Media and Information Literacy

THE EVOLUTION OF TRADITIONAL TO NEW

MEDIA
LEARNING COMPETENCIES:
Learners will be able to:
 identify traditional and new media and their relationships;
 discuss the characteristics of traditional media and new media;
 define technological determinism and cultural determinism;
 compare technological determinism with cultural determinism;
 search latest theory on information and media;
 discuss the Normative Theories of the Press; and
 evaluate the type of media in the Philippines using the Normative
Theories of the Press.
CARTOON ANALYSIS:
VIDEO PRESENTATION:
History of Communication
By: Volke.com
ACTIVITY:

Identify if the following is

Traditional or New Media.
MAGAZINE
BROADSHEET
RADIO
ONLINE VIDEO GAMES
ONLINE TELEPHONY AND MESSAGING
TABLOID
PAPERBACK NOVEL
TELEVISION
WEB VIDEO PORTALS
TRADITIONAL MEDIA VS. NEW
VIDEO PRESENTATION:
New Media vs. Traditional Media
By: Denver MacKenzie
IN YOUR OWN WORD!

What is Traditional Media?

What is New Media?

TRADITIONAL VS. NEW MEDIA

TRADITIONAL
MEDIA refers to mediums
that are part of our culture
for over half a century.
These forms include
television, radio, print
advertisements, and
billboards.
TRADITIONAL VS. NEW MEDIA

NEW MEDIA or digital

media refers to audio, video,
and image content that has
been encoded. Encoding
content involves converting
audio and video input into
digital media formats.
EVOLUTION OF MEDIA
EVOLUTION OF MEDIA

Prehistoric Age
Industrial Age
Electronic Age
New/Information Age
PREHISTORIC AGE (BEFORE
PREHISTORIC AGE

People discovered fire

developed paper from plants,
and forged weapons and
tools with stone, bronze,
copper and iron.
PREHISTORIC AGE
CAVE PAINTINGS
(35,000BC)
PREHISTORIC AGE
CLAY TABLETS IN MESOPOTAMIA (2400
BC)
PREHISTORIC AGE
PAPYRUS IN EGYPT (2500 BC)
PREHISTORIC AGE
ACTA DIURNA IN ROME (130 BC)
PREHISTORIC AGE
DIBAO IN CHINA (2ND CENTURY)
PREHISTORIC AGE
PRINTING PRESS USING WOOD BLOCKS (220
AD)
PREHISTORIC AGE
CODEX IN MAYAN REGION (5TH
CENTURY)
INDUSTRIAL AGE (1700S TO
INDUSTRIAL AGE

People used the power of

steam, developed machine
tools, established iron
production, and the
manufacturing of various
products.
INDUSTRIAL AGE
PRINTING PRESS FOR MASS PRODUCTION
(1900)
INDUSTRIAL AGE
NEWSPAPER-THE LONDON GAZETTE (1740)
INDUSTRIAL AGE
TYPEWRITER (1800)
INDUSTRIAL AGE
TELEPHONE (1876)
INDUSTRIAL AGE
MOTION PICTURE
PHOTOGRAPHY/PROJECTION (1890)
INDUSTRIAL AGE
TELEGRAPH
ELECTRONIC AGE (1930S TO
ELECTRONIC AGE

The invention of the

transistor. People harnessed
the power of transistors that
led to the transistors radio,
electronic circuits, and early
computers. In this age, long
distance communication
became more efficient.
ELECTRONIC AGE
TRANSISTOR RADIO
ELECTRONIC AGE
TELEVISION (1941)
ELECTRONIC AGE
LARGE ELECTRONIC COMPUTER
1960 IBM Mainframe Computer
ELECTRONIC AGE
LARGE ELECTRONIC COMPUTER
Apple 1 Computer
ELECTRONIC AGE
LARGE ELECTRONIC COMPUTER
Apple 2 Computer
NEW/INFORMATION AGE
(1900S TO 2000S)
NEW/INFORMATION AGE

The Internet paved the way

for faster communication
and the creation of the social
network. People advance the
use of microelectronics with
the invention of PC, mobile
devices and wearable
technology.
NEW/INFORMATION AGE
WEB BROWERS:
Internet Explorer (1995)

Mosaic 1993
NEW/INFORMATION AGE
BLOGS:
Wordpress (2003)

Blogspot (1999)
NEW/INFORMATION AGE
SOCIAL NETWORKS:

Friendster (2002)
NEW/INFORMATION AGE
SOCIAL NETWORKS:

Multiply (2003)
NEW/INFORMATION AGE
SOCIAL NETWORKS:

Facebook (2004)
NEW/INFORMATION AGE
SOCIAL NETWORKS:

Instragram (2010)
NEW/INFORMATION AGE
MICROBLOGS:

Twitter (2006)
NEW/INFORMATION AGE
MICROBLOGS:

Tumblr (2007)
NEW/INFORMATION AGE
VIDEO:

YouTube (2005)