Code: MIL11/12IMIL-IIIa-10-12 Duration: Date:

I. Objectives:
At the end of the lesson, the learners are able to:
a. Describe how media and information affect communication.
b. Editorialize the value of being a media and information literate individual.
c. Share to class their media lifestyle, habits, and preferences.

II. Subject Matter

a. Topic: Media and Information Sources (Lecture)
b. Materials: computers with Internet connection, school supplies, magazine and newspaper and radio

III. Procedure
a. Motivation:
1. Read his sentence after writing it on the board “Language may be a source of misunderstandings by
Marshall McLuhan, 1964”
2. Ask learners to analyze the quote, then, let them share what they think to the class. Sample Response: I
strongly agree that language is a medium where one conveys his or her message and the kind of
language to be used in communication could greatly affect how the message is understood.
3. Does the user’s/audience’s own background or experience affect the interpretation of messages? How?
Sample Response: Yes. The user’s or audience’s own background or experience may be considered as
stock knowledge where his or her impression about a particular piece of information or message was
derived or anchored on.
4. Is it possible that a different individual derives a different meaning from the message? Explain. Sample
Response: Yes, it is possible. It is probably because he or she is coming from a different point of view
and/or different background

b. Presentation: Communicate Learning Objectives

c. Discussion:
1. Discuss with the learners the following definitions:
 Language - pertains to the technical and symbolic ingredients or codes and conventions that media
and information professionals may select and use in an effort to communicate ideas, information
and knowledge.
 Media Languages - codes, conventions, formats, symbols and narrative structures that indicate the
meaning of media messages to an audience.
2. Instruct learners to form groups of 5 to 10 members. Provide each group with a permanent marker and
a sheet of manila paper.
3. Direct learners to identify five (5) signs and symbols in their community that are used to convey
information (ex. for directions, locations of attractions, others).

Symbol Meaning/Purpose

4. Cold call groups to present their work. Direct presenter to answer how these signs and symbols are used
to make people in the community understand the message being conveyed.
5. Discuss with the learners the following:
 How are symbols usually being presented?
 What is the importance of using symbols to convey a message or information?
 How these symbols are presented in terms of fonts, images, colors, design and others?
6. Discuss with the learning the following definitions:
 Technical codes include sound, camera angles, types of shots and lighting. They may include, for
example, ominous music to communicate danger in a feature film, or high-angle camera shots to
create a feeling of power in a photograph.
 Symbolic codes include the language, dress or actions of characters, or iconic symbols that are easily
understood. For example, a red rose may be used symbolically to convey romance, or a clenched fist
may be used to communicate anger
 Convention - In the media context, refers to a standard or norm that acts as a rule governing
behaviour.
  Messages - the information sent from a source to a receiver.
 Audience - the group of consumers for whom a media message was constructed as well as anyone
else who is exposed to the message.
 Producers - People engaged in the process of creating and putting together media content to make a
finished media product.
 Other stakeholders - Libraries, archives, museums, internet and other relevant information
providers.
d. Application
1. Say “The first step in becoming media and information literate is to understand how information,
ideas and meaning are communicated through and by various media and other information
providers, such as libraries, archives, museums and the Internet”.
2. Present Philippine postcards to the learners.
3. Instruct the learners to accomplish MIL Design Framework matrix below.

Component Cebu Mayon Volcano Zamboanga Malacanang Palace

Target Audience
Sender/Author
Purpose
Key Content
Form/Style
Medium/Format

IV. Evaluation

Instruct the learners to write a reflection paper about the previous activity using the following guide questions:

1. What information codes, conventions and messages about our country is communicated enthuse postcards?
2. If you are to create a postcard for a place or organization of your choice, what technical and symbolic codes
would you use to convey important information and create the desired impression? Why?
3. How is understanding of the technical and symbolic codes contribute to media and information literacy?
4. Others reflection that they may want to share.

Prepared by: Checked by:

Ricia Gael C. Sevilleja Merlyn M. Golino, MaEd

Subject Teacher Principal