Responsible Use of

Media and Information

Erich E. Magsisi
12 - Mother Teresa of Calcutta
Information
Disorder
refers to the many ways our information environment is
polluted – content are fake, used out of context, or
weaponized to attack certain individuals or groups of
people.
Three
Categories of
Information
Disorder

Misinformation Disinformation Mal-information

.
Misinformation
– refers to information that is false, but the
person sharing or disseminating it unknowingly
perceives it as something true.
 Two Types of
Misinformation

A. False Connection B. Misleading Content

When headlines or visuals do By cropping photos or choosing quotes
not support the content or statistics selectively
SARS or so called COV-2
mutation now in Pampanga
Philippines
— "Mismong ang Department of Health at Philippine
Genome Center po ang nagsabi na wala pa sa ating bansa ang
variant ng virus na sanhi ng COVID-19.
Dahil bawal muna na tumanggap ang Pilipinas ng mga
pasahero mula sa mahigit 20 bansa na may variant na, ang
Balik Pampanga po natin ay sumusunod sa travel restrictions
hanggang Jan.15."

SOURCE: https://www.lubao.gov.ph/sars-or-so-called-cov-2-
mutation-are-now-in-pampanga-philippines/
Disinformation
– refers to content that contains false information
with the deliberate intention to mislead or
deceive the audience.
 Four Types of
Disinformation

A. False Context B. Imposter Content C. Manipulated Content D. Fabricated Content

– when genuine content is – persons’ bylines used
re-circulated out of its alongside articles they did not
original context write, or organizations’ logos
used in videos or images they
did not create
.– when genuine content is
manipulated to deceive – fabricated “news sites” or
fabricated visual
CONFIRMED: Willie Revillame
OPISYAL ng PINILI ni Pres
DUTERTE na KUMANDIDATO
bilang SENADOR sa 2022

— "Duterte has not made any official announcement on

endorsing Revillame as senator in 2022, though the two
reportedly had dinner together in Malacañang"

SOURCE:https://www.rappler.com/newsbreak/fact-check/false-
duterte-officially-chooses-revillame-to-run-for-senate-in-2022/
Mal-information
– refers to information that is based on reality
but is used to inflict harm
 Examples of
Mal-information

A. Leaks to the press of private B. Using a picture (e.g. of a dead child, with
information for personal or corporate no context or false context) in an effort to
interest (e.g. revenge porn) ignite hatred of a particular ethnic group
Seven MIL skills to
develop:
 The ability and willingness to make
an effort to understand content, to pay
attention, and to filter out noise
An understanding of and respect for
the power of media messages
The ability to distinguish emotional
from reasoned reactions when
responding to content and to act
accordingly
 Development of heightened
expectations of media content
 A knowledge of genre conventions
and the ability to recognize when they
are being mixed
The ability to think critically about
media messages, no matter how
credible their sources
A knowledge and appreciation of the
internal language of various media
and the ability to understand its
effects, no matter how complex
My Responsibility as a
Media Producer :
 1. Give credit where
credit is due.
2. Avoid sharing raw and
unverified information.
 3. Think about who
can see what you have shared.

4. Be open to learning
and constructive criticisms.
 5. Share expert
knowledge.
6. Respect other people’s privacy.

7. Always be
respectful.
 Thank you!
"Let us all be responsible media and information users."