CHAPTER 10

DESIGNING AND
COPYWRITING FOR ICT
PROJECTS
DESIGN PROCESS OF ICT PROJECT

• The engineering design process is a progression

of steps that architects follow to come up with an
answer for an issue. Commonly the arrangement
includes planning an item (like a machine or a PC
code) that meets certain criteria and/or performs a
specific task.
THE STEPS OF THE ENGINEERING DESIGN PROCESS ARE:
Define the problem

Do background
research

Specify
requirements

Brainstorm, evaluate,
and choose solution

Develop and
prototype solution

Test solution

Communicate results
 GUIDELINES IN DESIGNING ICT PROJECT

1. Quality – The project must produce value for money,

the product should be useful and provides solution, and
it must be conveyed in a professional and in a proficient
way.
2. Timeliness – the project must be finished on time and the
schedule must be flexible whenever an uncommon scenario
occurs.

3. Teamwork – every participants of the project should work

together, share ideas and information, and should collaborate to
deliver quality outcomes
4. Consistency – Projects ought to be overseen in a predictable
manner to enhance staff and to exploit related experience.

5. Busines value – regardless of the scope of the project, it should

be connected to the business goals.
6. Communication – Projects should be managed to ensure that all
members are aware about the progress, changes, and challenges
that the project is currently facing.

7. Flexibility – project management ought to be adaptable, so that

sensible practices are applied to projects of lesser scope, length,
risk and visibility.
COPYWRITING FOR ICT PROJECT

What is copywriting?
Copywriting is the key component of all product
promotions, campaigns, and marketing. It is a
written content delivered through online and printed
materials. It is also a written material used in convincing
the viewers or the readers to purchase a product, to render
a service, and to take action.
 GUIDELINES IN COPYWRITING
1. Use relevant internal links with appropriate anchors.
2. use relevant external links using natural anchors.
3. use external links pointing to relevant, high authority sites.
4. use internal links.
5. proper keyword usage, including synonyms.
6. appropriately named images and alt image tags.
7. it should be clear, understandable headlines
8. No uncrawlable content – anything hidden behind java,
redirects, etc.
 KINDS OF COPYWRITERS
1. Marketing materials – writing general marketing collateral such as leaflets
and brochures.
2. Advertising – Thinking up creative concepts for adverts to appear in print,
broadcast or digital media.
3. Websites – writing content for online publication.
4. SEO (search engine optimization) - writing content for websites in such a
way it appeals in search engines, with the aim of achieving a high ranking
search results.
5. Public relations – writing press releases and other material designed to
gain coverage in print and broadcast media.
6. B2B – not a discipline so much as market focus, business to business
simply means writing communications from one business to another.
7. B2C – in contrast with B2B, business to consumer copywriting is about
helping companies sell to the public.
SKILLS NEEDED FOR COPYWRITING
Active listening Coordination

Critical thinking
Equipment selection

Time management
monitoring
Writing
Complex problem solving
Reading comprehension

Judgment and decision making

Speaking

Instructing
Active learning

Persuasion Learning strategies

 TOOLS THAT ARE USED IN COPYWRITING
Search Engine Optimization (SEO) Tools
1. Google Analytics – One of the best tools for webmasters, SEOs, and writers
alike. It is incredibly useful and can do many things but is best used for
analyzing the performance of your site and content.
2. BuzzSumo - Allows you to search for terms or phrases and shows you which
content is performing best in the that niche across social media.

Keyword Tools
1. Keywordtool.io - a great tool that generates over 750 suggestions for every
keyword/phrase you submit allowing you to target relevant keyword.
2. SEMrush – A competitor and keyword analysist tool.
3. Yoast WordPress SEO – helps tune your SEO, XML sitemap, and Google
Analytics support.
 TOOLS THAT ARE USED IN COPYWRITING

Copywriting Tools
1. Copyscape – a free web-based tool that once you enter the URL of
your copy, it allows you to check the content of your page to see if it
can be found elsewhere on the web.
2. Read-able – is a great site for testing your copy.
3. Unsuck it – It helps you convert words, just as business jargon or
keywords, and replace them with fun words that flow better.
4. Rhyme Zone – Helps you find a rhyming word.
5. Photo Sites – Helps you find photos/ image in a high quality.
THANK YOU!