Professional Documents
Culture Documents
Department of Education
Region VII-Central Visyas
SCHOOLS DIVISION OF BOHOL
Most General Objective: Compare and contrast how one particular issue or news is
Essential presented through the different types of media (print, broadcast, online)
Learning
Competency Specific Objectives: At the end the lesson the learners are expected to:
- (MELC)
A. Knowledge: recognize the types of media;
classify contents of according to its media type;
B. Psychomotor: contrast a certain issue presented through different
media types; and
C. Affective: participate actively in the assigned tasks.
Content Types of Media
Learning Media and Information Literacy Quarter 3 – Module 2: Media and Information, Then and
Resources Now pp. 18-31
Procedures A. Preparation
● Opening Prayer.
● Setting the classroom environment (arranging the chairs, checking if the
classroom is clean and orderly).
● Ensuring a safe learning environment for everyone. Giving of New Normal
classroom rules.
● Checking of attendance and uniform.
● Stating the objectives of the lesson.
● Activating Prior Knowledge: Evolution of Media
B. Presentation (DAY 1)
1. Drills/Activity: With the given media formats below, classify them in their
corresponding columns.
Promotional poster uploaded in Facebook
Media and Information Literacy textbook
24- Oras news program uploaded on YouTube
One Punch-man manga uploaded in MyManga website
Jason Bourne movie shown in theaters
Philippine Daily Inquirer newspaper
7 Years by Lukas Graham played on 90.7 Love Radio
Mimeographs
Books
Bawal Lumabas (The Classroom Song) by Kim Chui in Spotify
PRINT BROADCAST FILM/MOVIE NEW MEDIA
Guide Question: What is your basis in classifying the media formats to corresponding
type?
The main task of media planners is to select the most appropriate media channels that
can effectively communicate the advertising message to a targeted audience. Hence, it
is essential for media planners to:
Keep up with latest media trends
Keep up with New technological developments
Determine long-and short-term effects of different media
Analyze Strengths and Weaknesses of different media
Each type of media involves both content, and a device or object through which that content
is delivered. By which these are different types of media
1. Print Media - media consisting of paper and ink, reproduced in a printing process
that is traditionally mechanical. It is used to describe the traditional or "old-fashioned"
print-based media that today's parents grew up with, including newspapers, magazines,
books, and comics or graphic novels.
2. Broadcast Media - media such as radio and television that reach target audiences
using airwaves as the transmission medium.
3. Film/Movies. These are the oldest form of motion picture technology capable of
capturing lifelike video-style images. Originally, movies could only be consumed at a
neighborhood movie theater, but these days movies are widely available for people to
consume in their homes, on their computers, and even in through their telephones.
Commercial movies are broadcast on television, and via cable and satellite services
which may feature High Definition (HD) video resolution and sound, essentially allowing
the movie theater experience to be replicated in a home theater environment.
4. New Media - content organized and distributed on digital platforms such as the
Internet. It refers to “those digital media that are interactive, incorporate two-way
communication and involve some form of computing,” Robert Logan writes in his book
Understanding New Media. New media is “very easily processed, stored, transformed,
retrieved, hyperlinked and, perhaps most radical of all, easily searched for and
accessed.”
MEDIA CONVERGENCE
Media convergence is the blending of multiple media forms into one platform for
purposes of delivering a dynamic experience.
Technologically rich societies have entered the digital age, and media industries are
grappling with new opportunities – and threats – afforded by what is called
“convergence”. Media people tend to get very excited about convergence, because it
holds so much promise. The melding together of different media, incorporating new
personalized services is both impressive and overwhelming.
D. Problem (DAY 3)
Directions. Read comprehensively the given articles. Compare and contrast how the
particular issue is presented.
Source: https://www.pna.gov.ph/articles/1191861
Photo Source:https://cebudailynews.inquirer.net/482907/marcos-jr-orders-philhealth-to-
suspend-rate-hike-in-2023
Guide Questions:
1. What are the similarities in the presenting the information or issue? How is the issue
or information presented?
2. In what way are the two media of presenting the information or issue different?
E. Generalization
Complete the sentence stem below. Write your answers on a separate sheet of paper.
1. There 4 types of media: (a) Print Media
__________________________________________
_____________________________________________________________________________
___________________________________________________________________________;
(b) Broadcast Media___________________________________________________________
_____________________________________________________________________________
___________________________________________________________________________;
(c) Film/Movie _______________________________________________________________
____________________________________________________________________________
___________________________________________________________________________;
(d) New Media ______________________________________________________________
_____________________________________________________________________________
_____________________________________________________________________________
__________________________________________________________________________.
F. Evaluation (DAY 4)
G. Closing
“Media study does not replace text. It broadens and deepens our
understanding of texts.”
Philip M. Anderson, “Visual & Verbal Thinking” in Media Literacy, A Reader
Remarks
Reflection
Prepared by:
Attachment
A memorandum released from the Office of the President signed by Executive Secretary Lucas Bersamin ordered
the deferral of a scheduled hike in the PhilHealth premium rate from 4 percent to 4.5 percent and income ceiling
from PHP80,000 to PHP90,000 for 2023 under Republic Act (RA) No. 11223 or the Universal Health Care (UHC)
Act.
Bersamin cited “socioeconomic challenges” and “difficult times” as reasons for suspending the increase of premium
rate and income ceiling.
“In light of the prevailing socioeconomic challenges brought about by the Covid-19 pandemic, and to provide
financial relief to our countrymen amidst these difficult times, please be informed that the President has directed
PhilHealth to suspend the above-mentioned increase in premium rate and income ceiling for Calendar Year 2023,
subject to applicable laws, rules and regulations,” the memorandum read.
The increase of premium rate and income ceiling is in accordance with the UHC law.
Under the law, the premium rate will increase to increments of 0.5 percent every year starting 2021 until it reaches
5 percent in 2025.
In January 2021, former President Rodrigo Duterte directed PhilHealth to defer the hike amid the health crisis.
Earlier, PhilHealth Corporate Communications senior manager Rey Baleña said the yearly increase would be used
for the benefit plan of 2023, including KonSulTa (Konsultasyong Sulit at Tama), a comprehensive primary care
benefit that provides easier access to essential services such as consultations, health risk screenings, laboratory
tests, and medicines.
It is also expected to provide outpatient therapeutic care for severe and acute malnutrition; outpatient package for
mental health; and continuous Covid-19 benefit package.
Balena added that the increase was important so that every Filipino can be given “competent access to medical
services.” (PNA)
Source: https://www.pna.gov.ph/articles/1191861