MASS MEDIA

MEDIA EFFECTS
 PERFORMANCE TASK # 1: (A)

VIDEO PRESENTATION
How the Media Affects Youth (2015)
by Oda Faremo Lindholm, TEDxOslo
Youtube Channel: TEDx Talks
Retrieved October 27, 2016 from
https://www.youtube.com/watch?v=HjnclEhy960
 A PERFORMANCE TASK:
■ Write a reaction paper about the talk “How the Media
Affects the Youth” by Oda Faremo Lindholm. Your
reaction paper must have a title, an introduction, a
body paragraph (1 main argument with 2 examples),
and a conclusion.
■ Not less than 12 sentences
■ Refer to the rubric for
criteria and grading.
RUBRIC
Needs
  Very Good Good Poor
Improvement
INTRODUCTIO Well-developed Introductory Introduction Introduction
N introductory paragraph does not was not
Background/ paragraph contains some adequately presented.
Define the contains detailed background explain the  
Problem background information and background of  
information, a states the the problem.   
clear explanation problem, but The problem is  
or definition of does not stated, but lacks  
the problem. explain using detail.  
(5 points) details.  
(2 points)
 (4 points) (0 points)
RUBRIC (cont.)
  Needs
Very Good Good Poor
Improvement
BODY Argument is Argument was Argument was Argument was
PARAGRAPH well developed presented with presented but not presented.
S with supporting some supporting lacks examples.  
Main examples. examples.  
Argument
(4 points) (2 points)
(5 points) (0 points) 
RUBRIC (cont.)
  Needs
Very Good Good Poor
Improvement
CONCLUSIO Conclusion was Conclusion was Conclusion was Conclusion was
N presented. presented. Some presented but no not presented.
Opinions and suggestions for suggestions for  
suggestions for change are change and/or  
change are evident. opinions are  
logical and well included.  
thought out.

(4 points) (2 points)
(5 points) (0 points)
 PERFORMANCE TASK: (B)
■ Write an essay about your analysis and evaluation of
the effects of media to the Filipino youth.
■ Your essay must have a title, an introduction, a body
paragraph (1 main argument with 2 examples), and a
conclusion.
■ Not less than 12 sentences
■ Refer to the rubric for criteria and grading.
RUBRIC
Needs
  Very Good Good Poor
Improvement
INTRODUCTIO Well-developed Introductory Introduction Introduction
N introductory paragraph does not was not
Background/ paragraph contains some adequately presented.
Define the contains detailed background explain the  
Problem background information and background of  
information, a states the the problem.   
clear explanation problem, but The problem is  
or definition of does not stated, but lacks  
the problem. explain using detail.  
(5 points) details.  
(2 points)
 (4 points) (0 points)
RUBRIC (cont.)
  Needs
Very Good Good Poor
Improvement
BODY Argument is Argument was Argument was Argument was
PARAGRAPH well developed presented with presented but not presented.
S with supporting some supporting lacks examples.  
Main examples. examples.  
Argument
(4 points) (2 points)
(5 points) (0 points) 
RUBRIC (cont.)
  Needs
Very Good Good Poor
Improvement
CONCLUSIO Conclusion was Conclusion was Conclusion was Conclusion was
N presented. presented. Some presented but no not presented.
Opinions and suggestions for suggestions for  
suggestions for change are change and/or  
change are evident. opinions are  
logical and well included.  
thought out.

(4 points) (2 points)
(5 points) (0 points)
REFERENCES
• MIL Curriculum Guide by DepEd
• Media and Information Literacy by Boots C.
Liquigan, Diwa Learning Systems Inc.
• http://
2012books.lardbucket.org/books/a-primer-on-commu
nication-studies/s15-02-functions-and-theories-of-ma
ss.html
• http://www.sociology.org.uk/media_defined.pdf
REFERENCES
• Media and Information Literacy by Boots Liquigan (Diwa)
• http://
2012books.lardbucket.org/books/a-primer-on-communicati
on-studies/s15-02-functions-and-theories-of-mass.html
• http://www.sociology.org.uk/media_defined.pdf
• http://zimmer.csufresno.edu/~
johnca/spch100/7-4-agenda.htm
• http://communicationtheory.org/propaganda-model/
• http://www.mtrcb.gov.ph/
REFERENCES
• http://zimmer.csufresno.edu/~
johnca/spch100/7-4-agenda.htm
• http://communicationtheory.org/propaganda-model/
• http://www.mtrcb.gov.ph/
MEDIA AND INFORMATION
LITERACY (MIL)
Types of Media (Part 3)
Understanding Propaganda
in the Digital World

MIL PPT 12
Revised: August 2019
 Learning Competencies

Learners will be able to…

• define propaganda (SSHS);
• discuss the characteristics of propaganda
materials (SSHS);
• explain the need to be aware and understand
propaganda materials (SSHS);
 Learning Competencies

Learners will be able to…

• identify propaganda materials that are
spread on social media (SSHS); and
• evaluate the dangers of propaganda to a
democratic country (SSHS).
 TOPIC OUTLINE

I- Media
A- Propaganda
1. Definitions
2. Importance of Understanding Propaganda
3. How to Spot Propaganda
4. Dangers of Propaganda
 TOPIC OUTLINE

I- Media
(continuation)
B. Performance Task (Individual Work):
1. Written Work-Reaction Paper
2. Research: Propaganda Materials on Facebook
 CURRENT EVENTS

HOW SOCIAL MEDIA FOR PROPAGANDA IS BIG

BUSINESS
YouTube Channel: ABS-CBN News,
Date Uploaded: October 6, 2016,
Date retrieved October 28, 2016 from
https://www.youtube.com/watch?v=5J0uQwY5zIQ
 WHAT IS PROPAGANDA?

• ideas or statements that are

often false or exaggerated and
that are spread in order to help a
cause, a political leader, a
Photo Credit
government, etc.
https:// (http://www.merriam-webster.com/dictionary/propaganda)
mamimomikuto.wordpress.com/
page/16/
 WHAT IS PROPAGANDA?

• Information, especially of a
biased or misleading nature,
used to promote a political cause
or point of view
(https://en.oxforddictionaries.com/definition/propaganda)
Photo Credit
https://
mamimomikuto.wordpress.com/
page/16/
 WHY BE AWARE OF PROPAGANDA?

• Propaganda manipulates and

diverts you from logical analysis of
issues.
• Propaganda hides the truth.
• By understanding propaganda, you
Photo Credit
https://
mamimomikuto.wordpress.com/
will be able to protect yourself
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from deceitful tactics.
 HOW TO SPOT PROPAGANDA?

Propaganda…
• attacks a person instead of a
principle or issue
• suppresses evidence that does
Photo Credit
https://
not support its cause
mamimomikuto.wordpress.com/
page/16/
 HOW TO SPOT PROPAGANDA?

Propaganda…
• relies on emotion instead of
logical evidence
• introduces irrelevant or
Photo Credit
https://
unproved evidence
mamimomikuto.wordpress.com/
page/16/
 HOW TO SPOT PROPAGANDA?

Propaganda…
• distorts and oversimplify
evidence
• shows internal inconsistency
Photo Credit
https://
after examining facts
mamimomikuto.wordpress.com/
page/16/
 PROPAGANDA IN A DIGITAL WORLD
Propaganda materials are…
• now in digital form
• posted, shared, liked, commented, and debated
on social media particularly on Facebook
 • No to propaganda in Facebook!
• Yes in using Facebook to educate the
Filipinos.

Photo Credit
https://
mamimomikuto.wordpress.com/
page/16/ Photo Credit: http://www.wellcuratedlife.com/wp-
content/uploads/2015/07/Facebook.jpg
 • No to propaganda in Facebook!
• Yes in debating issues using logical
arguments.
• Yes to respecting each other over
issues with disagreement.

Photo Credit:
http://www.loripuente.co
m/wp-content/uploads/20
Photo Credit 11/01/agreement.jpg
https://
mamimomikuto.wordpress.com/
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 • No to propaganda in Facebook!
• Yes to logical analysis of issues
concerning our beloved country, the
Philippines!

Photo Credit:
https://
restlesswanderwoman.files.wor
Photo Credit dpress.com/2015/11/flag-
https:// map_of_the_philippines.png
mamimomikuto.wordpress.com/
page/16/
SW #
¨ 5 MINUTES – Read/browse the handout
¨ 10 MINUTES – Brainstorm/discuss about the following:
-describe, differentiate the types of
propaganda movements
- cite examples for each (2-3)
- shared ideas
¨ 5 MINUTES – prepare to share to class
CLASS Presentation
IN YOUR OWN WORDS…

¨7 types of propaganda
¨Examples for each
¨Justify the given examples
¨Other ideas/ additional
information
for 5-7 minutes
Card Stacking
 Bandwagon Example
If the whole world uses Verizon you must
need Verizon too.
Name-Calling
Example

Do we want a lazy
politician to represent
us?
Testimonial
Example
If we drink milk we
will all be as
famous, beautiful,
rich, & talented as
Mylie Cyrus.
Glittering
Generality
Example
If you want to
be brighter, Clipart-Microsoft Office XP 2002

you’ll support Look on the bright side!

Vote for Bill Brite !
Bill Brite.
Examples:

1.Things go better with coke

2.Find magic in Enchanted Kingdom

3.Strike up for the new world

4.Gatorade always win

5.Freedom security tradition change prosperity

 Plain-Folks
Example
I, too, can help win
the war by working
in the factory and
buying war bonds.
 Transfer
example
Marlboro persuades
the audience to
identify smoking
with the rugged,
strength of an
American cowboy
 Fear
Example
If you don’t
enlist, no one is safe
including
Lady Liberty; the
Germans are animals
and will attack all that
we hold dear…
How do we make sure that we are making informed
choices, instead of allowing others to sway us in our
decision-making?
WE make our own choices when:
•we read and listen to reliable sources
•we watch for combinations of truths and
lies
•we check for hidden messages
•we watch for use of propaganda
techniques
 CLASS ACTIVITY:
READ, ANALYZE, AND REACT!

“ Propaganda War: Weaponizing the Internet”

by Maria Ressa

Link
http://
www.rappler.com/nation/148007-propaganda-war-w
eaponizing-internet
 FORMATIVE ASSESSMENT:
RECITATION
1. What does weaponizing the
internet means?
2. What do you think are the
real dangers of propaganda?
Why?
Photo Credit
https://
mamimomikuto.wordpress.com/
page/16/
 Performance Task: Written Output
• Write a reaction paper about the news article
“Weaponizing the Internet” by Ms. Maria Ressa.
• Your reaction paper must have a title, an
introduction, a body paragraph (1 main
argument with 2 examples), and a conclusion.
• Not less than 12 sentences
• Refer to the rubric for criteria and grading.
Rubric
Needs
  Very Good Good Poor
Improvement
INTRODUCTION Well-developed Introductory Introduction Introduction
Background/ introductory paragraph does not was not
Define the paragraph contains some adequately presented.
Problem contains detailed background explain the  
background information and background of  
information, a states the the problem.   
clear explanation problem, but The problem  
or definition of does not explain is stated, but  
the problem. using details. lacks detail.  
(2 points)
(5 points)  (4 points) (0 points)
Rubric (cont.)
  Needs
Very Good Good Poor
Improvement
BODY Argument is well Argument was Argument was Argument was not
PARAGRAPHS developed with presented with presented but presented.
Main Argument supporting examples. some supporting lacks examples.  
examples.    
(5 points)
(4 points) (2 points) (0 points) 
CONCLUSION Conclusion was Conclusion was Conclusion was Conclusion was
presented. Opinions presented with presented but no not presented.
and suggestions for some suggestions suggestions for  
change are logical for change are change and/or  
and well thought evident. opinions are  
out.   included.  

(5 points) (4 points) ( 2points) (0 points)

 PTASK # 2 ASSIGNMENT
1. Look for a propaganda posted on
Facebook.
2. Print screen, paste it on MS Word
(letter size). Crop it if needed, size
must not be more than 5 x 5
inches.
Photo Credit
https://
mamimomikuto.wordpress.com/
page/16/
 ASSIGNMENT (continuation)
3. Prove that the post is a
propaganda material. Answer in
not less than 3 sentences. ( Font:
Times New Roman, Font Size: 12)
4. To be submitted in Edmodo within
4 days from now.
Photo Credit
https://
mamimomikuto.wordpress.com/
page/16/
 AGREEMENT
READ THIS NEWS ARTICLE.

Introducing the #HindiTama project

by GMA News, Published: October 28, 2016

Link
http://
www.gmanetwork.com/news/story/586806/hashtag/i
ntroducing-the-hinditama-project
REFERENCES
• https://en.oxforddictionaries.com/definition/propaganda
• http://www.merriam-webster.com/dictionary/propagand
a
• http://ctl.byu.edu/sites/default/files/docs/critical_readin
g_mini-lessons/65-Spotting_Propaganda.pdf
• http://
www.rappler.com/nation/148007-propaganda-war-weap
onizing-internet
PHOTO CREDIT
• https://mamimomikuto.wordpress.com/page/16/
• http://www.wellcuratedlife.com/wp-content/upload
s/2015/07/Facebook.jpg
• http://www.loripuente.com/wp-content/uploads/20
11/01/agreement.jpg
• https://restlesswanderwoman.files.wordpress.com/
2015/11/flag-map_of_the_philippines.png
Q# 1 :PROPAGANDA
DEVICE??
1.
What
propaganda
technique is
being used?

2
3
4.
5.
6.
What
propaganda
technique is
being used?

Look
here

7
 What
propaganda
technique is
being used?

Compare picture
to what is being
sold.

8
 What two
propaganda
techniques
are being
used?

Look at
picture and
also look
here.

9
What
propaganda
technique is
being used?

Look
here.

10
11. A brand of snack food is loaded with sugar
then commercial may boast that product is
know in fat which implies that is also low in
calories.

12. My opponent is a flip-flop man who cannot

make up his mind. He changes mind with the
breeze!

13. A little boy that could be anyone is

advertising OREO.
14. On the commercial you see that as one
person takes out their phone another person
does until everyone in the balcony has a 7
mobile phone out to capture dancing. This
commercial would make viewers think that
everyone in the dance is supporting T-mobile.
 15-19. Enumerate media effects theories?
20. Which media effects theory is desensitization included?