MEDIA AND INFORMATION

LITERACY
LESSON 1
DURATION: 1 WEEK

Grade 12 Senior High School

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Teacher: __________________________________________________ Mobile No: ____________________________

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 Table of Contents
MOST ESSENTIAL LEARNING COMPETENCIES ……………………………………………………..3

LEARNING RESOURCE COURSE TITLES ……………………………………………………..3

I. TOPC/S
A. DEFINITION OF TERMS USED FOR MIL LEARNING ……………………………………………………..4
B. VALUES OF MEDIA ……………………………………………………..5
C. INFORMATION LITERACY ……………………………………………………..6

II. PRACTICE ……………………………………………………..8

III. ENRICHMENT ……………………………………………………..8

IV. REFLECTION …………………………………………………….10

REFERENCES …………………………………………………….12

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 Most Essential Learning Competencies
Grading LR
Most Essential Learning Competencies
Period developer
Describe how communication is influenced
Q1/W1
by media and information
 Media and Information
Identify the similarities and differences
between and among media Literacy: Senior High School
literacy, information literacy, and technology Teaching Guide by DepEd
literacy
Discuss responsible use of media and
Q1/W2
information

Learning Resource Course Titles

Lesson Exemplar/ Learning
Grading
Most Essential Learning Competencies resources available/ Topic
Period
covered
Describe how communication is influenced
Q1/W1
by media and information
1. Introduction to Media and
Identify the similarities and differences
Information Literacy
between and among media
a. Media Literacy
literacy, information literacy, and technology
b. Information Literacy
literacy
c. Technology Literacy
Discuss responsible use of media and
Q1/W2
information

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INTRODUCTION TO MEDIA AND INFORMATION LITERACY
LESSON OBJECTIVES:

In this lesson, the students will be able to:

Understand concepts related to Media and Information Literacy.

Reflect on how technology has affected their way of communication.

Draw an illustrate how technology has affected their way of communication.

I. TOPICS:

A. DEFINITION OF TERMS USED FOR MIL LEARNING:

1. Literacy: The ability to identify, understand, interpret, create, communicate, and compute, using
printed and written materials associated with varying contexts. Literacy involves a continuum of
learning, wherein individuals can achieve their goals, develop their knowledge and potential,
and participate fully in their community and wider society.

2. Media: The physical objects used to communicate with, or the mass communication through
physical objects such as radio, television, computers, film, etc. It also refers to any physical
object used to communicate messages.
 Mass media refer to channels of communication that involve transmitting information in
some way, shape or form to large numbers of people. Dutton et al (1998) suggest that
traditionally the mass media has been differentiated from other types of communication
in terms of four essential characteristics.

3. Media Literacy: The ability to access, analyze, evaluate, and create media in a variety of forms. It
aims to empower citizens by providing them with the competencies (knowledge and skills)
necessary to engage with traditional media and new technologies

4. Information: A broad term that covers processed data, knowledge derived from study,
experience, instruction, signals, or symbols.

5. Information Literacy: The ability to recognize when information is needed, and to locate,
evaluate, and effectively communicate information in its various formats.

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 6. Technology Literacy: The ability of an individual, either working independently or with others, to
use technological tools responsibly, appropriately, and effectively. Using these tools an
individual can access, manage, integrate, evaluate, create, and communicate information.

7. Distance: Unlike face-to-face communication, there is a considerable amount of distance

between the sender and receiver of the information in mass media. This makes mass media
impersonal, lacking immediacy, and one way.

8. Technology: TV and Radio networks will not be able to transmit information without satellites.
Connecting to the Internet requires electronics equipment like laptops and smartphone. Mass
media communications is only possible through technology.

9. Scale: Mass media communication deals with broadcasting information to the Massee
simultaneously.

10. Commodity: Due to its massive scale and the technological equipment it requires, mass media is
an expensive type of communication.

11. Media and Information Literacy: The essential skills and competencies that allow individuals to
engage with media and other information providers effectively, as well as develop critical
thinking and life-long learning skills to socialize and become active citizens.

12. Media Demassification: Demassification is derived from the word demassify which means to
divide or break up (a social or political unit) into its component parts.

B. VALUES OF MEDIA
1. Pervasiveness: The Cambridge dictionary defines pervasiveness as present or noticeable in
every part of a thing or a place. This is true in the case of media in our daily lives. Over the past
couple of decades, the world has grown more and more dependent on media.

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 2. Information sources: The Internet has become everyone's go-to place whenever they need to
know something. Everyone gets their dose of news and current affairs on a media platform of
their choice.
3. Entertainment source: TV shows, music, films, books, clips and videos, and social media, are just
some of the things that the media offers as entertainment. The wide selection of choices made
available by media ensures that there is content suitable to anyone's liking.

4. Persuasion forum: The media has the power to persuade people. Swaying people's beliefs does
not happen instantly, though. Every time someone shares an opinion about a subject, another
opposing view is bound to come up. In addition to having an influence on people's beliefs, it also
acts as platform for discussion and debate.

5. Binding influence: People rely on media in their daily lives. Whenever it is for research on a
school paper, or a recipe for delicious meal, the media has become part of everyone's mundane
lives. Such dependence has resulted to the media's binding influence with its audience.

C. INFORMATION LITERACY
1. Definition of terms:
a. Plagiarism – using other people’s words and ideas without clearly acknowledging the source
of the information
b. Common Knowledge – facts that can be found in numerous places and are likely to be
widely known
c. Interpretation – you must document facts that are not generally known, or ideas that
interpret facts.
d. Paraphrase – using someone’s ideas but rephrasing them in your own words.
e. Quotation - using someone’s words directly. When you use a direct quote, place the
passage between quotation marks, and document

2. Elements of information literacy

a. Identify information needs and determine the extent of information needed.  Clearly and
concisely define the question to be answered and realize that the question may evolve.
b. Locate/FIND and retrieve appropriate sources of information.  

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 c. Evaluate information and its sources critically. 
d. Evaluate the relevance and reliability of the information retrieved.
e. Synthesize/APPLY the information retrieved, integrate it into one’s current knowledge base,
and successfully apply it to the original information need.
f. Present/ACKNOWLEDGEMENT this newly acquired knowledge so that others can use it. 

3. Ethical Use of information- gives a predetermined set of based on a code of morality that
people in the society will follow.
a. Give credit where credit is due
b. Practice due diligence
c. Respect everyone’s privacy
d. Separate facts from opinion

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