Towards a Better Community

Unit 1 Definition of Trend

Welcome to Module 1, in this module, you are going to explore nine (9)
interesting lessons that will excite you.

The birth of 21st century has resulted to a lot of rising trends not only to one
aspect but to a whole. Global trends have been anchored to socio-cultural,
economic and political dimensions with which increasingly given attention
nowadays. Apparently, a lot of trends are being practiced by some however,
they are not aware of it.

Learning Outcome
These are the things that you are going to expect in this module.

∙ Definition of trend
∙ Explain the process on how to spot a trend
∙ Differentiate a trend from a fad
∙ Point out the elements that make up a trend
∙ Describe the different characteristics of a trend
∙ Identify parts of a whole
∙ Identify emerging patterns
∙ See, discover and differentiate relationships between causes and consequences
∙ Present the derived ideas through a 100-word essay or other graphic representation

PRE-TEST

DIRECTIONS: Read and understand the following statements carefully. Identify the
term being referred in each item. Encircle the letter of your answer.  

1. Which of the following refers to the larger patterns of broad trends that reshape
and transform our lives? 
A. Fad 
B. Megatrend 
C. Microtrend 
D. Trend 

2. Who stated that trends never turn on a dim, its reversals build slowly and the first
sharp dip always finds buyers and the first sharp rise always finds seller? 
A. Allan Farley 
B. Allan Forley  
C. Sander 
D. Soper 

3. What do you call to an identification of new trend? 

A. Projecting trends 
B. Trend analysis 
C. Trend spotting  
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D. Trend style  

4. What refers to an act that assumes the future which will be a logical extension of the
past?
A. Projecting trend 
B. Trend analysis 
C. Trend spotting  
D. Trend style  

5. Which of the following allows populations to be proactive in response to future

events?
A. Projecting trends 
B. Trend analysis 
C. Trend spotting  
D. Trend style  

6. Which of the following refers to a short-term event, which others called as the flash in
the pan? 
A. Fad 
B. Megatrend 
C. Microtrend 
D. Trend  

7. Which of the following refers to the forces that have been shaping human behaviour
for years? 
A. Basic needs 
B. Changes  
C. Drivers of change  
D. Innovations 

8. What is the constant thing in this world?  

A. Change 
B. Effort
C. Emotion  
D. Time  

9. What refers to the recurrent phenomenon that takes place over time and gives rise
to speculation on the future?  
A. Fad 
B. Megatrend 
C. Microtrend 
D. Trend  

10. Which of the following refers to short-live and doesn’t guarantee long-
term?
A. Fad
 B. Megatrend 
C. Microtrend 
D. Trend 
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Hi! Thank you for religiously answering the pre-test.

Please take time to read the succeeding pages for
further acquisition of learning on the topic. You may
also ask Mr.Google on the topics presented. Have fun!

CONTENT

Lesson 1 
DEFINITION OF A TREND (HUMSS_MCT12- Ia-b1) 

What I Need to Know  

Hello! Today is your first step closer to complete this module. Read
comprehensively all the lessons for you to easily answer the activities given. You can
now start.  

Our environment plays an important role of who we were yesterday, who we

are today, and who we will be in the future. Nowadays, we cannot determine what lies
ahead of us as we live in this world full of uncertainty, but we all know that we are going
to that direction. Few go straight, but some of us go upward; others go downward while
others go upward and downward without consistency. These are true to our lives. The
moment you step into a minefield of potential confusion; you are exercising trends
without noticing it.  
What are the latest models of cell phones today? What are the hottest news
today about celebrities? What are the trending dance moves or tag lines? What is the
latest and updated online game? Are you concern about what type of business boomed
today?  Unsurprisingly, trends are about us: how do we behave, what we want, and how
do we view the world around us. This is the trend of our existence in this world. But,
what is trend? 

At the end of this lesson, the learners will be able to define the following: 

a. Trend 
b. Megatrend 
c. Microtrend

.
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 What’s In  

The birth of twenty first century has resulted to a lot of rising trends not only to
one aspect but to a whole. Global trends have been anchored to socio-cultural,
economic and political dimensions with which increasingly given attention nowadays.
Apparently, a lot of trends are being practiced by some however, they are not aware of
it. This time, you are going to discover what trend is all about. To formally start this
lesson, unlock first the next activity given below. I know you can do it.  
What’s New

DIRECTIONS: Before you start, think first of ideas outside the box. Using the
graphic organizer below, give your own idea(s) on how does media change your ways
of communication. 

Ways of Communication BEFORE and AFTER

Give at least three each.

Traditional Ways New ways

1. 1.
2. 2.
3. 3.

 What is It 
Trend is a continuous development towards something new or different. It
simply reflects on what seems to be going around at any given time. Sanders, Soper
and Rothwell (2009) define trend as a ―recurrent phenomenon that takes place over
time and gives rise to speculation on the future.‖ it can be in any area and doesn’t only
reflect fashion, pop culture and entertainment, but to all dimensions. It could be socio-
cultural, economic and/or political dimensions. Moreover, it is a change evidenced by a
rise or fall of variables when measured between at least two points over time (Gordon,
2008). Thus, a trend is a sequential pattern of change in recorded data.  
In 1985, American Heritage Dictionary defines trend as a direction of movement,
as ―the trend of a line, ‖ or the movement in a specified direction, as in ―the prevailing
wind  trends east-northeast.‖ Hence, a trend is the general direction or tendency in
which is going  to move, develop or change.  

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The way of doing new things of an individual, group or societal approach
then followed by many people is called as trend. It has ability to influence or even direct
people to adapt, accept and follow what is new. Also, trends tend to shift peoples’ needs
and wants as  it distracts the present trends then proposed new ones in the form of
innovations (to be  discussed in the proceeding part).  
Megatrends and the microtrends are the two types of trend. Megatrends are
those  larger patterns of broad trends that reshape and transform our lives while
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microtrends is the advocate localization as opposed to globalization It recognizes that

people and communities  have never been more refined and more conversant about the
choices they make in their  everyday lives.  
Trends gain power over time as they are not just merely part of a moment, they
are tools, connectors and will become more valuable as other people commit to
engaging (Seth Godin). They solve problems. They represent new ways of life. Some
trends are fun, some fabulous, some appalling, but however long they last, you can be
sure there will always be a new trend coming along to replace the old. 
Awesome! You are now ready to do the next activity. This time, you are
going to share your comprehension on what you have read. 

Good Job! Thank you for spending much time to read.

You may use the given links for further readings.
I bet you are now prepared to do the following tasks
relative to the topic discuss. These help you broaden ideas on
how to handle situations and issues that would surely evident
in your respective school soon.
Have a great day.

Learning Activities

1. DIRECTIONS: Define each word given based from the discussion. Give a situation
to support your definition.

1. TREND 
2. MEGATREND 
3. MICROTREND

2. What I Have Learned DIRECTIONS: Fill in the blanks. Read the paragraph carefully and
write the missing word(s).
(1) ____________ does not only reflect fashion, pop culture and entertainment, but all
dimensions. It could be (2) ____________, (3) ____________ and (4) ____________
dimensions. (5) ____________, (6) ____________ and (7) ____________ (2009) defined trend
as a recurrent phenomenon that takes place over time and gives rise to speculation on the
future. However, there are two classifications of a trend namely (8) ____________ and (9)
____________. (10) ____________ said that trends gain power over time, because they are not
just merely part of a moment, they are tools, connectors and will become more valuable as
other people commit to engaging. Always remember, no matter what type of trend it is; there will
always be new coming to replace what is present.

Job Well Done! Thank you for

religiously answering and completing the
task. So, be ready for the assessment.
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ASSESSMENT

What I Can Do Based on your own understanding, define trend using example
(gadgets and etc.)/scenario. Give your brief explanation about it. Write your answer on the box
given below.

ANSWER

Additional Activities DIRECTIONS: In 5-7 sentences, as a student how would the

consequence of a trend affect your studies?

CONGRATULATIONS. You have completed the

unit. Let us proceed to the next interesting
discussion. Have Fun!