QUANTITATIVE

RESEARCH
characteristics. strengths. weaknesses
PRESENTED BY:
Christian S. Siba
QUANTITATIVE RESEARCH
It is a study involving the
use of analyses of numerical
data using statistical
techniques.
QUANTITATIVE RESEARCH

It is a systematic/
scientific investigation
of data and their
relationships.
QUANTITATIVE RESEARCH
It deals with numbers and
anything that is measurable in
a systematic way of
investigation of phenomena
and their relationships.
QUANTITATIVE RESEARCH
It is used to answer
questions on relationships
within measurable variables
with an intention to explain,
predict and a control
phenomena.
QUANTITATIVE RESEARCH
It seeks to discover facts,
establish relationships
between and among
variables, and explains the
reasons for these
relationships.
QUANTITATIVE RESEARCH
The objective of quantitative
research is to develop and
employ mathematical models,
theories and hypotheses
pertaining to natural
phenomena.
QUANTITATIVE RESEARCH
Measuring is key in
quantitative research
because it shows the
relationship between data
and observation.
CHARACTERISTICS
reliability
the degree to which the
results of the study are
consistent.
CHARACTERISTICS
validity
the degree to which the
results of the study represent
what the researcher thinks they
represent.
CHARACTERISTICS
replicability
the degree to which a study
supplies sufficient information for
the reader to verify the results by
replicating or repeating the study.
CHARACTERISTICS
generalizability
the degree to which the results of a
study can be generalized, or are
meaningful, beyond the sample in a study to
the population that the sample represents.
CHARACTERISTICS
CHARACTERISTICS
Revealed by automatic
descriptions of
circumstances or
conditions.
CAUSE-EFFECT RELATIONSHIP
CHARACTERISTICS

Exists in the
physical world.
MENTAL SURVEY OF REALITY
CHARACTERISTICS

Objective; least
involvement by
the researcher.
RESEARCHER’S INVOLVEMENT
CHARACTERISTICS

•Numerals
•statistics
EXPRESSION OF DATA, DATA ANALYSIS, AND FINDINGS
CHARACTERISTICS
Plans all research
aspects before
collecting data
RESEARCH PLAN
CHARACTERISTICS
Evaluates objective
and examines cause-
effect relationships
PURPOSE
CHARACTERISTICS

mathematically
based methods
DATA-ANALYSIS TECHNIQUE
CHARACTERISTICS
impersonal,
systematic, or
scientific
STYLE OF EXPRESSION
CHARACTERISTICS
Random
sampling as the
most preferred.
SAMPLING TECHNIQUE
QUALITATIVE
COMPARISON
QUANTITATIVE
 QUANTITATIVE VS. QUALITATIVE
STANDARDS QUALITATIVE QUANTITATIVE
Mental survey of Results from social Exists in the physical
reality interactions word

Cause-effect Explained by peoples’ Revealed by

relationships objective desires automatic
descriptions of
circumstances or
conditions
SAMPLING TECHNIQUE
Obtaining knowledge Multiple methods Scientific method
 QUANTITATIVE VS. QUALITATIVE
STANDARDS QUALITATIVE QUANTITATIVE
Researcher’s Subjective; Objective; least
involvement with sometimes involvement by the
the object or personally engaged researcher
subject of the study
Expression of data, Verbal language Numerals, statistics
data analysis, and (words, visuals,
findings SAMPLING
objects) TECHNIQUE
 QUANTITATIVE VS. QUALITATIVE
STANDARDS QUALITATIVE QUANTITATIVE
Research Plan Takes place as the Plans all research
research proceeds aspects before
gradually collecting data
Behavior towards Desires to preserve Control or
research aspects/ the natural setting manipulation of
conditions of research research conditions
SAMPLING TECHNIQUE
features by the researcher
 QUANTITATIVE VS. QUALITATIVE
STANDARDS QUALITATIVE QUANTITATIVE
purpose Makes social Evaluates objective
intentions and examines
understandable cause-effect
relationships
Data-analysis Thematic codal Mathematically
techniques ways, competence- based methods
SAMPLING TECHNIQUE
based
 QUANTITATIVE VS. QUALITATIVE
STANDARDS QUALITATIVE QUANTITATIVE
Style of expression Personal, lacks Impersonal.
formality Scientific, or
systematic
Sampling technique More inclined to Random sampling
purposive sampling or as the most
use of chosen preferred
samples based on
SAMPLING TECHNIQUE
some criteria
STRENGTHS
STRENGTH
Can be used when
large quantities of data
need to be collected
STRENGTH
STRENGTH
the result is usually
numerical and hence
more considered
objective.
STRENGTH
STRENGTH
The data is considered
quantifiable and usually
generalizable to larger
population
STRENGTH
STRENGTH
It can provide a clear,
quantitative measure to
be used for grants and
proposals.
STRENGTH
WEAKNESSES
WEAKNESS
Results need to be calculated
using excel and any other data
analysis software, which may
not always be accessible to a
country program.
WEAKNESS
WEAKNESS
time consuming as the
researcher needs to enter,
clean, and then analyse the
data.
WEAKNESS
WEAKNESS
the larger the sample, the
more time it takes to
analyse the data and
analyse results.
WEAKNESS
WEAKNESS

the larger the sample,

the more time it takes to
collect data.
WEAKNESS