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LOGO

MANUAL
FO R :
P ROP T EC H H U B AF R I CA I N C .

PR EPAR ED BY:
EBENOM SO LU TI O N S L I M I TED

AU G UST, 2 02 2
THIS IS A CONFIDENTIAL DOCUMENT &
PROPERTY OF PROPTECH HUB AFRICA INC.;

DEVELOPED BY EBENOM SOLUTIONS LIMITED


DATED AUGUST 24TH, 2022.
01. Introduction
The PropTech Hub Africa Inc. logo is a complete system of color,
typography and artwork that reflects the spirit of our organization. It is
the primary visual element that identifies us. The signature comprises
of a combination of logo symbol and our company name / Logo Type.
They have a fixed relationship that should never be changed in any
way. Using it consistently reinforces our passion and commitment to
providing nuturing experiences. The guidelines stated in this manual
has been carefully designed to protect our brand. If you’re ever in
doubt about something, please refer back to the guidelines in this
manual.

The corporate logo is presented through the use of color as well as


shape and form. The corporate color is Blue and specifically selected
colors to signify brilliance and diversity of creative ideas. It is a fresh
blend of color reflecting our core values.

It’s imparative that we give our brand


the kind of love and respect it
deserves. That means staying within
the guidelines outlined for all Logo Presented
PropTech Hub Africa Inc. branded
materials.
in Source File
.eps | .ai | .png | jpg
We haven’t painted ourselves inside a
box - It’s a flexible system. These
guidelines are just that: a guidelines
and foundation for which to build
further branded materials.
Please respect the integrity of the brand and the careful thought and
craft that has gone into it.

Any questions you can’t find the answers to can be directed to:
hello@proptechhub.africa or call/WhatsApp: (+234)8111150111.

Thank you!
Logo Construction
Our logo is our most valuable and important brand asset. Learn how to
best represent PropTech Hub Africa Inc. in any experience.
PropTech Hub Africa Inc. is an innovative proptech company using
technology to provide digital solutions to problems in the real
estate industry.

Africa New Ideas, Innovation, Real Estate, Collaboration,


Technology, Knowledge Construction Hub, Ecosystem,
Community
Logo Alignment

PropTech
x Hub Africa
Inc.
Logo
The corporate logo consists of two elements: icon and type. The logo
must always be used in its original form. color and text must NOT be
altered.

Positive version of
the logo - centred

Inverted version of
the logo - centred
One color version of
the logo - centred

Brand Symbol

App Icon/
Favicon
Corporate Colors
The corporate colors form a part of the uniform visual style. These
primary colors should be the foundation of any branded designs.

Under the Manual, it is not permitted to make any alterations or


modifications to the corporate colors. The corporate colors are one of
the basic symbols identifying the company and differentiates us from
other brands. The improper use of the prescribed colors may impair
the uniform visual identity of the brand.

The corporate color is Blue and specifically selected colors to signify


brilliance and diversity of creative ideas.

Blue
#1D2681 Other colors to signify brilliance
and diversity of Creative ideas

RGB 100/98/17/6
HEX #1D2681
CMYK 29/38/129
RGB 86/48/9/0 RGB 237/28/36
HEX #1477B0 HEX #ED1C24
CMYK 20/119/176 CMYK 0/99/97/0

RGB 247/148/30 RGB 43/182/115


HEX #F7941E HEX #2BB673
CMYK 0/50/98/0 CMYK 75/0/75/0

RGB 169/124/80 RGB 236/0/140


HEX #A97C50 HEX #EC008C
CMYK 30/50/75/9 CMYK 1/99/1/0

The CMYK colours are used in printed media, especially for offset
printing and screen printing.

RGB and HTML colours are used on displays and in on-line


communications on websites
Logo Clear Space
To ensure the integrity of the logo, there must always be sufficient space
surrounding the logo to avoid competition from other visual elements
and maintain its visual impact.

The area of isolation represents the minimum clear space that must
be provided at all times. The correct placement of the logo depends on
the type of brand deliverable.

X X

X
Logo Use And Misuse Rules
When using the logo, take care to not harm its integrity by altering it or
exercising your personal creative freedom. The following are merely a
few examples of what wouldn’t be OK.

For context, this is the


correct logo.

DO NOT use a different


alignment aside as
stated in the guidelines
DO NOT manipulate the
colors of the logo whether
it’s a gradient or any
other color .

DO NOT alter or
emphasize one part

DO NOT change
default logo font PropTech
for any reason
Hub Africa Inc.
DO NOT screen logo,
asides using as
watermark

DO NOT overlap with


busy background

DO NOT skew, manipulate


or change the form or
structure of the mark or
type.
DO NOT outline
the logo for any
reason.

DO NOT at any time


angle any part the logo.
The icon and type has a
special relationship.
It always sits on a 0
degree angle.

DO NOT use the logo


in any format that may
be “nicknamed” or
abbreviated
The one color logo version is best fit for gradient or complex backgrounds

DO NOT use the wrong logo version or place logo on low contrast
area of images OR force the logo onto an image or background
that compromises its legibility.
Custom
Pattern
Using technology to
provide digital solutions
to problems in the
real estate industry
02. Typography

Glyph

Mm
Rubik Family Font
PropTech Hub
Africa Inc.
Header text

Characters
ABCČĆDĐEFGHIJKLMNOPQRSŠTUVWXYZŽabc
čćdđefghijklmnopqrsštuvwxyzž
आईऊऋॠऌॡऐऔअंअँकखगघङचछजझञटठडढणत
थदधनपफबभयरवळशषसह1234567890
०१२३४५६७८९‘?’“!”(%)[#]{@}/&\<-+÷×=>®©$€£
¥¢:;,.*₹
Important:
In order to preserve the longest possible life
time of the brand, it is recommended that the
rules set forth in this Logo Manual be complied
with. Each user of the logo is required to
respect the rules set forth in this document
in any and all marketing and advertising
communication including business
correspondence.

Image Disclaimer:
Please note that all images and photographs)
are for illustrative purposes only and do not
belong to Ebenom Solutions Limited. Please
send a mail ebenomsolutions@gmail.com or
call +2347038251085 for further enquiries.
Thank You!

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