Digital Natural Image engine

www.samsung.com

Ultimate picture on your TV

 Ever since the invention of television, people have wanted a bigger and better picture,
That’s why new kind of display device like plasma TV and LCD TV have come into your life.
Digital TV allowed larger screens, but only fanned the flames of demand for higher
Samsung's revolutionary DNIe
TM
picture quality.

puts the ultimate picture Samsung's dream was to meet that demand by creating a Digital Natural Image engine
(DNIeTM) that could take a signal from any kind of source-not just conventional or high-

on your screen definition digital broadcasting, but even DVD, Camcorder, PC and games-and turn it into
a stunning picture on any kind of screen. At last, thanks to Samsung’s 30 years of
experience in TV manufacturing and an aggressive program of R&D, this ambitious
dream has been fulfilled.

With Samsung, television has entered a new era.

The era of DNIeTM.
From any signal > > > > To any kind of display device

Flat Panel TV Plasma

sharpen the edges

Analog Contrast Enhancer

eliminate noise
Flat Panel TV LCD
DVD Motion Optimizer

Digital(HD) >>>> >>>> Projection TV

boost light and shade

Camcorder
Color Optimizer
DLP 3 Panel LCD CRT

Flat CRT TV

PC / Game show natural hues

Detail Enhancer

Digital Natural Image engine

Motion Optimizer eliminates noise Contrast Enhancer boosts light and shade Detail Enhancer sharpens the edges Color Optimizer shows natural hues
The noise reduction phase of DNIeTM picture quality Many viewers are troubled by the unwanted side-ef- Similarly, many viewers complain of the unnatural For each scene, the Color Optimizer calculates the
enhancement is handled by a sophisticated algo- fects that conventional contrast enhancement can effect that conventional uniform detail enhance- saturation of red, green, and blue in the input signal
rithm called a Motion Optimizer. The visual data are produce, such as noise boost-up and flicker. ment produces by relying on artificial amplification and adjusts it to the shades that the human eye ac-
TM
automatically broken down into signal and noise DNIe has done away with these problems by of the input signal. cepts as natural.
Conventional DNIeTM Conventional DNIeTM Conventional DNIeTM Conventional DNIeTM

and adjusted through a combined spatial/temporal
process to eliminate noise and blurring without the
slightest damage to the original signal. This guar-
antees the viewer a picture of astounding sharp-
ness, whether the scene is still or moving.
developing an epoch-making algorithm that recog-
nizes over 1 million criteria for applying contrast. Its
detail contrast enhancement technology can auto-
matically analyze up to 70,000 local images within a
frame, treating the viewer to a picture rich in con-
trast even in the tiniest details.
In contrast, DNIeTM automatically analyzes the por-
tion to be amplified, detecting and re-processing
any noise or defect to bring the viewer a startlingly
sharp and lifelike image.
Even a conventional process like white tone en-
hancement produces more striking results when
used with DNIeTM. The end result is a palette of vivid
hues and pure white tones to satisfy the most dis-
cerning viewer's eye.
Digital Natural Image engine
Motion Optimizer eliminates noise
The input signal then passes through a series of four
advanced processes that form the core of the DNIe
technology.
The first of these processes, the Motion Optimizer, is
responsible for noise reduction. But it goes far beyond
conventional noise reduction processes in eliminating
blurring, image tails, and even the minutest traces of noise to
bring the consumer a picture of astounding sharpness.
Contrast Enhancer boosts light and shade Detail Enhancer sharpens the edges Color Optimizer shows natural hues
After passing through the Motion Optimizer, the visual signal The next step in the signal's journey from input to high- The final process undergone by the input signal is the Color
TM
is sent to the Contrast Enhancer. This process automatically quality output is the Detail Enhancer. Optimizer.
adjusts contrast and brightness to natural levels, producing
DNIeTM's Detail Enhancer uses its own specially developed For each scene, the Color Optimizer analyzes the hues of the
an extraordinarily rich and vivid picture.
technology to dramatically improve sharpness just where it input signal to determine and preserve the overall level of
The usual method of contrast enhancement involves matters. The slightly unnatural appearance that results from brightness. The colors are adjusted and improved, without
adjusting the overall brightness of the image, which has conventional uniform detail enhancement is re-detected and unnatural intensification, to give vivid tones corresponding to
several unfortunate side-effects. It can make the whole re-adjusted to produce a strikingly sharp and convincing the living shades of nature (figure 3-4).
scene appear unduly bright or dark, produce an unintended image.
boost-up of noise along with signal, and cause a flicker effect

figure 3-4
Using an advanced algorithm newly developed by Samsung, Conventional detail enhancement is based on the artificial Input
in rapidly changing scenes (figure 3-2-a).
the visual data are automatically broken down into signal and amplification of the input signal, but this inevitably produces

>
>
noise and analyzed through a combined spatial/temporal small areas of noise boost-up and flicker (figure 3-3-a).

figure 3-2-a
Conventional Color Saturation
process. defects resulting from Calculation
few contrast criteria and

figure 3-3-a

>
>
change in overall Conventional
DNIeTM ‘s noise reduction technology permits a startling level
brightness
side-effects from
of sharpness even in minute details and rapidly changing Color
artificial signal
amplification &
scenes. Unlike conventional noise reduction methods, the White Tone
Motion Optimizer combines a motion adaptive temporal filter, Enhancement

figure 3-2-b
DNIeTM
which detects and reduces noise in the temporal space defects resulting from few contrast

>
>
criteria and change in overall
between successive frames, with spatial noise reduction brightness
Output

figure 3-3-b
applied to the two-dimensional image space (figure 3-1). DNIeTM

sharp detail without

side-effects through
figure 3-1

automatic analysis of
Conventional DNIeTM signal amplification By calculating the color saturation of red, green, and blue in
In scenes of motion or rapid change, a separate contrast
portion
value should ideally be set for each visual signal, but this each scene, the colors are optimized to the shades that the

presents great technological difficulties. human eye accepts as natural.(figure 3-5).

figure 3-5
DNIe TM’s Contrast Enhancer process has overcome these Conventional DNIeTM
Conventional DNIeTM
difficulties by applying over 1 million criteria for contrast and
automatically determining the optimum contrast level for any
motion blurring & eliminate motion blurring &
image tails image tails kind of visual data (figure 3-2-b).

target frame previous frame target frame

The Contrast Enhancer can also analyze up to 70,000 local
images within a frame to preserve contrast in the smallest
details without affecting overall color or brightness. Even in
applying the conventional black and white stretch process, Perfect in every detail
analyze target pixel, surrounding In the context of DNIe TM, even existing technologies can
pixels and correspondent pixel in DNIe TM achieves greater vividness than earlier products,
previous frame. become more effective, as we saw with the black and white
target pixel ensuring optimal contrast levels close to those of nature.
analyzing target
TM
DNIe 's Detail Enhancer is not limited to this unilateral stretch process incorporated at the Contrast Enhancer stage.
Conventional DNIeTM
not analyzing pixels amplification of the signal. Instead, the portion to be Another example is the white tone enhancement used in the
amplified is automatically analyzed to detect and re-process Color Optimizer, which produces purer whites with DNIeTM
any slight noise or other defect, while sharpness and detail than it does with conventional products.
The process has been named Motion Optimizer to emphasize
are strengthened only in the signal that belongs to the
that this new technology optimizes image quality by The Color Optimizer also uses a new technology of color
original visual data. Avoiding the side-effects of earlier
eliminating noise from the visual data, not only where the transition improvement to detect and analyze the color
12,000
12,000
methods, the vivid original signal is preserved without
picture stays still between successive frames, but also where 10,000
10,000 boundaries in detail, even in rapidly changing scenes.
8,000 damage to yield a high-quality picture perfect in every detail
it is in motion. As a result, picture quality is raised to a level
8,000

6,000
Together with the overall color enhancement, this helps bring
6,000
(figure 3-3-b).
that will satisfy the most discerning consumer. 4,000
4,000
natural living color to the viewer's screen.
2,000
2,000

0 50 100 150 200 250 300

0 50 100 150 200 250 300

graph of pixels producing graph of pixels producing

shallow contrast deep, vivid contrast