AL WeFaq

Saudi Holding.
mini guidelines identity 2020

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Designing the Brand Content .01

Content
Designing the Brand: · English Typeface (Fonts) 06 · Visual Element 10 · Signage system 17
· Logo Design 02 · Arabic Typeface (Fonts) 07 · Photography Style 11 design
· Clear Space 03 · Web Typeface (Fonts) 08 · ADS/Print Advertisement 12 · Stationery 19
· Color Palette 04 · Logo Application Areas 04 · Brochures 13
· Minimum Sizes 05 · Restrictions/Incorrect Logo Treatment 09 · Social Media 14

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Designing the Brand Logo Design .02

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Designing the Brand Clear Space .03

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PANTONE PANTONE CMYK

072 C COOL GRAY 10 C

C|100 M|90 Y|12 K|2 C|79 M|61 Y|49 K|50 C|40 M|40 Y|40 K|100
Designing the Brand Minimum Size .05

120 px

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Designing the Brand Font .06

PRIMARY TYPEFACE

Aa Aa
Arial Regular Arial Bold
ABCDEFGHIJKLMNOPQRSTUVWXYNZ ABCDEFGHIJKLMNOPQRSTUVWXYNZ
abcdefghijklmnopqrstuvwxynz abcdefghijklmnopqrstuvwxynz
0123456789/*-+ 0123456789/*-+

Aa Aa
Arial Narrow Arial Black
ABCDEFGHIJKLMNOPQRSTUVWXYNZ ABCDEFGHIJKLMNOPQRSTUVWXYNZ
abcdefghijklmnopqrstuvwxynz abcdefghijklmnopqrstuvwxynz
0123456789/*-+ 0123456789/*-+

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Designing the Brand Font .07

ARABIC TYPEFACE

Frutiger LT Arabic 45 Light Frutiger LT Arabic 65 Bold

‫ اﺳﻤﻲ ﻓﺮوﺗﻴﺠﻴﺮ‬,‫ﻣﺮﺣﺒﺎ‬ ‫ اﺳﻤﻲ ﻓﺮوﺗﻴﺠﻴﺮ‬,‫ﻣﺮﺣﺒﺎ‬

Frutiger LT Arabic 55 Roman Frutiger LT Arabic 75 Black

‫ اﺳﻤﻲ ﻓﺮوﺗﻴﺠﻴﺮ‬,‫ﻣﺮﺣﺒﺎ‬ ‫ اﺳﻤﻲ ﻓﺮوﺗﻴﺠﻴﺮ‬,‫ﻣﺮﺣﺒﺎ‬

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Designing the Brand Web Typeface (Fonts) .08

WEB TYPEFACE

Aa Aa
Arial Regular Arial Bold
ABCDEFGHIJKLMNOPQRSTUVWXYNZ ABCDEFGHIJKLMNOPQRSTUVWXYNZ
abcdefghijklmnopqrstuvwxynz abcdefghijklmnopqrstuvwxynz
0123456789/*-+ 0123456789/*-+

Aa Aa
Arial Narrow Arial Black
ABCDEFGHIJKLMNOPQRSTUVWXYNZ ABCDEFGHIJKLMNOPQRSTUVWXYNZ
abcdefghijklmnopqrstuvwxynz abcdefghijklmnopqrstuvwxynz
0123456789/*-+ 0123456789/*-+

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Designing the Brand Restrictions - Incorrect Logo Treatment .09

Don´t Use
horizental
Don´t Outline Don´t Skew or Shear Form

INCORRECT USE

Do´s and Dont´s

Keep our logo and lockup consistent
throughout communications. Here are ways Don´t Rotate Don´t Switch the order Don´t Change type Face
the shouldn´t appear.
These rules apply to all of our marks, The
examples opposite are just for visual
representation.
Don´t add effects Don´t Use other colors Don´t Use the icon by itself

Don´t Change sizes Don´t Change Spacing Don´t Use Images

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Designing the Brand Visual Element .10

VISUAL ELEMENT

This designed element metaphorically defines our brand values and promise.
It can be used in all our communications consistently which reflects our brand in a unique way.

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Designing the Brand Photography Style .11

PHOTOGRAPHY STYLE

Our photos style needs to reflect our brand, Cold tones it

can be used in all our photos consistently which reflects
our brand in a unique way.

WE MAKE
YOUR PATH
CLEAR.

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Designing the Brand
Our photos style needs to reflect our brand, Cold
tones it can be used in all our photos consistently
which reflects our brand in a unique way. Our
photos style needs to reflect our brand, Cold tones it
can be used in all our photos consistently which
reflects our brand in a unique way.
We Make
Your Path
Clear.
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ADS/Print Advertisement
Our photos style needs to reflect our brand, Cold
tones it can be used in all our photos consistently
which reflects our brand in a unique way. Our
photos style needs to reflect our brand, Cold tones it
can be used in all our photos consistently which
reflects our brand in a unique way.
.12
Our photos style needs to reflect our brand, Cold
tones it can be used in all our photos consistently
which reflects our brand in a unique way. Our
photos style needs to reflect our brand, Cold
tones it can be used in all our photos consistently
which reflects our brand in a unique way.
Our photos style needs to reflect our brand, Cold
tones it can be used in all our photos consistently
which reflects our brand in a unique way. Our We
Make
photos style needs to reflect our brand.
Your
We Path
Make Clear.
Your
Path
Our photos style needs to reflect our brand, Cold Our photos style needs to reflect our brand, Cold
tones it can be used in all our photos consistently tones it can be used in all our photos consistently
which reflects our brand in a unique way. Our which reflects our brand in a unique way. Our
photos style needs to reflect our brand, Cold photos style needs to reflect our brand.
Clear.
tones it can be used in all our photos consistently
which reflects our brand in a unique way.
www.alwefaq.com www.alwefaq.com
Designing the Brand Brochure .13

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Designing the Brand Social media 01 .14

Facebook

WE MAKE Our photos style needs to reflect our brand, Cold tones it can be used in all our photos

630 px
consistently which reflects our brand in a unique way. Our photos style needs to
reflect our brand, Cold tones it can be used in all our which reflects our brand in a

YOUR PATH
unique way.

CLEAR. www.alwefaq.com

1702 px

Our photos style needs to reflect our brand, Cold tones it can
be used in all our photos consistently which reflects our brand
in a unique way. Our photos style needs to reflect our brand,

WE MAKE

630 px
YOUR PATH
CLEAR. www.alwefaq.com

1702 px

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Designing the Brand Social media 02 .15

Profile

600 px
600 px 600 px 600 px 600 px

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Designing the Brand Social media 03 .16

Post

We Make
Your Path
Clear.

1000 px
needs to reflect our brand, Cold tones it can be
used in all our photos consistently. needs to
reflect our brand, Cold tones it can be used in all
our photos consistently.

www.alwefaq.com

Our photos style needs to reflect

our brand, Cold tones it can be
used in all our photos consistently PHOTOGRAPHY STYLE

We
which reflects our brand in a

1000 px
Our photos style needs to reflect our brand, Cold tones
unique way. Our photos style it can be used in all our photos consistently which
reflects our brand in a unique way.

Make
needs to reflect our brand, Cold
tones it can be used in all our
photos consistently.

Your WE MAKE
YOUR PATH
www.alwefaq.com

Path
Clear. CLEAR.
1000 px 1000 px 1000 px

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Designing the Brand Signage system design .17

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‫‪Designing the Brand‬‬ ‫‪Signage system design‬‬ ‫‪.18‬‬

‫ﻣﺒﻨﻰ رﻗﻢ ‪ ، XXX‬ﺷــﺎرع اﻟﻨﺎﺻﺮة‬ ‫ﻣﺒﻨﻰ رﻗﻢ ‪ ، XXX‬ﺷــﺎرع اﻟﻨﺎﺻﺮة‬

‫اﻟﺴﻌﻮدﻳﺔ‪-‬اﻟﺮﻳﺎض‬ ‫اﻟﺴﻌﻮدﻳﺔ‪-‬اﻟﺮﻳﺎض‬
‫ﻣﺒﻨﻰ رﻗﻢ ‪ ، XXX‬ﺷــﺎرع اﻟﻨﺎﺻﺮة‬ ‫ﻣﺒﻨﻰ رﻗﻢ ‪ ، XXX‬ﺷــﺎرع اﻟﻨﺎﺻﺮة‬
‫اﻟﺴﻌﻮدﻳﺔ‪-‬اﻟﺮﻳﺎض‬ ‫اﻟﺴﻌﻮدﻳﺔ‪-‬اﻟﺮﻳﺎض‬

‫‪Main Hall‬‬ ‫‪Main Hall‬‬

‫‪Light Studio‬‬ ‫‪Light Studio‬‬

‫‪Restroom‬‬ ‫‪Restroom‬‬

‫‪Center‬‬ ‫‪Center‬‬

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Designing the Brand Stationery .19

A4 LETTERHEAD
BUSINESS CARD

29.7 X 21 CM
www.alwefaq.com
9 X 5 CM

‫راﻛﺎن أﺑﻮ ﺣﻴﻒ‬

‫ﻣﺪﻳﺮ ﻋﺎم‬

Tel +20 (02) XXXXXXXX ‫اﻟﻮﻓﺎق اﻟﺴــﻌﻮدﻳﺔ اﻟﻘﺎﺑﻀﺔ‬

Fax +20 (02) XXXXXXXX ‫ ﺷــﺎرع اﻟﻨﺎﺻﺮة‬، XXX ‫ﻣﺒﻨﻰ رﻗﻢ‬
info@alwefaq.com ‫اﻟﺮﻳﺎض‬-‫اﻟﺴﻌﻮدﻳﺔ‬

Tel +20 (02) XXXXXXXX Fax +20 (02) XXXXXXXX ‫اﻟﺮﻳﺎض‬-‫ ﺷــﺎرع اﻟﻨﺎﺻﺮة اﻟﺴــﻌﻮدﻳﺔ‬، XXX ‫اﻟﻮﻓﺎق اﻟﺴــﻌﻮدﻳﺔ اﻟﻘﺎﺑﻀﺔ ﻣﺒﻨﻰ رﻗﻢ‬
info@alwefaq.com

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Designing the Brand Stationery .20

C4 ENVELOPE A4 ENVELOPE BUSINESS FOLDER

www.alwefaq.com www.alwefaq.com

WE MAKE
DL ENVELOPE YOUR PATH
Tel +20 (02) XXXXXXXX
Fax +20 (02) XXXXXXXX
‫اﻟﻮﻓﺎق اﻟﺴــﻌﻮدﻳﺔ اﻟﻘﺎﺑﻀﺔ‬
‫ ﺷــﺎرع اﻟﻨﺎﺻﺮة‬، XXX ‫ﻣﺒﻨﻰ رﻗﻢ‬
Tel +20 (02) XXXXXXXX
Fax +20 (02) XXXXXXXX
‫اﻟﻮﻓﺎق اﻟﺴــﻌﻮدﻳﺔ اﻟﻘﺎﺑﻀﺔ‬
‫ ﺷــﺎرع اﻟﻨﺎﺻﺮة‬، XXX ‫ﻣﺒﻨﻰ رﻗﻢ‬
CLEAR.
www.alwefaq.com
info@alwefaq.com ‫اﻟﺮﻳﺎض‬-‫اﻟﺴﻌﻮدﻳﺔ‬ info@alwefaq.com ‫اﻟﺮﻳﺎض‬-‫اﻟﺴﻌﻮدﻳﺔ‬

Tel +20 (02) XXXXXXXX ‫اﻟﻮﻓﺎق اﻟﺴــﻌﻮدﻳﺔ اﻟﻘﺎﺑﻀﺔ‬

Fax +20 (02) XXXXXXXX ‫ ﺷــﺎرع اﻟﻨﺎﺻﺮة‬، XXX ‫ﻣﺒﻨﻰ رﻗﻢ‬
info@alwefaq.com ‫اﻟﺮﻳﺎض‬-‫اﻟﺴﻌﻮدﻳﺔ‬

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WSHTM 2020 all right reserved