“TIMELINE OF THE

EVOLUTION OF
TRADITIONAL M E DI A TO
N E W MEDIA”
(PRE-INDUSTRIAL AGE, INDUSTRIAL AGE, ELECTRONIC AGE AND INFORMATION
AGE)
 PRE-INDUSTRIAL AGE
❖ Life was simple compared to how we
live now. This was the period when
the medium of communication was
through oral language primarily

❖ A time before there were

machines and tools that help perform
tasks

❖ People discovered fire, developed

papers from plants, and forged
weapons and tools with stone, bronze,
copper and iron
 PRE-INDUSTRIAL AGE
❖ Communication was limited
to a particular group only.
❖ Early people developed the
sounds to make meaningful
messages to one another.
❖ The primitive people created
sounds and symbols to refer
to the material world around
them.
 PRE- INDUSTRIAL CLAY TABLET IN
MESOPOTAMIA
AGE (BEFORE 1700)

CAVE PAINTINGS
 PRE- INDUSTRIAL
AGE (BEFORE 1700) PAPYRUS PAPER

ACTA DIURNA &

DIBAO
IN D U S TR IAL AGE
❖ The industrial revolution
was transition to new
manufacturing process in the
period from1760 to
sometimes between 1820
and 1840
❖ People used the power of
steam, developed machine
tools, established iron
production, and the
manufacturing of various
products including books
through printing press.
IN D U S TR IAL AGE
❖ The typewriter in the
1800’s allowed a more
uniform method of
recording text without the
confusion of understanding
the handwriting of every
person. The industrial age
also paved the way for the
introduction of motion
pictures as it continued to
evolve from 1890’s to 1926.
IN D U S TR IAL AGE
❖ The invention of the
telegraph and the
telephone allowed real-
time communication across
a great distance; this in
turn allowed people to
convey messages and
information in a faster and
more efficient manner.
INDUSTRIAL AGE (1700s- 1 93 0s ) ELEC TRIC TELEGRAPH

TYPEWRITER
INDUSTRIAL AGE (1700s- 1 93 0s ) TELEPHONE (1876)

PUNCHCARDS
 ELECTRONIC AGE
❖The invention of the
transistor ushered in the
electronic age. People
harnessed the power of
transistors that led to
the transistor radio,
electronic circuits, and
the early computers. In
this age, long distance
communication became
more efficient.
 ELECTRONIC AGE

❖The electronic age

allowed mass media to
take form; thanks to
this, wherein a vast
number of recipients
would be able to
receive data
transmitted from a
single source in real
time.
ELECTRONIC AGE (1930s –
1980s)
ELECTRONIC AGE (1930s –
1980s) WALKIE TALKIE

PHOTO COPIER
 INFORMATION AGE
❖The internet paved the way
for faster communication and
the creation of social
network. People advanced
the use of microelectronics
with the invention of
personal computers, mobile
devices, and wearable
technology.
Moreover,voice,image,
sound and data are digitalized
.
 INFORMATION AGE
❖The most notable trend in this
era is the use of social media
websites and applications in
order to reach out to people. A
majority of media resources are
already being converted to
digital as they are easier to
consume and transferred
compared to traditional media.
Current trends such as cloud
computing and big data are also
buzzwords in the information
age.
INFORMATION AGE
(2000s) INTER N ET

MOBILE P H O N E S
Check Your Understanding
A. Determine the period or age when the forms of
media/device/platform existed by marking the corresponding cell
with an ‘X’ mark. Do remember that an item might be applicable
to more than one period.

B. Application.
1. What is the importance of choosing the correct medium of
communication in conveying a message or information?
2. How do you use the new media platforms in your everyday life?