UNDERSTANDING THE ELEMENTS

AND CHARACTERISTICS OF A TREND

OBJECTIVES:
1. Point out the elements that make up a trend
2. Describe the different characteristics of a trend
3. Illustrate the elements and characteristics of a trend through
symbols.
When you see cumulonimbus clouds
suddenly formed within the horizon,
what do you think would probably
happen next?
A TREND is a sequential pattern of changes in recorded
data. A change evidenced by a rise or fall of variables
when measured between at least two points over time
(Gordon, 2008).
It is a way of doing new things individually or one society
then followed by many people; it may become a daily
routine or a tradition.
 ELEMENTS OF A TREND
1. Number of participants
 It pertains to people who follow a certain
trend which is started by an individual or a
group of people.
 The group then grows into a community, and
eventually swells into national and
international societies.
2. Pattern of behavior
 It refers to a trend that is formed
from repetitive actions of people.
3. Long period of time
 It is one of the crucial elements of a trend
which means that a trend has to have a long-
time frame, sometime running for decades.
 A trend may experience some ups and
downs in popularity, may fade away, and
may recur.
4. Cause
 It refers to the starting point of a trend
which can be an idea, a technology, an
event or a person.
 All trends have beginnings and someone
or somebody definitely started it.
 The question here is, how did it start?
5. Consequence
 It refers to the considerable impact
or influence of a trend.
 Social networking has become an
encompassing trend that tends to
influence behaviors of online users.
 CHARACTERISTICS OF TREND
 Rehn and Lindkvist (2013) mentioned a so-
called hierarchy of trends, which explains
why trends seem to have varying reach,
effects, and influences on people.
 This hierarchy is a representation of the
scale of the development of a trend.
Characteristics Microtrends Macrotrends Megatrends Gigatrends
These are “little These are These are These are “trends
things that “aggregated macrotrends that that are so
happen all microtrends or have grown up general that they
around us all the more sweeping and moved out. affect most areas
time, the tiny changes that are They are big, bold of human life─
shifts that occur affecting society.”
and affect the lives or, at least, more
in everything of great swathes of than one aspect of
Descriptions from clothes we the human race.” life or more than
and Features wear and the They provide They can last for one industry.”
snacks we eat to major changes that decades and are
the way we work, are perceptible in “so pervasive as to
play, and love.” the societal level be generally They are usually
for a longer period. known.” They identified to
These trends have become the define an era
happen right now prevailing
and are outright condition that has
observable. become too
normal.
Characteristics Microtrends Macrotrends Megatrends Gigatrends
Smartphone Varying Smartphones Internet or the
Apps/Games Smartphone which are World Wide
which are brands dependent on Web which
dependent on the internet. may be
the capabilities (iPhones vs. considered as
Examples of a android phones) the soul of
smartphone Smartphones almost all
(these are widely used technology.
apps/games Battle for by almost all
oftentimes popularity of people in the
lose their these world.
popularity smartphones.
overtime).
• Trends can also refer to movements,
ideologies, concepts, beliefs, and more.

• The important thing in studying trends is

to observe them closely for subtle and
sudden shifts that ultimately affect
people, cultures, and societies in general.
Directions: Illustrate through symbols the elements and characteristics of a
trend and why everyone needs to cope with them. Draw your
illustration on one whole sheet of paper.
ELEMENTS OF A TREND CHARACTERISTICS/HIERARCHY
Number of Participants OF A TREND
Microtrends

Pattern of Behavior
Macrotrends
Long Period of Time
Megatrends
Cause

Gigatrends
Consequence
 Make a collage showing the concept of
elements and characteristics of a trend.
Provide a concise explanation of your
work.

 Materials needed: old newspaper,

magazine, paste/glue, scissor, cartolina