V1 9/6/2023
Target
Trips
Brand
Guidelines
"Please keep in mind that this branding project is for practice purposes only."
Contents Target Trips Brand guidelines 2
Introduction (3) Color (15) Photography (29)
Welcome Introduction Introduction
Core palette Inspiration
Supportive palette Practical examples
Brand Identity (4) Rules Misuse with brand identity
Introduction Use
Overview Misuse
Logo (7) Typography (22)
Introduction Introduction Thank you (35)
Symbol Primary type Contact & info (36)
Logo types Secondary type
Rules Hierarchy
Use Examples
Misuse Misuse
Introduction
3
Welcome Here you'll find everything you need to know about Target
Welkom trips.
Bienvenido
Dive into our comprehensive brand guidelines to explore
Benvenuti
essential information on our brand identity, including logo
Hoş geldiniz usage, color palettes, typography guidelines, and design
Bienvenue principles.
By the end of this guide, you'll be well-equipped to
represent our brand accurately and consistently across all
your Target-related endeavors.
Ready to roll? Let's kick things off!
Brand Identity 4
Brand Identity
Target Trips Brand guidelines
Brand Identity Introduction 5
Brand Identity To establish a prominent brand identity, the imperative
was to formulate a message that, upon initial sight, would
swiftly imprint itself in the observer's mind.
From London the world, from travellers by travellers, the
voice of our brand is simple, clear, and all about inspiring
everyone to travel and discover who truly are they.
From the design of our logo to our tone of voice and
photography, our brand should aim to express this idea of
inspiring not only travellers but everyone – by sparking joy
and excitement in everything we do.
Brand Identity Overview 6
The Target Trips identity comprises exceptionally
Overview
straightforward and lucid components, spanning from
color schemes, typography choices, to the imagery
employed, all of which effectively articulate the
brand's distinctive voice.
Santorini
Target
Trips Target
Trips
For travellers
by
travellers
Logo Target Trips Brand guidelines 7
Logo
Logo Introduction Symbol Logo types Rules Use Misuse 8
Introduction Our logo is a straightforward combination mark,
inspired by a real-life target consisting of 3 rings
representing the voice of the brand “Ready 1, Aim 2,
Travel!" Our logo is a clear and direct message to the
traveling community around the world, letting
anyone with wonder, ambition, and curiosity
discover and spark their inner travel spirit.
Logo Introduction Symbol Logo types Rules Use Misuse 9
Symbol The concentric rings do not only symbolize precision
but also represent the agency's commitment to
providing clients with meticulously planned and
executed journeys.
Logo Introduction Symbol Logo types Rules Use Misuse 10
Logo types As you can see our logo is at it’s best form used with Also when referring to the brand do not use any
the wordmark so this is the primary logo for 80% of other logo type not specified.
the time, along side the only other variants.
Target Trips
Target Target
Trips Target Trips Trips
Logo Introduction Symbol Logo types Rules Use Misuse
Logo Introduction Symbol Logo types Rules Use Misuse 11
Clear space Clear space is one of the most crucial rules when
using our logo, depends on the scenario and the
Clear space is important and necessary when
showing our logo in digital collaboration as well.
place when the logo will be used.
Combination mark
Target
Trips
51em
Target Trips
Logo Introduction Symbol Logo types Rules Use Misuse 12
When doing logo collaboration with other brands, Scale accordingly when using the rings from the logo
always follow the clear space rule. for clear space.
Target Trips
Logo Introduction Symbol Logo types Rules Use Misuse
Minimum size Regardless of whether the logo is designated for
digital or print applications, it is imperative that the
minimum size requirement is consistently adhered to.
Digital Print
Target Trips 7mm
Target Trips 30px
13mm
50px
Logo Introduction Symbol Logo types Rules Use Misuse 13
Use examples These are some examples of using the logo in the
right way after following the rules
Onpoint digital does not own the rights to these
images, these are for Reference-use only.
Logo Introduction Symbol Logo types Rules Use Misuse 14
Misuse Anything listed below should be avoided when using
our logo.
r g et
Tarips Target Trips Target
T Trips
Do not distort the symbol in Do not add any effects to the Do not use the wordmark
any way logo alone
Target
Target Target
Trips Target Trips
Trips
Trips
Do not use a variant not Do not change the Do not put the logo in a busy
specified proportions of the logo image Do not misuse our colorways
15
Color
color
Target Trips Brand guidelines
16
Color Intro Core palette Supportive palette Rules Use Misuse
Introduction Our colors are fresh, vibrant, and stable, making
them an excellent choice for creating eye-catching
and timeless designs that can both grab attention
and convey a sense of reliability and trustworthiness.
As well as capturing attention. In addition, our colors
are versatile, so they can be employed in a variety of
situations, as you will see shortly.
17
Color Intro Core palette Supportive palette Rules Use Misuse
Our brand’s main colors of navy and sizzling red are
Core palette
bold, vibrant and easily recognizable, and ca n be
used in multiple ways.
Examples
Navy
RGB 0 57 151
CMYK 1.00 0.62 0.00
Hex #003997
sizzling
RGB 230 30 73
CMYK 0.00 0.87 0.68
Hex #E61E49
18
Color Intro Core palette Supportive palette Rules Use Misuse
Our supportive colors are as important as he main This enhances our brand's aesthetic appeal and
Supportive palette
palette colors, They add sophistication and reinforces our core palette, the supportive colors
professionalism to our visuals while ensuring visual should mainly be from nature already, so this palette
consistency and adaptability across various elements. should be used in necessity only if it’s not available
naturally.
Examples
vampire black
RGB 0 57 151
CMYK 1.00 0.62 0.00
Hex #003997
Pure white
grey
RGB 223 224 224 HSL180, 0%, 88% Hex #DFE0E0
19
Color Intro Core palette Supportive palette Rules Use Misuse
In our communications, we frequently use color This is the most frequent combinations you will
Color combination combinations that combine colors within their tonal encounter.
groups (Red, Bue and white)
Possible
Core palette Supportive palette
combinations
20
Color Intro Core palette Supportive palette Rules Use Misuse
These are some examples of using our color ways in
use
the right way after following the rules
21
Color Intro Core palette Supportive palette Rules Use Misuse
Anything listed below should be avoided when using
Misuse
our color palettes.
Ready
Ready
Ready
aim
aim
aim
travel travel travel
do not use a dark color over
do not add a gradient of colors a light one do not dicrease the opacity
Target Trips
Target
Trips
do not use a color combination not
do not use a color not specifies do not add noise effects
specified
22
Typography
Typography
Target Trips Brand guidelines
23
Typography Intro Primary type Secondary type Hierarchy Examples Misuse
Introduction Our brand's visual voice is supported by our
typography.
Choosing the right type to reflect how consistently
our brand appears to the people is of the utmost
importance.
As you'll see on the next pages, how we can to use
the right type at the right time.
24
Typography Intro Primary type Secondary type Hierarchy Examples Misuse
Our primary type family is Oraganetto, This versatile In addition to its functional geometric style and
Primry Type font contains multiple widths which make it an ideal different widths, Organetto also includes alternate
solution to fit every design need characters that provide even more design options
For travellers
by travellers
Bold UltraBold light Hair
Bold cnd UltraBold cnd light cnd ultra cnd
Discover the wonders
of mexico
Book a call Book a trip
25
Typography Intro Primary type Secondary type Hierarchy Examples Misuse
The secondary font (Gotham), should be used only
Secondary Type in subheaders and other things like websit blogs and
social media info
For Travellers
By
Travellers
Bold Book light Medium
Black Thin Ultra italic Xlight
Click here
Discover the world with
24px(1.5 em)
always
target trips
Embark on a journey of discovery and wonder as
Header
Search for trips
you traverse the globe, uncovering hidden gems Subheader
and experiencing the extraordinary.
26
Typography Intro Primary type Secondary type Hierarchy Examples Misuse
Consistency in the brand can be enhanced by making
Hierarchy the primary font the one that receives more attention
as you will see in the examples.
Organetto Gotham
20%
80%
The secondary font (Gotham), should be used only
in subheaders and other things like websit blogs
80% of the brand should use the organetto font faily from headers to buttons to social media design and social media info
27
Typography Intro Primary type Secondary type Hierarchy Examples Misuse
Some examples and scenarios where you wll find the
Examples
importance of hierarchy in our design language.
Trending trips this week
Toronto City Tour Paris City Tour Camp Suisse Ski Camp Thailand mansion
Trip Info Trip Info Trip Info Trip Info
28
Typography Intro Primary type Secondary type Hierarchy Examples Misuse
Examples and scenarios that should be avoided when
Misuse
using our typography.
r For
F o s
l e r travellers
v e l
t r a
do not rotate the type do not add effects on type Do not skew the type
Making travelling
Show your
at ease since 2006
stories
For
with us Making travelling at
ease since 2006 travellers
do not use Gotham(Secondary do not make subheader bigger than
do not use colors not recommended
font), for headers the header itself
29
Photography
Photography
30
Typography Introduction Inspiration Practical examples Misuse W brand identity
Introduction
The best part of traveling is discovering things you
didn't expect, so we capture the joy and spontaneity
of discovery through photography.
Whether you're taking a moment for yourself. We
show the beauty of travel in all its natural unguarded
Beauty.
Onpoint digital does not own the rights to these
images, these are for Reference-use only.
31
Typography Introduction Inspiration Practical examples Misuse W brand identity
Our art direction is quite simple, it’s all about, people
memories and their relation with our core values
Memories Rings Culture
32
Typography Introduction Inspiration Practical examples Misuse W brand identity
33
Typography Introduction Inspiration Practical examples Misuse W brand identity
In order to connect our brand identity with photo
and making it even more consistent, here are several examples
of to use the photo wih our brand direction
Target Trips
Target Trips
Target
Trips
34
Typography Introduction Inspiration Practical examples Misuse W brand identity
Examples and scenarios that should be avoided when
Misuse
using our art direction with photography.
Target Trips
Finally!
Do not show the logo in a Do not ruin the photo by text,
Do not use very busy and
bright spot in a busy photo always prioritise the moment colorful imagery
Do not use illustrated places or Do not use ultra realistic renders
destination
35
Gracias
Dank je
Thank you
Grazie
Teşekkür ederim
Merci
Contact
E-mail: agy.onpoint@gmail.com
Twitter: OnpointDsgn
Linkedin(Agency): Linkedin .com/in/saadinox
Other work
