REVIEW

Complete the graphic organizer below’

Is the process of
getting
The statistical Is a way of
characteristics of human
customer’s data Populations; such as: describing an
and segmenting
-Your audience’s age audience by
-Location
them into group -Gender looking at their
with similar
-Language behavior and
-Country
behavior. -Job personality traits
L E SSO N 7 : D E S I G N IN G A ND
COPYWR I T I N G F OR
ICT P R O J EC T S
ACTIVITY
Directions: Write what you know about the words below.
Task assigning happens during the planning stage. it
is important that each member know their specific
tasks for a good performance and productivity of the
group. among these positions are COPYWRITER and
WEB DESIGNER, and their partnership is crucial during
the production of the web project.
 COPYWRITER
 Is responsible
for writing the text used to
persuade.
 A person who writes the text
of advertisements or publicity
material.

Is defined as a process of persuasive writing for

COPYWRITING marketing and promotional materials.
The copywriter’s task is to check the errors in the ICT
content. He/she will follow this process:
Split paragraphs into shorter and fewer sentences.

Split complex sentences into simpler ones.

Highlight key words.

Use subheading to identify subsections of the application or

website.
 WEB DESIGNER
 A web designer creates the
layout and design of a
website.
 refers to person who
decides and creates the
aesthetic portion of the
website and its usability.

The web designer focuses on what the exterior and the interior design of the website,
what ambiance it shares to the target audience, and what is the website usability
interface.
SAMPLE OF WEB DESIGN
 For the success and effectiveness of the
ICT project, a copywriter and a web
designer must work together to produce a
message.
 to develop a successful partnership, they must
start with three C’s: Communication,
Collaboration, and Concept.
A. COMMUNICATION
•It is a process of sharing and exchanging of
thoughts and ideas.
•Web Designers and Copywriters must have a
constant and regular communication specially
to achieve end goal of your web project.
B. COLLABORATION
It is a situation wherein two or
more people working together to
create or achieve the same thing.
C. CONCEPT
The designer and the copywriter must get on the
same page through continuous communication
and collaboration to create a concept that
achieves the goal of your ICT project.
SEATWORK #3
Directions: Complete the K-W-L chart below about the
module’s topic.
BRING THE FOLLOWING TOMORROW
(BY PARTNER)

1. long bondpaper
2. pencil
3. coloring materials
ACTIVITY #4 (LONG BONDPAPER)
Conceptualize and draw your ideal design for your ICT
project/campaign website.