L 3 Responsible Use of Media and

Information
Grade 12, Second Semester, Q3- Wk. 3
Subject Teacher: NOEMI G. AMADOR (FIJI, GUAM, & NEW ZEALAND)
WEEKLY HOME LEARNING PLAN

Mode of
Learning Area Learning Task Learning Competency
Delivery

The learner organizes a • Discuss responsible use of

media and information
creative and interactive
MEDIA & • Explain how the evolution of
symposium for the community media from traditional to
INFORMATION Modular
focusing on being a media and new media shaped the values
LITERACY and norms of people and
information literate
society.
individual.

What’s In

Photo by https://www.mtg.com/sv/ansvarsfull-media/
Media comes in different forms which are very accessible to everyone,
everywhere in our digital world. A media literate person has the ability to read,
analyze, evaluate and produce communication in a variety of media forms. On the
other hand, an information literate person has the ability to recognize when
information is needed and to locate, evaluate, effectively use and communicate
information in its various formats (UNESCO, MIL Curriculum for Teachers, 2011).
What I Need to Know

“The illiterate of the 21st Century will not be those who cannot
read and write, but those who cannot learn, unlearn, and
relearn”. –Alvin Toffler
SOMETHING TO THINK ABOUT!

“The speed of communications is wondrous to behold. It is also true

that speed can multiply the distribution of information that we know
to be untrue.”
- Edward R. Murrow
What Is It

The power of Media and Information Literacy has dramatically

changed our perspective towards life. It has influenced the way we think,
live, and act on certain issues and concerns about life. Anyone can have an access of
Information on the different forms of Media: Internet, Social Media, newspaper,
television, and radio. Media and Information Literacy focuses on the skills on how
an individual engages with media and information effectively, as well as developing
critical thinking and life-long learning skills designed for socialization among
individuals.
Nonetheless, quality of information matters in media. One should have the
knowledge and skills in identifying fake news from real news. Knowing the quality of
information would bring us to realization in forging the true concept of developments
in our country. To obtain knowledge, one has to have access to information- in any
mode and be able to understanding, evaluate, and use it for specific purposes.

Information Knowledge Wisdom

 Media and Information Literacy (MIL) – stands for media and information literacy, and
refers to the essential competencies (knowledge, skills and attitude) that allow citizens to
engage with media and other information providers effectively and develop critical thinking
and life-long learning skills for socializing and becoming active citizens.
Media Literacy (ML) – Understanding and using mass media in either an assertive or non-
assertive way, including an informed and critical understanding of media, the techniques they
employ and their effects. Also the ability to read, analyze, evaluate, and produce
communication in a variety of media forms (e.g. television, print, radio, computers, Internet).
It is also the ability to decode analyze, evaluate, and produce communication in variety of
forms.
Information Literacy – is a set of competencies for obtaining, understanding, evaluating,
adapting, generating, storing, and presenting information for problem analysis and decision-
making.
Technology Literacy – is the ability to use, manage, understand, and assess technology.
Technological literacy is related to digital literacy in that when an individual is proficient in
using computers and other digital devices to access the Internet, digital literacy gives them
the ability to use the Internet, to discover, review, evaluate, create, and use information via
various digital platforms, such as web browsers, databases, online journals, magazines,
newspapers, blogs and social media sites.

What’s More

Let’s Do This:

Activity 1. Fill out the Literacy Chart below with your reflections based on
the knowledge, skills on Media and Information Literacy

The Literacy Chart of Reflections

Reflections
A. Information What do you do when you want to get
Literacy information about something?
How do find the information you need?
How do you assess if the information you
got was authentic or not?
Do you automatically believe the
information you get from the following
media sources?
Explain why or why not:
• Internet
• TV News
• Radio (News)
• Newspaper
• Books
• Facebook
 • Twitter
B. Technology What kinds of Technology or gadgets are
Literacy you exposed to? Name them all
What kinds of technology or gadgets are
you NOT exposed to? Which ones do you
want to be exposed to or want to own?
Explain why?
What kinds of computer software are you
familiar with? Where do you use them
and for what purpose?
What kinds of mobile apps are you
familiar with? individual having media and
information literacy in his life means
being a responsible enough as a user who
uses it dependently.
Source: Olivia Linsangan Cantor, Media InformationLiteracy ISBN 978-971-07-3715-4, Vibal Group,
Inc., 2016

Characteristics of a Media and Information Literate Person:

➢ Can understand media’s influences and representations

➢ Can make informed and independent decisions
➢ Can learn about the world around them
➢ Can build a sense of community
➢ Can maintain public discourse
➢ Can engage a lifelong learning
➢ Can produce information
➢ Can think critically
➢ Can use media for self-expression and creativity
➢ Can use media in a safe and responsible way
➢ Can participate in democracy and the global information network

Stages of the Critical Analysis Process

The critical analysis stages clearly involve the characteristics and skills of media
literacy and information literacy combined.
The five stages are the following:
1. Description – entails “paying close attention, taking notes, and researching the
subject under study”. This involves getting the right kind of
information from an accurate source.
2. Analysis – involves “discovering and focusing on significant patterns that emerge
from the description stage”.
3. Interpretation – pertains to “asking and answering the “What does that mean?
And “so what?” questions about ones findings. This is where we could
analyze the purpose of the information we uncovered.
4. Evaluation – pertains to “arriving at a judgment about whether something is
good, bad, or mediocre.
5. Engagement – suggests “taking some action that connects our critical perspective
with our role as citizens to question our media institutions, adding our
own voice to the process of shaping the cultural environment”.
Activity 2. Watch a TV Show episode. Then fill out the characters chart below based
on what you are watching. The Teacher will lead the discussion of your
findings after the exercise.
What do you think of Do you know
this character? anybody like this
Name of Role/ character in real life?
the What do you think of
Character Description Good this person? How
Bad traits
traits does this person
affect your life?
1.
2.
3.
4.
Looking at Media Representations
As we look closely at the messages on TV Program Episodes, several questions
will crop up in our minds. These are the types of questions the MIL framework
encourages us to ask when we decode the meanings of media messages.
 What I Have Learned

Every learner has the ability to read, analyze, evaluate and produce
communication in a variety of media forms. With the use of media and
information, the lives of the learners become easy, and fun. “Media is a very powerful
tool capable of mobilizing people’s contemplations and ideologies” Mock (2004)
stressed.
What I Can Do

To test your Media and Information Literacy Skills, choose a TV

show or a film for your research. Imagine that you will be paid to develop
a sequel to this work. A sequel is the piece of content following an original piece. For
a film, you will write the second in the series. For the TV show, you will write the
second episode. Following the characteristics of the media information literacy
process, identify the information you need to discover for this assignment, as well
as the steps you need to finish this paid project. Acknowledge sources of information.

4 Evolution of Media from

Traditional to New Media
Grade 12, Second Semester, Q3- Wk. 4

What’s In

Photo by https://www.sutori.com/story/evolution-of-traditional-media-to-new-
media-- 1cxSw21yefow7hiCo3gLs3kV
 As shown in the picture, everything undergoes a process called
Evolution— implying that nothing is permanent except change. This
transformation allows every learner to embrace improvement on the current
situation or undertaking. Learners in the 21st century era are now exposed
to the new development of media and information literacy.

What I Need to Know

At the end of the lesson, the learners will be able to:
• Examine the technology or resources available during the
prehistoric age, the industrial age, the electronic age, and the new or
digital age.
• Identify the devices used by people to communicate with each other,
store information, and broadcast information across the different ages.
SOMETHING TO THINK ABOUT!
“What’s interesting about the shift from an industrial age to a
technological age is that we keep inventing new media; movies, records,
radio, television, the
Internet and now Ebooks-and one of the things that is interesting about the
invention of a new medium is watching it reinvent itself as it penetrates
the culture.”
- David Gerrold

What Is It
Evolution of Media

Pre-Industrial Age (Before 1700s) - People discovered fire, developed

paper from plants, and forged weapons and tools with stone, bronze,
copper and iron.

Examples:
• Cave paintings (35,000 BC)
• Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC)
• Acta Diurna in Rome (130 BC)
• Dibao in China (2nd Century)
• Codex in the Mayan region (5th Century)
• Printing press using wood blocks (220 AD)

Industrial Age (1700s-1930s) - People used the power of steam,

developed machine tools, established iron production, and the manufacturing
of various products (including books through the printing press).
Examples:
• Printing press for mass production (19th century)
• Newspaper- The London Gazette (1640)
• Typewriter (1800)Telephone (1876)
• Motion picture photography/projection (1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
• Telegraph
• Punch cards

Electronic Age (1930s-1980s) - The invention of the transistor

ushered in the electronic age. People harnessed the power of transistors
that led to the transistor radio, electronic circuits, and the early
computers. In this age, long distance communication became more
efficient.

Examples:
• Transistor Radio
• Television (1941)
• Large electronic computers- i.e.
EDSAC (1949) and UNIVAC 1 (1951)
• Mainframe computers - i.e. IBM 704 (1960)
• Personal computers - i.e. HewlettPackard 9100A (1968), Apple 1 (1976)

Information Age (1900s-2000s) - The Internet paved the way for faster
communication and the creation of the social network. People advanced the
use of microelectronics with the invention of personal computers, mobile
devices, and wearable technology. Moreover, voice, image, sound and data
are digitalized. We are now living in the information age.
Examples:
• Web browsers: Mosaic (1993), Internet Explorer (1995)
• Blogs: Blogspot (1999), LiveJournal (1999), Wordpress (2003)
• Social networks: Friendster (2002), Multiply (2003), Facebook (2004)
• Microblogs: Twitter (2006), Tumblr (2007)
• Video: YouTube (2005)
• Augmented Reality / Virtual Reality
• Video chat: Skype (2003), Google Hangouts (2013)
• Search Engines: Google (1996), Yahoo (1995)
• Portable computers- laptops (1980), netbooks (2008), tablets (1993)
• Smart phones
• Wearable technology
• Cloud and Big Data
 What’s More
Activity 1. Fill out the missing information found in the
table below.

Activity 2. Fill out the table with significant information on your Media
Favorites

MY MEDIA FAVORITES
Media Local Foreign How did you Why do you
Product Examples Examples discover like them?
them?
PRINT
FILM
TV
RADIO/
MUSIC
ONLINE
 Activity 3. Classify the Kind of Media shown in the
following5items as Traditional or New Media
1. Magazine 6. Tabloid
2. Broadsheet 7. Paperback Novel
3. Radio 8. Television
4. Online Video Games 9. Web Video Portals
5. Online Telephony
and Messaging
Capability

Traditional vs. New Media

What I Have Learned

The lesson afforded us the information that the media is now

characterized by blocking the lines of boundaries, especially with
the passing of information and the revision of communication
processes through the so-called information highway. The transaction
of information exchange has dramatically changed the way media producers
create media products. As a result, learners have changed the way they
consume media.