0 INTRODUCTION TO MEDIA AND

INFORMATION LITERACY
LECTURE SESSION
• Describe how communication is affected
by media and information.

• Identifies the similarities and differences

between media literacy, information
literacy and technology literacy

• Editorialize the value of being a media

and information-literate individual Session Objectives
• Identifies characteristics / describes
responsible uses of competent producers
of media and information

• Share to class media habits, lifestyle and

preferences.
• What is Media and
Information Literacy?

• What is the difference between

Data and Information?

• What are the forms of Media Session Outline

and Information Literacies?

• What are the Characteristics of

Media and Information
Literate Individuals?
Media and Info Literacy

MEDIA AND INFORMATION LITERACY is a set of

competencies that empowers citizens to access,
retrieve, understand, evaluate, use, create, and share
information and media content CRITICALLY,
ETHICALLY, and EFFECTIVELY.

It is considered as an essential and fundamental skill

for both digital natives, immigrants, and aliens.
 Terminologies
MEDIA pertains to the means and resources being used for creating,
delivering, sharing, and processing information.

INFORMATION is a broad term that covers processed data and knowledge

derived from study, experience, instruction, signals, or symbols.

LITERACY is the ability to identify, understand, interpret, create,

communicate, and compute using written or unwritten materials
associated with varying contexts.

TECHNOLOGY pertains to synthesized tools that serve to apply knowledge

or technique to perform tasks and obtain results.
Media

• Print Media (Newspapers,

Magazines, Books, Journals,
Comics, Brochures)

• Broadcast Media (Television,

Radio, Satellites, Mobile
Phones, Films)

• Digital Media (Internet,

Social Media, Computers)
 Media

MEDIA is the source of credible information where

content is provided through an editorial process
determined by journalistic values and where editorial
accountability can be attributed to an organization or
legal person (obsolete definition).

MEDIA is any object (physical or not) that serves as a

source or channel for information (current definition).
 Purposes of Media
• acts as channels of information and knowledge

• facilitates informed debates between diverse social actors

• serves as means by which the society learns about itself and

builds a sense of community

• functions as a watchdog of the government by promoting

transparency in public life and public scrutiny of those with power

• acts as facilitator of democratic processes

 Data and Information

Generated in absurdly large quantities each

day, DATA refers to facts, figures, and
values. INFORMATION, on the other hand,
is when these data are processed and
translated into something meaningful or
significant.
Data and Information

For instance, the records and

values of gas liters you pump
and load each morning are
data. When you process these
to identify that you are
spending x amount of money
on gas alone and conclude that
you are overspending, these
become information.
 Technology

Digital technology or ‘new media’

commonly pertains to the Internet (the
global system of interconnected computer
networks). It is one of the most valuable
innovations in the 20th century.
 Literacy

Basically, literacy is the ability to read, write, speak, and

listen in a way that lets individuals communicate effectively.

In the context of media and information literacy (MIL),

literacy refers to an individuals ability to receive, assess,
process, share, and create information effectively, ethically,
and properly for the purpose of expressing oneself,
interacting with others, and contributing to society.
 Media Literacy

Media literacy is the ability to access, analyze,

evaluate, and create media in a variety of
forms. It aims to empower citizens by providing
them with the necessary competencies
(knowledge and skills) to engage with traditional
media and new technologies.
 Information Literacy

Information literacy is the ability to recognize

when information is needed, as well as locate,
evaluate, and effectively communicate
information in its various formats.
 Technology Literacy

Technology literacy is the ability of an individual

to use technological tools responsibly,
appropriately, and effectively. With these tools,
an individual can access, manage, integrate,
evaluate, create, and communicate information.
Media and Info Literacy

Media and information literacy is a set of

essential skills and competencies that allow
individuals to engage with media and other
information providers effectively, as well as
develop critical thinking and life-long learning
skills to socialize and become active citizens.
 Media and
Information Literate
Individuals
 Independent

Media and information literate

INDEPENDENT individuals can independently
process digital or printed texts
of varying complexity, discuss
and elaborate ideas with others,
MEDIA AND
INFORMATION
LITERATE

and understand and apply

INDIVIDUAL

conventions of vocabulary and

grammar while applying
learning strategies.
 Knowledgeable

These individuals acquire,

process, share, and translate
deep information about their
fields. They can discuss and
elaborate on discipline-specific
MEDIA AND
INFORMATION CONTENT
LITERATE KNOWLEDGE

texts and become experts on

INDIVIDUAL

their fields.
 Responsive

Media and information literate

individuals can adjust the way
they communicate with others
depending on the audience,
task, purpose, discipline, and
MEDIA AND
INFORMATION
LITERATE

other demands or factors in the

INDIVIDUAL

situation.
RESPONSIVE
 Critical with Information

Not only do they understand

the information being given, but
they also critique the content,
delivery, and processing of
data. The subconsciously
MEDIA AND
INFORMATION
LITERATE

question the media and give

INDIVIDUAL

great emphasize on the

CRITICAL
WITH
INFORMATION
provided evidence.
 Technology Savvy

They are capable. They

effectively make use of
technology and new media in a
way that is highly advantageous
for the purpose of their
MEDIA AND
TECHNOLOGY INFORMATION
SAVVY LITERATE

communication
INDIVIDUAL
 Considerate

They acknowledge,
CONSIDERATE understand, and respect
others’ perspectives and
cultures. They are aware of
individual differences and keep
MEDIA AND
INFORMATION
LITERATE

these in mind when

INDIVIDUAL

communicating.
 Media and
CONSIDERATE INDEPENDENT

Information Literate
MEDIA AND
TECHNOLOGY
SAVVY
INFORMATION
LITERATE
INDIVIDUAL
CONTENT
KNOWLEDGE Individuals
(Summary)
CRITICAL
WITH RESPONSIVE
INFORMATION