the submitted in partial fulfillment for the award of MBA is
the original work carried out by me. It has not formed the part of any
other project work submitted for award of any degree of diploma
either in this or any other university
Signature of the student

R.Jayakanthan
098001105013
I certify that the declaration made above by the candidate is true
Signature of the guide
Ms.G.NIRANCHANA
ACKNOWLEDGEMENT
ACKNOWLEDGEMENT
I express my sincere thanks to Dr. NALLA G PALANISAMI Chairman

of Dr. N.G.P. Institute of Technology who has given me the opportunity to do
my Management Course at NGP Institute of Technology.
I owe my thanks to the Principal Dr. S.DHANDAPANI for giving me an
opportunity to undertake the project in CUVV MOTORS.
I wish to express my sincere and heartful thanks to our Director

Dr. B. SUBRAMANI Director, Dr.NGP Business School who has been
source of motivation for doing this project work.
I express my heartful gratitude to Ms.G.NIRANCHANA for her valuable

guidance for the successful completion of the project report. I am also grateful
to other faculty members of Dr.NGP Business School for their valuable
suggestions.
I express my sincere thanks to the authorities of CUVV MOTORS,
Palakkad for getting me the permission to do this project and their sincere
efforts to guide me for successful completion of this project. I would like to
express my sincere gratitude to Ms. NishaMukunthan , HR Manager, CUVV
Motors , for her support and corporation. I also wish to thank to all staff of
CUVV Motors for their support.
I express my sincere thanks to my parents, and all my friends for their constant
support towards the successful completion of this project
CONTENTS
CONTENTS
Chapter Title Page

No. No.
List of tables vi
List of charts Vii
I Chapter 1 Introduction
1.1 Introduction to the industry 1
1.2 Statement of the problem 1
1.3 Scope of the study 1
1.4 Objectives of the study 2
1.5 Research methodology 2
II Chapter 2 Company profile
2.1 Industry profile 4
2.2 Company profile 27
III Chapter 3 Analysis and Interpretations
Data analysis and Interpretations 28
IV Chapter 4 Literature Review
Literature Review 61
V Chapter 5 Findings, Suggestions and Conclusion
Findings 63
Suggestions 65
Conclusion 66
Bibliography
Appendix
Questionnaire
LIST OF TABLES
LIST OF TABLES
S.No Tables PAGE NO
3.1 Table showing age of the respondent 28
3.2 Table showing the occupation of the respondent 29
3.3 Table showing the income of the respondent 30
3.4 Table showing the respondents car 31
3.5 Table showing the quality of TATA cars 33
3.6 Table showing features of TATA cars 34
3.7 Table showing the brand image affecting 35
3.8 Table showing the satisfaction level related to the design 36
of TATA cars
3.9 Table showing the price of TATA cars 37
3.10 Table showing getting expected value from the product 38
3.11 Table showing the price of the spare parts of TATA cars 39
3.12 Table showing the spare parts availability 40
3.13 Table showing getting product within the time expected 41
3.14 Table showing time period getting the product after the 42
order
3.15 Ranking 43
3.16 Table showing the satisfaction level of driving comforts 44
3.17 Table showing the Tata cars are suitable for Indian roads 46
3.18 Table showing the satisfaction level with the safety stands 47
of TATA cars
3.19 Table showing the fuel efficiency of TATA cars 49
3.20 Table showing the value of TATA cars 50
3.21 Table showing the financing facility of CUVV Motors 51
3.22 Table showing the price charged by the CUVV Motors, 52
for their services
3.23 Table showing the price charged by the CUVV Motors, 54
for their spare parts
3.24 Table showing the recommends of customers 56
3.25 Table showing the satisfaction level of friendliness of 57
CUVV Motors
3.26 Table showing satisfaction level with Quality of various 59
services provided by CUVV Motors
LIST OF CHARTS
LIST OF CHARTS
S.No Charts PAGE NO
3.1 Chart showing age of the respondent 28
3.2 Chart showing the occupation of the respondent 29
3.3 Chart showing the income of the respondent 30
3.4 Chart showing the respondents car 31
3.5 Chart showing the quality of TATA cars 33
3.6 Chart showing features of TATA cars 34
3.7 Chart showing the brand image affecting 35
3.8 Chart showing the satisfaction level related to the design 36
of TATA cars
3.9 Chart showing the price of TATA cars 37
3.10 Chart showing getting expected value from the product 38
3.11 Chart showing the price of the spare parts of TATA cars 39
3.12 Chart showing the spare parts availability 40
3.13 Chart showing getting product within the time expected 41
3.14 Chart showing time period getting the product after the 42
order
3.15 Chart showing the satisfaction level of driving comforts 44
3.16 Chart showing the Tata cars are suitable for Indian roads 46
3.17 Chart showing the satisfaction level with the safety stands 47
of TATA cars
3.18 Chart showing the fuel efficiency of TATA cars 49
3.19 Chart showing the value of TATA cars 50
3.20 Chart showing the financing facility of CUVV Motors 51
3.21 Chart showing the price charged by the CUVV Motors, 52
for their services
3.22 Chart showing the price charged by the CUVV Motors, 54
for their spare parts
3.23 Chart showing the recommends of customers 56
3.24 Chart showing the satisfaction level of friendliness of 57
CUVV Motors
3.25 Chart showing satisfaction level with Quality of various 59
services provided by CUVV Motors
EXECUTIVE SUMMARY
TATA MOTORS is the major market player in the automobile industry in India.
They bagged about 30% of small car segment in India. Their near competitor like Hyundai,
Maruti, Fiat,etc. are well bothered about the market and applying new technology and
innovative marketing strategy to grasp the market share. Some major players like Kio
motors, Nissan, Ferrari.etc decided to enter the small car segment by the end of 2011. So to
sustain in the market as now, TATA MOTORS should ensure that its customers are getting
more value than expected, as the customers is looking for quality products at reasonable price
the relevance of the study is very important.
As the competition is increasing day by day in automobile industry, a company like
TATA MOTORS should understand the buying behaviour of customers. As the major players
are intended to enter the small car segment, to keep its position as now, they have to rethink
that their customers are getting much benefit from their product. As the TATA MOTORS
have to retain the current position they having in the passenger car segment they have to
know the buying behaviour of customers. The researcher selected the passenger car segment
of TATA MOTORS. for the study. The study is conducted to identify the behaviour patterns
shown by the customers from pre-purchase to post-purchase activities. The data collected was
of primary nature. A tool such as percentage analysis, Rank correlation was used for data
analysis. After analyzing it was found that majority of the customers have a positive attitude
towards TATA Cars on the product, value, style, etc., it was recommended that though most
of the customers are satisfied, TATA Motors should pay more attention in the designing of its
cars.
CHAPTER 1
INTRODUCTION
1.1 INTRODUCTION TO THE INDUSTRY
TATA MOTORS is the major market player in the automobile industry in
India. They bagged about 30% of passenger car segment in India. Their near
competitor like Hyundai, Maruti, Fiat , etc are well bothered about the market
and applying new technology and innovative marketing strategy to grasp the
market share. Some major players like Kio Motors, Ferrari and Nissan, etc
decided to enter the passenger car segment by the end of 2011.So to sustain in
the market as now , Tata Motors should ensure that its customers are getting
more value than expected as the customers is looking for quality products at
reasonable price the relevance of the study is very important.
1.2 STATEMENT OF THE PROBLEM
As the competition is increasing day by day, a company like Tata

Motors should understand the behaviours of their customer as the time
of purchasing. Since the global automobile brands are intended to enter in
to the Indian market, Tata Motors should consider the buying behaviours
of their customers while designing, producing and marketing their cars.
1.3 SCOPE OF THE STUDY
The study is intended to conduct from the existing customers of Tata

Motors passenger cars. As Tata Motors is enjoying a major share in
passenger car segment and also there are chances of facing a threat from
major players in automobile industry soon, it is very important to conduct
a study in Buying Behaviours of their customers. The study period will be
45 days which includes data collection , analysis, findings and suggestions
if any.
1.4 OBJECTIVES OF THE STUDY
Primary objective
• To know the buying behaviour of customers
Secondary objectives
• To know the factors influencing the buying process
• To find the services offered and facilities provided by CUVV Motors
• To offer valuable suggestions to CUVV Motors for better sales and

service.
1.5 RESEARCH METHODOLOGY

 Research design
Descriptive and analytical
 Sampling design
Convenience random sampling
 Sampling unit
TATA car users in Palakad region
 Population
TATA customers of CUVV Motors Palakad
 Sample size
The sample size taken was 100 customers
Data collection
Primary Data
The researcher collected primary data through a structured questionnaire
from the respondents and interview schedules.
Secondary Data
Secondary data was collected from related websites, magazines, and
company broachers.
Tools for analysis
The researcher used the following tools for analysis.
 Percentage Analysis
 Rank Analysis
 Pie chart
LIMITATIONS
Respondents are limited to Palakad region.
CHAPTER 2
COMPANY PROFILE
2.1 Industry profile
History of the automobile begins as early as 1769, with the creation of
steam-powered automobiles capable of human transport. In 1806, the first cars
powered by internal combustion engines running on fuel gas appeared, which led to
the introduction in 1885 of the ubiquitous modern gasoline- or petrol-fueled internal
combustion engine. Cars powered by electricity briefly appeared at the turn of the
20th century but largely disappeared from commonality until the turn of the 21st
century, when interest in low- and zero-emissions transportation was reignited. As
such, the early history of the automobile can be divided into a number of eras based
on the prevalent method of automotive propulsion during that time. Later periods
were defined by trends in exterior styling and size and utility preferences
Eras of invention
Pioneer inventors
German engineer Karl Benz, inventor of numerous car-related technologies, is generally

regarded as the inventor of the modern automobile. The four-stroke petrol (gasoline) internal
combustion engine that constitutes the most prevalent form of modern automotive
propulsion is a creation of German inventor Nikolaus Otto. The similar four-stroke diesel
engine was also invented by a German, Rudolf Diesel. The hydrogen fuel cell, one of the
technologies hailed as a replacement for gasoline as an energy source for cars, was
discovered in principle by yet another German, Christian Friedrich Schönbein, in 1838. The
battery electric car owes its beginnings to Hungarian Ányos Jedlik, one of the inventors of
the electric motor, and Gaston Planté, who invented the lead-acid battery in 1859.
Early automobiles
Steam automobiles
Ferdinand Verbiest, a member of a Jesuit mission in China, built the first steam-
powered vehicle around 1672, designed as a toy for the Chinese Emperor, it being of
small scale and unable to carry a driver or passenger but, quite possibly, the first
working steam-powered vehicle ('auto-mobile').
Steam-powered self-propelled vehicles are thought to have been devised in the late-
18th century. Nicolas-Joseph Cugnot demonstrated his fardier à vapeur, an
experimental steam-driven artillery tractor, in 1770 and 1771. Cugnot's design proved
to be impractical and his invention was not developed in his native France, the centre
of innovation passing to Great Britain. By 1784, William Murdoch had built a
working model of a steam carriage in Redruth, and in 1801 Richard Trevithick was
running a full-sized vehicle on the road in Camborne.[4] Such vehicles were in vogue
for a time, and over the next decades such innovations as hand brakes, multi-speed
transmissions, and better steering developed. Some were commercially successful in
providing mass transit, until a backlash against these large speedy vehicles resulted in
passing a law, the Locomotive Act, in 1865 requiring self-propelled vehicles on
public roads in the United Kingdom be preceded by a man on foot waving a red flag
and blowing a horn. This effectively killed road auto development in the UK for most
of the rest of the 19th century. as inventors and engineers shifted their efforts to
improvements in railway locomotives. The law was not repealed until 1896, although
the need for the red flag was removed in 1878.
In Russia in the 1780s, Ivan Kulibin started working on a human-pedalled carriage

with a steam engine. He finished working on it in 1791. Some of its features included
a flywheel, brake, gearbox, and bearing, which are also the features of a modern
automobile. His design had three roadwheels. Unfortunately, as with many of his
inventions, the government failed to see the potential market and it was not developed
further.
The first automobile patent in the United States was granted to Oliver Evans in 1789.
In 1805, Evans demonstrated his first successful self-propelled vehicle, which not
only was the first automobile in the USA, but was also the first amphibious vehicle,
as his steam-powered vehicle was able to travel on roadwheels on land, and via a
paddle wheel in the water.
Among other efforts, in 1815, a professor at Prague Polytechnich, Josef Bozek, built
an oil-fired steam car. and Walter Hancock, builder and operator of London steam
buses, in 1838 built a four-seat steam phaeton.
Electric automobiles
In 1828, Ányos Jedlik, a Hungarian who invented an early type of electric motor,
created a tiny model car powered by his new motor. In 1834, Vermont blacksmith
Thomas Davenport, the inventor of the first American DC electrical motor, installed
his motor in a small model car, which he operated on a short circular electrified track.
In 1835, Professor Sibrandus Stratingh of Groningen, the Netherlands and his
assistant Christopher Becker created a small-scale electrical car, powered by non-
rechargeable primary cells. In 1838, Scotsman Robert Davidson built an electric
locomotive that attained a speed of 4 miles per hour (6 km/h). In England, a patent
was granted in 1840 for the use of rail tracks as conductors of electric current, and
similar American patents were issued to Lilley and Colten in 1847. Between 1832
and 1839 (the exact year is uncertain), Robert Anderson of Scotland invented the first
crude electric carriage, powered by non-rechargeable primary cells.
Internal combustion engines
Early attempts at making and using internal combustion engines were hampered by
the lack of suitable fuels, particularly liquids, and the earliest engines used gas
mixtures.
Early experimenters using gases included, in 1806, Swiss engineer François Isaac de
Rivaz who built an internal combustion engine powered by a hydrogen and oxygen
mixture, and in 1826, Englishman Samuel Brown who tested his hydrogen-fuelled
internal combustion engine by using it to propel a vehicle up Shooter's Hill in south-
east London. Belgian-born Etienne Lenoir's Hippomobile with a hydrogen-gas-
fuelled one-cylinder internal combustion engine made a test drive from Paris to
Joinville-le-Pont in 1860, covering some nine kilometres in about three hours.[11] A
later version was propelled by coal gas. A Delamare-Deboutteville vehicle was
patented and trialled in 1884.
About 1870, in Vienna, Austria (then the Austro-Hungarian Empire), inventor

Siegfried Marcus put a liquid-fuelled internal combustion engine on a simple
handcart which made him the first man to propel a vehicle by means of gasoline.
Today, this car is known as "the first Marcus car". In 1883, Marcus secured a German
patent for a low-voltage ignition system of the magneto type; this was his only
automotive patent. This design was used for all further engines, and the four-seat
"second Marcus car" of 1888/89. This ignition, in conjunction with the "rotating-
brush carburetor", made the second car's design very innovative.
It is generally acknowledged that the first really practical automobiles with

petrol/gasoline-powered internal combustion engines were completed almost
simultaneously by several German inventors working independently: Karl Benz built
his first automobile in 1885 in Mannheim. Benz was granted a patent for his
automobile on 29 January 1886, and began the first production of automobiles in
1888, after Bertha Benz, his wife, had proved - with the first long-distance trip in
August 1888, from Mannheim to Pforzheim and back - that the horseless coach was
absolutely suitable for daily use. Since 2008 a Bertha Benz Memorial Route
commemorates this event.
Soon after, Gottlieb Daimler and Wilhelm Maybach in Stuttgart in 1889 designed a
vehicle from scratch to be an automobile, rather than a horse-drawn carriage fitted
with an engine. They also are usually credited with invention of the first motorcycle
in 1886, but Italy's Enrico Bernardi of the University of Padua, in 1882, patented a
0.024 horsepower (17.9 W) 122 cc (7.4 cu in) one-cylinder petrol motor, fitting it into
his son's tricycle, making it at least a candidate for the first automobile, and first
motorcycle;. Bernardi enlarged the tricycle in 1892 to carry two adults.
One of the first four-wheeled petrol-driven automobiles in Britain was built in

Birmingham in 1895 by Frederick William Lanchester, who also patented the disc
brake; and the first electric starter was installed on an Arnold, an adaptation of the
Benz Velo, built between 1895 and 1898.
In all the turmoil, many early pioneers are nearly forgotten. In 1891, John William
Lambert built a three-wheeler in Ohio City, Ohio, which was destroyed in a fire the
same year, while Henry Nadig constructed a four-wheeler in Allentown,
Pennsylvania. It is likely they were not the only ones.
Veteran era
The first production of automobiles was by Karl Benz in 1888 in Germany and, under
licence from Benz, in France by Emile Roger. There were numerous others, including
tricycle builders Rudolf Egg, Edward Butler, and Léon Bollée. Bollée, using a 650 cc
(40 cu in) engine of his own design, enabled his driver, Jamin, to average 45
kilometres per hour (28.0 mph) in the 1897 Paris-Tourville rally. By 1900, mass
production of automobiles had begun in France and the United States. The first
company formed exclusively to build automobiles was Panhard et Levassor in
France, which also introduced the first four-cylinder engine. Formed in 1889,
Panhard was quickly followed by Peugeot two years later. By the start of the 20th
century, the automobile industry was beginning to take off in western Europe,
especially in France, where 30,204 were produced in 1903, representing 48.8% of
world automobile production that year.
Work articleln
1903 World's Work ArticleIn the United States, brothers Charles and Frank Duryea
founded the Duryea Motor Wagon Company in 1893, becoming the first American
automobile manufacturing company. However, it was Ransom E. Olds and his Olds
Motor Vehicle Company (later known as Oldsmobile) who would dominate this era
of automobile production. Its large scale production line was running in 1902. Within
a year, Cadillac (formed from the Henry Ford Company), Winton, and Ford were
producing cars in the thousands.
Within a few years, a dizzying assortment of technologies were being produced by

hundreds of producers all over the western world. Steam, electricity and
petrol/gasoline-powered automobiles competed for decades, with petrol/gasoline
internal combustion engines achieving dominance in the 1910s. Dual- and even quad-
engine cars were designed, and engine displacement ranged to more than a dozen
litres. Many modern advances, including gas/electric hybrids, multi-valve engines,
overhead camshafts, and four-wheel drive, were attempted, and discarded at this time.
In 1898, Louis Renault had a De Dion-Bouton modified, with fixed drive shaft and
ring and pinion gear, making "perhaps the first hot rod in history" and bringing
Renault and his brothers into the car industry. Innovation was rapid and rampant, with
no clear standards for basic vehicle architectures, body styles, construction materials,
or controls. Many veteran cars use a tiller, rather than a wheel for steering, for
example, and most operated at a single speed. Chain drive was dominant over the
drive shaft, and closed bodies were extremely rare. Drum brakes were introduced by
Renault in 1902. The next year, Dutch designer Jacobus Spijker built the first four-
wheel drive racing car; it never competed and it would be 1965 and the Jensen FF
before four wheel drive was used on a production car.
Innovation was not limited to the vehicles themselves, either. Increasing numbers of
cars propelled the growth of the petroleum industry, as well as the development of
technology to produce gasoline (replacing kerosene and coal oil) and of
improvements in heat-tolerant mineral oil lubricants (replacing vegetable and animal
oils).
There were social effects, also. Music would be made about cars, such as "In My
Merry Oldsmobile" (a tradition that continues) while, in 1896, William Jennings
Bryan would be the first presidential candidate to campaign in a car (a donated
Mueller), in Decatur, Illinois. Three years later, Jacob German would start a tradition
for New York City cabdrivers when he sped down Lexington Avenue, at the
"reckless" speed of 12 mph (19 km/h). Also in 1899, Akron, Ohio, adopted the first
self-propelled paddy wagon.
By 1900, it was possible to talk about a national automotive industry in many

countries, including Belgium (home to Vincke, which copied Benz; Germain, a
pseudo-Panhard; and Linon and Nagant, both based on the Gobron-Brillié),
Switzerland (led by Fritz Henriod, Rudolf Egg, Saurer, Johann Weber, and Lorenz
Popp), Vagnfabrik AB in Sweden, Hammel (by A. F. Hammel and H. U. Johansen at
Copenhagen, in Denmark, beginning around 1886), Irgens (starting in Bergen,
Norway, in 1883, but without success), Italy (where FIAT started in 1899), and as far
afield as Australia (where Pioneer set up shop in 1898, with an already archaic
paraffin-fuelled centre-pivot-steered wagon).Meanwhile, the export trade had begun
to be global, with Koch exporting cars and trucks from Paris to Tunisia, Egypt, Iran.
On 5 November 1895, George B. Selden was granted a United States patent for a
two-stroke automobile engine (U.S. Patent 549,160). This patent did more to hinder
than encourage development of autos in the USA. Selden licensed his patent to most
major American auto makers, collecting a fee on every car they produced. The
Studebaker brothers, having become the world's leading manufacturers of horse-
drawn vehicles, made a transition to electric automobiles in 1902, and gasoline
engines in 1904, but also continued to build horse-drawn vehicles until 1919. In 1908,
the first South American automobile was built in Peru, the Grieve.
Throughout the veteran car era, however, automobiles were seen as more of a novelty
than a genuinely useful device. Breakdowns were frequent, fuel was difficult to
obtain, roads suitable for travelling were scarce, and rapid innovation meant that a
year-old car was nearly worthless. Major breakthroughs in proving the usefulness of
the automobile came with the historic long-distance drive of Bertha Benz in 1888,
when she travelled more than 80 kilometres (50 mi) from Mannheim to Pforzheim, to
make people aware of the potential of the vehicles her husband, Karl Benz,
manufactured, and after Horatio Nelson Jackson's successful trans-continental drive
across the United States in 1903. Brass or Edwardian era
Named for the widespread use of brass in the United States, the Brass (or Edwardian)
Era lasted from roughly 1905 through to the beginning of World War I in 1914. 1905
was a signal year in the development of the automobile, marking the point when the
majority of sales shifted from the hobbyist and enthusiast to the average user.
Within the 15 years that make up this era, the various experimental designs and
alternate power systems would be marginalised. Although the modern touring car had
been invented earlier, it was not until Panhard et Levassor's Système Panhard was
widely licensed and adopted that recognisable and standardised automobiles were
created. This system specified front-engined, rear-wheel drive internal combustion
engined cars with a sliding gear transmission. Traditional coach-style vehicles were
rapidly abandoned, and buckboard runabouts lost favour with the introduction of
tonneaus and other less-expensive touring bodies.
Throughout this era, development of automotive technology was rapid, due in part to
hundreds of small manufacturers competing to gain the world's attention. Key
developments included the electric ignition system (by dynamotor on the Arnold in
1898, though Robert Bosch, 1903, tends to get the credit), independent suspension
(actually conceived by Bollée in 1873), and four-wheel brakes (by the Arrol-Johnston
Company of Scotland in 1909). Leaf springs were widely used for suspension, though
many other systems were still in use, with angle steel taking over from armored wood
as the frame material of choice. Transmissions and throttle controls were widely
adopted, allowing a variety of cruising speeds, though vehicles generally still had
discrete speed settings, rather than the infinitely variable system familiar in cars of
later eras.
Between 1907 and 1912 in the United States, the high-wheel motor buggy
(resembling the horse buggy of before 1900) was in its heyday, with over seventy-
five makers including Holsman (Chicago), IHC (Chicago), and Sears (which sold via
catalog); the high-wheeler would be killed by the Model T. In 1912, Hupp (in the
U.S., supplied by Hale & Irwin) and BSA (in the UK) pioneered the use of all-steel
bodies, joined in 1914 by Dodge (who produced Model T bodies). While it would be
another two decades before all-steel bodies would be standard, the change would
mean improved supplies of superior-quality wood for furniture makers.
Some examples of cars of the period included
 1908–1927 Ford Model T — the most widely produced and available car of
the era. It used a planetary transmission, and had a pedal-based control system.
 1910 Mercer Raceabout — regarded as one of the first sports cars, the
Raceabout expressed the exuberance of the driving public, as did the similarly-
conceived American Underslung and Hispano-Suiza Alphonso.
 1910–1920 Bugatti Type 13 — a notable racing and touring model with
advanced engineering and design. Similar models were the Types 15, 17, 22,
and 23.
Vintage era
The vintage era lasted from the end of World War I (1919), through the Wall Street
Crash at the end of 1929. During this period, the front-engined car came to dominate,
with closed bodies and standardised controls becoming the norm. In 1919, 90% of
cars sold were open; by 1929, 90% were closed. Development of the internal
combustion engine continued at a rapid pace, with multi-valve and overhead camshaft
engines produced at the high end, and V8, V12, and even V16 engines conceived for
the ultra-rich. Also in 1919, hydraulic brakes were invented by Malcolm Loughead
(co-founder of Lockheed); they were adopted by Duesenberg for their 1921 Model A.
Three years later, Hermann Rieseler of Vulcan Motor invented the first automatic
transmission, which had two-speed planetary gearbox, torque converter, and lockup
clutch; it never entered production.(Its like would only become an available option in
1940.) Just at the end of the vintage era, tempered glass (now standard equipment in
side windows) was invented in France.
Exemplary vintage vehicles:
 1922–1939 Austin 7 — the Austin Seven was one of the most widely copied
vehicles ever, serving as a template for cars around the world, from BMW to
Nissan.
 1924–1929 Bugatti Type 35 — the Type 35 was one of the most successful
racing cars of all time, with over 1,000 victories in five years.
 1922–1931 Lancia Lambda — very advanced car for the time, first car to
feature a load-bearing monocoque-type body and independent front
suspension.
 1925–1928 Hanomag 2 / 10 PS — early example of envelope styling, without
separate fenders (wings) and running boards.
 1927–1931 Ford Model A (1927-1931) — after keeping the brass era Model T
in production for too long, Ford broke from the past by restarting its model
series with the 1927 Model A. More than 4 million were produced, making it
the best-selling model of the era.
 1930 Cadillac V-16 — developed at the height of the vintage era, the V16-
powered Cadillac would join Bugatti's Royale as the most legendary ultra-
luxury cars of the era.
Pre-WWII era
The pre-war part of the classic era began with the Great Depression in 1930, and
ended with the recovery after World War II, commonly placed at 1948. It was in this
period that integrated fenders and fully-closed bodies began to dominate sales, with
the new saloon/sedan body style even incorporating a trunk or boot at the rear for
storage. The old open-top runabouts, phaetons, and touring cars were phased out by
the end of the classic era as wings, running boards, and headlights were gradually
integrated with the body of the car.
By the 1930s, most of the mechanical technology used in today's automobiles had
been invented, although some things were later "re-invented", and credited to
someone else. For example, front-wheel drive was re-introduced by André Citroën
with the launch of the Traction Avant in 1934, though it had appeared several years
earlier in road cars made by Alvis and Cord, and in racing cars by Miller (and may
have appeared as early as 1897). In the same vein, independent suspension was
originally conceived by Amédée Bollée in 1873, but not put in production until
appearing on the low-volume Mercedes-Benz 380 in 1933, which prodded American
makers to use it more widely. In 1930, the number of auto manufacturers declined
sharply as the industry consolidated and matured, thanks in part to the effects of the
Great Depression.
Exemplary pre-war automobiles:
 1932–1939 Alvis Speed 20 and Speed 25 — the first cars with all-
synchromesh gearbox.
 1932–1948 Ford V-8 — introduction of the powerful flathead V8 in
mainstream vehicles, setting new performance and efficiency standards.
 1934–1940 Bugatti Type 57 — a singular refined automobile for the wealthy.
 1934–1956 Citroën Traction Avant — the first mass-produced front-wheel
drive car, built with monocoque chassis.
 1936–1955 MG T series — sports cars with youth appeal at an affordable
price.
 1938–2003 Volkswagen Beetle — a design for efficiency and low price, which
progressed over 60 years with minimal basic change.
 1936–1939 Rolls-Royce Phantom III — V12 engined pinnacle of pre-war
engineering, with technological advances not seen in most other manufacturers
until the 1960s. Superior performance and quality.
Post-war era
Automobile design finally emerged from the shadow of World War II in 1949, the
year that in the United States saw the introduction of high-compression V8 engines
and modern bodies from General Motors' Oldsmobile and Cadillac brands. The
unibody/strut-suspended 1951 Ford Consul joined the 1948 Morris Minor and 1949
Rover P4 in waking up the automobile market in the United Kingdom. In Italy, Enzo
Ferrari was beginning his 250 series, just as Lancia introduced the revolutionary V6-
powered Aurelia.
Throughout the 1950s, engine power and vehicle speeds rose, designs became more
integrated and artful, and cars spread across the world. Alec Issigonis' Mini and Fiat's
500 diminutive cars swept Europe, while the similar kei car class put Japan on wheels
for the first time. The legendary Volkswagen Beetle survived Hitler's Germany to
shake up the small-car market in the Americas. Ultra luxury, exemplified in America
by the Cadillac Eldorado Brougham, reappeared after a long absence, and grand
tourers (GT), like the Ferrari Americas, swept across Europe.
The market changed somewhat in the 1960s, as Detroit began to worry about foreign
competition, the European makers adopted ever-higher technology, and Japan
appeared as a serious car-producing nation. General Motors, Chrysler, and Ford tried
radical small cars, like the GM A-bodies, but had little success. Captive imports and
badge engineering swept through the US and UK as amalgamated groups like the
British Motor Corporation consolidated the market. BMC's revolutionary space-
saving Mini, which first appeared in 1959, captured large sales worldwide. Minis
were marketed under the Austin and Morris names, until Mini became a marque in its
own right in 1969.The trend for corporate consolidation reached Italy as niche makers
like Maserati, Ferrari, and Lancia were acquired by larger companies. By the end of
the decade, the number of automobile marques had been greatly reduced.
In America, performance became a prime focus of marketing, exemplified by pony

cars and muscle cars. In 1964 the popular Ford Mustang appeared. In 1967, Chevrolet
released the Camaro to compete with the Mustang. But everything changed in the
1970s as the 1973 oil crisis, automobile emissions control rules, Japanese and
European imports, and stagnant innovation wreaked havoc on the American industry.
Though somewhat ironically, full-size sedans staged a major comeback in the years
between the energy crisis, with makes such as Cadillac and Lincoln staging their best
sales years ever in the late 70s. Small performance cars from BMW, Toyota, and
Nissan took the place of big-engined cars from America and Italy.
On the technology front, the biggest developments of the era were the widespread use
of independent suspensions, wider application of fuel injection, and an increasing
focus on safety in the design of automobiles. The hottest technologies of the 1960s
were NSU's "Wankel engine", the gas turbine, and the turbocharger. Of these, only
the last, pioneered by General Motors but popularised by BMW and Saab, was to see
widespread use. Mazda had much success with its "Rotary" engine which, however,
acquired a reputation as a polluting gas-guzzler. Other Wankel licensees, including
Mercedes-Benz and General Motors, never put their designs into production after the
1973 oil crisis. (Mazda's hydrogen-fuelled successor was later to demonstrate
potential as an "ultimate eco-car".) Rover and Chrysler both produced experimental
gas turbine cars to no effect.
Cuba is famous for retaining its pre-1959 cars, known as yank tanks or maquinas,
which have been kept since the Cuban revolution when the influx of new cars slowed
because of a US trade embargo.
Exemplary post-war cars:
 1948–1971 Morris Minor — a popular, and typical post-war car exported

around the world.
 1959–2000 Mini — this quintessential small car lasted for four decades, and is
one of the most famous cars of all time.
 1961–1975 Jaguar E-type — the E-type saved Jaguar on the track and in the
showroom, and was a standard for design and innovation in the 1960s.
 1964–present Ford Mustang — the pony car that became one of the best-
selling and most-collected cars of the era.
 1969 Datsun 240Z — one of the first Japanese sports cars to be a smash hit
with the North American public, it paved the way for future decades of
Japanese strength in the automotive industry. It was affordable, well built, and
had great success both on the track and in the showroom.
Modern era
The modern era is normally defined as the 25 years preceding the current year.
However, there are some technical and design aspects that differentiate modern cars
from antiques. Without considering the future of the car, the modern era has been one
of increasing standardisation, platform sharing, and computer-aided design.
Some particularly notable advances in modern times are the widespread of front-
wheel drive and all-wheel drive, the adoption of the diesel engine, and the ubiquity of
fuel injection. While all of these advances were first attempted in earlier eras, they so
dominate the market today that it is easy to overlook their significance. Nearly all
modern passenger cars are front-wheel drive monocoque/unibody designs, with
transversely-mounted engines, but this design was considered radical as late as the
1960s.
Body styles have changed as well in the modern era. Three types, the hatchback,
minivan, and sport utility vehicle, dominate today's market, yet are relatively recent
concepts. All originally emphasised practicality, but have mutated into today's high-
powered luxury crossover SUV and sports wagon. The rise of pickup trucks in the
United States, and SUVs worldwide has changed the face of motoring, with these
"trucks" coming to command more than half of the world automobile market.
The modern era has also seen rapidly rising fuel efficiency and engine output. Once
the automobile emissions concerns of the 1970s were conquered with computerised
engine management systems, power began to rise rapidly. In the 1980s, a powerful
sports car might have produced 200 horsepower (150 kW) – just 20 years later,
average passenger cars have engines that powerful, and some performance models
offer three times as much power.
Exemplary modern cars:
 1966–present Toyota Corolla — a simple small Japanese saloon/sedan that has

come to be the best-selling car of all time.
 1967 NSU Ro 80 — the basic wedge profile of this design was much emulated
in subsequent decades.
 1970–present Range Rover — the first take on the combination of luxury and
four-wheel drive utility, the original 'SUV'. Such was the popularity of the
original Range Rover Classic that a new model was not brought out until 1994.
 1973–present Mercedes-Benz S-Class — electronic Anti-lock Braking System,
supplemental restraint airbags, seat belt pretensioners, and electronic traction
control systems all made their debut on the S-Class. These features would later
become standard throughout the car industry.
 1975–present BMW 3 Series — the 3 Series has been on Car and Driver
magazine's annual Ten Best list 17 times, making it the longest running entry
in the list.
 1977–present Honda Accord saloon/sedan — this Japanese sedan became the
most popular car in the United States in the 1990s, pushing the Ford Taurus
aside, and setting the stage for today's upscale Asian sedans.
 1981–1989 Dodge Aries and Plymouth Reliant — the "K-cars" that saved
Chrysler as a major manufacturer. These models were some of the first
successful American front-wheel drive, fuel-efficient compact cars.
 1983–present Chrysler minivans — the two-box minivan design nearly pushed
the station wagon out of the market, and presaged today's crossover SUVs.
 1986–present Ford Taurus — this mid-sized front-wheel drive sedan with
modern computer-assisted design dominated the American market in the late
1980s, and created a design revolution in North America.
The automotive industry designs, develops, manufactures, marketsand sells the

world's motor vehicles. In 2009, more than 60 million motor vehicles, including
cars and commercial vehicles were produced worldwide. Due to these sales, the
automotive industry is the most important economic sector by revenues.
In 2007, a total of 79.9 million new automobiles were sold worldwide: 22.9 million in
Europe, 21.4 million in Asia-Pacific, 19.4 million in USA and Canada, 4.4 million in
Latin America, 2.4 million in the Middle East and 1.4 million in Africa The markets
in North America and Japan were stagnant, while those in South America and other
parts of Asia grew strongly. Of the major markets, China, Russia, Brazil and India
saw the most rapid growth, and China became both the largest automobile producer
and market in the world after experiencing massive growth in 2009. In the first 4
months of 2010, the total sales of automobile were 6.17 millions in China (3.52
millions in US), and the total sales were expected to be around 17 million (13.65
millions in 2009) for the year of 2010, nearly twice as much as USA.
About 250 million vehicles are in use in the United States. Around the world, there
were about 806 million cars and light trucks on the road in 2007; they burn over 260
billion gallons of gasoline and diesel fuel yearly. The numbers are increasing rapidly,
especially in China. In the opinion of some, urban transport systems based around the
car have proved unsustainable, consuming excessive energy, affecting the health of
populations, and delivering a declining level of service despite increasing
investments. Many of these negative impacts fall disproportionately on those social
groups who are also least likely to own and drive cars. The sustainable transport
movement focuses on solutions to these problems.
In 2008, with rapidly rising oil prices, industries such as the automotive industry are
experiencing a combination of pricing pressures from raw material costs and changes
in consumer buying habits. The industry is also facing increasing external
competition from the public transport sector, as consumers re-evaluate their private
vehicle usage. Roughly half of the US's fifty-one light vehicle plants are projected to
permanently close in the coming years, with the loss of another 200,000 jobs in the
sector, on top of the 560,000 jobs lost this decade
Notable current relationships include:
 Daimler AG holds a 20% stake in Eicher Motors, a 10.0% stake in KAMAZ, a

10% stake in Tesla Motors, a 6.75% stake in Tata Motors and a 3.1% in the
Renault-Nissan Motors alliance. They are in the process of selling back their
40% stake in McLaren Group. This process will be finalized in 2011.
 Dongfeng Motor Corporation is involved in joint ventures with several
companies in China, including: Honda, Hyundai, Nissan, Nissan Diesel, and
PSA Peugeot Citroen.
 Fiat holds a 85% stake in Ferrari and a 20% stake in Chrysler, that can be
increased to 35%; with the option of increasing its stake further.
 Ford Motor Company holds a 13.4% stake in Mazda and an 8.3% share in
Aston Martin.
 Geely Automobile holds a 23% stake in Manganese Bronze Holdings.
 General Motors and Shanghai Automotive Industry Corporation (SAIC) have
two joint ventures in Shanghai General Motors and SAIC-GM-Wuling
Automobile.
 Hyundai Kia Automotive Group holds a 38.67% stake in Kia Motors, down
from the 51% that it acquired in 1998.
 MAN SE holds a 17.01% voting stake in Scania.
 Porsche Automobil Holding SE has a 50.74% stake in Volkswagen Group.
Due to liquidity problems, Volkswagen Group is now in the process of
acquiring Porsche.
 Renault-Nissan Motors have an alliance involving two global companies
linked by cross-shareholding, with Renault holding 44.3% of Nissan shares,
and Nissan holding 15% of (non-voting) Renault shares. The alliance holds a
3.1% share in Daimler AG.
 Renault holds a 25% stake in AvtoVAZ and 20.5% of the voting stakes in
Volvo Group.
 Toyota holds a 51% stake in Daihatsu, and 16.5% in Fuji Heavy Industries,
parent company of Subaru.
 Volkswagen Group and FAW have a joint venture.
 Volkswagen Group and Shanghai Automotive Industry Corporation (SAIC)
have a joint venture in Shanghai Volkswagen Automotive.
 Volkswagen Group holds a 37.73% stake in Scania (68.6% voting rights), and
a 29% stake in MAN SE.
 Volkswagen Group has a 49.9% stake in Porsche AG. Volkswagen is in the
process of acquiring Porsche, which will be completed in mid-2011.
 Volkswagen Group has a 19.9% stake in Suzuki, and Suzuki has a 5% stake in
Volkswagen.
Top vehicle manufacturing groups
The table below shows the world's largest motor vehicle manufacturing groups, along
with the marques produced by each one. The table is ranked by 2008 end of year
production figures from the International Organization of Motor Vehicle
Manufacturers (OICA) for the parent group, and then alphabetically by marquee
1.Toyota motor cooperation
2.General Motors Company
3. Volkswagen Group AG
4. Ford Motor Company
5. Honda Motor Company

Automobile Industry In India
The Automobile industry in India is the seventh largest in the world with an annual
production of over 2.6 million units in 2009. In 2009, India emerged as Asia's fourth
largest exporter of automobiles, behind Japan, South Korea and Thailand. By 2050,
the country is expected to top the world in car volumes with approximately 611
million vehicles on the Since the first car rolled out on the streets of Mumbai (then
Bombay) in 1898, the Automobile Industry of India has come a long way. During its
early stages the auto industry was overlooked by the then Government and the
policies were also not favorable. The liberalization policy and various tax reliefs by
the Govt. of India in recent years has made remarkable impacts on Indian Automobile
Industry .Indian auto industry, which is currently growing at the pace of around 18 %
per annum, has become a hot destination for global auto players like Volvo, General
Motorsetc.
A well developed transportation system plays a key role in the development of an
economy, industry is fully capable of producing various kinds of vehicles and can be
divided into 03 broad categories :
Cars,
two-wheelers
And heavy vehicles.
Snippets
 The first automobile in India rolled in 1897 in Bombay.

 India is being recognized as potential emerging auto market.
 Foreign players are adding to their investments in Indian auto industry.
 Within two-wheelers, motorcycles contribute 80% of the segment size.
 Unlike the USA, the Indian passenger vehicle market is dominated by cars
(79%).
 Tata Motors dominates over 60% of the Indian commercial vehicle market.
 2/3rd of auto component production is consumed directly by OEMs.
 India is the largest three-wheeler market in the world.
 India is the largest two-wheeler manufacturer in the world.
 India is the second largest tractor manufacturer in the world.
 India is the fifth largest commercial vehicle manufacturer in the world.
Following economic liberalization in India in 1991, the Indian automotive industry

has demonstrated sustained growth as a result of increased competitiveness and
relaxed restrictions. Several Indian automobile manufacturers such as Tata Motors,
Maruti Suzuki and Mahindra and Mahindra, expanded their domestic and
international operations. India's robust economic growth led to the further expansion
of its domestic automobile market which attracted significant India-specific
investment by multinational automobile manufacturers. In February 2009, monthly
sales of passenger cars in India exceeded 100,000 units.
Embryonic automotive industry emerged in India in the 1940s. Following the

independence, in 1947, the Government of India and the private sector launched
efforts to create an automotive component manufacturing industry to supply to the
automobile industry. However, the growth was relatively slow in the 1950s and 1960s
due to nationalization and the license raj which hampered the Indian private sector.
After 1970, the automotive industry started to grow, but the growth was mainly
driven by tractors, commercial vehicles and scooters. Cars were still a major luxury.
Japanese manufacturers entered the Indian market ultimately leading to the
establishment of Maruti Udyog. A number of foreign firms initiated joint ventures
with Indian companies.
In the 1980s, a number of Japanese manufacturers launched joint-ventures for

building motorcycles and light commercial-vehicles. It was at this time that the Indian
government chose Suzuki for its joint-venture to manufacture small cars. Following
the economic liberalization in 1991 and the gradual weakening of the license raj, a
number of Indian and multi-national car companies launched operations. Since then,
automotive component and automobile manufacturing growth has accelerated to meet
domestic and export demands.
India has emerged as one of the world's largest manufacturers of small cars.
According to New York Times, India's strong engineering base and expertise in the
manufacturing of low-cost, fuel-efficient cars has resulted in the expansion of
manufacturing facilities of several automobile companies like Hyundai Motors,
Nissan, Toyota, Volkswagen and Suzuki.
In 2008, Hyundai Motors alone exported 240,000 cars made in India. Nissan Motors
plans to export 250,000 vehicles manufactured in its India plant by 2011. Similarly,
General Motors announced its plans to export about 50,000 cars manufactured in
India by 2011.
In September 2009, Ford Motors announced its plans to setup a plant in India with an
annual capacity of 250,000 cars for US$500 million. The cars will be manufactured
both for the Indian market and for export. The company said that the plant was a part
of its plan to make India the hub for its global production business.
TATA MOTORS LTD:
Tata motors limited is India’s largest automobile company , with consolidated

revenues of Rs.70,938.85 crores(USD 14 billion)in 2008-09. It’s the leader in commercial
vehicles in each segment ,and among the top three in passenger vehicles with winning
products in the compact, midsize car and utility vehicle segments. The company is the
world’s fourth largest truck manufacturer, and the world’s second largest bus manufacturer.
True to the tradition of the Tata Group ,Tata Motors is committed in letter and spirit
to Corporate Social Responsibility. It is a signatory to the United Nations Global Compact,
and is engaged in community and social initiatives on labour and environment standards in
compliance with the principles of the Global Compact. In accordance with this , it plays an
active role in community development , serving rural communities adjacent to its
manufacturing locations. With the foundation of its rich heritage, Tata motors today is
etching a refulgent future.
The company’s 23,000 employees are guided by the vision to be ―best in the manner
in which we operate best in the products we deliver and best in our value system and ethics‖.
HISTORY
TATA MOTORS established in 1945 , Tata motors presence indeed cuts across the
length and breadth of India. Over 4 million Tata vehicles ply on Indian roads, since the first
rolled out in 1954. The company’s manufacturing base in India is spread across
Jamshedpur(Jharkhand), Pune (Maharastra), Lucknow(Uttar Pradesh)),
Pantnagar(Uttarakhand) and Dharward(Karnataka). Following a strategic alliance with Fiat
in 2005, it has set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon
(Maharastra) to produce both Fiat and Tata cars and Fiat powertrains. The company is
establishing a new plant at Sanand(Gujarat). The company’s dealership, sales, services and
spare parts network comprises over 3500 touch points ; Tata Motors also distributes and
markets Fiat branded cars in India.
Tata Motors , the first company from India’s engineering sector to be listed in the
New York Stock Exchange (September 2004), has also emerged as an international
automobile company . Through subsidiaries and associate companies , Tata Motors has
operations in the UK ,South Korea, Thailand and Spain . Among them is Jaguar Land Rover
, a business comprising the two iconic British brands that was acquired in 2008. In 2004,it
acquired the Daewoo Commercial Vehicles Company , South Korea’s second largest truck
maker. The rechristened Tata Daewoo Commercial Vehicles Company has launched several
new products in the Korean market , while also exporting these products to several
international markets. Today two-thirds of heavy commercial vehicle exports out of South
Korea are from Tata Daewoo . In 2005, Tata motors acquired a 21% stake in Hispano
Carrocera , a reputed Spanish bus and coach manufacturer , with an option to acquire the
remaining stake as well. Hispano’s presence is being expanded in other markets. In 2006,it
formed a joint venture with the Brazil-based Marcopolo, a global leader in body – building
for buses and coaches to manufacture fully-built buses and coaches for India and select
international markets. In 2006, Tata Motors entered into joint venture with Thonburi
Automotive Assembly Plant Company of Thailand to manufacture and market the
company’s pickup vehicles in Thailand . The new plant of Tata Motors (Thailand) has
begun production of the Xenon pickup truck , with the Xenon having been launched in
Thailand in 2008.
In May 2009 , Tata Motors introduced ushered in a new era in the Indian automobile
industry, in keeping with its pioneering tradition, by unveiling its new range of world
standard trucks . In their power, speed, carrying capacity, operating economy and trims, they
will introduce new benchmarks in India and match the best in the world in performance at a
lower life-cycle cost.
In June 2009, the existing new range of premium luxury vehicles from Jaguar and
Land Rover were introduced for the Indian market. These include the Jaguar XF, XFR and
XKR and Land Rover Discovery 3, Range Rover Sport and Range Rover.
The years to come will see the introduction of several other innovative vehicles, all
rooted in emerging customer needs. Besides product development, R&D is also focusing on
environment friendly technologies in emissions and alternative fuels.
TATA MOTORS INSURANCE
Tata Motors Insurance Broking & Advisory Services Limited (TMIBASL). This is a
subsidiary Company of Tata Motors. This company insurance facility providing to all
kind of Tata vehicles and other vehicles . TMIBASL has received a licence from the
Insurance Regulatory and Development Authority (IRDA) to act as direct Insurance
Broker in 13th of May 2008. TMIBASL earned revenues of Rs.1.89 Crore. (2007-
08:Rs.0.10 crore)
TATA FINANCE
Tata Motors Finance Ltd , is a subsidiary company of Tata Motors Ltd.
Established in 1957 , we are engaged in financing entire range of passenger cars &
commercial vehicles manufactured by Tata Motors Ltd. With a core purpose to reach
out & help customers realize the dream of owning a TATA vehicle easily , we are
present across 150+ locations and at all Tata Motors Ltd authorized dealerships.
Driven by the trust of more than 2 million customers, we are the largest
financiers of vehicles manufactured customer requirement ,by Tata Motors Ltd. Schemes
designed to suit every requirement , flexible repayment options , hassle-free eligibility
criteria, simple documentation and fast sanctioning process makes us the preferred
choice of any customer desirous of owning a Tata Car or Commercial vehicle.
ACCESSORIES
Tata motors producing accessories are their own manufacturing products. They
are producing all type of accessories like alloy wheels , body cover , carpets , doors
visors, fog lamps , stereo systems, seat covers and other car care products. These
products are sold through dealer outlets and authorised service stations throughout
India.
TATA MOTORS EXPORTS
Tata Motors is also expanding its international footprint , established through
exports since 1961. The company’s commercial and passenger vehicles are already
being marketed in several countries in Europe, Africa, the Middle East Asia ,South Asia
and South America. It has franchisee/joint venture assembly operations in Kenya,
Bangladesh, Ukraine, Russia and Senegal.
The foundation of the company’s growth over e last 50 years is a deep
understanding of economic stimuli and customer needs , and the ability to translate
them into customer- desired offerings through leading edge R&D .With over 2,000
engineers and scientists , the company’s Engineering Research Centre , established in
1966, has enabled pioneering technologies and products. The company today has R&D
centres in Pune, Jamshedpur, Lucknow , in India, and in South Korea, Spain, and the UK
. It was Tata Motors ,which developed the first indigenously developed Light
Commercial Vehicle, India’s first Sports Utility Vehicle and, in 1998,the Tata Indica ,
India’s first fully indigenous passenger car. Within two years of launch, Tata Indica
became India’s largest selling car in its segment . In 2005, Tata Motors created a new
segment by launching the Tata Ace, India’s first indigenously developed mini-truck.
Key Competitors
 Maruti Exports
 Hyundai India
 Ford India
 Genaral Motors India
 Honda
BOARD OF DIRECTOR
Mr. Ratan. N.Tata Chairman
Mr. Ravi Kant Director
Mr. N.A. Soonawala Director
Dr. J. J. Irani Director
Mr. r. Gopalakrishnan Director
Mr.Nusli. N. Wadia Director
Mr.S.M. Palia Director
Dr. R.A. Mashelkar Director
Dr. Nasser Munjee Director
Mr. Subodh Bhargva Director
Mr. V.K. Jairnath Director
Mr. P.M. Telang Managing Director

2.2 COMPANY PROFILE
CUVV MOTORS
The modest start of CUVV Motors can be traced back to Late Mr . T. P.

Narayankutty Menon in 1987 as a service station for all brand vehicles.
In 2000 CUVV Motors started its business with TATA Motors as an authorized
service point –just one bay and three staff , total vehicle volume being 250 .By 2003 CUVV
Motors had evolved into TATA authorised service centre with a volume of about 1600
vehicles and staff strength of 40.
The service division handles a volume of 7000 vehicles – thanks to its 85 well
experienced and dedicated staff. The state of art service centre is among the best in the state ,
total of about 24,000 sq feet in area .CUVV Motors has set it quality standards to six sigma
and is on a steady phase achieving it.
The performance of CUVV Motors a TATA authorized service centre gave prompted
TATA Motors to elevate CUVV Motors as a dealer for TATA’s Passenger Car Business
Unit – PCBU. CUVV Motors is now a 3S point –Sales ,Service and Spares, with a staff
strength of 125.
CUVV Motors is high on both Employee and Customer satisfaction. CUVV Motors
is moving on to a delight level.
DIRECTOR BOARD OF CUVV MOTORS

Mr.Chakrapani Chairman
AP Unnikrishnan Director
AP Vinod Director
A. Rajlakshmi Additional Director
AP Vijayan Managing Director
CHAPTER 3
ANALYSIS & INTERPRETATIONS
TABLE NO: 3.1
Table showing age of the respondent
Response No. of Percentage
Respondents
26-35 43 43
36-45 45 45
46-55 8 8
55&above 4 4
Total 100 100
Source: Primary data
CHART:3.1
Chart showing the age of the respondent
Interpretation:
The above table and graph shows that 43% of the respondents are in the
group of 26-35 years, 45% of the respondents are in the age group of 35-45
years, 8% of the respondents are in the age group 46-55 and 4% of the
respondents are in the group of 55& above.
Majority (45%) of the Tata car users are in the age group of 36-45 years.
TABLE NO: 3.2
Table showing the occupation of the respondent
Respondents
Business 31 31
Professional 39 39
Employed 13 13
Anyother 17 17
Total 100 100
CHART: 3.2
Chart showing the occupation of the respondent
Interpretation:
The above table and graph shows that 31% of the respondents are
business persons,39% of the respondents says that their professional,13% of
the respondents are employed persons and 17% of the respondents says that any
other.
Majority (39%) of the respondents are professional.
TABLE NO: 3.3
Table showing the income of the respondent
Respondents
Less than 87 87
2,00,000
2,00,000- 13 13
3,00,000
3,00,000- - -
4,00,000
4,00,000 & - -
above
100 100
CHART: 3.3
Chart showing the income of the respondent
Interpretation:
The above table and graph shows that 87% of the respondents are in the income
level of below 2,00,000 , only 13% of the respondents are in the income level
of 2,00,000-3,00,000.
Majority(87%) of the users are in the income level of less than 2,00,000
TABLE NO: 3.4
Table showing the respondents car
Respondents
Nano 8 8
Indigo 36 36
Sumo 10 10
Indigo Vista 12 12
Sumo Grande 6 6
Indigo Manza 10 10
Safari 4 4
Indigo CS 12 12
Xenon 2 2
Total 100 100
CHART: 3.4
Chart showing the respondents car
Interpretation:
The above table and graph shows that 36 % of the respondents are used
Indigo cars,12% of the respondents are used Indigo Vista cars and Indigo CS
cars,10% of the respondents are used Sumo cars and Indigo Manza cars,8% of
the respondents are used Nano cars, 6% of the respondents are used Sumo
Grande, 4% of the respondents are used Safari cars, only 2% of the respondents
are used Xenon cars.
Majority (36%) of the respondents are using Indigo cars.

TABLE NO: 3.5
Table showing the Quality of TATA cars

Respondents
Very Good 4 4
Good 61 61
Average 29 29
Bad 6 6
Very bad - -
Total 100 100

CHART:3.5
Chart showing the Quality of TATA cars
Interpretation:
The above table and graph shows that 4% of the respondents are says
that the quality of Tata cars is very good,61% of the respondents are says that
good,29% of the respondents says that average.
Majority (61%) of the TATA car users say quality of the TATA cars is good.
TABLE NO: 3.6
Table showing the features of TATA cars
Respondents
Very Good 3 3
Good 56 56
Average 39 39
Bad 2 2
Very bad - -
Total 100 100
CHART NO:3.6
Chart showing the features of the TATA cars
Interpretation:
that the features of the Tata cars very good, 56% of the respondents says that
good, 39% of the respondents are says that average and only 2% of the
respondents are says that bad.
Majority (56%) of the respondents says the features of TATA car are good.
TABLE NO: 3.7
Table showing the brand image affecting

Respondents
Yes 64 64
No 36 36
Total 100 100
Sourse:Primary data
CHART NO:3.7
Chart showing the brand image affecting
Interpretation:
The above table and graph shows that 64% of the respondents are say
that the brand image affected their buying decision and 36% of the respondents
are says that should not affect their buying decision.
Majority (64%) of the TATA respondents say that brand image affected their
buying decision.
TABLE NO: 3.8
Table showing the satisfaction level related to the design of TATA cars
Respondents
Yes 67 67
No 33 33
Total 100 100
CHART NO:3.8
Chart showing the satisfaction level related to the design of TATA cars
Interpretation:
The above table and graph shows that 67% of the respondents are
satisfied with their Tata car designs and 33% of the respondents are not
satisfied with their Tata car designs.
Majority (67%) of the respondents are satisfied with their Tata car designs.
TABLE NO: 3.9
Table showing the price of TATA cars
Respondents
Very high price 17 17
High price 52 52
Neither higher 31 31
nor lower
Lower price - -
Very low price - -
Total 100 100
CHART NO:3.9
Chart showing the price of TATA cars
Interpretation:
The above table and graph shows that 17% of the respondents are says that the
price of the Tata cars is very high,52% of the respondents are says that the price
of Tata cars is high and 31% of the respondents says neither higher nor lower.
Majority (52%) of the TATA car users say the price of Tata cars is high.
TABLE NO:3.10
Table showing getting expected value from the product
Respondents
Yes 87 87
No 13 13
Total 100 100
CHART NO:3.10
Chart showing getting expected value from the product
Interpretation:
that they get the expected value from the product,13% of the respondents says
they do not got the expected value from the product.
Majority (87%)of the TATA car respondent says that they get the expected
value from the product
TABLE NO:3.11
Table showing the price of the spare parts of TATA cars
Respondents
Very high price - -
High price 5 5
nor lower
Lower price 43 43
Very low price - -
Total 100 100
CHART NO:3.11
Chart showing the price of the spare parts of TATA cars
Interpretation:
The above table and graph shows that only 5% of the respondents says
that Tata car spare parts price is high,52% of the respondents says that the spare
parts price is neither higher nor lower and 43% of the respondents says that
lower price.
Majority (52%) of the TATA car users says the spare parts price is neither
higher nor lower.
TABLE NO: 3.12
Table showing the spare parts availability
Respondents
Yes 82 82
No 18 18
Total 100 100
CHART NO: 3.12

Chart showing the spare parts availability
Interpretation:
The above table and graph shows that 82% of the respondents says that
spare parts are easily available, only 18% of the respondents says that spare
parts are not easily available.
Majority (82%) of the TATA car respondents says the spare parts are easily
available.
TABLE NO:3.13
Table showing getting product within the time expected
Respondents
Yes 79 79
No 21 21
Total 100 100
CHART NO:3.13
Chart showing getting the product within the time expected
Interpretation:
they get the product within the time expected only 21% of the respondents says
that they didn’t get the product within the time expected.
Majority (79%) of the TATA car respondents say that they get the product
within the time expected.
TABLE NO: 3.14
Table showing time period of getting the product after the order
Respondents
0-1 month 6 6
1-2 month 21 21
2&above 73 73
Total 100 100
CHART NO:3.14
Chart showing time period of getting the product after the order
Interpretation:
they get the product after 2 months, 21% of the respondents says that they get
the product within 1-2 months after the order and only 6% of the respondents
says that they get product within 1 month after the order.
Majority (73%) of the TATA respondents says that they get the product two
months after the order.
TABLE NO: 3.15
RANKING
FEATURES RANK RANK
CORELATION
Driving comfort 3200 1
Fuel efficiency 4400 3
Safety standard 5940 4
Acceleration 4380 2
Availability of spare 7000 5
parts
INTERPRETATION:
By using rank correlation for features of TATA cars, the respondents
give first rank to Driving comfort, the second rank to Acceleration, the third
rank for Fuel efficiency, fourth for Safety standard And fifth rank for
Availability of spare parts.
Majority of the respondents give first rank to driving comfort.
TABLE NO: 3.16
Table showing the satisfaction level of driving comforts
Respondents
Highly satisfied 11 11
Satisfied 31 31
Neither satisfied nor 43 43
dissatisfied
Highly dissatisfied 5 5
Dissatisfied 10 10
Total 100 100
CHART NO:3.15
Chart showing the satisfaction level of driving comforts
Interpretation:
The above table and graph shows that 11% of the respondents are highly
satisfied with the driving comforts of Tata cars, 31% of the respondents are
satisfied with the driving comforts of Tata cars, 43% of the respondents are
says that neither satisfied nor dissatisfied, 10% of the respondents dissatisfied
and 5% dents are highly of the respondents are highly dissatisfied with the
driving comforts of Tata cars.
Majority (43%) of the TATA car respondents say that they are neither satisfied
nor dissatisfied with the driving comfort.
TABLE NO:3.17
Table showing the Tata cars are suitable for Indian roads
Respondents
Yes 59 59
No 41 41
Total 100 100
CHART NO:3.16
Chart showing the Tata cars are suitable for Indian roads
Interpretation:
The above table and graph shows that 59% of the respondents says Tata
cars are suitable for Indian roads, 41% of the respondents says Tata cars are not
suitable for Indian roads.
Majority (59%) of the TATA car respondents says Tata cars are suitable for
Indian roads.
TABLE NO: 3.18
Table showing the satisfaction level with the safety stands of TATA cars
Respondents
Satisfied 11 11
Neither satisfied 34 34
nor dissatisfied
Highly 8 8
dissatisfied
Dissatisfied 39 39
Total 100 100
CHART NO:3.17
Chart showing the satisfaction level with the safety stands of TATA cars
Interpretation:
satisfied with the safety stands, 11% of the respondents are satisfied with the
safety stands of Tata cars, 34% of the respondents are neither satisfied nor
dissatisfied 39% of the respondents are dissatisfied with the safety stands of
Tata cars, and 8% of the respondents are highly dissatisfied.
Majority (39%) of the TATA car respondents are dissatisfied with the safety
stands of Tata cars.
TABLE NO:3.19
Table showing the fuel efficiency of TATA cars
Respondents
Very high 7 7
High 19 19
Average 49 49
Very low - -
Low 25 25
Total 100 100
CHART NO:3.18
Chart showing the fuel efficiency of TATA cars
Interpretation:
that the fuel efficiency is very high, 19% of the respondents are says that the
fuel efficiency is high, 49% of the respondents says that the fuel efficiency is
average, 25% of the respondents are says that the fuel efficiency is low.
Majority (49%) of the TATA car respondents say that the fuel efficiency is
average.
TABLE NO: 3.20
Table showing the value of TATA cars
Respondents
Good value for the 77 77
money
Avg value for the 23 23
money
Inadequate value - -
for the money
Total 100 100
CHART NO:3.19
Chart showing the value of TATA cars
Interpretation:
that Tata cars are good value for the money and only 23% of the respondents
are says that Tata cars are average value for the money.
Majority (77%) of the TATA car respondents say that Tata cars are of good
value for the money.
TABLE NO: 3.21
Table showing the financing facility of CUVV Motors
Respondents
Yes 91 91
No 9 9
Total 100 100
CHART NO:3.20
Chart showing the financing facility of CUVV Motors
Interpretation:
financing facility available in CUVV Motors during the purchase, and only 9%
of the respondents are says that financing facility not available in CUVV
Motors during the purchase.
Majority (91%) of the TATA car respondents say that financing facility is
available in CUVV Motors during the purchase.
TABLE NO:3.22
Table showing the price charged by the CUVV Motors, for their services

Respondents
Very high price - -
High price 7 7
nor lower
Lower price 39 3
Very low price - -
Total 100 100

CHART NO:3.21
Chart showing the price charged by the CUVV Motors, for their services
Interpretation:
The above table and graph shows that 39% of the respondents are says that
lower charges can be charged by the CUVV Motors for their services, 54% of
the respondents are says that neither higher nor lower charges can be charged
by the CUVV Motors for their services and only 7% of the respondents are says
that high price can be charged by the CUVV Motors for their services.
Majority (54%) of the TATA car respondents are say that neither higher nor
lower charge charged by the CUVV Motors for their services.
TABLE NO: 3.23
Table showing the price charged by the CUVV Motors, for their spare parts
Respondents
Very high price - -
High price 6 6
nor lower
Lower price 38 38
Very low price - -
Total 100 100
CHART NO:3.22
Chart showing the price charged by the CUVV Motors, for their spare parts
Interpretation:
that lower price can charged by CUVV Motors for their spare parts, 56% of the
respondents are says that neither higher nor lower prices charged by CUVV
Motors for their spare parts and only 6% of the respondents are says that high
price can charged by CUVV Motors for their spare parts.
Majority (56%) of the TATA car respondents say that neither higher nor lower
prices charged by CUVV Motors for their spare parts.
TABLE NO: 3.24
Table showing the recommends of customers
Respondents
Yes 89 89
No 11 11
Total 100 100
CHART NO:3.23
Chart showing the recommends of customers
Interpretation:
The above table and graph shows that 89% of the respondents are like to
recommend CUVV Motors to prospective customers and only 11% of the
respondents are didn’t recommend CUVV Motors to prospective customers.
Majority (89%) of the TATA car respondents like to recommend CUVV

Motors to prospective customers.
TABLE NO: 3.25
Table showing the satisfaction level of friendliness of CUVV Motors
Respondents
Satisfied 77 77
nor dissatisfied
Highly - -
dissatisfied
Dissatisfied - -
Total 100 100
CHART NO:3.24
Chart showing the satisfaction level of friendliness of CUVV Motors
Interpretation:
satisfied with friendliness and helpfulness of the service advisor and staffs of
CUVV Motors, 77% of the respondents are satisfied and 8% of the respondents
are neither satisfied nor dissatisfied with friendliness and helpfulness of the
service advisor and staff of CUVV Motors.
Majority (77%) of the TATA car respondents are satisfied with friendliness and
helpfulness of the service advisor and staff of CUVV Motors.
TABLE NO: 3.26

Table showing satisfaction level with Quality of various services provided by
CUVV Motors
Respondents
Satisfied 73 73
nor dissatisfied
Highly - -
dissatisfied
Dissatisfied - -
Total 100 100
CHART NO:3.25
Chart showing satisfaction level with Quality of various services provided by
CUVV Motors
Interpretation:
The above table and graph shows that 22%of the respondents are highly
satisfied with the Quality of various services provided by CUVV Motors,73%
of the respondents are satisfied with the Quality of various services provided by
CUVV Motors and only 5% of the respondents are neither satisfied nor
dissatisfied with the Quality of various services provided by CUVV Motors.
Majority (73%) of the TATA car respondents are satisfied with the quality of
various services provided by CUVV Motors.
Chapter4
LITERATURE REVIEW
BUYING BEHAVIOUR
The decision process and actions of people involved in buying and

using products buying centre the group of people within an organisation
who are involved in making organizational purchase decisions.
The study of how and why people purchase goods and services is termed
consumer buying behaviour. The term covers the decision-making processes
from those that precede the purchase of goods or services to the final
experience of using the product or service.
In the next reading, Kotler et al. (2004) briefly explain the 'black box' model;
however .Figure shows the content and process involved much clearer
BLACK BOX MODEL
The above flow chart shows about the Black box model of consumer buying
behaviour
Source: Keegan et al. (1992, p. 193)
BLACK BOX MODEL
The essence of the model is that it suggests consumers will respond in

particular ways to different stimuli after they have 'processed' those stimuli in
their minds. In more detail, the model suggests that factors external to the
consumer will act as a stimulus for behaviour, but that the consumer's personal
characteristics and decision-making process will interact with the stimulus
before a particular behavioural response is generated. It is called the 'black box'
model.
Types of buying behavior

There are four typical types of buying behavior based on the type of
products that intends to be purchased.
Consumer buying behavior
Consumer buying behavior marked by an absence of brand loyalty.

See brand loyalty. Legislation forbidding other firms from using a
company’s registered brand marks without permission.
Organisational Buying Behaviour
Organisational Buying Behaviour – the study of the motives and actions

of, and the influences upon, organisations while engaged in purchasing
goods and services.
Speciality goods: expensive, infrequently purchased consumer goods;

related to extended problem solving buying behaviour.
Speciality stores: stores which tend to concentrate on one clearly defined

product area, focusing on depth of range.
CHAPTER 5
FINDINGS, SUGGESTION
AND CONCLUSION
Findings
 Majority (45%) of the Tata car users are in the age group of 36-45 years.
 Majority (39%) of the respondents are professional.
 Majority(87%) of the users are in the income level of less than 2,00,000
 Majority (36%) of the respondents are using Indigo cars.
 Majority (61%) of the TATA car users say quality of the TATA cars is
good.
 Majority (56%) of the respondents says the features of TATA car are
good.
 Majority (64%) of the TATA respondents say that brand image affected
their buying decision.
 Majority (67%) of the respondents are satisfied with their Tata car
designs.
 Majority (52%) of the TATA car users say the price of Tata cars is high.
 Majority (87%)of the TATA car respondent says that they get the
expected value from the product
 Majority (52%) of the TATA car users says the spare parts price is
neither higher nor lower.
 Majority (82%) of the TATA car respondents says the spare parts are
easily available.
 Majority (79%) of the TATA car respondents say that they get the
product within the time expected.
 Majority (73%) of the TATA respondents says that they get the product
two months after the order.
 Majority of the respondents give first rank to driving comfort.
 Majority (43%) of the TATA car respondents say that they are neither
satisfied nor dissatisfied with the driving comfort.
 Majority (59%) of the TATA car respondents says Tata cars are suitable
for Indian roads.
 Majority (39%) of the TATA car respondents are dissatisfied with the
safety stands of Tata cars.
 Majority (49%) of the TATA car respondents say that the fuel efficiency
is average.
 Majority (77%) of the TATA car respondents say that Tata cars are of
good value for the money.
 Majority (91%) of the TATA car respondents say that financing facility
is available in CUVV Motors during the purchase.
 Majority (54%) of the TATA car respondents are say that neither higher
nor lower charge charged by the CUVV Motors for their services.
 Majority (56%) of the TATA car respondents say that neither higher nor
lower prices charged by CUVV Motors for their spare parts.
 Majority (89%) of the TATA car respondents like to recommend CUVV
Motors to prospective customers.
 Majority (77%) of the TATA car respondents are satisfied with
friendliness and helpfulness of the service advisor and staff of CUVV
Motors.
 Majority (73%) of the TATA car respondents are satisfied with the
quality of various services provided by CUVV Motors.
Suggestion
The study aimed to prove the well established concept of buying
behaviour with respect to the authorized service dealer CUVV Motors
from the research report it is suggested that certain alterations are
needed in the case of CUVV and TATA cars as a whole as follows.
1. The company should undertake some promotional efforts to

certain models like xenon.
2. TATA Motors should take care in designing of the cars. The

design of the cars should attract the customers.
3. TATA Motors and CUVV Motors should aim the upper middle
class and higher class customers by introducing more luxury
vehicles.
4. TATA Motors should pay attention to increase the driving

comforts.
Conclusion
After analysing the project work. ―A STUDY ON BUYING
BEHAVIOUR OF THE CUSTOMERS OF TATA MOTORS’’ it is
found that majority of the customers have a positive attitude towards
TATA Cars. On the product, value, style, etc., Even though most of the
customers are satisfied. TATA Motors should pay attention in the
designing of cars. As it is an age of cut-throw competitions these factors
may affect in future.
Most of the customers are satisfied with the service of CUVV
Motors. So CUVV Motor should give emphasis on retaining the
existing customers and attracting the prospects.
Bibliography
BIBLIOGRAPHY
1. Kotler , Phlip and Armstrong ,Gary; ―Principles of Marketing‖;

Person Education, Inc ; First Indian Reprint ;2004
2. Kothari , C.R. ―Research Methodology‖ ; ViswaPrakashnan ,2nd

edition ; New Delhi 2002
3. Eckermann, Erik (2001). World History of the Automobile.
4. Setright, L. J. K. (2004). Drive On!: A Social History of the Motor

Car. Granta Book.
5. KREK, A., Requirements for an Efficient Value Pricing of

Geoinformation
6. www.AMmotors.com
7. www.tatamotors.com
ANNEXURE
Questionnaire
Dear Respondent,
I, Jayakanthan.R, from NGP Institute of Technology, Anna University,
conducting a survey on the topic ―Buying Behaviour of the Customers of
TATA MOTORS with special reference to CUVV MOTORS as part of my 3rd
Trimester project of the MBA Course. I will be obliged if you provide full and
correct information up to your knowledge. Your Co-operation in the context
shall go a long way helping me to draw effective inferences and conclusions.
1.Customer profile
a. Name ______________
b. Age
26-35 36-45 46-55 55&above
c. Occupation:
Business Professional Employed Anyother
d. Income(per year):
Less than 2,00,000 2,00,000 – 3,00,000

3,00,000- 4,00,000 4,00,000 & above
2. Which TATA car do you own?
a. Nano b. Indigo c. Sumo
d. Indico Vista e .Sumo Grande f. Indigo Manza

g. Safari H. Indigo CS i. Xenon
3. What do you think about the Quality of TATA cars?

a. Very good b. good c. average
d. bad e. very bad
4. What do you think about the features of the TATA cars?
a. Very good b. good c. average
d. bad e. very bad
5. Does the brand image of TATA motors affected your buying decision?
a. YES b. NO
6. Are you satisfied with the design of TATA cars?

a. YES b. NO
7. What do you think about the price of TATA cars?

a. Very high price b. High price c. Neither higher
nor lower
d. Lower price e. Very low price
8. Did you get the expected value from the product purchased?
a. YES b. NO
9. What do you think about price of the spare parts of TATA cars?
nor lower
10. Are the spare parts easily available?

a. YES b. NO
11. Did you get the product within the time expected?
a. YES b. NO
12. How long it took to get the product after the order?
a. 0-1 month b. 1-2 month c. 2 months and
above
13. Rank the features of TATA cars from (1-5)
Driving comfort
Fuel efficiency
Safety standard
Acceleration
Availability of spare parts
14. Are you satisfied with the driving comforts of Tata cars?
a. Highly satisfied b. Satisfied c. Neither satisfied
nor dissatisfied
d. Highly dissatisfied e. Dissatisfied
15. Do you think Tata cars are suitable for Indian roads?
a. YES b. NO
16. Are you satisfied with the safety stands of Tata cars?
nor dissatisfied
17. What do think about the fuel efficiency of Tata cars?

a. Very high b. High c. Average
d. Very low e. Low
18. Rate the value of the Tata cars?

a. Good value for the price b. Avg value for the price
c. Inadequate value for the price
19. Is there any facility available for obtaining finance from CUVV Motors
during purchase?
a. YES b. NO
20. What do you think about the price charged by the CUVV Motors, for their
services?
nor lower
21. What do you think about the price charged by the CUVV Motors, for their
spare parts?
nor lower
22. Will you recommend CUUV Motors to prospective customers?

a. YES b. NO
23. Are you satisfied with friendliness and helpfulness of the service advisor
and staff of CUUV Motors?
nor dissatisfied
24. Are you satisfied with the Quality of various services provided by CUUV
Motors?
nor dissatisfied
Any other suggestions

________________________________________________________________________
________________________________________________________________________
Thank you for your participation

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A STUDY ON BUYING BEHAVIOUR OF

THE CUSTOMERS OF TATA MOTORS.

SUMMER TRAINING REPORT

In partial fulfillment for the award of the degree

MASTER OF BUSINESS ADMINISTRATION

Dr. N.G.P. INSTITUTE OF TECHNOLOGY

Department of Master of Business Administration

SUMMER TRAINING PROGRAM WORK

This is to certify that the summer training program work entitled

A STUDY ON BUYING BEHAVIOUR OF THE

Of M.B.A. during the year 2010-2011

Submitted for the summer training program Viva-voce

I affirm that the project work titled “A STUDY ON BUYING

Signature of the student

I certify that the declaration made above by the candidate is true

Signature of the guide

I express my sincere thanks to Dr. NALLA G PALANISAMI Chairman

I wish to express my sincere and heartful thanks to our Director

I express my heartful gratitude to Ms.G.NIRANCHANA for her valuable

Chapter Title Page

1.2 STATEMENT OF THE PROBLEM

As the competition is increasing day by day, a company like Tata

1.3 SCOPE OF THE STUDY

The study is intended to conduct from the existing customers of Tata

• To know the factors influencing the buying process

• To find the services offered and facilities provided by CUVV Motors

• To offer valuable suggestions to CUVV Motors for better sales and

1.5 RESEARCH METHODOLOGY

German engineer Karl Benz, inventor of numerous car-related technologies, is generally

In Russia in the 1780s, Ivan Kulibin started working on a human-pedalled carriage

Internal combustion engines

About 1870, in Vienna, Austria (then the Austro-Hungarian Empire), inventor

It is generally acknowledged that the first really practical automobiles with

One of the first four-wheeled petrol-driven automobiles in Britain was built in

Within a few years, a dizzying assortment of technologies were being produced by

By 1900, it was possible to talk about a national automotive industry in many

Some examples of cars of the period included

Exemplary vintage vehicles:

Exemplary pre-war automobiles:

In America, performance became a prime focus of marketing, exemplified by pony

Exemplary post-war cars:

 1948–1971 Morris Minor — a popular, and typical post-war car exported

Exemplary modern cars:

 1966–present Toyota Corolla — a simple small Japanese saloon/sedan that has

The automotive industry designs, develops, manufactures, marketsand sells the

Notable current relationships include:

 Daimler AG holds a 20% stake in Eicher Motors, a 10.0% stake in KAMAZ, a

Top vehicle manufacturing groups

1.Toyota motor cooperation

2.General Motors Company

4. Ford Motor Company

5. Honda Motor Company

 The first automobile in India rolled in 1897 in Bombay.

Following economic liberalization in India in 1991, the Indian automotive industry

Embryonic automotive industry emerged in India in the 1940s. Following the

In the 1980s, a number of Japanese manufacturers launched joint-ventures for

TATA MOTORS LTD:

Tata motors limited is India’s largest automobile company , with consolidated

 Genaral Motors India

Mr. Ratan. N.Tata Chairman

Mr. Ravi Kant Director

Mr. N.A. Soonawala Director

Dr. J. J. Irani Director