TRENDS, NETWORKS &

12 CRITICAL THINKING IN THE

HUMMS
& GAS 21ST CENTURY CULTURE
LESSON 1
MARY GRACE L. CUASAY, LPT
OBJECTIVES

A DIFFERENTIATE A TREND FROM A FAD

B POINT OUT ELEMENTS AND

CHARACTERISTIC OF A TREND

C IDENTIFY EMERGING PATTERNS

D DISCOVER, AND DIFFERENTIATE RELATIONSHIPS

BETWEEN CAUSES AND CONSEQUENCES
 Identify the following terms as FAD or TREND

1. 3-D printing 6. touch screen 11. denim jeans

2. loombands devices 12. business process
3. virtual pets 7. candy crush app outsourcing
4. online banking 8. fidget spinner 13. face app
5. medical tourism 9. animated films 14. powerbank
10. puka shell 15. distance learning
necklace delivery mode
TREND
A Trend is the direction of CHANGE and GROWTH that
takes shape over time. They are manifested in changes
in various sectors of society like:

• Technology
• Politics
• Economics
• Health care
• Social interactions
 • Fast emerging behavior and
short-lived ideas.
• Temporary fashion, a craze,
interest, or activity that people
follow enthusiastically, but lasts
for a short period of time.

FAD
CATEGORIES TRENDS FAD
The new things that we
Notions The way we do things. currently do fade when the
of Change perception of novelty is gone.

Sustained behavior
Behavior that turns into lifestyle, Intense.
mindset, and values.
.
• Coolness
Effects Meets needs, solves • Me-too mentality
problems and issues. • Starts with technology
CATEGORIES
TRENDS FAD
Time and • Appears suddenly • Appears suddenly
Nature of • Enormously popular • Enormously popular
Growth • Does not disappear • Suddenly disappears
• Gets stronger over time • Unexplainable growth
• Sticks around

.
Scope and • Can across over many • Stays within one company
Limitations companies • Single brand/limited
• Encompasses entire areas brands
of technologies
 SPOTTING A TREND
• A person who starts a trend is called trendsetter.
• Trendspotting refers to the study of trends and the way
they develop and affect society.
• Trend analysis is based on trendspotting but it extends
this into developing future scenarios and so they say
that to follow a trend, one must not only be conscious
of what is currently happening but be wise enough to
predict the future. (Urgel, 2017)
ACTIVITY
 Statement Trend or Fad Reason
1. Yaya Dub (Maine Mendoza) used dubsmash and got
so popular overnight. Dubsmash is a mobile app that
creates short selfie videos dubbed with famous
sounds.
2. High fructose corn syrup is present in fruit juices,
cakes, ice cream, sweets, and chocolates, and was
found to be the culprit for obesity and diabetes.
3. More and more youth of today are fond of using
high-tech gadgets like tablets and smartphones
4. More people around the globe are engaged in the
mobile app TikTok.
5. The “Trumpets” dance challenge and the mannequin
challenge which went viral on television and social
media were practiced by people of all walks of life.

= 15 points
ELEMENTS OF A TREND
 ELEMENTS OF A TREND

1. Number of Participants - pertains to people

who follow a certain trend which is started by an
individual or a group of people. The group then
grows into a community, and eventually swells into
national and international societies.
 ELEMENTS OF A TREND

2. Pattern of Behavior - refers to a trend

that is formed from repetitive actions of people.
 ELEMENTS OF A TREND
3. Long period of Time - one of the crucial
elements of a trend which means that a trend has to
have a long-time frame, sometime running for
decades. A trend may experience some ups and
downs in popularity, may fade away, and may recur.
 ELEMENTS OF A TREND

4. Cause - refers to the starting point of a trend

which can be an idea, a technology, an event or a
person. All trends have beginnings and someone or
somebody definitely started it.
 ELEMENTS OF A TREND

5. Consequence - refers to the

considerable impact or influence of a trend
 Differentiating Relationships
between Causes and Consequences

Cause - agent that brings about a result or a

consequence
Consequence - traceable to a cause which can
be a person, thing, principle, motive, act, or event
CHARACTERISTICS
OF TRENDS
Rehn & Lindksvit (2013)
Hierarchy of Trends
01 Microtrends

These are “little things that

happen all around us all the time.”
These trends happen right now
and are outright observable.
 02 Macrotrends

These are “aggregated microtrends

or more sweeping changes that are
affecting society.” They provide major
changes that are perceptible in the
societal level for a longer period.
 03 Megatrends

These are macrotrends that have

grown up and moved out. They are
big, bold and affect the lives of the
human race. They can last for decades
and are “so pervasive as to be
generally known.” They have become
the prevailing condition that has
become too normal.
 04 Gigatrends

These are “trends that are so general

that they affect most areas of human
life─ or, at least, more than one aspect
of life or more than one industry.” They
are usually identified to define an era
 Identifying
Emerging Patterns
1. Documentation - able to record your observations
which you consider related to any trend.
2. Archive or Memory - used to easily retrieve any
documentation you have kept.
3. Analysis - stage where examination and combination happen.
4. Presentation - representing your findings for easy
understanding as a way of analysis.
 ACTIVITY

TO BRING MATERIALS: old newspaper, magazine,

paste/glue, scissor, brochure.

Directions: Make a collage showing the concept of

elements and characteristics of a trend. Provide a
concise explanation of your work.