Parts of a Whole

and Emerging Patterns in

Trends
1. Discuss parts of a whole and emerging patterns in trends.
2. Identify and explain the importance of parts of a whole
and emerging patterns in trends.
3. Cite the importance of parts of a whole and emerging
patterns in trends using the advertisement – hunting in real –
life situation.
 What am I Thinking of?
1. Whiskers
2. Ears
3. 4 legs
4. A nose
5. A tongue
6. A tail
7. Hooves
8. Lives most in Africa
9. Hairy horns
10.A long neck
The HOTS Identifying Parts and Whole……
Explains how the parts function together within the whole text.

In the riddle, you were given lots of different clues. At What
point did you understand what I was thinking? Which clue
(part) helped you guess what the whole was?
 INTRODUCTION:
 It was the great Aristotle who first claimed that the whole is not
equal to the sum of the parts, and conversely, the sum of the parts is
not equal to the whole. But the proponent of the idea of atom, who
is Democritus, somehow believed that the parts are of great
significance in understanding the essence of the whole. As a trend
was born because of an idea of an individual or groups of
individuals, and these become prevalent, growing and evolving in
the course of time, it is but crucial for us to trace the movement of
these growth, expansions and evolutions of trends.
Identifying Parts of a Whole
 Trends as they grow and evolve tend to influence or give birth to other trends and become
interconnected and interrelated. It was mentioned in the previous discussion that trends are
formed from the combination of things. Thus, a trend has constituent parts of portions that
are interrelated. Their influence, as well as how the people adopt them, makes the trend viable,
especially the megatrends and gigatrend.
 Trend that is associated with several generations spanning decades.
 Visual Culture - Is another example that we experience today. It was developed from various
trends─ digital camera, smartphone, internet, Wi-Fi technology, social media, mobile apps,
computer, fashion, art, photography, to name a few. Internet memes, infographics, and sharable
videos seemed to be a microtrend only, but they eventually became a mainstay in disseminating
information. Even large news organizations and government websites use them.
 Example:
 The Japanese animation
(animé) trend that is
associated with several
generations spanning
decades. In restrospect,
Urgel (2017) illustrated
the popularity of anime
which was brought about
by a number of
developments such as
the ones below.
Remember that microtrends can become macrotrends if
they affect more lives and societies. Then, macrotrends can
become a megatrend if it can affect a much larger group for
a longer period like a decade. Megatrends can become
gigatrends if they have everlasting effects and influences.
Therefore, it is evident that the whole which comprises the
large part is made up of small things or parts.
 Emerging Patterns of a Trend
 Emerging Patterns - Defined pattern as a design, shape, form or configuration that emerges
from repetitious appearance of lines, curves, and behavior. According to Urgel, in the study of
trends, repetitive behavior that gives rise to an emerging pattern is the main interest.
 In order to follow and observe if a pattern emerges out of various events and phenomena, one
should have the tools necessary to detect it.
 According to Rehn and Lindkvist (2013), the tools that a trend spotter should find handy to
use are categorized into four activities which are as follows:
 1. Documentation means being able to record your observations which you consider related
to any trend. The primary tools for documentation, however simple, are notebook and pen.
Some opt to use note-taking features or apps on a smartphone or tablet. The camera has also
become necessary in providing visuals. Others bring a voice recorder which is best for saving
audio. Whatever tool one uses, the important thing in documentation is the ability to
physically keep information and data wherever and whenever you may be.
2. Archive or Memory is used to easily retrieve any documentation you have kept.
Notes can be scanned or converted to a portable document format (PDF) while
digital pictures can be easily saved. Physical archiving can, of course, still be used.
There are various digital archiving systems that are available, too. Tagging and cross
indexing are helpful in labeling files.
3. Analysis is the stage where examination and combination happen. Looking for
patterns on prospective trends can be achieved through these methods:
brainstorming, grouping, and crafting combinations. In brainstorming, you decide
which from your data is important and which can be discarded.
4. Presentation is representing your findings for easy understanding as a way of
analysis. You can represent your findings through, among others, a mood board and
a storyboard. A mood board is a collage of images, text, and object samples. This is
used to capture your intuition and stimulate creative discussions about trends.
 Differentiating Relationships between Causes and Consequences
 A cause refers to an agent that brings about a result or a consequence. A consequence is always
traceable to a cause which can be a person, thing, principle, motive, act, or event. There is no cause
without a consequence and vice versa. (Urgel, 2017)
 Let us try to look at some of the popular fashion trends among the teenagers these days ranging
from hairstyles, clothing, and music preferences to mention a few. Clearly a number of them, if one
will try to observe, were patterned from a dominant and prevailing trend.
 This cause and consequential aspect of a trend does not only cover the example mentioned above,
in fact, it covers all types of trends in all categories such as in ideologies, politics, beliefs, lifestyle,
social life and many others. One simply need to identify the emerging patterns and look at the
causal and consequential relations of these patterns in order to understand these trends.
Directions: The following are statements about TREND. Write TRUE if the sentence is
correct, write FALSE otherwise. Write your answers on a separate sheet of paper.

______1. Trends are formed from the combination of things.

______2. Music videos, image-sharing mobile apps, and emojis are some of the more physical
manifestations of people captivated by the visual culture.
______3. A larger thing (the whole) does not consist of smaller things or parts.
______4. Megatrend includes urbanization, automation and changing demographics.
______5. Micro trend shows the tendency in the direction of some phenomenon that is fairly
pervasive within a given sphere of influence and lasts for only a few years and is common to
business management.
_____6. Macrotrends can endure for surprisingly a long time and affect most of the
society.
_____7. Notebook and pen are basic in documentation.
_____8. Interviews and friendly-group discussions (FGD) are ways to catch emerging
patterns.
_____9. Identifying emerging patterns can be used to introduce individuals,
organizations and communities change, improvement, transformation, and new
opportunities.
_____10. Documentation is the stage where examination and combination happen.
ACTIVITY 1:
Directions: Supply the missing letters to
complete each word.
1. _ O _ U M _ N _ A _ _ O _ - being able to record observations which one
can consider to any trend

2. A _ _ L _ S _ S - stage where examination and combination

happen

3. M E _ _ T R _ N d - can affect a much larger group for a longer

period like a decade

4. G _ _ A T R E _ _ - have ever-lasting effects and influences

- affect more lives and societies

5. M A _ R _ T _ E N D
 ACTIVITY 2: ADVERTISEMENT-

HUNTING
INSTRUCTIONS: Nowadays, the average person encounters more than a hundred advertisements a day, be it in the form
of TV and radio commercials, billboards, online promotions, and print ads, among many others. From all the
advertisements you encounter.
 QUESTIONS:
1. which one caught your attention? Why? Looking at the root of it.
2. what was the underlying cause of the promotion? What does it target? Whom does it target?
3. How does it convey message to target clientele? Is the promoted product a trend or a fad? Considering these
questions, you can answer by choosing any one of the activities listed below which you prefer most.
1. slogan- making
2. songwriting
3. poster-making (traditional
4. digital poster-making
5. concept mapping
6. poetry-making
7. collage-making
8. design a brochure or newsletter
9. essay writing
10. making graphic organizers
Assignment/Additional Activities
 Interview a person in your family; it may be your
father, mother, sibling or any relative of yours,
living near you. Ask them what things/situation in
life they can’t live without. In what situation does
this part of their life create a whole? Write your
answer in your notebook.