TRENDS, NETWORKS AND CRITICAL

THINKING IN THE 21ST CENTURY

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Objectives
At the end of the lesson, the learner is expected
to:
1. define trend;
2. explain the process how to spot trends;
3. differentiate a trend from fad; and
4. describe the different characteristics of a trend
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Introductory Activity:

Identify the pictures that will be flashed on

your screens and rank them based on your
preference.
 K DRAMA

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 HAIR DYEING
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 iPHONE

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 HAIR REBOND

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 What is Trend?
• Trend is a “recurrent
phenomena that takes
place overtime and gives
rise to speculation on the
future.”
• It is a collage of present
circumstances that extend
current patterns into the
future.
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What is Trend?

A trend is basically a
pattern or a
conceptualized idea that
has prospect of
providing or having a
continuing influence for a
longer period of time.
Fad
• A fad is an intense but short-lived
fashion. It is widely shared
enthusiasm for something,
especially one that is short-lived.
• A fad is different from a trend in
that a fad is always has a definite
beginning and end. A trend, on the
other hand, evolves and changes
as it continues to grow.
Trend defined

• Trend analysis is “an

examination of these
phenomena and speculation
on the likely impact they will
have in the future.
• It grants societies “future
vision” allowing populations
to be proactive in response
to future events.
What is fad?
• A short-lived idea or temporary event that is
usually called as a “flash in the pan” because the
popularity and reception of consumers for this idea
fades away easily over short period of time.
Characteristics of a fad

1. Fad is confined to particular segments in

society.
2. Fad is trivial because of its short life
expectancy. It is prone to being outmoded.
3. Fad is not created but is just revived from a
style that existed all along in the lives of some
subgroup
Fad
• Fad is something, such as an
interest or fashion, that is very
popular for a short time.
• A Fad is a product that has little,
if any, utility but is characterized
by a quick rise in sales and
popularity followed by a quick
declines in sales and popularity.
 TRENDS, NETWRKS AND CRITICAL THINKING
IN THE 21ST CENTURY
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Process of identifying a trend

Fringe Stage

Trendy

Mainstream

Fad Classic Microtrends

1. Fringe Stage
In this stage, an innovative idea,
whether in the form a new product,
service, or in other form, develops
into the market or become known to
the trendiest consumers
2. Trendy
In this stage, consumer and public
awareness of the trend grows as the
early adopters participate together
with the innovators to increase the
perceptibility of the trend.
3. Mainstream
During this stage, the “conservative
consumers” join the trend, the idea’s
popularity and acceptance continues to
increase, and the corporations and
company brands exploit the growing
demand for that idea.
• They could either accept or reject the
idea’s acceptance or rejection
occurred over a short period of time
and its appeal was limited to a small
number of consumers, the trend is
reduced into a fad.
• If the trend persists or stays for a long
period of time, the trend is called Classic.
• A trend fragmentation or microtrend
happen when there is a recent
development in the trend or a reinvention
which leads to the fringe stage of trend.
Elements and Characteristic of a trend

1. Duration
2. Acceptability
3. Cultural Basis
4. Transitory increase or decrease
WHAT IS THE DIFFERENCE
BETWEEN TREND AND FAD?
Differentiate Trend from a Fad
1. Duration of time A fad product enjoys few
months of unexpected
popularity , but disappears just
s quickly as it appears. The
lifespan of most fads is
notoriously short, but if a fad
item becomes a trend, it can
remain popular for decades.
Differentiate Trend from a Fad
2. Number of industries affected

A fad often appears

in a single industry
and rarely crosses
over into others.
Differentiate Trend from a Fad
3. Industries acceptance Smaller companies often
have the flexibility
necessary to promote a
faddish item, while larger
companies tend to wait
until the initial smoke
clears and a trend can be
determined.
Differentiate Trend from a Fad
4. Consumer adoption Fad items are rarely
and perception of expected to stand for a
longer period of time,
overall quality
but trends tend to
survive the decade in
which they were
created. This can be
attributed to the overall
quality of the trend
introduced.
Differentiate Trend from a Fad
5. Reason for rise Trends generally have
identifiable and explainable
increases caused by the
consumers’ needs and in
consonance with other
consumer lifestyle trends.
Fads are determined by an
emotional need to purchase,
based on publicity, and
fervent product opinions.
Differentiate Trend from a Fad
6. Incubation period
and life span Trends develop slowly
while fads increase,
decrease, and
eventually die out
quickly. Trends have
long staying power.
Differentiate Trend from a Fad
7. Scope A trend usually includes several
brands or products that are
applicable to diverse consumer
segments, while a fad normally
includes only a single brand or
product and has limited appeal
outside of one narrow
consumer segment.
Differentiate Trend from a Fad
• Trends do not cross
8. Cultural Roots
cultural borders as easily as
fad do. Trends have cultural
attachments to the society in
which it is introduced.
• If fad has no cultural
connection with the people, its
popularity and acceptability is
short-lived
“Don’t follow a trend. Follow your heart.”
-Krist Novoselic
Reference:
Arleigh Ross D. Dela Cruza, PhD.2017.Trends, Networks, and
Critical Thinking in the 21st Century Culture(Phoenix)
Renato T. Dela Cruza.2017.Trends, Networks, and Critical
Thinking in the 21st Century Culture(Phoenix)