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Media and
Information
Literacy
Quarter 1 – Module 5:
Types of Media
 Quarter 1
Module 5 - Week 5
Types of Media

Content Standard : The learner demonstrates understanding of Media

and Information Literacy (MIL) and MIL related
concepts.
Performance Standard : The learner organizes a creative and interactive
symposium for the community focusing on being a
media and information literate individual.
Learning Outcomes : Upon the completion of the module, the SHS students
are expected to distinguish right or wrong information
and at the same time media and information literate
individual with responsibility and accountability
Competency : Compare and contrast how one particular issue or
news is presented through the different types of media
(print, broadcast, online)
Topic : Media Convergence

What I Know

Analyze and read the questions below carefully. On a piece of paper, write the
letter of the correct answer.

1. Which examples of media below does not belong to the group?

A. Mimeograph C. Newsletter
B. Magazines D. Radio
2. Which statement DOES NOT describe media convergence?
A. The ability to transform different kinds of media into digital code.
B. The ability to mix traditional media and new media.
C. The ability to co-exist with print, broadcast media, the internet, and others to
flow across various format.
D. The ability to co-exist with print, broadcast, the internet to make content flow
in various format.
3. Which is NOT an example of media convergence?
A. Podcasts C. 24 Oras Hook-up
B. Printed magazines D. Computer

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4. Which statement explains the different reactions of people on news?
A. It is because of personalities who were in the news.
B. It is because of who watched and read the news.
C. It is because of media men who featured the article.
D. All of the above.
5. Which statement explains convergence in entertainment creates
multimedia personality?
A. The person appears in all forms of media.
B. The person is both a host and a producer.
C. The person is a business magnet.
D. The person is very popular.
6. How would you describe Bobby Nalzaro as a media personality?
A. Print media personality C. Radio Personality
B. TV media personality D. Tri-media Personality
7. Which product of media convergence that is enjoyed by NEW NORMAL in
education today?
A. Online Learning Delivery Mode
B. Face to Face Learning Instruction
C. Printed Module Learning Delivery Mode.
D. All of the Above
8. Which is an example of media convergence in Education?
A. Digitalized Modules C. Printed Modules
B. Physical Library D. None of the Above
9. What makes “Twitter” an example of media convergence?
A. It combines mail and broadcast.
B. It combines email and broadcast.
C. It combines video and communication.
D. It combines text and communication.
10. How does traditional media differ from new media?
A. Traditional media content is either broadcast or printed while new media
content is done manually.
B. Traditional media content is either broadcast or printed while new media
content is done digitally.
C. Traditional media constitutes mostly radio and print while new media includes
only format.
D. Traditional media constitutes radio and print while new media cannot flow to
one format.
11. What would result if media content can be changed and accessed in various
format?
A. Evolution of media C. Media crisis
B. Media literacy D. Media convergence

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 12. What fact would you select to show convergence of media and information?
A. Media and information content can now be accessed in different format.
B. Media and information content can now be administered in different
format.
C. Media and information content can now be understood in different
format.
D. Media and information content can now be bought in different format.
13. How would justify convergence in entertainment that creates multimedia
personality?
A. The person appears in all forms of media.
B. The person is both a host and a producer.
C. The person is a business magnet.
D. The person is very popular.
14. With the closing of ABS-CBN, which type of media does the TV show “It’s
Showtime!” now belong?
A. Print Media C. Broadcast
B. New Media D. Internet Sources
15. Korean Drama and Variety Shows are stream online, what kind of media are
streams online?
A. Print Media C. Broadcast
B. New Media D. Internet Sources

How was your score? Did you find the test easy? If not, don’t worry, continue
reading this module to learn more about types of media.

What I Need to Know

Welcome to module five of Media and Information Literacy. Before this

module, you were able to learn more about the development of media across ages
and how it affects your values and norms.

In this module, you will be learning the types of media and media
convergence. Particularly, you will learn that different types of media have different
ways of presenting issues and news.

After going through this module, the learners are expected to:

1. identify different types of media;

2. define media convergence in different context;
3. discuss how media personalities influence public opinion; and
4. discuss how issues and news vary in media presentation.

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 What’s In

Let’s see how much you have learned from the previous module by
accomplishing the activity below.

Instruction: Study the picture closely and complete the corresponding insight.

Mediaevolutionis
. There are 3 things I learned
aboutmediaevolution. These are , and .
But the most important is .

Source: https://tinyurl.com/y6h4z7e6

It’s really impressive that you have all these ideas in mind. Let’s explore and
learn more about media evolution as you go on reading and answering all the
activities in this module. Keep going!

What’s New
In studying media, it is important that you know how to classify their types.
Categorize the following examples of media and place them in the appropriate
column. Write your answers in a separate piece of paper.

-- Kapuso Mo Jessica Soho (KMJS) -- twitter.com

-- Arankada ni Leo Lastimosa -- Ivan Alawi Blog
-- Lloyd Suarez On-boad -- Good Morning America Podcast
-- Wiley Online Journal -- Time Magazine
-- Reader’s Digest
-- Pathways to Communication Secondary English Series (textbook)

Types of Media
Print Broadcast New Media

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 Interesting! You really know how to group your favorite media that you
patronized every day. Let’s find out more about them. Read the next section to learn
more.

What is It
We use different types of media to find out news, learn new things, and
entertain ourselves. As time passed, people came up with different modes to
provide news to the public. Today, we don’t have to travel oceans or wait for a
pigeon to get the latest news. Here, you’ll learn that today’s media fall under three
main categories.

Types Definition Examples Specifics

media consisting of paper books, Textbook in Oral
and ink, reproduced in a newspapers, Communication in
Print printing process that is magazines, Context, Cebu
Media traditionally mechanical. banners, Daily Newspaper
billboards,
brochures, flyers
media that reach target radio, television TV5, iFM
Broadcast audience using
Media airwaves as the
transmission
medium
content organized and internet media CNN digital, Nas
New
distributed on digital such as blogs, Daily blog
Media
platforms podcasts

With the advancement in technology, we can choose the type of media we

want, anytime, and anywhere. So, we can hear the radio while commuting to school
or work. We can watch our favorite show or movie on our phone, and we can find
out any information and news on our laptop or mobile any devices.

What could lead to this evolution of media types? Continue reading below.

Media Convergence

According to Flew (n.d,) Media convergence is a

phenomenon involving the interconnection of information
and communications technologies namely computer
networks, and media content. It is a direct result of the
digitization of media content and the popularization of
the Internet. It modernizes established industries,
services, and work practices and enables entirely new
forms of content to emerge.

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cdn.britannica.com

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Technological Convergence

The emergence of World Wide Web, smartphone, tablet, computers, smart

televisions, and other digital devices, has been possible for billions of people
around the world to access media content that once tied to a specific
communication media (print and broadcast) or platforms (newspapers, magazines,
radio, television, and cinema). As a result, media organization and media content
producers have developed a cross-media content.

For example, news organizations like GMA no longer simply provide just
audiovisual content but are portals like their website, YouTube channels and the like
that make material available in forms such as text, video, and podcasts, as well as
providing links to other relevant resources, online access to their archives, and
opportunities for users to comment on the story or provide links to relevant material.

Social Media

Social media refers to technologies, platforms, and services that allow users
whether individual or group to actively participate in communication, It is the new
leading force of media convergent sector which through internet allows individuals
to participate media not only as a consumer but also as a producers like social
network Facebook, the microblogging service Twitter, the video sharing website
YouTube, blog software such as Blogger and WordPress and many others.

Media Personalities

Media convergence also paves the way for media and information
personalities. Thus, the terms Tri-media, Multi-media, Queen of all Media is created.
These individuals become the media content producers who like to share to their
viewers that they are like the latter by sharing relatable sometimes embarrassing
experiences in media. Nevertheless, they are under obligation to follow a code of
ethics that prohibits the use of abusive or discriminatory material on race, age,
gender, physical ability or marital status.

Style and Language of News Presentation across Media Format

The media convergence has dramatically changed the way people consumed
their daily news and information. The usual morning and evening reading and
watching habit of newspapers or television and radio broadcasts has been
outdated. Together with the change of media habit is the change in ways news and
information presented. How?
According to Kavanagh, et al. (2019) the RAND Corporation report in 2018,
Truth Decay cited four trends in emerging news presentation in Digital Age. These
are increasing disagreement about objective facts, data, and analysis; a blurring of
the line between fact and opinion; an increasing relative volume of opinion over fact;
and declining trust in government, media, and other institutions that used to be
sources of factual information.
Furthermore, team of researchers studied change in News Presentation
Print Journalism, Broadcast Journalism, Pre-Cable Journalism, and Online
Journalism

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 Styles of News Presentation

Types of
Media Era of Journalism
Post 2000
Pre-2000 Post 2000
Language use are more More storytelling;
heavily event and context Emotion laden;
based, Emphasized interactions;
Print More reference to time, official Personal perspective
titles, and positions and
Journalism
institutions; descriptive,
Print elaborative language
Journalism Online journalism tended to be
more conversational; with more
emphasis on interpersonal
interactions and personal
perspectives and opinions;

Appeals are less narrative and

more argumentative with an eye
toward persuading readers

News stories use precise and More subjective; unplanned

Broadcast concrete language; turned to speech, expression of opinions,
Journalism public sources of authority interviews, and arguments.
Cabled programs dominated; more
subjective, abstract, directive, and
argumentative language; content
based more on expression of
opinion;
Source: RAND (2019) News in a Digital Age: Comparing the Presentation of News Information
over Time and Across Media Platforms.

What’s More

Activity One. Filipino Media Personality

Look at the pictures of some Filipino media personalities below. Indicate the
type of media they represent. Write all the three types of media if you think they
represent all. Write your answers on another piece of paper.

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 Maria Ressa Pia Wurtzbach Maine Mendoza Bobby Nalzaro

Korina Sanchez Mike Enriquez Kris Aquino Vice Ganda

Awesome! Certainly, you have identified that some personalities can be found
in three types of media. How is it possible? This is because of media convergence.

These personalities have become “influencers” that we read, see, hear online
and offline. They are not only media content consumers, they are also media content
producers.

Let us try to examine some of the impacts they have made in our society. In
the next activity, find out what does each media personality have contributed in the
lives of the Filipinos.

Activity Two. Hear What They Say!

Below are the media personalities who are actively involved during the ABS-
CBN Franchise Renewal Hearing. Recall their involvement, then answer the
questions that follow. Write your answers in another piece of paper.

Karen Davila Angel Locsin Coco Martin

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Guide Questions:

1. What have these media personalities have in common?

2. How did they react during the ABS-CBN franchise renewal hearing?
3. Do their reactions change the way the issue is presented? In what way?
4. What responsibility/ies do these media personalities show to their viewers and
followers?

Very Good! You have explained well your viewpoints. These media
personalities are also called content producers who are able to show viewers that
they are media (print, broadcast, or new media) by sharing reliable sometimes
embarrassing experiences and bias opinions. Let’s continue with the next activity.

Activity Three. What Can You Say?

Read the situation carefully and comply the task. Place the information you
have gathered from different types of media on the table and decide if it is accurate
or not. After doing it, answer the analytical questions below in your own words by
giving a minimum of 3 sentences.

Situation:
You are living in a small sitio comprise of 5 families. One day, you have heard
that one of the family has a member who is sick with a flu-like symptom is
using “Tu-ob” or Steam Inhalation as a therapy for COVID-19.

Task:
Search any articles about the effectivity of “Tu-ob” or steam inhalation to
cure COVID-19 disease in any media. Distinguish the news report style.

Types of Information about “Tu-ob” or Steam Your Observation on

Media Inhalation News Report Style

Print Media

Broadcast
Media

New Media

Analytical Questions:

1. How does each types of media report or talk about about “Tub-ob” or steam
inhalation?
2. Do you see any differences and similarities on the way information are
presented?
3. What could be the reason for such differences and similarities? Explain your
answer.

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 We should take note that some media may sensationalize the news. Another,
as new media delivers news faster than other type of media, oftentimes accuracy is
reduced. As a result, it is common to read and hear fake news due to these
practices.

What I Have Learned?

Do not forget that…

 There are three types of media namely print, broadcast and new media.
 Media convergence occur because of technological advances like the
internet.
 Nowadays, media personalities are found in three mediums because of
media convergence.
 These media personalities also called media content producers may
influence our perception of issues
 Different media may have some levels of inaccuracies, sensationalism and
poor coverage.

What I Can Do
Interested in a Design Media?

Recall what you have learned in this module. Make a drawing or sketch on
how technologies have led to the convergence of traditional and new media. Refer to
the rubrics below for your guidance. Use short size bond paper.

Criteria 15 13 11 9
The use of The use of The use of The use of
graphic arts to graphic arts to graphic arts to graphic arts to
Appropriateness present the present the present the present the
message is message is message is message is
suitable and on satisfactorily acceptable poorly executed.
purpose. suitable. suitable.
Originality The use of The use of The use of There is no hint
sketch/drawing sketch/drawing sketch/drawing of originality in
is new and is new but with is not very new. the submitted
novel. little creativity. sketch/drawing.
Meaningfulness The student The student The student The student
was able to was able to was able to was not able to
create a create a create a create a
cohesive and cohesive but cohesive cohesive or
comprehensive not sketch, with meaningful
sketch, with comprehensive not so much sketch.
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 supporting sketch, with supporting
details to its supporting details to its
meaning. details to its meaning.
meaning.
Completeness The project was The project as The project was The project was
submitted with submitted but submitted but submitted
all the had a few seems to be largely
components lacking slightly unfinished.
satisfied. components. uncompleted.

Assessment

Analyze and read the questions below carefully. On a piece of paper, write the
letter of the correct answer.

1. Which example of media below DOES NOT belong to the group?

A. Mimeograph C. TeleRadyo
B. Magazines D. Newspaper
2. Which statement DOES NOT describe media convergence?
A. The ability to replace different kinds of media into digital code.
B. The ability to merge traditional media and new media
C. The ability to co-exist with print, broadcast media, the internet, and others to
flow across various format.
D. The ability to co-exist with print, broadcast, the internet to make content flow
in various format.
3. Which can be an example of Broadcast media?
A. Podcasts C. 24 Oras
B. Magazines D. Spotify
4. Which statement explains the different reactions of people on news report?
A. It is because of personalities who were in the news.
B. It is because of who watched and read the news.
C. It is because of media men who featured the article.
D. All of the above.
5. Which statement would explain convergence in EDUCATION creates
multimedia personality in NEW NORMAL?
A. The person appears in all forms of media.
B. The person is both a host and a producer.
C. The person is a business magnet.
D. The person is very popular.
6. How would you describe Atty. Ruphil F. Bañ oc as a media personality?
A. Print media personality C. Radio Personality
B. TV media personality D. multi-media Personality

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7. Which product of media convergence is enjoyed by NEW NORMAL in food industry
today?
A. Online Selling C. Made to Order delivery
B. Face to Face Selling D. All of the Above.
8. Which is an example of media convergence in Communication?
A. Letter writing C. Skype
B. Rock Carving D. Face to Face interaction
9. Which is an example of media convergence in social media?
A. Twitter C. Books
B. Magazine D. Radio
10. Why does traditional media differ from new media?
A. Traditional media content is either broadcast or printed while new media
content is done manually.
B. Traditional media content is either broadcast or printed while new media
content is done digitally.
C. Traditional media constitutes mostly radio and print while new media
includes in the internet.
D. Traditional media constitutes radio and print while new media cannot flow to
one format.
11. What would surface if media content can be accessed in various format?
A. Devolution of media C. Media crisis
B. Media literacy D. Media convergence
12. What fact would you select to show convergence of media and information?
A. Media and information content can now be accessed in different format.
B. Media and information content can now be seen in one format.
C. Media and information content can now be understood in one format.
D. Media and information content can now be bought in different format.
13. How would you justify Korina Sanchez as a multimedia personality?
A She appears in all forms of media.
B. She is both a host and a producer.
C. She is a business magnet.
D. She is very popular.
14. Which type of media does TV show “Tutok to Win!” belong?
A. Print Media C. Broadcast
B. New Media D. Internet Sources
15. How do you classify the ABS CBN shows steam live in YouTube channel?
A. Print Media C. Broadcast
B. New Media D. Internet Sources

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 Additional Activities

Essay: Write a 150-word essay about how COVID-19 issue has been portrayed
in pubic using the different type of media. Use the rubrics below to guide you. Write
your outputs in a short bond paper.

Writing Rubrics

Criteria 20 16 13 10
Most words are Some words Words are chosen Words are
carefully are carefully with less care; writing chosen with less
chosen; writing chosen; writing is sometimes unclear; care; writing is
is clear and is clear and most words are sometimes
legible. Most legible. Most spelled correctly and unclear; some
Mechanics words are words are is grammatically words are
spelled spelled correct. spelled
correctly and correctly and incorrectly and
proper proper proper
punctuation is punctuation is punctuation is
employed. employed. not employed.
Major points Major points Major points are Topic is
are presented are presented. presented. oversimplified or
and However, some However, most of fails to present
fully supported of them are not them are not major points.
Content with supported with supported with
convincing convincing convincing
arguments, arguments, arguments, ideas and
ideas and data. ideas and data.
data.

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 Answer Key

programs can be considered as new media.

GMA and ABS-CBN have online portal, their shows and Note: Since,

Blog
 Ivana Alawi
Journal
Online
Wiley  On-board
Podcast Lloyd Suarez 
America Lastimosa
Mornig Leo Communication
Good   Arangkada ni  Pathwasy to
 Twitter  KMJS  Reader’s Digest
New Media Broadcast Print

What’s New
Answer may vary.
What’s In

Answer may vary

Activity 3
Answer may vary
Activity 2.
types of media
be found in all
personalities can
All the media
Activity 1.
What’s More

References:
Kavanagh, Jennifer, et al. (2019). Facts Versus Opinions: How the Style and Language
of News Presentation Is Changing in the Digital Age, Santa Monica, Calif.: RAND
Corporation, RB-10059-RC, 2019. As of September 22, 2020:
https://www.rand.org/pubs/research_briefs/RB10059.html.

Wilson, Carolyn; et al. (2011). Media and Information Literacy: Curriculum for
Teachers. UNESCO Press ISBN 978-92-3-104198-3 (EN); 978-959-18-07; 978-959-
18-0787-8 (ES)

(n.d.). "Media - Types of Media, Print, Broadcast, Outdoor, Internet......" 23 Oct. 2017,
https://bbamantra.com/media-types-characteristics/. Accessed 23 Jul. 2020.

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(2017, October 23). Media - Types of Media, Print, Broadcast, Outdoor, Internet ....
Retrieved July 23, 2020, from https://bbamantra.com/media-types-characteristics/

(n.d.). Types of Communication Medium - Communication Toolbox. Retrieved July

23, 2020, from
http://www.communicationtoolbox.com/types_of_communication_medium.html

(n.d.). The Media: Types of Media | SparkNotes. Retrieved July 23, 2020, from
https://www.sparknotes.com/us-government-and-politics/american-
government/the-media/section1/

(2019, September 27). 5 Types of Media. Media is the biggest source nowadays ....
Retrieved July 23, 2020, from https://medium.com/@andrewmarkgibs/5-types-of-
media-dbb40c02f5ec

(2016, February 15). What Is New Media? | Southeastern University Online.

Retrieved July 24, 2020, from https://online.seu.edu/articles/what-is-new-media/

(2020, February 24). What is New Media? | SNHU. Retrieved July 24, 2020,
from https://www.snhu.edu/about-us/newsroom/2020/02/what-is-new-media

(n.d.). Media convergence | Britannica. Retrieved July 24, 2020, from

https://www.britannica.com/topic/media-convergence

(n.d.). Current Problems in the Media - The Daily Source. Retrieved July 24, 2020,
from https://www.dailysource.org/about/problems

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